Tag: Advertising and Marketing
FormFree Launches Rebrand, New Website Aligned with Mission to Expand Financial Inclusivity
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ATHENS, Ga. /ScoopCloud/ -- FormFree today launched a new visual identity designed to reflect its mission of empowering consumers and lenders with a transparent view of borrower financial DNA. In tandem with the brand launch, FormFree unveiled a new website that speaks to both consumer and lender audiences about how its AccountChek and Passport solutions enable better financial decisions.
Fanplayr Acquires Japan-Based Jamu Incorporated
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PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc.
Fanplayr Introduces Product Recommendations Offering Real-time Behavioral Personalization for E-commerce
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PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI.
SeQuel Response Announces Two Key Leadership Promotions
EDEN PRAIRIE, Minn. /ScoopCloud/ -- Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.
Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers
ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.
Trends for Creative Services Industries from Voices.com’s 2021 Annual Trends Report
LONDON, Ontario /ScoopCloud/ -- Voices.com has released their tenth annual trends report that looks at creative services industries - including advertising, education, media, entertainment, technology, and more - and provides insights into trends that impacted them in 2020 and makes predictions for trends in 2021.
AutoAwards Creates Automotive Dealership Loyalty Rewards Programs That Partner with Charities
ODESSA, Del. /ScoopCloud/ -- Having an effective loyalty reward program can help car dealerships build their customer loyalty and company revenue. AutoAwards, a leader in the space, even allows clients to donate its "points" raised to benefit local community charities in need.
Top of Mind Makes Educational Content from Its Surefire Summit Available to Mortgage Marketers Industry-Wide
ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the widespread availability of educational content from its 2020 Surefire Summit user conference. Designed to teach mortgage marketers how to earn clients for life, the conference originally aired as a users-only virtual event.
Fanplayr Partners with PFG to Enhance E-Commerce Intelligence Solutions
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PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.
RMA’s Consulting Strategies Result in Multiple Client Wins at FRA Awards
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POMPANO BEACH, Fla. /ScoopCloud/ -- RMA is proud to announce that their city clients won three of the fourteen awards bestowed by the Florida Redevelopment Association, including the prestigious President's Award. RMA provides staffing services for the West Palm Beach CRA and provides economic development and real estate consultancy services for the City of Deltona. The FRA award ceremony was presented virtually on November 19, 2020.
Coldwell Banker Elite Unveils Updated Global Luxury Look
FREDERICKSBURG, Va. /ScoopCloud/ -- Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker network's "Project North Star" visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.
Pompano Beach CRA Announces ‘Love Always, Pompano Beach’ Website and Marketing Campaign
POMPANO BEACH, Fla. /ScoopCloud/ -- The Pompano Beach CRA is proud to announce their new marketing campaign, "Love Always, Pompano Beach." The all-encompassing annual program will feature local businesses located in the East CRA District, sharing special offers and experiences to attract residents and non-residents alike.
‘I am Lauderhill’ Campaign Features City’s Police Officers – Short Form Videos Reveal Fun Facts about Local Law Enforcement
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LAUDERHILL, Fla. /ScoopCloud/ -- The City of Lauderhill, in collaboration with the consulting firm RMA, has launched a new video campaign featuring local police officers sharing fun facts about themselves. The "I am Lauderhill-We are Lauderhill" segments are emailed to residents and other subscribers in the City's official newsletter, Lauderhill Living and posted on social media.
Datasembly Rebrands as it Evolves into Data Leader for CPGs and Retailers
WASHINGTON, D.C. /ScoopCloud/ -- Today, Datasembly announced a major rebranding to reflect the software company's evolution, becoming the world's leading provider of data tools for hyper-local, real-time product transparency. The rebranding is a top to bottom redesign of the company's website, logo, graphics, communications, and correspondence, aimed at modernizing and conveying their product solution for CPGs, brands, and retailers.
