Tag Archives: Fractional Executive Services

Renowned Technology Leader, Mark Tonnesen, Joins TAG CXO

Through TAG CXO, Tonnesen is delivering big-name strategy to mid-market operators in need of his valuable technology leadership

PHOENIX, Ariz., April 9, 2025 (SEND2PRESS NEWSWIRE) — TAG CXO is bringing the best of the best to its fractional advisory team. We’re proud to announce the addition of Mark Tonnesen. Tonnesen is a highly sought-after, high-powered business and technology leader with more than 25 years of experience in high-tech, security, financial services, gaming and transportation.

Photo caption: Mark Tonnesen Joins TAG CXO.

With an incredible pedigree and decades of experience from giants in technology including Cisco, Logitech, McAffe, Electronic Arts, and more, Tonnesen has key expertise in business, technology and organizational transformation including cloud computing, application development, contact center solutions, as well as B2B and B2C strategies.

As an integral part of the TAG CXO fractional advisory, he’ll be available to mid-market companies that might not otherwise have the budget to hire this high a caliber of C-suite executive. This is a game changer for brands. TAG CXO is literally delivering seasoned and time-tested executives to their doorstep at an affordable rate.

Tonnesen is an elite advisor and is recognized for his exceptional ability to transform businesses, solving the most difficult business and technical challenges. His method includes identifying top priorities and goals, and then balancing the change approach with anticipated market opportunity.

Prior to joining TAG CXO, Tonnesen worked on key projects for multi-billion-dollar companies. He migrated the infrastructure of a leading gaming company to a customized “micro-cloud” solution, reducing infrastructure costs by a significant 42% while increasing security and agility.

He also took AI integration to the next level for a major digital media company by developing a proprietary AI chatbot application. The chatbot was able to not only locate information, but complete processes for both customers and employees on the back end. This saved the company approximately $19M annually while also improving customer and employee support.

Through TAG CXO, mid-market brands will be able to tap Tonnesen for similar projects and take advantage of his depth of knowledge. Tonnesen feels that the key to success comes from the alignment of the team toward a common goal. Once everyone is unified in understanding the desired big picture KPIs, it is possible to create an environment of collaboration and communication which drives positive results.

“I am passionate about tackling new challenges,” said Tonnesen. “The more difficult a problem, the more excited and energized I become to meet the task head on and develop innovative solutions to meet the client’s need.”

“I am excited to align with Mark,” said Paul Theisen, founder and principal of TAG CXO. “His battle-tested experience adds immeasurable value to our client community and makes him a leader among his technology executive peers.”

Learn more about Mark here: https://tagcxo.com/about/mark-tonnesen/.

About TAG CXO:

Based in Phoenix, Arizona, TAG CXO is a privately held company, providing Interim and Fractional IT leadership executives, founded in 2019. The company maintains a bench of industry-trained, enterprise-level executives, available on demand to mid-market CEOs. TAG CXO executives help to round out a firm’s leadership team and close the IT talent gap with fully qualified expertise, offering a more affordable, lower-risk option than hiring full-time staff.

Learn more at: https://tagcxo.com/.

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Photo caption: Mark Tonnesen Joins TAG CXO.

NEWS SOURCE: TAG CXO

This press release was issued on behalf of the news source (TAG CXO), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

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Ken Starr, Global Revenue Acceleration Leader, Joins TAG CXO

Starr specializes in revenue, sales and growth, driving transformational initiatives

PHOENIX, Ariz., Feb. 26, 2025 (SEND2PRESS NEWSWIRE) — TAG CXO is excited to announce Ken Starr as the newest addition to our comprehensive fractional advisory team. Starr is a global revenue acceleration leader who consistently exceeds multi-million-dollar quotas and customer retention metrics. Having held titles such as Chief Revenue Officer (CRO), Chief Sales Officer (CSO) and Chief Growth Officer (CGO), Ken is dedicated to building business.

Image caption: Ken Starr, Global Revenue Acceleration Leader, Joins TAG CXO.

