Tag: Advertising and Marketing

The Light Committee is First Headshot Photography Studio in Los Angeles to Earn 500 Five-Star Reviews

LOS ANGELES, Calif., Sept. 5, 2025 (SEND2PRESS NEWSWIRE) — The Light Committee, a headshot photography studio known for providing amongst the best headshots in greater Los Angeles, has become the first such studio to achieve 500 five-star reviews on the map platform of world’s largest online search engine. It also means the studio has more five-star reviews than any other headshot photography studio in greater Los Angeles.

Vmake Rolls Out Auto-Captioning Feature to Expand Global Audience Reach for Creators

NEW YORK, N.Y., Sept. 4, 2025 (SEND2PRESS NEWSWIRE) — Vmake, a leading AI Talking video editor, introduced a new tool, “Auto Generated Captions,” designed to integrate real-time captions, and it is worth the hype. Powered by AI, it helps businesses and creators to add and customize subtitles for videos in a few clicks. The tool is web-based and can help you add auto-generated captions in any language.

Sokal Officially Certified for INFINITI Retailer Website Program

RALEIGH, N.C., Aug. 25, 2025 (SEND2PRESS NEWSWIRE) — Sokal is pleased to announce its official certification as a preferred provider for the INFINITI Retailer Website Program, effective August 18, 2025. As a certified partner, Sokal is now authorized to deliver website solutions, search engine optimization (SEO), and digital advertising services to INFINITI retailers through the INFINITI Digital Program.

The Center for Innovation Rebrands as AgingIN: A New Era in Transforming the Experience of Aging

ST. LOUIS, Mo., Aug. 12, 2025 (SEND2PRESS NEWSWIRE) — The Center for Innovation (CFI), known for cultural transformation in eldercare, announces a rebrand to AgingIN, a bold new identity that captures its mission to be the catalyst for person-directed living in the community of one’s choice. With a new name comes a renewed strategic direction—one centered on delivering hands-on services, consulting, and coaching to communities throughout the aging services sector.

Optimal Blue’s New Brand Reflects Its Modern Technology and Proven Expertise and Leadership

PLANO, Texas, Aug. 11, 2025 (SEND2PRESS NEWSWIRE) — Optimal Blue today launched a new brand that emphasizes the company’s market leadership in delivering modern innovation backed by decades of proven, trusted performance. “Optimal Blue is operating in an era defined by accuracy, scale, speed and artificial intelligence – and our new brand embodies that,” said Joe Tyrrell, CEO of Optimal Blue.

MMI Unveils ChatMMI: Mortgage Intelligence, One Question Away

SALT LAKE CITY, Utah, July 21, 2025 (SEND2PRESS NEWSWIRE) — Mobility Market Intelligence (MMI), the original pioneer in mortgage market intelligence, today announced the launch of ChatMMI™ – the industry’s first conversational AI interface built specifically for lenders, recruiters, and mortgage professionals. Founded in 2008, MMI has spent nearly two decades building the industry’s most comprehensive mortgage data solution.

Black Friday Reimagined: A Brand Built for Acquisition

MIAMI, Fla., July 15, 2025 (SEND2PRESS NEWSWIRE) — A one of a kind intellectual property suite is now available for full acquisition, offering an unprecedented opportunity to own the Black Friday season, Empire License, Inc. announced today. The Black Friday Lifestyle is not just a brand – it’s an immersive retail experience that blends AI, family entertainment, loyalty rewards, and merchandising into one unforgettable consumer campaign.

CFD Companies’ Support of Social Media Marketing Validated by Adviser Appearance at Jolt! Conference

KOKOMO, Ind., July 15, 2025 (SEND2PRESS NEWSWIRE) — CFD Companies’ efforts to support adviser marketing were validated recently when CFD affiliated financial adviser Rachael Camp was a featured panelist at the 2025 Jolt! Conference. Social media marketing remains prohibited at many financial services firms, but CFD has calculated that the extra regulatory burdens are a part of providing exceptional service to CFD affiliated financial professionals.

New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media.

Paul Stanley Sign Museum to Open in Los Angeles, Celebrating Whimsical Advertising History

LOS ANGELES, Calif., July 2, 2025 (SEND2PRESS NEWSWIRE) — The world of vintage advertising is getting a new home. Opening in 2026, the Paul Stanley Sign Museum, a nonprofit organization, in Los Angeles will pay tribute to the visionary work of Paul Stanley & Company, the San Francisco-based design firm behind some of the most imaginative and visually striking point-of-sale advertising displays ever created.

Street Media Group Wins Advertising Contract with the City of Fort Collins

FORT COLLINS, Colo., July 1, 2025 (SEND2PRESS NEWSWIRE) — Street Media Group, a leading out-of-home advertising provider in northern Colorado, has been awarded a multi-year contract with the City of Fort Collins, Colorado. The agreement allows Street Media Group to market and sell out-of-home advertising space on Transfort’s public transit amenities, including buses, bus stop shelters, and bus stop benches.

