Tag Archives: PIC Inc.

PIC Celebrates 25 Years of Walking With Clients

Pittsburgh-based marketing agency marks a quarter-century of growth, adaptation, and long-term client partnerships

PITTSBURGH, Pa., Oct. 1, 2026 (SEND2PRESS NEWSWIRE) — PIC, a Pittsburgh-based digital marketing agency and HubSpot Platinum Partner, is celebrating its 25th anniversary. Founded in 2001 by Jeff Schroeffel as Pittsburgh Internet Consulting, PIC began as an SEO and paid search provider and has grown into a full-service marketing partner while maintaining the principle that has guided the agency from the beginning: client relationships should be built for the long haul.

Image caption: PIC Celebrates 25 Years of Walking With Clients.

“We have a 25-year track record of helping our clients grow by doing what our name promises: walking with them every step of the way,” said Jeff Schroeffel, President & Founder. “Marketing has changed dramatically since 2001, but the most important part of our work has not. We work alongside our clients, evolve with their needs, and take ownership of the results. This anniversary belongs as much to our clients and team as it does to PIC.”

A RECORD BUILT ON PARTNERSHIP

Long-term relationships have helped shape PIC’s Walk With You Marketing® approach. Rather than delivering isolated tactics, the agency works as an extension of client teams to align goals, people, priorities, and execution around specific growth objectives. That commitment reflects one of PIC’s defining values: We succeed when our clients thrive.

The anniversary also gives tangible meaning to PIC’s Found. Chosen. Trusted. For PIC, trust is not simply a marketing claim. It is earned through open and honest communication, accountable work, continuous improvement, and relationships built over time.

EVOLVING WITH MARKETING AND WITH CLIENTS

PIC’s evolution directly reflects the changing needs of its clients and those clients trusting PIC to deliver additional marketing services. The agency expanded into website design and development in 2010 and became a HubSpot partner and inbound marketing agency in 2015. In 2020, PIC introduced its Walk With You Marketing® and proprietary Hero Mission Strategy® frameworks—both trademarked in 2024—to help businesses move beyond traditional buyer personas and connect deeply with their customers’ real-world goals. Pittsburgh Internet Consulting rebranded as PIC in 2023, and in 2025, earned HubSpot’s Custom Integration accreditation.

Today, PIC’s capabilities span data-driven marketing strategy, SEO, paid media, email, content, website development, growth-driven design, and HubSpot consulting.

STILL WALKING WITH YOU

Today, PIC is led by partners Jeff Schroeffel, Robb Luther, Brad Gerlach and Blaine Clapper, supported by a skilled and experienced team of more than 20 strategists, account managers, designers, developers and digital marketing specialists serving clients across the U.S.

“We’ve had clients since people were searching on Altavista. The tools may change, but the job doesn’t. Figure out what the client is trying to win and help them win it,” said Robb Luther, Vice President of Business Development at PIC. “It’s worked for the last 25 years. It’ll work for the next 25.”

As artificial intelligence, automation, and changing buyer behavior reshape marketing, PIC will continue to evolve alongside its clients by investing in the people, technology, and strategic capabilities that drive sustainable growth while preserving the collaborative partnerships at the heart of its Walk With You approach.

ABOUT PIC

Founded in Pittsburgh in 2001, PIC is a full-service marketing agency and HubSpot Platinum Partner that helps growth-oriented organizations develop and execute more effective marketing strategies. Through its Walk With You Marketing® and Hero Mission Strategy® approaches, PIC works as an extension of its clients’ teams—aligning people, priorities, and execution around measurable growth. Learn more at https://www.walkwithpic.com/.

MEDIA CONTACT
Blaine Clapper
PIC | Walk With You Marketing®
412-942-0222
300 Weyman Road, Suite 215, Pittsburgh, PA 15236

IMAGE link for media: https://www.Send2Press.com/300dpi/26-1001-s2p-pic25-300dpi.webp

Image caption: PIC Celebrates 25 Years of Walking With Clients.

NEWS SOURCE: PIC Inc.