As a seasoned entrepreneur and technology equity partner, Ken has led successful exits and excelled in enterprise sales, SaaS platforms, ERP implementations and digital transformation solutions. With extensive international experience across diverse industries, he specializes in scaling sales and sales teams, optimizing customer success and leading global teams to deliver sustainable revenue growth and profitability. His numerous global experiences have made him adept at helping companies establish and grow businesses both at home and abroad, and he will be a valuable asset to TAG CXO clients.

Prior to joining TAG CXO, Starr spearheaded a comprehensive performance optimization initiative for a SaaS company serving 10% of Fortune 500 clients. After thorough analysis of company processes and staff capabilities and collaborating with C-Suite executives, several companywide goals were established. Ken’s strategic approach and guidance led to a cross-functional overhaul of sales and customer success operations, resulting in a remarkable 250% increase in SaaS revenue from $4M to $14M within just 24 months. Key improvements included streamlining interdepartmental procedures, restructuring customer-facing departments and implementing targeted mentoring programs.

Starr was born to be an advisor, mentor and sales accelerator. While working for a professional services firm, he oversaw a cross-cultural team of more than 200 consultants and surpassed revenue targets by over 300% in the first year. He also orchestrated business processes and procedures that addressed international requirements and compliance, data conversion, financial aspects, supply chain management, multiple currency exchanges, information governance, data governance and more.

“I get energized with improving businesses,” said Starr. “Whether it’s retaining customers, identifying unnecessary expenses or making positive changes to impact jobs and people, I am a big believer that every company can benefit from something. It’s my passion to help them figure it out.”

“We are so lucky to have Ken join our advisory,” said Paul Theisen, founder and principal of TAG CXO. “Ken has delivered in big ways for global companies time and again. He identifies areas of opportunity and devises a strategy and path toward success. I know he will do the same, exceptional work for our clients.”

About TAG CXO:

NEWS SOURCE: TAG CXO

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Todd Henne, Expert in Helping Businesses Meet Financial Goals, Joins TAG CXO

PHOENIX, Ariz. /ScoopCloud/ -- TAG CXO is thrilled to announce Todd Henne as a new addition to our fractional advisory team. Henne is a highly accomplished, results-driven senior accounting and financial management executive with more than 40 years of progressive experience in accounting, finance, and operations management within start-ups and global multi-million-dollar organizations. He has a demonstrated ability to streamline and optimize business operations to drive growth, efficiency and bottom-line results. Henne will be available to clients in need of fractional CFO support for optimizing business performance.

Henne's proven strategy is to bridge the gap between the two sides of the company, current and future, creating a detailed plan to reach both short- and long-term goals and milestones. Henne is adept at determining the current state of a company by assessing resources, technology and personnel. Industry experience includes technology, general construction and specialty construction (electrical and mechanical).

Prior to joining TAG CXO, Henne's work in strategic financial planning delivered big results. He planned, developed, organized, implemented, directed and evaluated a full-service electrical contractors' fiscal functions and performance by totally revamping the entire budgeting systems and providing 24-month forecasting. By establishing rigorous processes around budgeting to ensure that cash flow was maintained and profitability was a key focus, Henne guided the company and grew revenue from $250M to $450M in only seven years.

Henne brings a host of skills to the table, including leading over 10 companywide software implementations for various businesses including SAP, Intacct, Viewpoint and FP&A. He is well versed with M&A on both the sell-side and buy-side, managing millions, completing due diligence, establishing financial and banking relationships, and more.

A proponent of mentorship, Henne leverages his clear communication style to lead large teams. His secret to maintaining positive relationships is simply to be available and approachable. He finds that sharing the path of the company and how employees' roles and contributions are imperative in that journey keeps morale high.

"My favorite thing about being a CFO is being able to look ahead and draft a blueprint for the future," Henne said. "I don't want to dwell on the past, but really look at a strategy to position the company for a strong outcome."

"We're so fortunate to be able to have brought Todd onto the TAG CXO team," said Paul Theisen, founder and principal of TAG CXO. "He takes the time to connect with the company and employees, collaborating on goals, and using his strategic mindset to develop a proven plan of action."