U.S. Mortgage Industry Launches ‘NOT OK? THAT’S OK’ Borrower Awareness Campaign
WASHINGTON, D.C. /ScoopCloud/ -- Today, an independent coalition of U.S. mortgage industry leaders launched the 'NOT OK? THAT'S OK' campaign to raise awareness among customers who have missed one or more mortgage payments in 2020 and may be eligible for forbearance assistance under the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Faith Schwartz, president of Housing Finance Strategies, spearheaded the industry effort.
Lee Duncan Succeeds John Craft, Becomes Second CEO of Alliance Group
LAWRENCEVILLE, Ga. /ScoopCloud/ -- Alliance Group, a national insurance marketing organization (IMO), announced Monday that it has appointed Lee Duncan as the new President and Chief Executive Officer of the company. Duncan previously occupied the role of Chief Marketing Officer.
LoadDelivered Logistics Rebrands to Capstone Logistics and Strengthens Integration Between Warehousing and Transportation Divisions
PEACHTREE CORNERS, Ga. /ScoopCloud/ -- LoadDelivered Logistics, a leading food and beverage specialized third-party logistics (3PL) company, announced today that it is rebranding following its acquisition by Capstone Logistics. The company will now operate as Capstone Logistics' freight management solution.
After, Inc. awarded ‘Disruptor of the Year 2020’ by the Internet Marketing Association for its QuickReg™ Smart Registration Platform
NORWALK, Conn. /ScoopCloud/ -- The Internet Marketing Association held its annual IMPACT Conference on October 2, 2020, where After, Inc., a global leader in warranty and after-market services for some of the largest manufacturers in the world, received the "Disruptor of the Year 2020" Award for its QuickReg™ Smart Registration Platform.
Super Bowl Champion Jeron Johnson has signed on as an Ambassador for CBD Move Free
BELLEVUE, Wash. /ScoopCloud/ -- Former Seahawk strong safety and Super Bowl XLVIII Champion Jeron Johnson has signed on as an Ambassador for CBD Move Free, a Washington State-based CBD company. "It is an honor to have Jeron onboard," states Jonas Roeser, CEO. "We look forward to his insight and support for our product refinement and educational outreach."
Fabricare Launches an Extreme Marketing Campaign For New Service
NORWALK, Conn. /ScoopCloud/ -- If you're looking to disrupt an industry, you develop a radical marketing campaign that captures the attention of your target audience. LaundryCare by Fabricare is a new service that seeks to do just that.
Priority Express Rebrands as Capstone Logistics to Meet Last Mile Demand During Pandemic
PEACHTREE CORNERS, Ga. /ScoopCloud/ -- Priority Express, a logistics company in the courier and last mile delivery industry, announced today that it is rebranding following its acquisition by Capstone Logistics. The company will now operate as Capstone Logistics' last mile fulfillment solution.
The Power of Messaging: Ad Agency Challenges Industry to Spread Message to Encourage Audience to Vote
DALLAS, Texas /ScoopCloud/ -- With Election Day less than a month away, and early voting beginning on October 13, in a nonpartisan effort, Alpha Business Images (ABI), has rolled out the Keeping It 100 Challenge to spread the message of encouraging voter participation with the help and talent of peers in the advertising industry.
VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020
ATLANTA, Ga. /ScoopCloud/ -- Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.
ABI Named on the Adweek 100: Fastest Growing Agencies List
DALLAS, Texas /ScoopCloud/ -- Dallas-Fort Worth-based marketing agency Alpha Business Images, LLC (ABI) has been named to the Adweek 100 Fastest Growing Agencies List - and as one of the Top 5 Fastest Growing US Agencies in the Southwest.
.ECO® Brand Unites Those Committed to Fighting Climate Change
STAMFORD, Conn. /ScoopCloud/ -- The time is now. planet .ECO® affirms that environmental justice is social justice and is illustrating that belief through its creation - .ECO, a transformative brand that unites individuals and organizations committed to combatting climate change. .ECO empowers digital eco like no other product or service by helping consumers, brands and advocates to globally advance sustainability solutions.
