Author Archives: Whiteflash Inc.

Whiteflash Selected to Host Historic Esperanza Diamond

HOUSTON, Texas, Jan. 18, 2016 (SEND2PRESS NEWSWIRE) -- Whiteflash announced today that they have been selected to host the historic Esperanza Diamond in Houston, Texas on its cross-country tour of American Gem Society (AGS) member stores. The one-of-a-kind diamond will be on display in the Whiteflash Houston jewelry store in Sugar Land Town Square February 3-7, 2016.

The Esperanza is the most important diamond ever found in the United States. It was unearthed in June of 2015 in Crater of Diamonds State Park in Arkansas. Special arrangements were made to have the rough diamond crystal cut and polished locally to preserve its "born and raised in Arkansas" status. Adding to its All American provenance, it was cut by master diamond cutter Mike Botha of Embee Diamonds, an American Gem Society member. It was graded at the American Gem Society Laboratories (AGSL) and is being hosted on its journey across America exclusively by AGS member stores.

The unique icicle shaped crystal weighed 8.52 carats, the 4th largest crystal ever found in the USA, and yielded a perfectly colorless and internally flawless finished diamond of 4.605 carats graded D IF by AGSL. (GIA report also available). The exotic Triolette shape of the finished diamond features 147 facets, and the diamond is set into a custom designed platinum pendant as unique as the diamond itself. It was designed by Ian Douglas and crafted in the USA by Byard F. Brogan, both of whom are also AGS members.

The Esperanza diamond, which may be worth in excess of $1M dollars, will be sold to the highest bidder in a silent auction style process with bids submitted by interested buyers through one of the AGS member stores hosting the tour. Parties interested in acquiring a rare, world-class, and wearable piece of Americana can contact Whiteflash for more information and receive a bidding form. Bids will be accepted through Valentine's Day - February 14, 2016.

Whiteflash Vice-president and Graduate Gemologist Bryan Boyne had this to say about the event. "We are honored and thrilled to have been chosen to host the Esperanza in greater Houston - the fourth largest market in America. For Whiteflash to be forever connected with this exceptional gem, and with American diamond history, is truly a once in a lifetime opportunity."

You can follow the Esperanza on Facebook at: https://www.facebook.com/theesperanza.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry store located in Sugar Land Town Square.

Whiteflash is a member of the American Gem Society and recipient of the BBB 2015 Pinnacle Award.

For more information, log onto http://www.whiteflash.com/ or call toll free 877-612-6770.

For information on the Houston store location, visit: http://www.whiteflash.com/whiteflash-houston-jewelry-store/.

*PHOTO for media: Send2Press.com/mediaboom/16-0118-Esperanza-Diamond-300dpi.jpg

*Photo Caption: Esperanza Diamond Pendant.

Twitter: @Whiteflash @AmerGemSociety #Esperanza #EsperanzaDiamond

To view the original version on Send2Press Newswire, visit: https://www.send2press.com/newswire/whiteflash-selected-to-host-historic-esperanza-diamond-2016-0118-01.shtml.

NEWS SOURCE Whiteflash Inc. :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by and Copr. © 2016 Send2Press® Newswire, a service of Neotrope®.

Whiteflash Launches HD Video for Loose Diamonds

HOUSTON, Texas, Sept. 8, 2015 (SEND2PRESS NEWSWIRE) -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, announced this week that it is adding High Definition 360 degree video to their website for their in-house loose diamonds.

Whiteflash is best known for their A CUT ABOVE(R) super ideal diamonds, which are considered among the finest diamonds in the world with proven light performance at the top of the scale. Currently posted to each diamond detail page on their website are actual photos and a collection of light performance images along with laboratory reports pertaining to all critical aspects of quality. Video will add a new dimension enabling the website visitor to understand the full beauty and light handling potential of these precision cut diamonds.

With hundreds of certified ideal cut diamonds in stock it will take several months to fully implement this initiative. In the words of Eliezer Eber Whiteflash COO, "We are excited to add a significant additional piece of information to our diamond catalogue. We have always provided all the key diagnostics on our ideal and superideal diamonds. We believe a comprehensive set of information is necessary for shoppers to fully understand a diamond. Now customers can experience how all that clinical data translates to dynamic beauty by seeing the actual diamond in high definition video."