About TAG CXO:

Based in Phoenix, Arizona, TAG CXO is a privately held company, providing Interim and Fractional IT leadership executives, founded in 2019. The company maintains a bench of industry-trained, enterprise-level executives, available on demand to mid-market CEOs. TAG CXO executives help to round out a firm's leadership team and close the IT talent gap with fully qualified expertise, offering a more affordable, lower-risk option than hiring full-time staff. Learn more at: https://tagcxo.com/.

TAG CXO is thrilled to announce Todd Henne as a new addition to our fractional advisory team. Henne is a highly accomplished, results-driven senior accounting and financial management executive with more than 40 years of progressive experience in accounting, finance, and operations management within start-ups and global multi-million-dollar organizations.

Related link: https://tagcxo.com/

Seasoned Digital Leader Steve Phillips joins TAG CXO

PHOENIX, Ariz. /ScoopCloud/ -- Steve Phillips, a change-oriented global technology executive, has joined TAG CXO to offer interim and fractional executive CIO services available for on-demand engagement to mid-market operators.

Phillips has built a reputation as a people-first leader, building sustainable teams that deliver outstanding results. Hardware and software are relatively easy to come by, but people, Phillips says, are the real assets.

"It's the people that make all the difference," he says.

He has taken this approach to leading technology-focused companies and transformed their IT programs by developing and delivering digital capabilities that support new go-to-market models in ecommerce, services delivery, and reverse logistics, resulting in $100M's in new digital revenues.

Phillips' career includes leading companies through complex mergers and acquisitions, a process that requires knowledge and expertise from a tech perspective.

"Experience absolutely matters when it comes to successful M&A, to ensure mergers deliver on their stated benefits," Phillips says.

As executive vice president and CIO at a 100,000 employee BPO business, Phillips optimized margins by reducing IT expenses by $20 million, while simultaneously improving system service levels by 50% and introducing new technologies that drove material revenue growth.

"Steve is the quintessential experienced large company executive, with a warm countenance in conversation that conveys his sense of insight, confidence and personal humility. Naturally inquisitive, deeply learned, and well recognized within his profession, Steve is ready to bring his 'quick study' approach, and years of hindsight, to new advisory clients. And, we are thrilled to offer his tenure to TAG CXO clients!" said Paul Theisen, CEO and Founder.

Phillips, who is originally from the UK, received his undergrad degree and postgraduate diploma from the University of Essex and the University of West London, respectively. He was named a fellow at the UK Institute of Engineering and Technology and was the recipient of a fellowship focused on manufacturing management at Cranfield University.

To learn more visit: Steve Phillips -https://tagcxo.com/about/steve-phillips/

About TAG CXO:

Based in Phoenix, Arizona, TAG CXO is a privately held company, providing Interim and Fractional IT leadership executives, founded in 2019. The company maintains a distinguished reserve of industry-trained, enterprise-level executives, available on demand to mid-market CEOs. TAG CXO executives help to round out a firm's leadership team and close the IT talent gap with fully qualified expertise, offering a more affordable, lower-risk option than hiring full-time staff.

Learn more at: https://tagcxo.com/.

TAG CXO, 7000 N 16th Street, Suite 120-167, Phoenix, AZ 85020.

Steve Phillips, a change-oriented global technology executive, has joined TAG CXO to offer interim and fractional executive CIO services available for on-demand engagement to mid-market operators.

Related link: https://tagcxo.com/

Top Technology and Risk Management executive Ed Escobedo joins TAG CXO

PHOENIX, Ariz. /ScoopCloud/ -- Ed Escobedo has watched technology evolve and grow over the past 40 years. He has now joined TAG CXO as a seasoned executive who brings skills and experience as fractional CIO.

He's seen the growth of processing power, once stored in rows and rows of computers, now condensed into nanocomputing components, small enough to fit in a wristwatch.

Today, Escobedo brings his earned experience and knowledge to TAG CXO as a fractional executive, focusing on IT operational excellence, compliance and cybersecurity for mid-market companies.

