Tag: Advertising and Marketing

Dynamic Facebook Posting Tool for Social Media Managers and Individuals

REDDING, Conn. /ScoopCloud/ — Burroughs Media has developed a dynamic new tool for social media managers and individuals posting on Facebook, the Ultimate Poster for Facebook, a Chrome browser extension. It posts to up to 20 groups in one click! This extension has grown quickly with currently over 10,000 users.

Tech Giant Facebook ‘Censoring’ Small Business

CHICAGO, Ill. /ScoopCloud/ — Nana’s All Purpose Alkaline Seasoning, a premium Himalayan Salt based alkaline blend sold direct to consumers, at nanaseasoning.com, in an 8.4-ounce bottle is being “censored” by Facebook, says Changing The World Foods, LLC. Since October 27, 2020 Facebook has stopped this small business and others from placing paid advertisements.

Breaking Hits App Turns Up the Volume on Amplified Authentic Opinions in the Music Business

LOS ANGELES, Calif. /ScoopCloud/ — Breaking Hits, an organized aggregator of an authentic opinion App, is ramping up to launch its pilot program. The first will focus on the Super Bowl and the second on Valentine’s Day. Both will ask, “Retire or fire?” and ask music and non-music related questions. It’s a new voice that music industry pros will want to hear.

Fanplayr Announces Launch of Personalized SMS for Brands

PALO ALTO, Calif. /ScoopCloud/ — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

Sokal Digital to Partner with Stefan Parsons and BJMM in Daytona

MOORESVILLE, N.C. /ScoopCloud/ — Stefan Parsons and BJ McLeod Motorsports announced today that Sokal Media Group (Sokal Digital), a leader in automobile advertising from North Carolina, will adorn the No. 99 Chevrolet Camaro as a primary sponsor for the February 13th NXS opener at Daytona International Speedway. Springrates Automotive Suspension is also onboard the car for the season’s opener in Daytona as an associate sponsor.

Yiftee Surpasses 200 Community eGift Card Programs

MENLO PARK, Calif. /ScoopCloud/ — Yiftee, Inc., a leader since 2012 in local business eGift Cards, celebrates having implemented over 200 Community eGift Card Programs across the United States. Consumers, corporations, schools, hospitals and other organizations showed their heartfelt support of small business by buying millions of dollars’ worth of cards that can only be spent in their local communities.

Erik Koenig Promoted to SeQuel Response President

EDEN PRAIRIE, Minn. /ScoopCloud/ — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing strategy to maximize client results.

SimpleNexus Names Richard Jackman VP of Marketing

LEHI, Utah /ScoopCloud/ — SimpleNexus, developer of the leading homeownership platform for loan officers, borrowers, real estate agents and settlement agents, today announced it has hired Richard Jackman to its executive team as vice president of marketing.

Chelle Trucking and Logistics Creates New Marketing Positions to Accelerate Growth in 2021

ATLANTA, Ga. /ScoopCloud/ — Despite the challenging business environment of 2020, the team at Chelle Trucking & Logistics hit every benchmark they set for growth. This month, the company announced that they are expanding their marketing team with new Social Media and Engagement specialists to improve their online presence and achieve even higher growth in 2021. This brings the total marketing team to five.

Samuel Howe Tapped as New Alliance Group CMO

ATLANTA, Ga. /ScoopCloud/ — Alliance Group, a national insurance marketing organization (IMO), announced Monday that Samuel Howe has been tapped to succeed Lee Duncan as its Chief Marketing Officer, effective immediately. Duncan had previously occupied the CMO role before his own promotion to President and CEO back in November.

Sokal Hires Jason Jones as Chief Technology Officer

RALEIGH, N.C. /ScoopCloud/ — Sokal, a full-service automotive advertising agency, announced today that Jason Jones has joined the company as the Chief Technology Officer. Sokal is an award-winning, full-service advertising agency that specializes in digital marketing and dealership services.