Smarter PR Tech Stacks Start Here: PRToolFinder Introduces New Free Limited Access

MARTINEZ, Calif., June 17, 2025 (SEND2PRESS NEWSWIRE) — PRToolFinder®, the only online database dedicated solely to Public Relations tools, has introduced a free, limited-access tier, making it easier for PR professionals, in-house teams, and businesses to discover essential PR tools and technology. PRToolFinder is the only comprehensive online database 100% focused on Public Relations tools.

Optimal Blue Launches New Lead Generation Tool for Originators

PLANO, Texas, June 9, 2025 (SEND2PRESS NEWSWIRE) — Optimal Blue today announced a new product that helps originators efficiently track and identify refinance opportunities so they can reengage borrowers with eligible refinance options at the right time. Available to Optimal Blue PPE users, Capture for Originators dramatically reduces the manual effort loan officers currently spend evaluating refinance potential by automatically analyzing entire portfolios each month and putting recapture opportunities directly into originators’ hands.

Craig Leabig of Informative Research Named HousingWire 2025 Marketing Leader

GARDEN GROVE, Calif., June 3, 2025 (SEND2PRESS NEWSWIRE) — Informative Research, a premier technology provider delivering data-driven credit and verification solutions to the lending community, today announced that Senior Vice President of Marketing Craig Leabig has been named a 2025 HousingWire Marketing Leader. This year’s award honors 55 professionals reshaping how mortgage and real estate companies engage prospects and accelerate growth. Leabig’s strategic leadership has transformed Informative Research’s marketing into an engine of innovation and measurable results.

HousingWire selects Depth EVP Lindsey Neal as 2025 Marketing Leader

ATLANTA, Ga., June 2, 2025 (SEND2PRESS NEWSWIRE) — Depth, a leading provider of consultative B2B marketing, public relations and reputation management services for technology companies serving the residential mortgage finance, financial technology (fintech) and regulatory technology (regtech) industries, today announced that Executive Vice President Lindsey Neal has been named a recipient of HousingWire’s 2025 Marketing Leaders Award.

Courtney Dodd of Floify named to HousingWire’s 2025 Marketing Leaders list for a second year in a row

BOULDER, Colo., June 2, 2025 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that Courtney Dodd, head of marketing, has been named to HousingWire’s prestigious Marketing Leaders list for 2025. She was also a 2024 Marketing Leaders recipient. The Marketing Leaders award honors the outstanding accomplishments of mortgage and real estate marketing executives who are the visionaries behind the strategies, campaigns and branding efforts that push the industry forward.

P1 Commerce LLC Launches as Data-First Performance Marketing Firm Led by eCommerce Experts Gavin Trippe and Jonathan Peters

LOS ANGELES, Calif., May 20, 2025 (SEND2PRESS NEWSWIRE) — P1 Commerce LLC today announced its official launch as a data-first eCommerce marketing firm designed to optimize performance and efficiency at scale. Unlike traditional agencies focused primarily on their own growth, P1 Commerce is an expert-led firm uniquely positioned to be the best, not the biggest – delivering strategic, measurable outcomes for global brands.

US Farm Data Names Chris Sidles Director of Innovative Data Solutions

OMAHA, Neb., May 8, 2025 (SEND2PRESS NEWSWIRE) — US Farm Data is pleased to announce the hiring of Chris Sidles as Director of Innovative Data Solutions, a newly created role designed to expand the company’s strategic partnerships with enterprise-level agribusinesses and related sectors. In this role, Sidles will work directly with executive leadership teams – CEOs, CMOs, VPs of Marketing and Strategy.

Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.

Artificial Intelligence for Social Good Playbook – Now Available for Free Download

CHARLOTTE, N.C., April 2, 2025 (SEND2PRESS NEWSWIRE) — Apparo, a nonprofit that helps other nonprofits do more to improve lives in our communities through the strategic use of technology, is now offering a free, detailed guide the use of Artificial Intelligence (AI). To quote the Playbook, “Leveraging AI technologies, nonprofits can optimize their operations, enhance their impact, and better fulfill their missions in the communities they serve.”

Senneca Unveils Dynamic New Website Showcasing Industry Leadership

CINCINNATI, Ohio, April 2, 2025 (SEND2PRESS NEWSWIRE) — Senneca launches their new website, Senneca.com, showcasing innovation and leadership in the specialty door industry. As a family of industry-leading brands including Chase, Eliason, Door Engineering, Subzero Engineering and Thermoseal, Senneca delivers specialized solutions tailored to your unique needs.

ShelfLife, Alex Strathdee Launch ‘Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money’

SAN DIEGO, Calif., March 4, 2025 (SEND2PRESS NEWSWIRE) — ShelfLife (GetShelfLife.com) and author Alex Strathdee today announced the release of “Before The Bestseller: Your Proven Path to Book Sales Without Wasting Time & Money” (ISBN: 979-8890792631), the ultimate playbook for nonfiction authors seeking to boost book sales, build an audience, and create a bestseller that never stops selling. This book pulls back the curtain on how the top authors of today such as James Clear of “Atomic Habits” sold over 20 Million copies.

