Author Archives: Coldwell Banker Elite

Coldwell Banker Elite Unveils Updated Global Luxury Look

FREDERICKSBURG, Va. /ScoopCloud/ -- Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker® network's "Project North Star" visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.

Coldwell Banker's new visual identity gives us the opportunity to retell our brand story, solidify our mission statement and recommit to our core values. In today's mobile, social, and digital marketing environment, Global Luxury needed a sophisticated look and feel that matched the upscale properties in which affluent consumers live, work and play.

Coldwell Banker Global Luxury conducted a global quantitative survey of three potential logos in the top four countries for the program: Spain, France, Italy and the United States. With that feedback, Global Luxury then conducted formal focus groups comprised of group interviews, anonymous surveys, and one-on-one sessions with Luxury Brand Ambassadors across 10 countries, as well as with top agents and brokers from across the Coldwell Banker Global Luxury network.

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"Coldwell Banker Elite is excited to be an integral part of this journey. We look forward to showcasing the new, innovative visuals of the Coldwell Banker Global Luxury program; this rebrand will be eye-catching in the greater Fredericksburg area market and we appreciate the opportunity to help guide the brand to success for the years to come," said Kevin Breen, President and CEO of Coldwell Banker Elite.

"Research shows consumers closely associate the Coldwell Banker name with luxury real estate - after all, the Coldwell Banker brand sold more $1M+ homes in 2019 than any other national real estate brand. The Coldwell Banker Global Luxury name aligns the power and recognition of the Coldwell Banker brand with legacy in luxury to truly showcase the program for what it is: a leader in delivering excellence, performance and refinement. And with this rebrand, we proudly continue our service with some of the best affiliated agents in the world," said Craig Hogan, vice president of Luxury at Coldwell Banker Real Estate.

About Coldwell Banker Elite

Coldwell Banker Elite is the #1 Coldwell Banker Affiliate in Virginia with 9 offices around the Northern Virginia region. Family-owned and operated since 1980, Coldwell Banker Elite's creative marketing, cutting-edge technology and commitment to quality and unmatched service has helped countless families with their real estate needs. Coldwell Banker Elite provides residential, commercial, property management and relocation services. Each office is independently owned and operated.

Learn more at: https://coldwellbankerelite.com/luxury/

Today, Coldwell Banker Elite debuts the sleek modern update to our prestigious Global Luxury program branding, in alignment with the Coldwell Banker network's "Project North Star" visual transformation. Coldwell Banker Elite is deploying all new yard signs, agent and listing marketing materials and more as part of the full network-wide rebrand which will continue into 2021.

Related link: https://coldwellbankerelite.com/

Coldwell Banker Elite Debuts Home Safe™ Certification

FREDERICKSBURG, Va. /ScoopCloud/ -- Buying or selling a home is not easy, even in the best of times, but it's especially difficult during a global pandemic. In order to mitigate the myriad of risks that come with viewing homes, meeting with clients and in-person closings, Coldwell Banker Elite has launched Home Safe(TM) Certification.

This is the area's first COVID-19 safety-specific training and certification for agents who want to learn best practices regarding safe showings by using virtual tools and technology for the safest possible interactions. These agents commit to a Five Point Performance Promise designed to help clients stay safe during this health crisis.

Home Safe(TM) Certified agents promise to meet five primary performance goals that include Digital Transactions, Safe Showing Practices, Virtual Meetings as well as using safety-conscious industry partners throughout the transaction. Coldwell Banker Elite has always been on the cutting edge of technology and now, more than ever, these tools and resources are necessary to make the real estate transaction as safe as possible.

Executive Vice President, Matthew Rathbun, notes, "Coldwell Banker Elite is meeting the needs of our clients by creating specialized training to keep clients and their families safe during an unprecedented time, where a unique situation has called for an innovative and trained specialist. This program's advanced training helps our Associates meet and exceed the needs of our clients."

From paperless transactions to marketing that puts the buyers in the home, Home Safe(TM) agents are uniquely equipped to handle clients' needs and concerns and are committed to using the best safety practices known to the industry during this COVID-19 pandemic.

President and CEO, Kevin Breen, is thrilled to be able to offer this heightened level of service and safety noting, "We are committed to making each and every transaction as safe as possible for our clients and our agents. Buyers and sellers using a Coldwell Banker Elite Home Safe Certified agent can be assured that their agent is equipped with the latest technology and is trained in the best real estate practices to get the job done safely in this rapidly changing environment."

We're proud to help guide buyers and sellers home safely during this difficult time and we're committed to doing everything we can to promote healthy practices. To learn more about the Home Safe Program and to find a Certified Agent near you, please visit our website at https://coldwellbankerelite.com/homesafe.

About Coldwell Banker Elite

Coldwell Banker Elite is the #1 Coldwell Banker Affiliate in Virginia with 9 offices around the Northern Virginia region. Family-owned and operated since 1980, Coldwell Banker Elite's creative marketing, cutting-edge technology and commitment to quality and unmatched service has helped countless families with their real estate needs. Coldwell Banker Elite provides residential, commercial, property management and relocation services. Each Coldwell Banker franchise is independently owned and operated. More information: https://coldwellbankerelite.com/.

Media Contact
Angel Piontek
Vice President of Marketing
Coldwell Banker Elite
angel@cbeva.com

Buying or selling a home is not easy, even in the best of times, but it's especially difficult during a global pandemic. In order to mitigate the myriad of risks that come with viewing homes, meeting with clients and in-person closings, Coldwell Banker Elite has launched Home Safe Certification.