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PIC’s WooSOS Plugin Streamlines Ecommerce Through WooCommerce and SOS Inventory Integration

PITTSBURGH, Pa. /ScoopCloud/ -- PIC proudly introduces WooSOS™, a powerful WordPress® Plugin that streamlines inventory management and order processing for businesses using WooCommerce® and SOS Inventory™. WooSOS simplifies online order fulfillment by pushing orders from WooCommerce - an ecommerce plugin - into SOS Inventory, an inventory management application.

It eliminates the need for duplicate data entry in WooCommerce and SOS Inventory, ensuring accuracy in managing inventory levels and pricing. WooSOS also includes a Report Dashboard that highlights products with duplicate or missing SKUs, helping retailers make data-based decisions, and maintaining a well-organized inventory system.

WooSOS is available in two versions - WooSOS Basic and WooSOS Plus:

* WooSOS Basic synchronizes pricing and inventory between SOS Inventory and WooCommerce by intelligently matching SKUs. Additionally, the plugin identifies duplicate and missing SKUs to ensure a streamlined and error-free inventory management process.

* WooSOS Plus includes WooSOS Basic features and adds online order synchronization and purchase order entry to further integrate WooCommerce to SOS Inventory. Eliminating the need to transcribe website orders reduces errors and saves users hours of data entry time.

The WooSOS plugin is designed with user-friendliness in mind, ensuring that businesses can seamlessly integrate it into their existing workflows.

"PIC is committed to empowering businesses with services and tools that improve their bottom line," said Robb Luther, Vice President of Business Development at PIC. "WooSOS achieves that goal for ecommerce businesses by eliminating redundant data entry and maintaining accurate order and inventory data across both applications."

John Morgan from Rock-N-Rescue states, "I have been along for the ride since the beginning. Currently the plugin works great keeping all our website data current with our data in SOS. The plugin has reduced our order entry time by 75%."

"We are excited to see the launch of WooSOS by PIC, which represents a significant enhancement for our customers who use WooCommerce in conjunction with SOS Inventory," said Jason Daniels, President of SOS Inventory. "Our long-standing partnership with PIC has been instrumental in developing solutions that streamline business operations. This plugin is a testament to the successful collaboration between our companies, and we look forward to seeing the positive impact it will have on our users."

Every ecommerce business relying on WooCommerce and SOS Inventory can benefit from integrating the two systems with WooSOS. To explore the full potential of WooSOS visit PIC's official WooSOS page at https://www.walkwithpic.com/dev/woosos.

About PIC:

PIC, headquartered in Pittsburgh, PA, is a full-service growth marketing agency, providing services to local, national, and international organizations in need of a strategic, comprehensive marketing campaign. Since 2001, PIC has helped businesses of every size build and execute digital and traditional marketing strategies focused on generating leads and securing and retaining new customers, all with a focus on maximizing ROI.

To learn more about PIC and request a free evaluation, visit https://www.walkwithpic.com/ or call (412) 942-0222.

About SOS Inventory:

SOS Inventory Software, LLC, is a global leader in cloud-based inventory, manufacturing, and order management software. Its flagship product, SOS Inventory, was launched in 2009, becoming one of the very first applications to integrate with QuickBooks Online. SOS provides seamless integration with QuickBooks in addition to innovative tools to serve small businesses.

SOS Inventory has an impressive feature set, boasting everything needed to manage back-office operations, including warehousing, fulfillment, purchasing, manufacturing, and more. Most importantly, SOS is affordable for small businesses, costing a fraction of similar software. By switching to SOS for operations, companies gain functionality while lowering costs - the best of both worlds. For more information, visit https://www.sosinventory.com/.