Being on the ground floor of major technology companies has offered Escobedo a unique perspective. He's had the ability to grow right alongside technological advances and witness what works and what doesn't.

"It has been amazing to be a part of the evolution and innovation of technology and cybersecurity over the course of my career. I have been blessed with opportunities to work at some of the best companies in the world and have had a front row seat within an industry that is constantly re-inventing itself," Escobedo says.

Escobedo, who grew up in California, was introduced to technology field in the military, when he joined the United States Air Force in 1979. After spending some time in Washington, D.C., Escobedo made his way to Arizona in the early 90s and was a technology and cybersecurity executive of several global corporations, such as PayPal, DHL and the Apollo Group.

Escobedo's numerous successes come from his ability to analyze operations and processes and introduce strategic and pragmatic solutions. His keen eye for improving critical business systems and enhancing security has resulted in the success and growth of many large-scale operations.

At TAG CXO, Escobedo is looking forward to supporting mid-market companies with that same tenacity.

"Ed's executive presence and affable demeanor are second only to his professional accomplishments as a technology executive. He is a former large company top-level exec who has the business acumen to comprehend the situational context, the knowledge to diagnose the need, and the leadership acumen to build structures that deliver to the bottom-line; exactly what mid-market operators are looking for," said Paul Theisen, founder of TAG CXO. "And, he brings combined CIO/CISO skills, delivering more value to clients more efficiently in today's hyper-secure environment."

To learn more visit: https://tagcxo.com/services

About TAG CXO:

Based in Phoenix, Arizona, TAG CXO is a privately held company, providing Interim and Fractional IT leadership executives, founded in 2019. The company maintains a distinguished reserve of industry-trained, enterprise-level executives, available on demand to mid-market CEOs. TAG CXO executives help to round out a firm's leadership team and close the IT talent gap with fully qualified expertise, offering a more affordable, lower-risk option than hiring full-time staff. Learn more at: https://tagcxo.com/.

TAG CXO, 7000 N 16th Street, Suite 120-167, Phoenix, AZ 85020.

Ed Escobedo has watched technology evolve and grow over the past 40 years. He has now joined TAG CXO as a seasoned executive who brings skills and experience as fractional CIO.

Related link: https://tagcxo.com/

TAG CXO Announces Industry Veteran Executive Paul Elliott Joins Team

PHOENIX, Ariz. /ScoopCloud/ -- Paul Elliott still values the promise behind a handshake. He grew up listening to talk of the family business discussed around the dinner table. His Midwest family, led by his grandfather, modeled those downhome values where only a handshake was required. Elliott has used those impressionable lessons throughout his life and in his own career. Now he aims to serve others with the same kind of integrity as the newest chief information officer at TAG CXO, an organization of successful fractional executives available for hire.

Elliott comes from a long career - more than 30 years - in executive leadership roles across industry sectors including healthcare, information technology, retail, consumer goods manufacturing and supply chain. His visionary yet practical approach helps companies realize business purpose, discover means of scaling operations with technology, find revenue streams and value creation opportunities.

He's spent time with large corporations, such as Insight and Johnson & Johnson, and small, entrepreneurial start-ups, helping to achieve goals and improve metrics and outcomes. While Elliott's resume boasts many successes, such as a recent build and go-to market launch of a customized technology suite, his servant-centered leadership style focuses on people.

"At the end of the day for me, my greatest professional accomplishment is the people that I've impacted or that have impacted me," Elliott says.

With TAG CXO, Elliott has the opportunity to reach more people in need. The contract-based, executive-as-a-service business model is growing, he says. Companies get affordability and access to the skilled, knowledgeable, and experienced leaders they need to achieve a goal.

"TAG is so fortunate to have Paul Elliot join our growing bench of tried and true, large company, CIO executives," said P. Theisen, founder and CEO of TAG CXO. "Paul truly has the hindsight and expertise our mid-market clients are asking for and they'll be delighted to receive from him."

Elliott's supportive leadership approach spills over into his personal life as well. He values his family and finds joy in spending time with his wife and daughter.