Come Live, Work, Grow and Prosper in Amarillo, Texas

AMARILLO, Texas /ScoopCloud/ — Airport officials at the Rick Husband Amarillo International Airport today unveiled the Airport’s new corporate image piece “Taking Flight, Experience Amarillo.” The new corporate image piece is the latest in the Airport’s on-going aviation and non-aviation business development initiative in conjunction with its community partnership, Taking Flight – Amarillo.

FormFree Launches Rebrand, New Website Aligned with Mission to Expand Financial Inclusivity

ATHENS, Ga. /ScoopCloud/ — FormFree today launched a new visual identity designed to reflect its mission of empowering consumers and lenders with a transparent view of borrower financial DNA. In tandem with the brand launch, FormFree unveiled a new website that speaks to both consumer and lender audiences about how its AccountChek and Passport solutions enable better financial decisions.

Fanplayr Acquires Japan-Based Jamu Incorporated

PALO ALTO, Calif. /ScoopCloud/ — Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc.

SeQuel Response Announces Two Key Leadership Promotions

EDEN PRAIRIE, Minn. /ScoopCloud/ — Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.

Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers

ATLANTA, Ga. /ScoopCloud/ — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry’s top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.

Top of Mind Makes Educational Content from Its Surefire Summit Available to Mortgage Marketers Industry-Wide

ATLANTA, Ga. /ScoopCloud/ — Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the widespread availability of educational content from its 2020 Surefire Summit user conference. Designed to teach mortgage marketers how to earn clients for life, the conference originally aired as a users-only virtual event.

RMA’s Consulting Strategies Result in Multiple Client Wins at FRA Awards

POMPANO BEACH, Fla. /ScoopCloud/ — RMA is proud to announce that their city clients won three of the fourteen awards bestowed by the Florida Redevelopment Association, including the prestigious President’s Award. RMA provides staffing services for the West Palm Beach CRA and provides economic development and real estate consultancy services for the City of Deltona. The FRA award ceremony was presented virtually on November 19, 2020.

Coldwell Banker Elite Unveils Updated Global Luxury Look

FREDERICKSBURG, Va. /ScoopCloud/ — Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker network’s “Project North Star” visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.

‘I am Lauderhill’ Campaign Features City’s Police Officers – Short Form Videos Reveal Fun Facts about Local Law Enforcement

LAUDERHILL, Fla. /ScoopCloud/ — The City of Lauderhill, in collaboration with the consulting firm RMA, has launched a new video campaign featuring local police officers sharing fun facts about themselves. The “I am Lauderhill-We are Lauderhill” segments are emailed to residents and other subscribers in the City’s official newsletter, Lauderhill Living and posted on social media.

Datasembly Rebrands as it Evolves into Data Leader for CPGs and Retailers

WASHINGTON, D.C. /ScoopCloud/ — Today, Datasembly announced a major rebranding to reflect the software company’s evolution, becoming the world’s leading provider of data tools for hyper-local, real-time product transparency. The rebranding is a top to bottom redesign of the company’s website, logo, graphics, communications, and correspondence, aimed at modernizing and conveying their product solution for CPGs, brands, and retailers.

U.S. Mortgage Industry Launches ‘NOT OK? THAT’S OK’ Borrower Awareness Campaign

WASHINGTON, D.C. /ScoopCloud/ — Today, an independent coalition of U.S. mortgage industry leaders launched the ‘NOT OK? THAT’S OK’ campaign to raise awareness among customers who have missed one or more mortgage payments in 2020 and may be eligible for forbearance assistance under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Faith Schwartz, president of Housing Finance Strategies, spearheaded the industry effort.

Lee Duncan Succeeds John Craft, Becomes Second CEO of Alliance Group

LAWRENCEVILLE, Ga. /ScoopCloud/ — Alliance Group, a national insurance marketing organization (IMO), announced Monday that it has appointed Lee Duncan as the new President and Chief Executive Officer of the company. Duncan previously occupied the role of Chief Marketing Officer.