Home Tags Advertising and Marketing

Tag: Advertising and Marketing

How A Mortgage Focused Agency Launched to Make Impact

INDIANAPOLIS, Ind. /ScoopCloud/ -- In the heart of Indianapolis, Indiana is a marketing agency focused on helping mortgage lenders and technology overcome obstacles, develop marketing strategies, and grow their business. That agency is Art Vs. Math. In 2019, Steven Cooley started Art Vs. Math to help improve marketing in the mortgage industry.

After, Inc. Announces the Launch of QuickInsight® – Its Powerful Post-Sale Customer Data Enrichment Platform

NORWALK, Conn. /ScoopCloud/ -- After, Inc., a global leader in post-sale technology and services, just announced the launch of its QuickInsight® customer data enrichment platform. QuickInsight is one of five post-sale customer experience platforms that After, Inc. calls its QuickSuite®, which just won The SAMMY Award from Business Intelligence Group for "Product of the Year."

Social Media Campaign Promotes the Importance of Grasslands in the Americas

FORT COLLINS, Colo. /ScoopCloud/ -- The Central Grasslands Roadmap community of organizations is embarking on an 8-week social media campaign called "Grasslands and You" that enlists the collective, coordinated voices of individuals and organizations to spread the word about the importance of grasslands and the benefits they provide. The announcement comes from Bird Conservancy of the Rockies, one of the Roadmap partners.

After, Inc.’s QuickSuite® Named ‘Product of the Year’ in the 2022 Sales and Marketing Technology Awards

NORWALK, Conn. /ScoopCloud/ -- After, Inc. announced today that it received "Product of the Year" in the 2022 Sales and Marketing Technology Awards program (The Sammys) for its QuickSuite® post-sale customer experience technology. The Sammys honors organizations and products helping to solve the challenges businesses have connecting and collaborating with prospects and customers.

Sales Boomerang named Organization of the Year in the 2022 Sales and Marketing Technology Awards

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group's 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

Sales Boomerang Q2 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

iEmergent appoints Megan Horn as Chief Marketing Officer

DES MOINES, Iowa /ScoopCloud/ -- iEmergent, a forecasting and advisory services firm for the financial services, mortgage and real estate industries, today announced the appointment of Megan Horn as chief marketing officer (CMO). In this role, Horn will oversee marketing, public relations, brand management and customer experience for the growing company.

Mid America Mortgage rebrands to Click n’ Close

ADDISON, Texas /ScoopCloud/ -- Mid America Mortgage, Inc. (Mid America) today announced it has rebranded as Click n' Close following the sale of the majority of its retail lending operations to Houston-based Legend Lending. Click n' Close will retain retail operations related to its reverse mortgage and Native American lending business and focus on delivering innovative down payment assistance (DPA) and adjustable-rate mortgage (ARM) products through its third-party originator (TPO) channels.

TMC Emerging Technology Fund LP Invests in leadPops

SAN DIEGO, Calif. /ScoopCloud/ -- The Mortgage Collaborative (TMC), the nation's largest independent cooperative network serving the mortgage industry, announced today that the TMC Emerging Technology Fund LP (the "Fund") recently participated in a follow-on round to a recent $3.5M Series A completed by leadPops, a digital customer acquisition software and marketing innovation platform. leadPops allows users to create robust, automated lead-generating systems that drive qualified leads directly to their business.

Mortgage Markets CUSO implements Mortgage Coach to increase mortgage lending engagement at credit unions

IRVINE, Calif. /ScoopCloud/ -- Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Mortgage Markets CUSO, LLC has implemented Mortgage Coach to grow mortgage lending engagement at the credit unions it serves.

EPIC Marketing & Design Team Wins Communicator Awards

SAN FRANCISCO, Calif. /ScoopCloud/ -- EPIC Insurance Brokers and Consultants, a retail property and casualty insurance brokerage and employee benefits consultant, announced today that its marketing and design team has been recognized for multiple Communicator Awards for its work in 2021. The Communicator Awards are an international awards program recognizing big ideas in marketing and communications.

