Author Archives: INDE

Brand Solutions for Lockdown: Why not Launch your Product with AR?

LOS ANGELES, Calif. /ScoopCloud/ -- Immersive Augmented Reality developer INDE launches a range of technology initiatives to help launch and promote brands during the COVID-19 pandemic.

"Where once events provided an opportunity to create a human connection, we are now left with warehoused products and siloed audiences; and where retail spaces once offered a chance to buy, try and explore, we are now left with a two-dimensional surface that doesn't afford the same level of connection that physical retail once did. The unique affordances of Augmented Reality in all its forms presents a solution to some of the problems that we're all currently facing," said Alex Poulson, CEO of INDE.

INDE, the award-winning immersive studio specialising in AR has moved to provide brands and retailers with technologies that enable product promotion and demonstration via mobile devices to counter some of the key issues arising from widespread store closures and conventional advertising budget cuts.

Through its WebAR, MobileAR and Virtual Reality technologies, illustrated by showcases and use cases, INDE offers practical and cost-effective access to these frontier technologies.

WebAR offers a unique, highly immersive platform to allow AR product demo without the need to download "another app." WebAR can offer 2D and 3D experiences on iOS and Android, representing a great way for brands to explore the potential of AR marketing without the need for a dedicated app build.

MobileAR can be used to deliver product configuration, as well as other visual effects using rich media AR straight from iOS/Android. MobileAR represents the choice for brands looking for longer-term engagement with B2B and B2C brands.

Virtual Reality brings live events and launches to life for brands that are unable to launch public events. INDE's VR development gives brands and retailers the chance to broadcast 360 and 180-degree video in both live and recorded formats. VR is visually very powerful, allowing brands the opportunity to really engage users in product launches.

To learn more about how augmented reality can transform promotion in the COVID-19 Pandemic visit: https://www.indestry.com/blog/2020/4/7/launching-your-product-with-augmented-realit

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0416s2p-inde-vr-300dpi.jpg

Immersive Augmented Reality developer INDE launches a range of technology initiatives to help launch and promote brands during the COVID-19 pandemic.

Related link: https://www.indestry.com/

Out-of-the-box Augmented Reality Experiences Disrupt the Sports Industry

LOS ANGELES, Calif. /ScoopCloud/ -- The application of Augmented Reality techniques, immersing fans in multiple elements of their favorite sports, has taken fan engagement to new levels, says AR innovator, INDE. The passive consumption of a matches or games is fading into the past. Today it's possible to involve spectators in ways that were previously unheard of, and that's where out-of-the-box marketing tools come into the picture.

Award-winning company INDE is no stranger to creating unique fan experiences that harness the power of immersive technologies, having already developed and deployed installations for some of the most well-known sports leagues and teams.

In 2018 INDE created an Augmented Reality experience that allowed Adidas Tango League participants to impress (or disappoint!) Brasil and Real Madrid football star Marcelo Vieira with their football tricks. Snapshots of this experience - and the entire performance - was automatically captured by INDE's AR system, and could be shared instantly on social channels.

INDE's innovation didn't stop there. 2019 started with a fan-centric campaign for PizzaHut that allowed NFL fans to meet - and dance - with football stars Antonio Brown and JuJu Smith-Schuster at Super Bowl LIII. The large-screen AR installation was part of the fan-centric campaign that Pizza Hut, the Official Pizza Sponsor" of the NFL, introduced in the lead-up to the new season. The success of this project's debut led to a roll-out where fans could then meet their idols at the NFL draft too.

For both projects, athletes were captured in a special environment. "INDE's approach to AR content production is characterised by bringing together techniques that simplify the production and deployment process. Over the past year our BroadcastAR interactive product has been adapted, allowing us to mix green screen capture techniques with a videogame production approach, linking behaviours in the characters that the system displays," explained Xava Fragoso, INDE's CDO.

Alex Alanson COO added: "Augmented reality gives fans the ability to interact with their heroes in a way that would otherwise be virtually impossible to deliver. This delivers true fan engagement, which is a key objective of any sponsor and team."

For more information visit https://www.indestry.com/

*PHOTO link for media: https://www.Send2Press.com/300dpi/19-0918s2p-inde-adidas-paris-300dpi.jpg

*VIDEO (YouTube): https://youtu.be/qvyfpsakZlM

The application of Augmented Reality techniques, immersing fans in multiple elements of their favorite sports, has taken fan engagement to new levels, says AR innovator, INDE. The passive consumption of a matches or games is fading into the past. Today it's possible to involve spectators in ways that were previously unheard of, and that's where out-of-the-box marketing tools come into the picture.