MULTIMEDIA:

VIDEO (YouTube): https://youtu.be/ibyJpBFAwls

LOGO Link for media: https://www.Send2Press.com/300dpi/23-0126-s2p-piclogo-300dpi.jpg

MEDIA ONLY CONTACT:

PIC | Walk With You Marketing

Contact: Robb Luther, V.P., Business Development

Phone: 412-324-3121

Email: robb@WalkWithPIC.com

PIC proudly introduces WooSOS™, a powerful WordPress® Plugin that streamlines inventory management and order processing for businesses using WooCommerce® and SOS Inventory™. WooSOS simplifies online order fulfillment by pushing orders from WooCommerce - an ecommerce plugin - into SOS Inventory, an inventory management application.

Related link: https://www.WalkWithPIC.com/

Pittsburgh Internet Consulting Announces Rebrand as PIC

PITTSBURGH, Pa. /ScoopCloud/ -- Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company's name is now PIC, and its new logo and messaging reflect a dedication to PIC's creative and value-based Walk With You Marketing™ approach.

Established in 2001, PIC seeks to forge a long-term strategic marketing partnership with each client, leveraging the PIC team's knowledge and experience to achieve each client's short- and long-term growth goals. PIC's marketing experts collaborate with the client's existing marketing team or leadership to develop a strategy and tactical roadmap, and then "walk" with the client to execute effective, data-driven marketing initiatives.

What does PIC stand for? ( Video: https://youtu.be/KRRdgTGmfRM )

PIC's Founder & President, Jeff Schroeffel, stated, "When I founded Pittsburgh Internet Consulting more than 20 years ago, I focused primarily on search engine marketing but helped organizations with a wide range of online marketing needs. We have grown to be a company with 20 full-time team members and have evolved into a full-service marketing agency focused on growth enablement."

"Relationships are at the heart of what we do," Schroeffel emphasized. "That is why we've developed our consultative and unique 'Walk With You Marketing' approach as a close partnership with each customer. For some of our partners, we are their marketing department. For others, we are a critical extension of their marketing team. In every case, the client's goals are our goals, and we're all working together to hit those goals."

PIC currently serves 50 businesses, primarily growth-focused organizations with small internal marketing teams. The agency's comprehensive marketing solutions are customized for each client, are founded on collaborative and personal relationships, and include the appropriate marketing mix from PIC's extensive skill set:

* Awareness Strategies - Search engine optimization, social media, Email

* Lead Generation Campaigns - Inbound, outbound, and account-based marketing

* Branding Strategies - Brand narrative, voice of the customer

* Competitive Intelligence - Competitor analysis, gap analysis

* Paid Media Strategies - Paid social, search engine marketing

* Website Development - Growth-driven design, strategic growth planning

* Hero Mission Strategy™️ - Move beyond buyer personas

* HubSpot® - Onboarding, consulting, marketing automation, and training

Robb Luther, PIC's V.P. of Business Development, emphasized, "PIC has a successful track record of helping businesses develop and implement marketing strategies that meet their growth goals. We are an extension of the client's marketing team and provide the level of service they need. We can do the work for them, help them do it, or teach them how to do it. In every scenario, our 'Walk With You' approach means we're constantly evaluating performance and collaborating to continuously improve the client's brand, website, and marketing initiatives."

"Marketing agencies aren't new," Luther continued. "But what we're doing at PIC is truly different and innovative, and our clients' success is proof that 'walking with PIC' delivers positive results. I strongly encourage business owners and marketing leaders to contact us to learn more about what makes PIC unique and effective, including our innovative Hero Mission Strategy."

About PIC:

PIC, headquartered in Pittsburgh, Pennsylvania, is a full-service growth marketing agency, providing services to local, national, and international organizations in need of a strategic, comprehensive strategic marketing campaign. Since 2001, PIC has helped businesses of every size build and execute digital and traditional marketing strategies focused on generating leads and securing and retaining new customers, all with a focus on maximizing ROI.

To learn more about PIC and request a free consultation, visit https://www.WalkWithPIC.com/ or call (412) 424-6418.

Pittsburgh Internet Consulting announced today that it has rebranded to effectively align with its core mission as a growth-oriented marketing agency. The company's name is now PIC, and its new logo and messaging reflect a dedication to PIC's creative and value-based Walk With You Marketing™ approach.

Related link: https://www.WalkWithPIC.com/