Tag: Advertising and Marketing

After, Inc. launches QuickReg 2.0 with additional benefits for Manufacturers and their Customers

NORWALK, Conn. /ScoopCloud/ — After, Inc., the global leader in Warranty Marketing and Analytics Solutions since 2005, just announced the launch of QuickReg(TM) 2.0, the next iteration of its smart registration solution. QuickReg, launched in March 2019, helps manufacturers drive higher registration rates by making product registration quick, easy and convenient for consumers through their preferred channel of choice

Brand Messaging Strategist Loren Weisman joins Fish Stewarding Group to cover the brand messaging and optics elements of the different divisions of FSG

SUNSET, S.C. /ScoopCloud/ — Fish Stewarding Group is pleased to announce that Loren Weisman has joined The Fish Stewarding Group. A Brand Messaging Strategist that looks deeply into the psychological aspects of messaging, Weisman will strategize in the areas of brand discovery, brand development, brand compliance as well as brand audits and the overall messaging and optics strategies.

Out Leadership Hires New Global Head of Events

NEW YORK, N.Y. /ScoopCloud/ — Out Leadership, the only business organization working globally to promote LGBT+ equality is delighted to announce that Chris Frederick is joining the leadership team. This follows a three-month strategic review of the organization as it approaches a decade in business and is prompted by strong growth.

Christian Film Producers Target Audiences in Digital Spaces

TAMPA, Fla. /ScoopCloud/ — “Christians in the Mirror,” a first-of-its-kind independent documentary produced by Joshuacord, Inc. and In Altum Productions, takes a hard look at how America and the West have not been very involved in the global persecution of Christians. The producers say they’re creating a social media marketing plan for this indie film that interviews Christians from the Middle East, Africa and Asia.

Fanplayr Opens Latin American Headquarters in Mexico City

PALO ALTO, Calif. /ScoopCloud/ — Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr’s headquarters for Latin America (LATAM) has been in operation since September.

RMA Hired by Town of Fort Myers Beach

POMPANO BEACH, Fla. /ScoopCloud/ — The Town of Fort Myers Beach has hired the firm RMA to create its new branding and marketing campaign. RMA’s award-winning team of economic development and marketing experts will analyze the town’s current brand and develop a comprehensive strategy to capitalize on the community’s authentic assets and distinctive culture.

FinTech Firm FormFree Sponsors PGA Tour Golfer Matt NeSmith

ATHENS, Ga. /ScoopCloud/ — FormFree today announced a two-year agreement to sponsor 25-year-old pro golfer Matt NeSmith. Currently playing in his first season on the PGA TOUR, NeSmith will wear the fintech firm’s logo on the left sleeve of his apparel.

American Gem Society Launches Digital Badging for Members

LAS VEGAS, Nev. /ScoopCloud/ — The American Gem Society (AGS) announced today the launch of “digital badging” credentials for AGS members. The badges are the first of its kind in the jewelry industry. A digital badge is a graphical icon that indicates the AGS members’ credentials and accomplishments.

Living Landmark Approved for Route 202 in Flemington, NJ

NEWTOWN SQUARE, Pa. /ScoopCloud/ — The Flemington, NJ Land Use Board has approved a Gateway Monument with a living wall to be constructed at the Flemington Circle on Route 202. This decision was rendered at the Board’s bi-monthly meeting on October 22. The Monument will be constructed in a public private partnership with Catalyst Experiential.

Bash Foo to Provide Hiring Support for Ohio’s Small Businesses and Manufacturers

DAYTON, Ohio /ScoopCloud/ — Bash Foo, a digital marketing agency, revealed today the release of a new talent acquisition concept, hiring software and HR services agency to support small and mid-sized businesses in the Midwest. The combination of managed talent acquisition, cutting edge hiring software, and their overall approach to hiring will be known as Hiring Ninja.

Depth Public Relations Names Lindsey Neal Vice President of Client Services

ATLANTA, Ga. /ScoopCloud/ — Depth Public Relations, LLC, (DepthPR) a leading provider of consultative marketing, public relations and reputation management services for the mortgage lending and residential finance industry, today announced its promotion of Lindsey Neal to vice president of client services.

Arizona Native Celebrates Three Decades of Promoting Shopping to Travelers Worldwide

SCOTTSDALE, Ariz. /ScoopCloud/ — Arizona native and Scottsdale resident Kathy Anderson, President of Anderson Retail Tourism Marketing, is celebrating 30 years in a unique aspect of the travel and tourism industry – Shopping Tourism. Traditionally, one thinks of a travel and tourism businesses as being airlines, hotels, rental cars, attractions and of course, destination marketing organizations like convention and visitors bureaus (CVB’s).

Lupus Research Alliance Welcomes New Senior Director of Marketing and Communications

NEW YORK, N.Y. /ScoopCloud/ — The Lupus Research Alliance (LRA) is pleased to announce that seasoned professional Penny Mitchell has joined the organization as Senior Director of Marketing and Communications. In her new role, Ms. Mitchell will oversee the organization’s strategic communications approach to leading lupus research worldwide and the value of participation by all sectors of the lupus community.

Mirror Digital Announces Launch of the Reflect Beauty Awards

LOS ANGELES, Calif. /ScoopCloud/ — America’s largest multicultural digital ad network, Mirror Digital, advances the conversation on beauty equity with the debut of its groundbreaking beauty product showcase – the Reflect Beauty Awards.

After, Inc. Publishes Latest Research on California Consumer Protection Act (CCPA) – Effective Jan. 1, 2020 – and Its Implications for Manufacturers

NORWALK, Conn. /ScoopCloud/ — After, Inc., a pioneer in the Warranty Services industry, has delivered innovative warranty marketing, analytics and program management services to top-tier manufacturers since 2005. As an industry leader, After, Inc. stays on top of regulations that may affect its manufacturing clients. The California Consumer Protection Act (CCPA) is one of these.

Galileo Learning Names New VP of Marketing, Nerissa Sardi

OAKLAND, Calif. /ScoopCloud/ — Galileo Learning, one of America’s largest and fastest-growing summer day camp providers, has named Nerissa Sardi its new Vice President of Marketing. Galileo operates 100+ summer camp programs throughout California and Illinois.

Pop-Up Problem-Solvers Help Nonprofits Grow and Go

RALEIGH, N.C. /ScoopCloud/ — An easy, affordable way to access a team of experts focused on solving problems and moving forward is now an option for nonprofit organizations across the country. Recognizing the common challenges facing nonprofits, such as limited budgets and bandwidths, North Carolina-based My Change Agent (MCA) has taken notice of a concept known as a flash organization. The result: the Capacity Building Consortium.

Out-of-the-box Augmented Reality Experiences Disrupt the Sports Industry

LOS ANGELES, Calif. /ScoopCloud/ — The application of Augmented Reality techniques, immersing fans in multiple elements of their favorite sports, has taken fan engagement to new levels, says AR innovator, INDE. The passive consumption of a matches or games is fading into the past. Today it’s possible to involve spectators in ways that were previously unheard of, and that’s where out-of-the-box marketing tools come into the picture.