TORRANCE, Calif. /ScoopCloud/ -- Neotrope, a 33-year-old brand marketing, PR, and content development firm, today announced the launch of its 2017 annual Non-Profit PR Grants program for U.S.-based 501(c)(3) charities. Launched in 2000, the PR Grant(TM) was designed to help raise awareness of selected charities to traditional media, to the public, as wells as to potential "halo" sponsors and donors.