Cheryl Messner joins Sales Boomerang to oversee customer experience department

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang's customer experience, engagement, success and operations as well as help the company build upon its growth from a fintech startup to the industry's leading borrower intelligence solution.

MMI earns a spot on the 2022 Inc. 5000 Regionals List

SALT LAKE CITY, Utah /ScoopCloud/ -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced it has ranked No. 29 on Inc. Magazine's third annual Inc. 5000 Regionals: Rocky Mountains list.

Incrementors Featured In 10 Most Innovative Companies of 2022

SACRAMENTO, Calif. /ScoopCloud/ -- Incrementors has been featured as the Most Innovative Companies in 2022 by popular magazine Industry Era Review. Incrementors has been awarded this title for their persistent work in the field of innovative technologies such as Voice Search SEO, AI and Metaverse marketing.

Freedom Makers Rebrands to Include Virtual Services in Name and Logo

SAN ANTONIO, Texas /ScoopCloud/ -- Freedom Makers, a leading military spouse virtual assistant services agency, has announced that it will begin operating under a new name - Freedom Makers Virtual Services (FMVS). This name change goes into effect immediately and better reflects the company's comprehensive service offerings. A fresh new logo accompanies the name change too.

Pops Mart Fuels, LLC Signs Sokal as AOR

CAYCE, S.C. /ScoopCloud/ -- Pops Mart, LLC recently signed Sokal, the Raleigh, N.C. based automotive advertising agency firm, as their agency of record. Pops Mart, LLC, whose chain includes 24 stores currently, will utilize Sokal to provide website design, digital, and a variety of creative design services.

Capital Automotive Group Launches RideShift, A New Fully Online Car Buying Solution With Endorsement Partner and Former Carolina Panther, Luke Kuechly

RALEIGH, N.C. /ScoopCloud/ -- Capital Automotive Group today announced the launch of RideShift, a powerful, new dimension of car shopping, that uniquely leverages AI and exemplary customer service before, during and after the sale of a vehicle.

Sokal Selected as Certified Digital Advertising Provider in Mazda Digital Certified Program

RALIEGH, N.C. /ScoopCloud/ -- Sokal Digital, an automotive digital agency, announced today that it has been selected as a certified digital advertising provider in the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

Aclaró AI Announces Vehicle Center

MIAMI, Fla. /ScoopCloud/ -- Aclaró AI, an IoT company that creates modern solutions for automotive retailers, is extremely excited to announce a new product that can quickly locate vehicles for customers regardless of location. Vehicle Center, helps auto dealers and auto wholesalers better serve their customers, more efficiently search inventory, analyze slow moving inventory, and generate more sales.

Sokal Announces Collaboration with Southeast Toyota Distributors, LLC on Vehicle Photo Technology

RALEIGH, N.C. /ScoopCloud/ -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., announces a unique collaboration with Southeast Toyota Distributors, LLC on a photo technology project that enhances the in-transit vehicle selling process.

Planet Home Lending selects Mortgage Coach to enhance customer experience with educational home loan comparisons

MERIDEN, Conn. /ScoopCloud/ -- Planet Home Lending, LLC, a national mortgage lender and servicer, has selected Mortgage Coach to give loan officers a tool to provide a better customer experience. With Mortgage Coach, mortgage loan originators (MLOs) can offer borrowers modern, consultative service with digital, interactive presentations that illustrate the costs and benefits of mortgage loan products and strategies over time.

Allegent Community Federal Credit Union Hires Social Media Expert

PITTSBURGH, Pa. /ScoopCloud/ -- Allegent Community Federal Credit Union (Allegent) has hired Theresa Kisha, an expert in digital marketing, social media, email communication and website development/optimization, to manage and increase the credit union's social media presence, while also enhancing its digital presence, search engine optimization and strategic marketing efforts.

Digitl Mediums Marks Women’s History Month in Partnership with Fame Lady Squad and NFTignition by Co-Hosting Woman-Centric NFT Events

BEVERLY HILLS, Calif. /ScoopCloud/ -- Outernational Holdings, LLC (dba Digitl Mediums) is proud to recognize and celebrate women and girls this month around the world in celebration of Women's History Month. Digitl Mediums is committed to continuing its efforts to promote gender equality with meaningful partnerships, celebratory packaging and global storytelling efforts.

