Tag Archives: sports marketing

HANG Doubles Down on Programming and Brand Engagement for Women’s Sports, Expands Sales and Marketing Team with Industry Vets Sara Gotfredson and Ashley Rutledge

NEW YORK, N.Y. /ScoopCloud/ -- Fresh off attracting more than 1 million viewers to its NCAA Women's Final Four viewing party, HANG, the award-winning fan-athlete community, is welcoming two women steeped in sports and digital marketing to lead a deeper push into women's sports programming, brand engagement and marketing.

With nearly 20 years of digital, traditional media and brand building experience with ESPN, the Walt Disney Company, and CBS Sports, Sara Gotfredson brings to HANG the proven expertise of her Trailblazing Sports Group, a mission based, female-founded sports marketing company focused on elevating women's sports via storytelling and partnerships. While at ESPN, Gotfredson worked with numerous Fortune 100 brands creating powerful partnerships which are recognized as game changers in female-focused marketing investments.

Ashley Rutledge has spearheaded hundreds of storytelling brand relationships and strategic team building initiatives at Snapchat, Facebook and CNN. She is recognized for creating innovative digital opportunities for traditional brands including GE, Diageo, Macy's and Unilever. Her career spans branding and digital media businesses in the US and Canada.

"Of the tens of millions of fans who flock to HANG's second-screen experiences, half are women, and we're committed to connecting them directly to the iconic personalities they feel most passionate about," said Jon Klein, HANG co-founder and CEO. "Sara and Ashley are unmatched in understanding the power of women as purchase decision-makers, and how to harness that energy on behalf of brands via sports."

Gotfredson and Rutledge will collaborate closely with HANG's Head of Marketing and Customer Success, Liz Poerner, and Head of Sales Evan Messinger.

About HANG:

Hang Media, winner of the 2023 Cynopsis Sports Award for best production innovation, is the leading celebrity-fan community, with nearly one million views of each virtual watch party around major sports events including pro and college football, basketball, baseball, and soccer. Since HANG's founding in September 2021, nearly 20 million sports fans have come face to face with their idols - star athletes, performers, and influencers - while everyone watches the game on their own TV's.

It's a dream come true for sports lovers, who get to have fun and frank conversations with their heroes about life on and off the field, play trivia contests, and sample products delivered by top sponsors including Coca-Cola, Wells Fargo, MolsonCoors, Dave & Busters, Academy Sports + Outdoors, Pernod Ricard, and others.

Join the fun at https://letshang.live, or contact LeslieAnne Wade at Lwade@wademediamanagement.com for more information.

Fresh off attracting more than 1 million viewers to its NCAA Women's Final Four viewing party, HANG, the award-winning fan-athlete community, is welcoming two women steeped in sports and digital marketing to lead a deeper push into women's sports programming, brand engagement and marketing.

Related link: https://letshang.live/

AAA Flag & Banner Hits Home Run with Online Ordering Portals for Sports Teams

LOS ANGELES, Calif. /ScoopCloud/ -- AAA Flag & Banner, the company that made headlines with its quick and innovative solution for filling empty Major League Baseball stadiums with cardboard cutout fans, has elevated its service to the next level with the rollout of custom online ordering portals for teams across the country. Their new end-to-end solution allows fans of professional, collegiate and high school sports teams to conveniently upload their image, while also managing the ordering, production and venue installation process.

Capable of developing cutouts for both stadium-style and bleacher seating to accommodate any venue, the cutting-edge solution developed by AAA Flag & Banner's internal software development team has already been implemented by a number of NFL & MLS teams nationwide, including the San Francisco 49ers and Inter Miami CF. The service is also being adapted by several SEC, Big 12, & ACC universities for their Fall football seasons, and AAA Flag & Banner is poised to support schools in other conferences, as they respectively return to competition in the near future.

"For many years, we've been helping professional and collegiate sports teams deliver amazing, immersive experiences to their fans," said Craig Furst, President & CEO of AAA Flag & Banner.

"Now that audiences have been temporarily taken out of the game, we're pleased to offer teams this comprehensive solution so their loyal fans can feel like they're still part of the action."

Each custom online ordering portal is thoughtfully branded for the sports team to maintain consistency with the rest of their marketing campaign, and to provide a fully-integrated experience for fans. Once an order is placed and a fan uploads their image, an immediate notification is sent to AAA Flag & Banner for production. The company then handles image quality control, printing and venue installation of the fan cutouts.