To learn more visit: https://tagcxo.com/services

About TAG CXO:

Based in Phoenix, Arizona, TAG CXO is a privately held company, providing Interim and Fractional IT leadership executives, founded in 2019. The company maintains a bench of industry-trained, enterprise-level executives, available on demand to mid-market CEOs. TAG CXO executives help to round out a firm's leadership team and close the IT talent gap with fully qualified expertise, offering a more affordable, lower-risk option than hiring full-time staff. Learn more at: https://tagcxo.com/.

TAG CXO, 7000 N 16th Street, Suite 120-167, Phoenix, AZ 85020.

Tags: #TAGCXO #fractionalCIO #interimexecutive

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*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0831s2p-Paul-Elliott-300dpi.jpg

Paul Elliott still values the promise behind a handshake. He grew up listening to talk of the family business discussed around the dinner table. His Midwest family, led by his grandfather, modeled those downhome values where only a handshake was required. Elliott has used those impressionable lessons throughout his life and in his own career. Now he aims to serve others with the same kind of integrity as the newest chief information officer at TAG CXO.

Related link: https://tagcxo.com/

Zach Poth Joins TAG CXO as COO to Support Growing Demand for Fractional Executive Services

PHOENIX, Ariz. /ScoopCloud/ -- TAG CXO, an organization of successful fractional executives available for hire, is pleased to announce that Zach Poth has joined the team. Poth is an accomplished information technology pro who will take on the role of chief operating officer.

In this role, Zach will support all TAG CXO chief information officers and industry advisors, helping to match these executives-as-a-service with the right companies to make a significant impact for both parties. Zach will ensure the company continues to offer undiluted quality as it grows and he will be a brand ambassador for TAG CXO's core values.

"I look at myself as the guardian of the brand for TAG," he said. "I want to make sure those core values are carried through all of our interactions - with the team and with our clients."

Zach has had the good fortune of working with many remarkable organizations and professionals that have provided him decades of experience learning the ins and outs of business building and leadership. Creating effective operational processes, designing cutting-edge platforms and managing lucrative sales programs are some of Zach's successes, but his greatest achievements have come from strategically bridging gaps in an organization to lead to success of their business initiatives.

While Zach has worked with a variety of companies in heavy, civil and commercial constructions, energy and utility, diversified industrials and software-as-a-service, his passion lies in in the development of businesses and people in the start-up and technology industries.

"Zach is a real utility player, astute with client-focused marketing strategies, able to provide experienced leadership across the sales cycle, and confident building out and managing the delivery executive bench," said TAG CXO principal and founder, Paul Theisen. "His portfolio of experience and skillsets are second to his strength of character as a man of faith, a great husband and father and great team member at the office. We are delighted and fortunate to have him join the TAG Team, raise the bar and be the guardian of our brand promise."

Zach takes his role as guardian outside the office as well, to his home and wife and children. Raising his family to be Christ-centered leaders is Zach's greatest joy.

To learn more visit: https://tagcxo.com/about/zach-poth/ and https://tagcxo.com/services

About TAG CXO:

Based in Phoenix, Arizona, TAG CXO is a privately held company, providing Interim and Fractional IT leadership executives, founded in 2019. The company maintains a bench of industry-trained, enterprise-level executives, available on-demand to mid-market CEOs. TAG CXO executives help to round-out a firm's leadership team and close the IT talent gap with fully qualified expertise, offering a more affordable, lower-risk option than hiring full-time staff. Learn more at: https://tagcxo.com/.

TAG CXO, 7000 N 16th Street, Suite 120-167, Phoenix, AZ 85020.

MEDIA ONLY CONTACT
Zach Poth, COO
+1-602-962-6200
zach@tagcxo.com

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*Caption: Zach Poth.

Tags: #TAGCXO #fractionalCIO #interimexecutive

TAG CXO, an organization of successful fractional executives available for hire, is pleased to announce that Zach Poth has joined the team. Poth is an accomplished information technology pro who will take on the role of chief operating officer.

Related link: https://tagcxo.com/