Real Estate Technology Firm Swift Homes Partners with KBME on Marketing Campaign

HOUSTON, Texas /ScoopCloud/ -- Today, Swift Homes announced a partnership with KBME Sports talk 790AM on a marketing campaign in Houston, Texas to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

115 Sponsors Step Up to Engage Communities in Shop Local Campaigns

MENLO PARK, Calif. /ScoopCloud/ -- In pandemic years 2020 and 2021, more than 100 of Yiftee's almost 400 communities who use its Community eGift Card platform ran dedicated gift card grant or bonus programs to benefit their small businesses, helping them stay afloat. Who were the "hometown heroes" that sponsored these programs during tough times, and continue to do so?

Sales Boomerang joins forces with Bonzo to enable automated mortgage marketing with personality

BALTIMORE, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot.

Real Estate Technology Firm Swift Homes Partners with WOAI on Marketing Campaign

SAN ANTONIO, Texas /ScoopCloud/ -- Today, Swift Homes announced a partnership with WOAI News Radio 1200am on a marketing campaign in San Antonio to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

Sokal Signs McLaughlin Ford for Automotive Marketing Campaign

RALEIGH, N.C. /ScoopCloud/ -- Automobile marketing agency, Sokal, recently signed as agency of record for McLaughlin Ford. Commencing on April 1, 2022, the Raleigh, North Carolina marketing agency, Sokal, will launch and craft a new strategy of digital advertising for the Sumter, South Carolina, McLaughlin Ford dealership.

Amplify-Now and Asteri Partners combine forces to drive client transformation outcomes

REDONDO BEACH, Calif. /ScoopCloud/ -- Amplify-Now, a leading global provider of Strategy Execution Management (SEM) software, and Asteri Partners, a North American advisory and analytics firm, are excited to announce a new partnership that will help companies deliver complex, transformational change.

Real Estate Technology Firm Swift Homes Partners with WYGM on Marketing Campaign

ORLANDO, Fla. /ScoopCloud/ -- Today, Swift Homes announced a partnership with WYGM FM 96.9 on a marketing campaign in Central Florida and Orlando to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.

Sokal Showcases Digital Ad Products and Website Technology at NADA Show

RALEIGH, N.C. /ScoopCloud/ -- Sokal, a full-service advertising agency with offices in Raleigh and Charlotte, N.C., will be exhibiting at the NADA Show in Las Vegas, NV beginning on March 11. They will be showcasing their suite of digital advertising products, as well as their website technology which is powered by their Momentum platform.

Thought Leader Amanda Wittstrom Higgins Launches Full Cup Solutions, a bespoke advisory firm for future-forward agriculture and beverage industry businesses

PASO ROBLES, Calif. /ScoopCloud/ -- Leveraging her knowledge of - and networks in - all aspects of the alcohol beverage space and propelled by a deep personal investment in the agricultural world, industry notable and business strategist Amanda Wittstrom Higgins recently launched Full Cup Solutions, a full-service firm specializing in results driven unconventional planning in the marketing, sales, operations, employee development sectors and beyond.

Sokal Sponsored Stefan Parsons 99 Car Features ‘Ukraine Strong’ Paint Scheme at Xfinity Race

LAS VEGAS, Nev. /ScoopCloud/ -- Stefan Parsons' 99 car, which is sponsored by Sokal, a full-service advertising agency based out of Raleigh, North Carolina, will feature a 'Ukraine Strong' paint scheme at this weekend's Xfinity race in Las Vegas, Nevada.

Real Estate Technology Firm Swift Homes Partners with WMFS on Marketing Campaign

CHICAGO, Ill. /ScoopCloud/ -- Today, Swift Homes announced a partnership with WMFS 92.9 FM ESPN on a marketing campaign in Memphis, Tennessee to help build awareness of Swift Homes' benefits and seller-friendly offerings that are available to consumers who are looking for real estate advice and services.