AAA Flag & Banner is a company synonymous with bringing sporting events to life, with its high-quality design, printing and installation of large-scale signage and graphics. With its start-to-finish project management model, the company's flexible and fluid culture immediately positioned them as the leading provider of stadium cutouts in quick response to the COVID-19 pandemic.

As sports teams across the country sought solutions to minimize the visual impact of empty stadiums and keep fans engaged, AAA Flag & Banner responded with a creative way to solve both problems simultaneously.

Additional information about AAA Flag & Banner can be found online, at https://www.aaaflag.com/.

Sports teams can see an example of a custom online ordering portal online, at https://49ers-fan-cutouts.aaaflag.com

About AAA Flag & Banner

AAA Flag & Banner is a full-service, large format graphic printing and installation company, bringing events and environments to life. They print and install large format graphics for outdoor advertising, retail, sports, entertainment and corporate events. AAA Flag & Banner are experts in using full-color digital imaging on fabrics, vinyl, and almost any substrate any size. From design and printing to installation and ongoing maintenance, they go the extra mile to make your vision a reality.

VIDEO (YouTube): https://youtu.be/QvqtASzojB0

IMAGE LINKS FOR MEDIA:
[1] https://www.Send2Press.com/300dpi/20-0903s2p-aaafb-portal-300dpi.jpg
Caption: Custom online ordering portal built by AAA Flag & Banner for San Francisco 49ers fan cutout program.

[2] https://www.Send2Press.com/300dpi/20-0903s2p-aaafb-production-300dpi.jpg
Caption: AAA Flag & Banner's new end-to-end solution handles online orders, production and venue installation.

[3] https://www.Send2Press.com/300dpi/20-0903s2p-aaafb-cutouts-300dpi.jpg
Caption: AAA Flag & Banner works with sports teams nationwide to launch cardboard fan cutout programs.

AAA Flag & Banner, the company that made headlines with its quick and innovative solution for filling empty Major League Baseball stadiums with cardboard cutout fans, has elevated its service to the next level with the rollout of custom online ordering portals for teams across the country.

Related link: https://www.aaaflag.com

Molly Quinn Named First CEO of Blind Athletes Association

COLORADO SPRINGS, Colo. /ScoopCloud/ -- The United States Association of Blind Athletes (USABA) today announced that sports marketing professional Molly Quinn has been appointed chief executive officer of the 44-year-old organization that provides sports opportunities for blind and visually impaired individuals of all ages and abilities, including at the international Paralympic level.

Quinn is USABA's first CEO, which until now has been led by an executive director position.

"Molly is uniquely qualified to take USABA to the next level, with her high-energy passion, past successful work outcomes, and proven abilities to provide transformative leadership," said Dr. Michael Bina, USABA chairman of the board. "We are grateful to executive director Mark Lucas for establishing the national Goalball Center of Excellence and earning our highly respected reputation within the U.S. Olympic and Paralympic movement, the International Blind Sports Federation, and national blindness organizations."

Executive Director Lucas will report to the CEO.

Prior to the CEO appointment, Quinn served as Vice President, Fitness and Endurance Partnerships, for St. Jude Children's Research Hospital in Memphis, Tenn. Among her successes was re-inventing the charity's largest fundraising event, substantially elevating the participation and revenue in the St. Jude Memphis Marathon.

Throughout her career, Quinn has established executive level contacts and relationships across sports agencies, brands, national governing bodies, and non-profits.

"I am honored to serve as USABA's first CEO. I'm confident we can be a bigger part of empowering people to live and grow through sport and I'm ready to lead our mission to do just that," said Quinn.

Matt Simpson, a Rio 2016 Paralympic Games silver medalist and USABA board athlete representative, stated, "Speaking for all of our goalball athletes and members, I am extremely excited to welcome Molly. We are all incredibly grateful for the staff leadership that has brought USABA to where it is today and are optimistic about our future opportunities for blind U.S. athletes, including on the international stage at Tokyo 2020 and beyond."

Prodigy Search conducted the broad-scale recruitment process for the new hire. Quinn assumes the CEO appointment on Aug. 3.

For more information about USABA and its members, board and programs, visit https://www.usaba.org/.

