Author Archives: Charles Communications Associates

Charles Communications Associates Celebrates 20 Years in 2023 – Wine Marketing Agency Reflects on Two Decades of Excellence

SAN FRANCISCO, Calif. /ScoopCloud/ -- This year marks the 20th anniversary for Charles Communications Associates (CCA), a leading wine marketing firm headquartered in San Francisco, California. What began at the dining room table of founder Kimberly Charles in 2003 with her first client, noted actor and vintner Fess Parker, has grown over the last twenty years to represent clients in Japan, Europe, Australia, New Zealand, South America and the U.S with a dynamic team.

In 2021, Meininger's International named CCA one of the top 10 wine & spirits companies in the United States and Founder and President Kimberly Charles likes to say, "We have kept our momentum in these twenty years, pacing with changing technologies, media landscapes, larger trends within our industry and with consumer preferences. That consistent push to keep relevant and nimble has been a big part of our success."

Charles Communications Associates was early to the tech scene when it debuted the Brandlive platform in 2012, engaging with vintners and media via interactive video meet ups. A precursor to today's ubiquitous zoom meetings, CCA saw early on the value of connecting from the comfort of one's home with vintners around the world. Always with an eye to sustainability through innovative partnerships and impact investing as well as aligning with companies who espoused sustainable beliefs, CCA was an early adopter to what is today a new baseline for the way companies operate and market their brands.

Another pillar of CCA's core beliefs is in supporting women led or owned companies. Many of CCA's client base have powerful women as CEOs such as Wente Vineyards, Domaine Carneros, the Consorzio of Conegliano Valdobbiadene among others. CCA has worked with a large majority of legacy families in the California wine business including the Wentes, the Mondavis, the Gallos among others, helping them to shape their narrative and claiming their place in the continuum of history.

At the core of the company's belief system, has been a dedication to continuous improvement and education. Among the first U.S. cohort to earn the challenging Diploma certification from the Wine & Spirits Education Trust, founder Kimberly Charles has always kept the educational focus front and center with her client programming, executing programs with substance, relevance and meaning. Early to adopt a work/life balance with her team, she works with a network of associates in Cape Town, New York, California, and beyond.

When asked what's ahead of the next industry curve, Charles likes to share that relationships will always be the company's stock and trade. Cultivating long term connections with clients, media and gatekeepers in the trade will continue. As she shares, "A good story never goes out of style."

Discover more about Charles Communications Associates at https://www.charlescomm.com/ or on Instagram and Facebook @AlltheSwirl.

News from Charles Communications Associates

This year marks the 20th anniversary for Charles Communications Associates (CCA), a leading wine marketing firm headquartered in San Francisco, California. What began at the dining room table of founder Kimberly Charles in 2003 with her first client, noted actor and vintner Fess Parker, has grown over the last twenty years to represent clients in Japan, Europe, Australia, New Zealand, South America and the U.S with a dynamic team.

Related link: https://www.charlescomm.com/

This version of news story was published on ScoopCloud™ (ScoopCloud.com) - part of and © the Neotrope® News Network - all rights reserved.

Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. Announces New US Campaign with Charles Communications

SAN FRANCISCO, Calif. /ScoopCloud/ -- The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. announces that Charles Communications Associates (CCA) is now their agency of record for the United States. The Consortium is a private body created to represent vine-growers, winemaking companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance.

Their work is focused on three major areas: protection, promotion and sustainability. They improve sparkling production methods, provide assistance and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries of which the United States ranks 5th with over 2.76 million bottles (out of a total 35.8 million bottles) with a value of $17.12 million.

Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that is now in line to be recognized as a Unesco World Heritage Site. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma and flavor characteristics.

The trade campaign will include working with two well-respected sommelier ambassadors in New York City and San Francisco, an in-depth restaurant educational program and participation in targeted trade events. The press campaign has a series of events, a sampling program, social media engagement and ongoing press outreach. The advertising campaign is focused on online partnerships with key wine and food influencers.

"We are excited to launch such a strategic and comprehensive communications campaign effectively targeting both trade and press," says Innocente Nardi, President of the Consortium of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. "The U.S. is an extremely important market for our top quality, world class sparkling wines."

Connect with the Consortium on Facebook, Twitter and Instagram, or visit http://www.prosecco.it/en/ to learn more about the region and its sparkling wines.

About Charles Communications Associates:
Founded in 2003, Charles Communications Associates, LLC (CCA) is an independent creative marketing communications and public relations firm based in San Francisco, California, that helps local and global companies create, build, and launch brands. Recognized as one of the most effective marketing firms in the wine industry, CCA is also known for success in the gourmet, natural, and organic food and beverage categories, as well as for top shelf spirits and luxury products marketing.

Discover more at: http://www.charlescomm.com/.

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News from Charles Communications Associates

The Conegliano Valdobbiadene Prosecco Superiore D.O.C.G. announces that Charles Communications Associates (CCA) is now their agency of record for the United States. The Consortium is a private body created to represent vine-growers, wine making companies and bottlers from Conegliano Valdobbiadene and to safeguard the standards of the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance.

Related link:

This version of news story was published on ScoopCloud™ (ScoopCloud.com) - part of and © the Neotrope® News Network - all rights reserved.