StarKnightMT Announces Title Sponsorship of UTV Offroad Adventures

NEW YORK, N.Y., Feb. 13, 2025 (SEND2PRESS NEWSWIRE) — StarKnightMT, a leading UTV accessories brand, proudly announces its title sponsorship of UTV Offroad Adventures to expand brand exposure and engage with the off-road community. This partnership reflects StarKnightMT’s commitment to providing high-quality gear for adventure seekers. As the brand’s slogan says: “Your trail, your gear.”

Annual January Crisis Communications Magazine Published by O’Dwyer’s

NEW YORK, N.Y., Jan. 15, 2025 (SEND2PRESS NEWSWIRE) — The J.R. O’Dwyer Company, Inc. has published its January 2025 Crisis Communications Magazine featuring content designed to assist corporations and organizations manage their reputation, prevent communications crises and communicate effectively with the public and stakeholders.

Street Media Group Announces Landmark Digital Billboard Development on I-25 in Northern Colorado

LOVELAND, Colo., Jan. 9, 2025 (SEND2PRESS NEWSWIRE) — Street Media Group, a leading out-of-home advertising provider, has announced plans to develop a new state-of-the-art digital billboard along Interstate 25 in northern Colorado. The 14-foot x 48-foot double-faced digital display will be strategically positioned at exit 254 between Loveland and Johnstown, marking a significant expansion of the company’s regional presence.

Sacramento-Based Photographer to Lead Workshop at Imaging USA 2025 in Dallas

SACRAMENTO, Calif., Jan. 3, 2025 (SEND2PRESS NEWSWIRE) — Glynns Thomas, founder of Sacramento’s renowned headshot photography business Glynns Thomas Headshots, has been selected to present at Imaging USA 2025. This prestigious conference, dedicated to photography and imaging professionals, will take place in Dallas, Texas, from February 2-4, 2025.

Elevating Excellence: The All-New Tenorshare Brand Website is Unveiled

NEW YORK, N.Y., Dec. 12, 2024 (SEND2PRESS NEWSWIRE) — Recently, the Tenorshare website has received a major upgrade that focuses on providing a better user experience. “The upgrade is all about making life easier for our users. Our website now features our newest innovative products to enable users to solve more challenging problems from their daily walk of life,” says a Tenorshare spokesperson.

EPIC trends Announce 3rd Annual Bringing Christmas Home campaign to donate creatively decorated Christmas Trees to children and families facing hardship

CERRITOS, Calif., Nov. 25, 2024 (SEND2PRESS NEWSWIRE) — This year families with children undergoing treatment at local children’s hospitals can check one thing off their holiday to-do list, getting a Christmas tree, thanks to a local brand representative firm and its clients. EPIC trends and partners launched their 3rd annual holiday campaign, Bringing Christmas Home, by delivering 200 undecorated Christmas trees to its diverse group of clients in design around Southern California.

Congratulations to Tenorshare for Winning French Design Award

NEW YORK, N.Y., Nov. 19, 2024 (SEND2PRESS NEWSWIRE) — Tenorshare is proud to share that its brand visual system has won French Design Award, reflecting on its innovation and dedication to great user experiences. “The award reflects our team’s effort to create functional and visually appealing products. As a highly adaptable smartphone solutions brand, Tenorshare has always aimed to provide a ground-breaking experience for users worldwide,” says a Tenorshare spokesperson.

RMA Hired by Town of Lake Park’s CRA for Professional Consulting Services

POMPANO BEACH, Fla., Oct. 30, 2024 (SEND2PRESS NEWSWIRE) — The award-winning economic development firm, RMA (rma.us.com), is proud to have been selected by the Town of Lake Park’s Community Redevelopment Agency (CRA) to create a Marketing, Communications, and Public Relations Plan, which will further the goals outlined in the CRAs recently updated Master Plan. RMA has assembled a seasoned team of professionals who will collaborate closely with the CRA to develop a comprehensive strategy.

Neotrope and Send2Press Announce 2025 JL Simmons Nonprofit PR Grants on 25th Anniversary Supporting Worthy Causes

TEMECULA, Calif., Oct. 18, 2024 (SEND2PRESS NEWSWIRE) — Neotrope®, a 40+ year old marketing and entertainment company, announced today that it is now accepting applications from U.S. based 501(c)(3) charities “doing good” for its JL Simmons Nonprofit PR Grants program. For 2025 ten worthy causes will each receive $3,000 of in-kind donations for PR and marketing support via Send2Press® Newswire, for a total program value this year of $30,000. Neotrope is celebrating its 42nd anniversary in 2025, while Send2Press celebrates the 25th anniversary of the brand.

ProPair’s Q2 2024 Impact Study Reveals Significant Gains in Sales Conversions with Predictive Lead Assignments

SAN CARLOS, Calif /ScoopCloud/ — ProPair, the fastest way for marketing and sales leaders to implement predictive AI, has released its Q2 2024 Impact Study, showcasing a substantial 46% improvement in sales conversions using Predictive Lead Assignments compared to standard lead assignment methods. This breakthrough underscores the growing importance of data-driven decision-making in sales strategies.