SHERMAN OAKS, Calif. /ScoopCloud/ -- Integrating homeowner's insurance into the mortgage origination process is a relatively new idea - and one Matic CEO Aaron Schiff anticipates will gain traction in 2018. His firm expects small and mid-sized mortgage operations will follow the lead of several marquee lenders that added homeowner's insurance to their origination workflows last year. Wider availability of cutting-edge digital capabilities like online bind will also make integrated homeowner's insurance more attractive for lenders, Schiff says.