About USABA

The United States Association of Blind Athletes (USABA) was established in 1976 as a Colorado-chartered 501(c)(3) non-profit tax-exempt membership organization. The membership is comprised of coaches, officials, volunteers, and elite and developmental athletes, who participate in track and field, Nordic and alpine skiing, biathlon, judo, wrestling, swimming, tandem cycling, powerlifting, and goalball. The association has an operating budget and reserves of approximately $1.8 million. USABA is governed by a 10-member Board of Directors. Twenty percent of the Board members must be athletes, with the remaining trustees being independent directors. For more information, visit USABA.org.

Media Contact:
Bill Kellick, Marketing and Public Relations Manager, (719) 866-3222 or bkellick@usaba.org

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0728s2p-molly-quinn-300dpi.jpg
*Photo Caption: Molly Quinn has been named the first CEO of the United States Association of Blind Athletes (USABA), a 44-year-old organization that provides sports opportunities for blind and visually impaired individuals of all ages, including at the international Paralympic level.

The United States Association of Blind Athletes (USABA) today announced that sports marketing professional Molly Quinn has been appointed chief executive officer of the 44-year-old organization that provides sports opportunities for blind and visually impaired individuals of all ages and abilities, including at the international Paralympic level.

Related link: https://www.usaba.org/

TeamSnap Expands its Advertising Platform to Meet Increased Demand

BOULDER, Colo. /ScoopCloud/ -- TeamSnap, the household name in integrated youth sports management, announced today that it has expanded its popular advertising platform in response to increased industry demand.

TeamSnap's advertising platform debuted last year, offering brands a unique opportunity to connect directly to families and young athletes. Unlike traditional publishers, TeamSnap authentically connects with users during everyday moments, such as checking the team schedule, replying to events, volunteering for assignments and sharing game photos.

"This is an exciting new era where brands can leverage emerging media platforms like TeamSnap to connect directly with a coveted audience of family decision makers," said Dave DuPont, co-founder and CEO, TeamSnap. "We have been overwhelmed by the demand and innovative ideas from new partners. Expanding our partnership platform is the next step as we grow as a publisher and provide marketers even more opportunities to connect with engaged parents."

Marquee brands including Walgreens, Annie's (General Mills) and Little Caesars Pizza Kit Fundraising, have executed custom, integrated campaigns across the expanded TeamSnap platform - connecting directly with more than 20 million families, fans, coaches and players. One of TeamSnap's CPG brands saw a jump in brand lift after launching their new product via app, desktop and sponsored emails.

With the expanded advertising platform, TeamSnap now offers products such as video, native, on-site activation and sponsored features that offer a unique ability to target the right audience at the right time with the right offers - for instance a hungry youth soccer team looking for post-game dining options, or a parent making pre-game decisions about hydration on a hot summer day.

"With our expanded platform we are providing multiple opportunities and formats to access engaged, active families - including custom media along with unique commerce integrations," said Doug Ziewacz, TeamSnap General Manager of Digital Commerce & Advertising. "TeamSnap is fully committed to creating a seamless opportunity to connect brands around lifestyle needs and deliver integrations that are going to be an additive to a parent's busy schedule."

TeamSnap's seamless partner integrations include custom in-app opportunities that can be targeted to specific sports, activities and regions. The intuitive platform also features programmatic advertising and branded content for global and local campaigns. TeamSnap was recently certified as a TAG Certified Publisher. The Trustworthy Accountability Group (TAG) works to eliminate fraudulent digital advertising traffic and maintains the highest level of advertising quality across the platform.

Two months running, TeamSnap was listed as one of Google's featured programmatic platform partners and preferred authorized buyers.

TeamSnap Engagement:

* Total users - 20 million users / 2 million unique teams
* Monthly active users - 5 million
* View practice/game schedule - 2.5 million per day
* Mark availability - 1 million per day
* Share/view photos - 300,000 per day
* Update the live game - 825,000 per day
* View game day reminders - 500,000 per day

About TeamSnap:
Founded in 2009 and headquartered in Boulder, Colorado, TeamSnap has taken the organization of youth, recreational and competitive sports into the 21st century.

20 million coaches, administrators, players and parents use TeamSnap to sign up, schedule, communicate and coordinate everything for the team, the club and the season. TeamSnap makes organizing sports as simple as click, tap and go. Learn more at: https://www.teamsnap.com/.

To learn more about partnering with TeamSnap, visit TeamSnap for brands at: https://www.teamsnap.com/company/advertising.

Twitter: @TeamSnap #Advertising #sportstech #YouthSports

TeamSnap, the household name in integrated youth sports management, announced today that it has expanded its popular advertising platform in response to increased industry demand.

Related link: https://www.teamsnap.com/