NEW YORK, N.Y. /ScoopCloud/ -- Toyota and HANG, the leading direct-to-consumer fan platform, are deploying innovative media approaches this sports season that are driving audience levels higher than television, with deeper data insights and engagement. To introduce its first-ever Grand Highlander SUV to targeted Black and Indian expat consumers, Toyota and its agencies, Burrell and InterTrend, have leveraged HANG's unique second-screen experiences to power deep engagement across more than 1 million views.
NEW YORK, N.Y /ScoopCloud/ -- Toyota, whose first‐ever 2024 Grand Highlander SUV touts "the best views from every row," will be offering fans the best viewing experience when Morehouse College faces Albany State University in the 2nd annual HBCU NY Classic football game at MetLife Stadium on Saturday, September 16. Teaming with HANG, the leading fan-athlete community, Toyota will be hosting a virtual watch party in which fans will mingle with athletes and celebrities in a video chat room while watching the action on TV.