Lou Malnati’s Pizzeria Partners with Cogensia for Customer-Focused Marketing Solution
SCHAUMBURG, Ill. /ScoopCloud/ -- Lou Malnati's Pizzeria has selected Cogensia, a data-driven digital marketing firm, to enhance guests' experience with the brand across all guest touchpoints and channels. Leveraging Cogensia's proprietary Customer Management Platform technology and services, Lou Malnati's will better understand their guests' preferences.
Respage and Move For Hunger Announce Collaborative Effort to Fight Hunger Nationwide
NARBERTH, Pa. /ScoopCloud/ -- Respage - a leading provider of apartment marketing services for thousands of communities nationwide, and Move For Hunger - a national hunger relief non-profit organization, announced a new partnership that will fight hunger and reduce food waste nationwide.
iMediaAudiences, a long-time leader for outsourced digital media sales and ad operations welcomes new executives to Ad Ops Advisory Board
HARVARD, Mass. /ScoopCloud/ -- iMediaAudiences (iMA) announces the appointment of Ad Operations Expert Advisory Board members: Tami DeLeeuw, Senior Manager of Advertising Operations at Ancestry.com Operations Inc. and Lee Pallotta, VP of Ad Operations at Monster Worldwide, Inc.
CHR Builders Launches New Website to Showcase Hospitality Renovation Services in Southern California
LOS ANGELES, Calif. /ScoopCloud/ -- 95Visual is pleased to announce the launch of CHR Builders' new website: chrbuildersinc.com. The new features that CHR Builders chose to include in the redesign captivate users with an easy to navigate format.
Voices.com Wins ‘Beyond Borders Award’ at 37th Annual Business Achievement Awards
LONDON, Ontario /ScoopCloud/ -- Voices.com, the world's leading marketplace for voice over services, is thrilled to announce that it was awarded the Beyond Borders Award at last night's Business Achievement Awards gala. Presented by the London Chamber of Commerce, this award recognizes the global initiatives of a local business who has expanded their business outside of Canada.
Integro Rehab Announces Brand Name Change to Integro Builders
CHICAGO, Ill. /ScoopCloud/ -- Integro Rehab, an award-winning general contractor for luxury custom homes and commercial interiors in Chicagoland and Western Michigan, has announced today that the company will begin operating under a new name and will be known as Integro Builders, effective immediately.
Kennedy Intelligent Data Forms Alliance with SQREEM Technologies
SAN CLEMENTE, Calif. /ScoopCloud/ -- Kennedy Intelligence Data (KID), a subsidiary of Kennedy Marketing Group (KMG) has formed an alliance with SQREEM Technologies Pte. Ltd., a leading artificial intelligence firm to provide superior real-time and behavioral driven digital advertising services for the automotive industry. KID has exclusive rights to SQREEM's proprietary artificial intelligence platform for the automotive industry.
Axis Graphic Installations Plays a Role in Historic 2020 March on Washington
ATHENS, Ga. /ScoopCloud/ -- Axis Graphic Installations found its world-class sign installation services on full display during the recent March on Washington, held August 28, 2020 - the 57th anniversary of the historic gathering where Dr. Martin Luther King Jr. delivered his famous "I Have a Dream" speech. Ice cream carts featuring Axis-installed signage were used to distribute water, supporting peaceful protesters.
Brand Messaging Strategist Asks Readers of Motivational and Success Genre Books to Look A Little Closer Before Buying
ORLANDO, Fla. /ScoopCloud/ -- Brand Messaging Strategist Loren Weisman of FSG Messaging and Optics is asking both readers and aspiring authors to have a closer look at the motivational, inspirational, coaching and success books that are being released and marketed faster than ever.
ARMCO Rebrands as ACES Quality Management
DENVER, Colo. /ScoopCloud/ -- ACES Risk Management (ARMCO), the leading provider of enterprise quality management and control software for the financial services industry, announced today the completion of its months-long rebranding effort to align the company's image with its expanded focus on quality and risk management for banks and credit unions, as well as independent mortgage lenders.