Each diamond listed on the website will have a magnified diamond image, ASET and Ideal Scope light performance images, and high definition video. In the case of round diamonds in the A CUT ABOVE(R) and Expert Selection categories, the detail pages also feature a Hearts and Arrows view to demonstrate optical precision. The Whiteflash website features a page dedicated to understanding diamond light performance images, and a new page has been created specifically for understanding the new diamond video capability.

Whiteflash enjoys a national and international reputation for top quality products, information, and customer care. In addition to serving a remote audience through their robust e-commerce website, their Sugar Land showroom now serves a growing Houston area clientele and offers a full line of designer engagement rings by top brands including Verragio, Simon G, Ritani, Danhov, Vatche and Benchmark. Whiteflash is a member of the prestigious American Gem Society and winner of the 2015 BBB Pinnacle Award, the top honor for the Greater Houston area - the fourth largest market in America.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry store located in the upscale community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto http://www.whiteflash.com/ or call toll free 877-612-6770.

VIDEO - clip shows the diamond rotating under a combination of hard and soft lighting: https://youtu.be/5QOkHQFHYPg .

Twitter: @Whiteflash

To view the original version on Send2Press Newswire, visit: https://www.send2press.com/newswire/whiteflash-launches-hd-video-for-loose-diamonds-2015-0908-04.shtml.

NEWS SOURCE Whiteflash Inc. :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by and Copr. © 2015 Send2Press® Newswire, a service of Neotrope®.

Whiteflash Named 2014 BBB Winner of Distinction

HOUSTON, Texas, May 12, 2014 (SEND2PRESS NEWSWIRE) -- Whiteflash Inc., top tier retailer of ideal diamonds and fine bridal jewelry, was honored this week by the Better Business Bureau (BBB) for excellence in quality control, customer service and customer satisfaction. Named a 2014 Winner of Distinction among all the retail jewelers in the greater Houston area, Whiteflash has now received high honors from the BBB for nine years in a row and maintains an A+ rating.

BBB members are judged on several areas of performance including customer care, product quality, education, and innovation. Whiteflash received high marks for an outstanding record of customer satisfaction as reflected in the thousands of Whiteflash reviews found on the internet from customers all over the world. A CUT ABOVE(R) super ideal diamonds, available exclusively at Whiteflash, are considered among the finest diamonds in the world with proven light performance and exceptional beauty.

An overriding commitment to the customer experience has always been at the core of the Whiteflash philosophy and drives the company in the quality of its products as well as the information, education, expert guidance, and above all, customer care it provides.

Vera Wages has been head of Customer Service at Whiteflash for 11 years and puts it this way: "I personally love being part of the joy that our customers experience with our products. And it is very rewarding to help smooth out any rough spots for them to ensure a joyful resolution."

Whiteflash CEO Debi Wexler adds, "Our company core values really define how we go about serving our customers, our trading partners and our employees. As our mantra indicates, it's all about delivering a Brilliant Experience. We are certainly proud to have been recognized again this year by the BBB with another Award for Excellence."

Whiteflash continues to evolve and expand. In addition to the international reach of their robust e-commerce site, their Sugar Land showroom now serves a growing Houston area clientele and offers a full line of designer engagement rings by top brands including Tacori, Verragio, Simon G, Ritani, Mark Schneider, Vatche and Benchmark. The Whiteflash store was also recently awarded membership in the prestigious American Gem Society.

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry showroom located in the upscale community of Sugar Land, Texas. Whiteflash is a proud member of the American Gem Society.

For more information, log onto http://www.whiteflash.com/ or call toll free 877-612-6770.

* PHOTO: Send2Press.com/mediaboom/14-0512-whiteflash-bbb_500x375.jpg .
* Photo Caption: COO Eliezer Eber and VP Bryan Boyne receive BBB award on behalf of Whiteflash.

* VIDEO: https://www.youtube.com/embed/Pz4kYqfY_k8?rel .

To view the original version on Send2Press Newswire, visit: https://www.send2press.com/newswire/Whiteflash-Named-2014-BBB-Winner-of-Distinction_2014-05-0512-005.shtml.

NEWS SOURCE Whiteflash Inc. :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by and Copr. © 2014 Send2Press® Newswire, a service of Neotrope®.

