Tag: Advertising and Marketing
Depth Public Relations highlights 16 years of client success with new website unveiled at Mortgage Bankers Association’s 2022 annual conference
ATLANTA, Ga. /ScoopCloud/ -- Depth Public Relations (Depth), a leading provider of consultative B2B marketing, public relations and reputation management services for mortgage fintech innovators, the residential finance industry and technology for emerging regulated markets (regtech) marked the 16th anniversary of its founding with the launch of a new website featuring testimonials from its treasured clients and industry partners during the Mortgage Bankers Association's Annual Convention & Expo 2022 in Nashville.
MMI appoints Jordan Woodard as Director of Product Analytics
SALT LAKE CITY, Utah /ScoopCloud/ -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, announced it has hired Jordan Woodard as director of product analytics. In this role, Woodard is responsible for maintaining and expanding MMI's business intelligence platform, which provides clients with data intelligence in a user-friendly format.
Design-Build Firm LETTER FOUR Partners with CRISPx for Rebranding
LOS ANGELES, Calif. /ScoopCloud/ -- Design-Build firm LETTER FOUR has collaborated with brand innovation agency CRISPx to revamp their branding and deliver a marketing experience that's perfectly attuned to client needs. Timed in anticipation of LETTER FOUR's 12-year anniversary, this extensive project has included an overhaul of the firm's website, as well as content production geared toward informing clients about the Design-Build process and sharing the team's expertise.
Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months
MINNEAPOLIS, Minn. /ScoopCloud/ -- New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, "Direct Mail: Signed, Sealed, and Still Delivering Results."
DigitalSelf Announces Partnership with Elo, Attendance at Miami Auto Week and Art Basel
MIAMI, Fla. /ScoopCloud/ -- DigitalSelf® is pleased to announce that it has partnered with Elo who will serve as DigitalSelf - Automotive's brand ambassador. DigitalSelf will be sponsoring L'Automobile at the Miami International Auto Show October 15-25 and hosting a venue at Art Basel at Supercar Rooms Miami in December.
Engage By Cell Announces Rebrand of Divisions
SAN FRANCISCO, Calif. /ScoopCloud/ -- Today, Engage by Cell announces the rebranding of former divisions Guide by Cell, Give by Cell, and Train by Cell to create a cohesive and clear client experience. Engage by Cell has served as a catchall for the growing divisions under the "by Cell" umbrella for years and will now serve as the company's sole iteration.
Send2Press® Announces 40th Anniversary Celebration for Jan. 2023 – Four Decades Helping Amplify News for Earned Media PR Campaigns
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TEMECULA, Calif. /ScoopCloud/ -- Today, NEOTROPE®, a California-based PR and marketing firm, entertainment publisher, and parent company of Send2Press® Newswire, announces its upcoming 40th anniversary celebration, starting Jan. 2023. For this anniversary the company will be offering discounts on selected services, but will also include offerings from the company's many clients and agency partners, many of whom are in the PR, marketing and SEO service practice industries.
CEO Lee Duncan Marks 20 Years at Alliance Group
ATLANTA, Ga. /ScoopCloud/ -- Alliance Group CEO Lee Duncan celebrated 20 years of service at the company on September 23rd. In his time at Alliance Group, the life insurance marketing organization has flourished, establishing themselves as a leading IMO for independent life insurance agents and agencies.
HitPaw Launches Entirely New Website Design to Improve the User Experience
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NEW YORK, N.Y. /ScoopCloud/ -- As the company is dedicated to providing creative and effective multimedia tools, HitPaw has updated HitPaw 2.0 with a brand new website design, aiming to improve the user experience. The motto "Record. Create. Enjoy. Share" represents the attitude and the vision of HitPaw, which is to help youth and content creators who are passionate about life free up the infinity of creativity without any limitation.
Yiftee Surpasses 400 Community eGift Cards, Launches New In-Person Sales Capability
MENLO PARK, Calif. /ScoopCloud/ -- As of today, Yiftee, Inc. is offering another way to "Keep Local Dollars Local" with its new "Order Desk" capability. City offices, Chambers of Commerce, Main Streets, and Downtown Associations can now sell their custom-branded Community eGift Cards to walk-in buyers and at public events, in addition to online sales.
