HOUSTON, Texas, May 12, 2014 (SEND2PRESS NEWSWIRE) -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, was honored this week by the Better Business Bureau (BBB) for excellence in quality control, customer service and customer satisfaction. Named a 2014 Winner of Distinction among all the retail jewelers in the greater Houston area, Whiteflash has now received high honors from the BBB for nine years in a row and maintains an A+ rating.