Whiteflash Becomes Simon G. Reseller

HOUSTON, Texas, April 29, 2014 (SEND2PRESS NEWSWIRE) -- Whiteflash Inc., internationally acclaimed retailer of ideal diamonds and fine bridal jewelry, announced today that they have become an authorized reseller for top jewelry design company Simon G.

Well known for their A CUT ABOVE(R) Hearts and Arrows diamonds, Whiteflash now offers the full line of Simon G Engagement Rings and Simon G Wedding Rings, as well as the complete line of innovative and fashion forward Simon G jewelry creations.

Whiteflash maintains a Houston area showroom located in Sugar Land, Texas, approximately 15 minutes southwest of the famed Galleria shopping center. Customers will also be able to shop for Simon G designs on the state-of-the-art Whiteflash website, as well as place special orders for any model available from the designer.

Simon G is a leader in the field of fine jewelry design and was founded by Simon Ghanimian, a talented and energetic jewelry designer who emigrated from Beirut to Los Angeles 32 years ago to launch his jewelry business. Having developed a reputation for world-class design, outstanding quality, and excellent customer service, the Simon G brand has risen to the highest echelons in the competitive field of designer jewelry.

Bridal jewelry is at the heart of the Simon G line, with engagement rings and wedding bands that range from sleek and classic to dramatic and intricate. Metal choices include platinum and three colors of gold. White gold is alloyed with palladium in order to make it hypo-allergenic. In addition to the timeless allure of yellow gold, Simon G is making quite a name for themselves with their pink gold offerings which are trending up in a big way. For customization of catalogue designs as well as to accommodate customers looking for something entirely different, Simon G offers a custom design service available by special request.

Whiteflash is proud to welcome Simon G to its all-star lineup of top jewelry designers including Tacori, Verragio, Ritani, Vatche, Mark Schneider and Benchmark.

About Whiteflash:

Whiteflash is a member of the American Gem Society specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient, secure and information rich environment.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry showroom located in the upscale community of Sugar Land, Texas.

For more information, log onto http://www.whiteflash.com/ or call toll free 877-612-6770.

* PHOTO 300dpi for media:
http://www.send2press.com/mediaboom/13-1203-wf-showroom_300dpi.jpg .

* Photo Caption: Whiteflash Houston Jewelry Showroom.

* Video: http://youtu.be/ycvC5HyEfp0 .

To view the original version on Send2Press Newswire, visit: https://www.send2press.com/newswire/Whiteflash-Becomes-Simon-G-Reseller_2014-04-0429-003.shtml.

Whiteflash Recertified for ISO 9000

HOUSTON, Texas, Jan. 13, 2014 (SEND2PRESS NEWSWIRE) -- Whiteflash Inc., international retailer of ideal diamonds and fine designer engagement rings, announced today that they have been recertified for ISO 9000 for the third consecutive year. International Standards Organization (ISO) certification requires documented and audited practices promoting top level quality control and continual improvement. Whiteflash is one of very few retail jewelers in the world to be certified for ISO 9000.

In addition to producing and selling products of very high dollar value, the diamond engagement rings that Whiteflash delivers are of utmost emotional importance to their customers. Quality control is therefore a critical element for success. A CUT ABOVE(R) super ideal diamonds, available exclusively at Whiteflash, attract customers from all over the world. The expectation of top quality naturally extends to the jewelry into which these extraordinary diamonds are set.

In the words of Whiteflash COO Eliezer Eber, "We cater to a clientele that includes the most knowledgeable diamond and jewelry buyers in the world. Adopting the principles of ISO 9000 in our business has been instrumental to our success. It provides us a roadmap for capturing efficiencies, building our team, and consistently delivering a brilliant experience to our customers and vendors alike."

Whiteflash CEO, Debi Wexler adds, "Through implementation of ISO 9000 we underscore our mission to provide exceptional service and quality to each and every customer with each and every touch. We understand that the success of our business is inextricably tied to customer satisfaction"

Having first achieved ISO certification in 2010, Whiteflash successfully passed annual surveillance audits in 2011 and 2012 thus maintaining certification for three consecutive years. The 2013 audit was the thorough re-certification review conducted every three years. Each year businesses are expected to demonstrate continued improvement of their systems and to document their successes. Measures of success include shortened processing and delivery times, reduction in non-conformities, and a higher customer satisfaction rate. Whiteflash seeks feedback from visitors directly through a customer survey available on their website and by requesting surveys from each customer at a point ten days after delivering an order.