Related link: https://coldwellbankerelite.com/

Coldwell Banker Elite Debuts a Brand New Look

FREDERICKSBURG, Va. /ScoopCloud/ -- Today, Coldwell Banker Elite unveiled its fresh new look as the Coldwell Banker® network undergoes a visual transformation as part of "Project North Star." Coldwell Banker Elite is deploying all new office signage, yard signs, marketing materials and more as part of the full network-wide rebrand this year.

Since launching the rebrand, Coldwell Banker set upon a path to retell its brand story by solidifying its mission statement and recommitting to its core values. The new logo, called the "CB North Star," symbolizes the Coldwell Banker network: in an ever-changing real estate landscape, agents remain a constant--guiding consumers as they navigate the home buying and selling process.

President and CEO, Kevin Breen, is excited for another opportunity to tell Coldwell Banker Elite's story, "The rebranding gives us a chance to reintroduce ourselves to our consumers and peers. For the past 40 years, Coldwell Banker Elite associates have been making a positive impact in the community and to our clients. This new look and new story elements, will help our Associates stand out even more and continue to be the most trusted advisors in the industry."

Executive Vice President Matthew Rathbun says agents are energized by the new look, "Throughout the process of putting a new, fresh and contemporary face on our strong brand we have found that our Associates are eager to tell our story. The new logo and marketing tools are just a vehicle to remind our clients that Coldwell Banker Elite has remained the premier real estate firm in Virginia for a very long time."

"Coldwell Banker Elite is excited to be part of this journey," said Angel Piontek, Vice President Marketing of Coldwell Banker Elite. "We can't wait to leverage the fresh visuals of Project North Star and we believe this look will be 'a head turner' in the greater Fredericksburg region. We appreciate the opportunity to help guide our brand to success for another 100 years."

About Coldwell Banker Elite

Coldwell Banker Elite is the #1 Coldwell Banker Affiliate in Virginia with 9 offices around the Northern Virginia region. Family-owned and operated since 1980, Coldwell Banker Elite's creative marketing, cutting-edge technology and commitment to quality and unmatched service has helped countless families with their real estate needs. Coldwell Banker Elite provides residential, commercial, property management and relocation services. Each Coldwell Banker franchise is independently owned and operated.

Learn more at: https://coldwellbankerelite.com/

Media Inquiries:
Angel Piontek
Vice President of Marketing
Coldwell Banker Elite
angel@cbeva.com

Today, Coldwell Banker Elite unveiled its fresh new look as the Coldwell Banker network undergoes a visual transformation as part of "Project North Star." Coldwell Banker Elite is deploying all new office signage, yard signs, marketing materials and more as part of the full network-wide rebrand this year.

Related link: https://coldwellbankerelite.com/

Coldwell Banker Elite Named Platinum Award Winner by Cartus Broker Network

STAFFORD, Va. /ScoopCloud/ -- Coldwell Banker Elite has been named a Platinum Award winner by Cartus Broker Services for their outstanding performance during the past year. The award will be presented at the 2019 Cartus Broker Network Conference, held March 17-19 at The MGM Grand in Las Vegas. Cartus Corporation is a worldwide leader in employee relocation solutions.

Platinum is the highest level of the Excellence Awards presented to principal brokers. Excellence Award recognition is based on performance results related to a wide variety of metrics including customer service, cost management, and effective analysis and marketing of homes.

"Being presented with The Platinum Award is a recognition of extraordinary accomplishment," said Mike Brannan, Cartus Senior Vice President, Broker Services. "To earn this distinction, a broker must have successfully demonstrated outstanding performance in a variety of areas, including addressing customer needs, understanding local market conditions, and executing best business practices so our customers may achieve their real estate goals. Coldwell Banker Elite has delivered the very highest levels of results to both their customers and the Cartus Broker Network, and ultimately, their performance has resulted in our ability to provide great value to our clients, their relocating employees, and to our Affinity organizations and their members."

"We're honored to receive a Platinum Award," said Conor Breen, Director of Relocation Services for Coldwell Banker Elite. "Our team has spent the last year fully dedicating themselves to achieving the best results for Cartus, their clients and their customers, as well as our brokerage. I'm grateful to our team for all of their efforts, and I want to thank Cartus for this honor."

About Cartus Broker Network:

The U.S. Cartus Broker Network includes 784 firms with over 3,000 offices and approximately 116,000 agents. The Cartus Broker Network in Canada is comprised of 218 firms with 431 offices and more than 8,000 agents.

About Cartus:

For more than 60 years, Cartus has provided trusted guidance to organizations of all types and sizes that require global relocation solutions. Providing the full spectrum of relocation services, including language and intercultural training, Cartus serves more than half of the Fortune 50 and has moved employees into and out of 185 countries. Cartus is part of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

To find out how our greater experience, reach, and hands-on guidance can help your company, visit www.cartus.com; read our blog; or click http://www.realogy.com/ for more information.

About Coldwell Banker Elite:

Coldwell Banker Elite is the #1 Coldwell Banker Affiliate in Virginia with 9 offices around Northern Virginia. Through our creative marketing, cutting-edge technology, commitment to quality and unmatched service, we provide residential, commercial, property management and relocation services. Learn more at: https://coldwellbankerelite.com/

Coldwell Banker Elite has been named a Platinum Award winner by Cartus Broker Services for their outstanding performance during the past year. The award will be presented at the 2019 Cartus Broker Network Conference, held March 17-19 at The MGM Grand in Las Vegas. Cartus Corporation is a worldwide leader in employee relocation solutions.

Related link: https://coldwellbankerelite.com/