FlatOutFriday Archives

MILWAUKEE, Wis. /ScoopCloud/ -- It was only six years ago when the first official Flat Track competition took place in Brazil, with only ten to fifteen riders. Now, there are over fourteen teams around the country, and the Brazilian Flat Track League will have nine riders racing during FlatOutFriday (FOF) in Milwaukee, Wisconsin, March 13. The group is looking forward to making a good impression during FOF 2020.

Flat track racing hit the country following the North American flat track tradition, and using the American culture as reference. Mostly running H-D Sportsters.

Racer Chrys Miranda was the first Brazilian ever invited to FlatOutFriday, back in 2019. His experience and networking paved the way for the group's record participation at this year's event. The team will also have the first Brazilian woman to race in international flat competition.

"This is an important moment for the sport in Brazil, and to be part of an event as big as FlatOutFriday brings visibility to our efforts, and our racers. It also helps to spread the word in our country, the sport becomes better known, and, consequently, more people will become interested," says Miranda. "With that, not only are we are keeping the tradition, but bringing more people to the race and, consequently, new athletes and collaborations."

Miranda, who has been involved with the motorcycle culture in Brazil and the United States for decades, is one of the newly formed Brazilian Flat Track League founders. The League's vision is to develop and foster the sport in Brazil, by introducing regulations, classes, and an official circuit calendar.

Events like "Lucky Friends Rodeo" and "BMS Motorcycle" already host some of the biggest Flat Track races in Brazil. In conjunction with showcasing builders, shops, and artists, both events are good examples of how the culture is growing in the country.

"We want to keep the tradition rolling," says Flávio Luz, from Lucky Friends Rodeo who is another one of the League's founders. "By introducing norms and new classes to the races in Brazil, we want to open opportunities to a broader group of people. It will not only help disseminate the sport but will bring attention to the professionals and the technology involved in all of the aspects of this race."

The Brazilian FT League also has Cezinha Mocelin, founder of BMS Motorcycle, and Marcelo Creck, founder of Lucky Friends Rodeo, in its board.

Jeremy Prach, founder of FlatOutFriday and Mama Tried, feels that having the Brazilian racers at the events in 2020 is a big deal. "Who've thought that this culture that we have has touched people so far away. For that, I am most proud", said Jeremy.

Motorcycle in Brazil

Data from 2018, shows that Brazil holds the largest South American motorcycle fleet, and it's the 8th country in the world, with a fleet of over 26 million registered bikes and a market share in constant growth.

Instagram: @timegmflattrack - https://www.instagram.com/timegmflattrack/

Social: #flatrackBR #FlatOutFriday

Media Contact in the United States (media only):
Gabriela Hoover
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gabihoover[at]estrangera.com

It was only six years ago when the first official Flat Track competition took place in Brazil, with only ten to fifteen riders. Now, there are over fourteen teams around the country, and the Brazilian Flat Track League will have nine riders racing during FlatOutFriday (FOF) in Milwaukee, Wisconsin, March 13. The group is looking forward to making a good impression during FOF 2020.

MILWAUKEE, Wis. /ScoopCloud/ -- MILWAUKEE, Wis., March 3, 2020 (SEND2PRESS NEWSWIRE) -- Brazilian entrepreneur, Bruna Wladyka, is scheduled to be Royal Enfield's substitute racer in its "Built Train Race" (BTR) program, during the team's first race at FlatOutFriday in Milwaukee, Wisconsin, March 13.

Her inclusion in the program is a major step for the female motorcycle community in Brazil since this is the first time a Brazilian woman, motorcycle enthusiast, and advocate, is invited to an event of such impact. She will race among men and women in the 749 Twin class.

Wladyka's efforts to make motorcycling more accessible to Brazilian women are notorious. She is the founder of #ElasPilotam (translates to #SheRides), a movement that prioritizes sorority and empowers women, who already are involved in this universe, to take leadership roles in their bikes and lives. During FlatOutFriday, she will also be the only South American woman to take part in the races in Milwaukee.

In Milwaukee, Wisconsin, Bruna will race in place of professional pilot Melissa Paris, who, at the time, will be in Daytona, Florida. As the surprised from the invitation sets in, Bruna is wasting no time to get ready. Back in Curitiba (PR), Brazil, she is training with other eight pilots, from team FlatTrack BR.

"I've been involved with the Flat Track team in Brazil for years, but I've never really raced. The FlatOutFriday race will be my first big competition. To be standing alongside women who are so empowered in this segment is real pressure. I feel grateful for being able to represent Brazilian women, and I hope to do it with honors," says Bruna. This is the second year the Brazilian group come to FlatOutFriday.

BREAKING BARRIERS: beyond the track

Bruna's participation at FlatOutFriday is a significant milestone because it also shows the industry's recognition of the women's involvement in the Brazilian bike scene. By taking part in a program such as BTR's, she increases awareness about all the opportunities for women in the two wheels universe, from being a rider to taking active roles in fabrication and market decisions.

The growth of #ElasPilotam movement in such a small period of time in Brazil is one of the proofs of how the female riding community needed an outlet to connect around the country. Besides the initiative, Bruna also fosters the motorcycling niche through events like the BMS Motorcycle, and the only Wall of Death show in Latin America.

Note about BTR Program

Royal Enfield's BTR Program highlights women and motorcycle culture in a format that brings riders from different backgrounds to race a custom flat track motorcycle - the base model for this program is Enfield's Intercontinental 650 Twin. Besides Melissa and Bruna, the group also has photographer Lana McNaughton, founder of the Women's Moto Exhibit, from Oregon, motorcycle enthusiast Jillian Deschenes, from Minnesota; and DIY shop owner Andrea Lothrop, from Canada.

More information: https://www.royalenfieldna.com/build-train-race/

#ELASPILOTAM - https://www.elaspilotam.com/

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0302s2p-Bruna-Wladyka-300dpi.jpg
Caption: Bruna Wladyka at Royal Enfield's dealer in Curitiba, PR, Brazil. Photo Credit: Atomus Agencia.

Brazilian entrepreneur, Bruna Wladyka, is scheduled to be Royal Enfield's substitute racer in its "Built Train Race" (BTR) program, during the team's first race at FlatOutFriday in Milwaukee, Wisconsin, March 13.

Related link: https://www.elaspilotam.com/

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Tag Archives: FlatOutFriday

Brazilians want to make an impact during FlatOutFriday

First female Brazilian pilot to race FlatOutFriday