About Whiteflash:

Whiteflash is a full scale jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

The award winning Whiteflash.com website, described by Kiplinger's Magazine as the "Lord of the Online Rings" enables shoppers the world over to view, compare and purchase top quality diamonds, engagement rings and fine jewelry in a convenient and secure environment.

Whiteflash a member of the American Gem Society and winner of the Better Business Bureau's Pinnacle Award for 2012 as top retail jeweler in the greater Houston area. The Whiteflash retail store is located in Sugar Land, Texas, just a few miles southwest of Houston's famed Galleria Shopping center.

For more information, log onto http://www.whiteflash.com/ or call toll free 877-612-6770.

* Video: http://youtu.be/ycvC5HyEfp0 .

To view the original version on Send2Press Newswire, visit: https://www.send2press.com/newswire/Whiteflash-Recertified-for-ISO-9000_2014-01-0113-008.shtml.

Whiteflash Store Approved for Membership in American Gem Society

HOUSTON, Texas, Dec. 3, 2013 (SEND2PRESS NEWSWIRE) -- Whiteflash Inc., a leading retailer of ideal diamonds and fine bridal jewelry, announced today that their retail store has been granted membership in the prestigious American Gem Society. Recognized for the success of their first retail store, and for a continued reputation for excellence in the domestic and international jewelry market, Whiteflash joins an organization comprised of some of the finest jewelers in the world.

As a pioneer and leader in the e-commerce channel of the fine jewelry industry on the strength of their A CUT ABOVE(R) Super Ideal diamond brand, Whiteflash firmly established themselves in traditional marketing in 2012 with the opening of their first local store in the upscale community of Sugar Land, Texas, just 20 minutes southwest of the famed Galleria shopping center in Houston. The Whiteflash retail store is not only a showplace for top quality AGS and GIA certified diamonds, it is home to some of the finest designer engagement rings available including such brands as Tacori, Verragio, Ritani, Vatche, Mark Schneider and Benchmark.

Whiteflash specializes in diamonds of ultimate cut quality, and serves a sophisticated clientele with a strong preference for diamonds graded at the AGS Laboratories. As a longtime client and enthusiastic advocate of the scientifically rigorous light performance grading done at the AGSL, Whiteflash has published numerous articles on their state-of-the-art research and outstanding services, including a recent co-authored series detailing the procedures involved in diamond grading at the AGS Laboratories.

Whiteflash is honored to become a member of the American Gem Society. As a company dedicated to providing the consumer with the highest level of information, education and customer care, Whiteflash core values are perfectly in line with the aspirations and guiding principles of the AGS where integrity, education and consumer protection are paramount.

In the words of Whiteflash CEO Debi Wexler, "Over the years we have developed great admiration and appreciation for the talented people and outstanding work done at the AGS Lab. We are delighted to be joining the American Gem Society as members, and we look forward to making significant contributions to furthering the goals of AGS and our fellow retailers."

About Whiteflash:

Whiteflash is a top tier retail jeweler specializing in Ideal Diamonds, Designer Engagement Rings and Fine Bridal Jewelry. Their A CUT ABOVE(R) Super Ideal Diamonds are considered by trade experts and diamond connoisseurs to be among the finest in the world.

Whiteflash is the first jewelry retailer in the world to attain ISO 9001 certification for total quality management and welcome visitors to their Houston jewelry showroom located in the upscale community of Sugar Land, Texas.

Serving a national and international audience through a robust e-commerce website, Whiteflash has been a pioneer in bringing the diamond and jewelry industry into the internet age by providing consumers with in-depth technical knowledge, expansive selection, competitive pricing and comprehensive assurance.

For more information, log onto http://www.whiteflash.com/ or call toll free 877-612-6770.

Video: http://youtu.be/ycvC5HyEfp0 .

Photo Caption: Whiteflash Houston Jewelry Showroom.

To view the original version on Send2Press Newswire, visit: https://www.send2press.com/newswire/Whiteflash-Store-Approved-for-Membership-in-American-Gem-Society_2013-12-1203-003.shtml.

NEWS SOURCE Whiteflash Inc. :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by and Copr. © 2013 Send2Press® Newswire, a service of Neotrope®.

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