Tag: Advertising and Marketing

Fanplayr Issued U.S. Patent on Segmentation as a Service

PALO ALTO, Calif. /ScoopCloud/ — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

Indigo in Motion: long-time studio is in high gear and on a new path

ATLANTA, Ga. /ScoopCloud/ — For more than 20 years Indigo Studios has been creating beautiful CGI content for its long-standing clients like Caterpillar, Ford, Daimler AG and Hasbro, to name a few. Once again, Indigo has pushed the creative bar even further by launching Indigo in Motion.

Kalyagen Announces Release of ‘The Stemregen Effect’ Commercial with Three Former UCLA Players to Coincide with the Bruins Advancing to the Final Four

AUSTIN, Texas /ScoopCloud/ — Kalyagen™ is pleased to announce the release of its “The Stemregen Effect” social media ad featuring former UCLA Bruins and NBA players Niguel Miguel, Marques Johnson and Mitchell Butler to promote STEMREGEN®, a natural stem cell enhancer documented to increase the number of circulating stem cells by stimulating Endogenous Stem Cell Mobilization (ESCM).

Sokal Signs Advantage Toyota

RALEIGH, N.C. /ScoopCloud/ — The flourishing advertising agency, Sokal, recently became agency of record for Advantage Toyota. Branching out into the Midwest, Sokal will cover full-service advertising to the Calumet City dealership including websites and digital services.

Entrinsik Announces Multiple Hires to the Informer Development Team

RALEIGH, N.C. /ScoopCloud/ — Entrinsik, Inc., the leader in intuitive business intelligence, announced the addition of 5 new employees to the Informer Development team. The announcement comes as Entrinsik has seen increased demand for its Informer business intelligence software.

XLNT Foods’ Website Gets Facelift Just in Time for National Tamale Day

LONG BEACH, Calif. /ScoopCloud/ — XLNT Foods, the oldest continuously operating Mexican food brand in the United States, is no stranger in the supermarket aisle. It’s been producing small batch tamales and chili con carne with the same authentic recipe since 1894, but knows its marketing could benefit from more variety.

Content.23 Media Returns as Exclusive Production Partner of the IAB 2021 NewFronts

NEW YORK CITY, N.Y. /ScoopCloud/ — Executive Producers Eric Conte and Dan Weinreich of Content.23 Media, Inc. return to produce the global media industry event, the IAB 2021 NewFronts. In producing this year’s NewFronts, Content.23 Media will leverage its best-in-class live production skills and industry-leading live video production technology.

Voices Announces 2020 Voicey Award Winners for Voice Over Industry

LONDON, Ontario /ScoopCloud/ — Voices announced the winners of the 2020 Voicey Awards through a week-long social media campaign. The leading marketplace for voice over services hosts these awards annually to showcase the voice actors who are at the top of their craft.

Sokal Signs Keffer Volkswagen

RALEIGH, N.C. /ScoopCloud/ — Sokal, a leader in the automotive advertising world, recently signed as agency of record for Keffer Volkswagen. Beginning on March 1, 2021, Sokal will provide a full range of digital and traditional advertising services.

Faith James CEO and Founder of The Personal Branding Consultancy, LLC Wins Ave Maria’s 2021 Alignable Local Business Person Of The Year Contest

AVE MARIA, Fla. /ScoopCloud/ — The largest online referral network for small businesses, Alignable.com is announcing the results of its month-long North American search for local business leaders who’ve gone above and beyond to help peers during the COVID Crisis. Today, Alignable’s network is honoring Faith James of The Personal Branding Consultancy as Ave Maria’s 2021 Alignable Local Business Person Of The Year!

Sokal Signs Burnworth-Zollars (BZ) Auto Group

RALEIGH, N.C. /ScoopCloud/ — East Coast Automotive advertising agency, Sokal, signed to be the agency of record for the Indiana based Burnworth-Zollars (BZ) Auto Group. Starting immediately, Sokal will initiate plans for the multi-rooftop auto group that will include a full range of traditional and digital advertising services.

Top of Mind Elevates Nick Belenky to Chief Revenue Officer

ATLANTA, Ga. /ScoopCloud/ — Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced the promotion of Nick Belenky to chief revenue officer. In this elevated role, Belenky will lead Top of Mind’s marketing, sales and customer experience teams.

Colby Group Achieves Meteoric Growth and Hires Two New Executives

ANNAPOLIS, Md. /ScoopCloud/ — The Colby Group (TCG) announced today that, after growing by 85% in 2020, it is poised in 2021 to continue its growth path with its recent investment in two new hires, Max Warren as Chief Growth Officer, and Brian Carter as Chief Marketing Officer.

Dynamic Facebook Posting Tool for Social Media Managers and Individuals

REDDING, Conn. /ScoopCloud/ — Burroughs Media has developed a dynamic new tool for social media managers and individuals posting on Facebook, the Ultimate Poster for Facebook, a Chrome browser extension. It posts to up to 20 groups in one click! This extension has grown quickly with currently over 10,000 users.

Tech Giant Facebook ‘Censoring’ Small Business

CHICAGO, Ill. /ScoopCloud/ — Nana’s All Purpose Alkaline Seasoning, a premium Himalayan Salt based alkaline blend sold direct to consumers, at nanaseasoning.com, in an 8.4-ounce bottle is being “censored” by Facebook, says Changing The World Foods, LLC. Since October 27, 2020 Facebook has stopped this small business and others from placing paid advertisements.

Breaking Hits App Turns Up the Volume on Amplified Authentic Opinions in the Music Business

LOS ANGELES, Calif. /ScoopCloud/ — Breaking Hits, an organized aggregator of an authentic opinion App, is ramping up to launch its pilot program. The first will focus on the Super Bowl and the second on Valentine’s Day. Both will ask, “Retire or fire?” and ask music and non-music related questions. It’s a new voice that music industry pros will want to hear.

Fanplayr Announces Launch of Personalized SMS for Brands

PALO ALTO, Calif. /ScoopCloud/ — Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

Sokal Digital to Partner with Stefan Parsons and BJMM in Daytona

MOORESVILLE, N.C. /ScoopCloud/ — Stefan Parsons and BJ McLeod Motorsports announced today that Sokal Media Group (Sokal Digital), a leader in automobile advertising from North Carolina, will adorn the No. 99 Chevrolet Camaro as a primary sponsor for the February 13th NXS opener at Daytona International Speedway. Springrates Automotive Suspension is also onboard the car for the season’s opener in Daytona as an associate sponsor.

Yiftee Surpasses 200 Community eGift Card Programs

MENLO PARK, Calif. /ScoopCloud/ — Yiftee, Inc., a leader since 2012 in local business eGift Cards, celebrates having implemented over 200 Community eGift Card Programs across the United States. Consumers, corporations, schools, hospitals and other organizations showed their heartfelt support of small business by buying millions of dollars’ worth of cards that can only be spent in their local communities.

Erik Koenig Promoted to SeQuel Response President

EDEN PRAIRIE, Minn. /ScoopCloud/ — SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency’s direct mail and digital marketing strategy to maximize client results.