Veteran Marketing and Sales Leader, Blaine Clapper, Joins Pittsburgh Internet Consulting, Inc. as a Partner and Director of Marketing
PITTSBURGH, Pa. /ScoopCloud/ -- Pittsburgh Internet Consulting (PIC) announced today the addition of Blaine Clapper to its experienced marketing consulting leadership team. Clapper joins PIC following his previous roles as Chief Marketing Officer at EnergyCAP, LLC and Sr. Director of B2B Marketing at AccuWeather, Inc. He will be based in State College, PA and will report to Robb Luther, V.P. of Business Development.
This Startup Wants to Turn Your Email Signature to a Team Building Tool
SCOTTSDALE, Ariz. /ScoopCloud/ -- Scottsdale startup JabberYak introduces the first of its kind Team Building Email Signature for corporations and companies that are experiencing challenges with building cohesive teams in remote, hybrid or in-person work models.
How A Mortgage Focused Agency Launched to Make Impact
INDIANAPOLIS, Ind. /ScoopCloud/ -- In the heart of Indianapolis, Indiana is a marketing agency focused on helping mortgage lenders and technology overcome obstacles, develop marketing strategies, and grow their business. That agency is Art Vs. Math. In 2019, Steven Cooley started Art Vs. Math to help improve marketing in the mortgage industry.
After, Inc. Announces the Launch of QuickInsight® – Its Powerful Post-Sale Customer Data Enrichment Platform
NORWALK, Conn. /ScoopCloud/ -- After, Inc., a global leader in post-sale technology and services, just announced the launch of its QuickInsight® customer data enrichment platform. QuickInsight is one of five post-sale customer experience platforms that After, Inc. calls its QuickSuite®, which just won The SAMMY Award from Business Intelligence Group for "Product of the Year."
Social Media Campaign Promotes the Importance of Grasslands in the Americas
FORT COLLINS, Colo. /ScoopCloud/ -- The Central Grasslands Roadmap community of organizations is embarking on an 8-week social media campaign called "Grasslands and You" that enlists the collective, coordinated voices of individuals and organizations to spread the word about the importance of grasslands and the benefits they provide. The announcement comes from Bird Conservancy of the Rockies, one of the Roadmap partners.
After, Inc.’s QuickSuite® Named ‘Product of the Year’ in the 2022 Sales and Marketing Technology Awards
NORWALK, Conn. /ScoopCloud/ -- After, Inc. announced today that it received "Product of the Year" in the 2022 Sales and Marketing Technology Awards program (The Sammys) for its QuickSuite® post-sale customer experience technology. The Sammys honors organizations and products helping to solve the challenges businesses have connecting and collaborating with prospects and customers.
Sales Boomerang named Organization of the Year in the 2022 Sales and Marketing Technology Awards
OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group's 2022 Sales and Marketing Technology Awards program, also known as The Sammys.
Sales Boomerang Q2 2022 Mortgage Market Opportunities Report
OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market
HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader
WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.
iEmergent appoints Megan Horn as Chief Marketing Officer
DES MOINES, Iowa /ScoopCloud/ -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.
Mid America Mortgage rebrands to Click n’ Close
ADDISON, Texas /ScoopCloud/ -- Mid America Mortgage, Inc. (Mid America) today announced it has rebranded as Click n' Close following the sale of the majority of its retail lending operations to Houston-based Legend Lending. Click n' Close will retain retail operations related to its reverse mortgage and Native American lending business and focus on delivering innovative down payment assistance (DPA) and adjustable-rate mortgage (ARM) products through its third-party originator (TPO) channels.
TMC Emerging Technology Fund LP Invests in leadPops
SAN DIEGO, Calif. /ScoopCloud/ -- The Mortgage Collaborative (TMC), the nation's largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the "Fund") recently participated in a follow-on round to a recent $3.5M Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. leadPops allows users to create robust, automated lead-generating systems that drive qualified leads directly to their business.
Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions
IRVINE, Calif. /ScoopCloud/ -- Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.
EPIC Marketing & Design Team Wins Communicator Awards
SAN FRANCISCO, Calif. /ScoopCloud/ -- EPIC Insurance Brokers and Consultants, a retail property and casualty insurance brokerage and employee benefits consultant, announced today that its marketing and design team has been recognized for multiple Communicator Awards for its work in 2021. The Communicator Awards are an international awards program recognizing big ideas in marketing and communications.
Cheryl Messner joins Sales Boomerang to oversee customer experience department
WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang's customer experience, engagement, success and operations as well as help the company build upon its growth from a fintech startup to the industry's leading borrower intelligence solution.
MMI earns a spot on the 2022 Inc. 5000 Regionals List
SALT LAKE CITY, Utah /ScoopCloud/ -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has ranked No. 29 on Inc. Magazine's third annual Inc. 5000 Regionals: Rocky Mountains list.
Incrementors Featured In 10 Most Innovative Companies of 2022
SACRAMENTO, Calif. /ScoopCloud/ -- Incrementors has been featured as the Most Innovative Companies in 2022 by popular magazine Industry Era Review. Incrementors has been awarded this title for their persistent work in the field of innovative technologies such as Voice Search SEO, AI and Metaverse marketing.
Freedom Makers Rebrands to Include Virtual Services in Name and Logo
SAN ANTONIO, Texas /ScoopCloud/ -- Freedom Makers, a leading military spouse virtual assistant services agency, has announced that it will begin operating under a new name - Freedom Makers Virtual Services (FMVS). This name change goes into effect immediately and better reflects the company's comprehensive service offerings. A fresh new logo accompanies the name change too.
Pops Mart Fuels, LLC Signs Sokal as AOR
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CAYCE, S.C. /ScoopCloud/ -- Pops Mart, LLC recently signed Sokal, the Raleigh, N.C. based automotive advertising agency firm, as their agency of record. Pops Mart, LLC, whose chain includes 24 stores currently, will utilize Sokal to provide website design, digital, and a variety of creative design services.
Capital Automotive Group Launches RideShift, A New Fully Online Car Buying Solution With Endorsement Partner and Former Carolina Panther, Luke Kuechly
RALEIGH, N.C. /ScoopCloud/ -- Capital Automotive Group today announced the launch of RideShift, a powerful, new dimension of car shopping, that uniquely leverages AI and exemplary customer service before, during and after the sale of a vehicle.
Sokal Selected as Certified Digital Advertising Provider in Mazda Digital Certified Program
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RALIEGH, N.C. /ScoopCloud/ -- Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.
Aclaró AI Announces Vehicle Center
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MIAMI, Fla. /ScoopCloud/ -- Aclaró AI, an IoT company that creates modern solutions for automotive retailers, is extremely excited to announce a new product that can quickly locate vehicles for customers regardless of location. Vehicle Center, helps auto dealers and auto wholesalers better serve their customers, more efficiently search inventory, analyze slow moving inventory, and generate more sales.
Sokal Announces Collaboration with Southeast Toyota Distributors, LLC on Vehicle Photo Technology
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RALEIGH, N.C. /ScoopCloud/ -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., announces a unique collaboration with Southeast Toyota Distributors, LLC on a photo technology project that enhances the in-transit vehicle selling process.
Planet Home Lending selects Mortgage Coach to enhance customer experience with educational home loan comparisons
MERIDEN, Conn. /ScoopCloud/ -- Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage loan products and strategies over time.
Allegent Community Federal Credit Union Hires Social Media Expert
PITTSBURGH, Pa. /ScoopCloud/ -- Allegent Community Federal Credit Union (Allegent) has hired Theresa Kisha, an expert in digital marketing, social media, email communication and website development/optimization, to manage and increase the credit union's social media presence, while also enhancing its digital presence, search engine optimization and strategic marketing efforts.