Related link: https://www.indestry.com/

Augmented Reality Company Revolutionise Fan Engagement Worldwide with Interactive Photo Booths

LOS ANGELES, Calif. /ScoopCloud/ -- Augmented reality company INDE have celebrated the 3rd anniversary of the international launch of their kiosk-sized interactive photo booth - "HeroMirror." Powered by their award-winning BroadcastAR software, the HeroMirror revolutionises user engagement due to its ability to "resurrect" any existing or imaginary character.

In the last three years INDE developed and installed several custom AR mirrors to clients from various industries worldwide. In 2018 INDE partnered with Disney to create an AR experience that allowed fans to interact and pose for photos with some of their best-known characters at GHC '18. In 2019 Warner Bros celebrated the release of "Pokemon: Detective Pikachu" with a unique AR experience that has been deployed in 10 AMC theatres across the United States. Madame Tussauds Washington also launched a permanent Augmented Reality experience earlier this year that tests visitors' knowledge on history with a gesture control-powered gamification element.

At the final stage of every HeroMirror experience, users can make the magic moment last by choosing their favourite snapshot taken by the system, and instantly printing or sharing it via email with just a few clicks. This functionality has been very popular among its international client base, as it provides a valuable media platform and branding opportunity.

"HeroMirror has been imitated - but never duplicated," said Alex Poulson, CEO. "It's easy to see why our kiosk-sized AR experience has inspired our competitors. It's simple, integrated, and provides a fun new way for audiences to obtain a personal experience with the characters that the system displays. The success stories from the last three years prove that immersive technologies can drive tangible benefits to its key stakeholders, increasing engagement and generating ROI."

Learn more about HeroMirror at: https://www.indestry.com/hero-mirror

For more information about the company, visit https://www.indestry.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/19-0916s2p-inde-HeroMirror-300dpi.jpg
*Photo caption: INDE HeroMirror.

*VIDEO (YouTube): https://youtu.be/3CUrR3zXWjs

Augmented reality company INDE have celebrated the 3rd anniversary of the international launch of their kiosk-sized interactive photo booth - "HeroMirror." Powered by their award-winning BroadcastAR software, the HeroMirror revolutionises user engagement due to its ability to "resurrect" any existing or imaginary character.

Related link: https://www.indestry.com/

INDE Pioneers Augmented Reality Display Advertising with 7 Nationwide Brookfield Mall Properties in US

LOS ANGELES, Calif. /ScoopCloud/ -- Leading Augmented Reality company INDE is proud to announce a partnership with Brookfield Properties to launch the world's first augmented reality display network. Brookfield is a premier retail property operating company with whom INDE will launch an Augmented Reality advertising network of 7 high-traffic screens in flagship malls across 6 US states with more to follow.

Using the most advanced AR technology, INDE has designed a system that delivers branded immersive experiences on any large-format digital display in any retail space - a cutting-edge media space unlike anything currently on the market. The launch is a huge step towards the future of interactive multi-subject advertising, redefining total engagement with on-screen media, and significantly increasing the value of that media space.

"For many years we've prided ourselves on massive engagement rates with our systems. Now it's time to use that engagement power to benefit potential advertisers and consumers alike. This network provides a unique approach to launching campaigns. National coverage, engaged consumers and the potential for more," said Alex Poulson, CEO of INDE.

AR advertising provides the ultimate and highest-quality solution for brands seeking to revolutionise the way they engage and entertain to the world. The AR media screens in the Brookfield network will provide app- and download-free interactions with 3D content that increases dwell times by 15-20 minutes, resulting in increased engagement with associated advertising and brands.

Statistical data obtained from over 200 large-screen AR installations worldwide suggests that 95% of viewers express an overwhelmingly positive reaction to AR content. Consequently the advertising media around Augmented Reality is able to benefit from significantly higher viewer engagement compared to traditional ad spots.

All Augmented Reality screens will come ready to display a range of ready-made AR content from INDE's award-winning 3D library. INDE will also be offering custom-developed 3D content and on-screen branding opportunities, as well as remote content updates across the screen network.

INDE's large-screen AR system has been a trusted tool used by National Geographic, Universal, Warner Bros, 20th Century Fox, Pizza Hut, Adidas, Coca-Cola and more. Their products and experiences endeavour to create deeper, more engaging interaction between people and three-dimensional digital content. INDE currently operates offices in the United Kingdom, Los Angeles, Hong Kong and Budapest.

For more information visit https://www.indestry.com/.

Media Contact:
Eszter Varga
comms@indestry.com

Leading Augmented Reality company INDE is proud to announce a partnership with Brookfield Properties to launch the world's first augmented reality display network. Brookfield is a premier retail property operating company with whom INDE will launch an Augmented Reality advertising network of 7 high-traffic screens in flagship malls across 6 US states with more to follow.

Related link: https://www.indestry.com/