NEW ORLEANS, La. /ScoopCloud/ -- The self-publishing book industry's exponential growth has taken the world by storm. Opening doors once closed to unknown writers, self-publishing creates an alternative - some may say disruptive - option for writers with a small fan base to share their work and build brand awareness on a global scale. Empowered by the popular do-it-yourself movement, a new direct-to-customer bookselling platform, Direct2Author.com, launched in December.