Author Archives: Top of Mind Networks

Loan Officers Executing Automated Marketing Campaigns Close Twice the Deals, Earn Double the Revenue, Top of Mind Finds

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released data revealing that loan officers (LOs) who utilize automated lead, prospect and nurture campaigns on average see double the number of closed loans and revenue production.

Top of Mind calculations derive from fourth quarter 2019 user behavior and productivity data for individual loan officers at its top 25 percent revenue generating lender clients. Automated marketing campaigns were highly correlated with improved LO performance when outbound marketing campaigns preceded the receipt of a loan application.

In the analysis, LOs leveraging Surefire's automated marketing campaigns closed an average of twice as many loans and produced twice the revenue, in contrast with LOs who did not engage prospects with automated marketing campaigns.

As reported by STRATMOR Group, Top of Mind's flagship CRM and marketing automation platform Surefire is deployed by 74 percent of lenders using similar solutions, making its users' behaviors a best practice indicator for improving LO performance and revenue generation, such as engaging leads with automatically executed, targeted marketing campaigns.

"The most profound insight from our data analysis is that using Surefire not only works as expected, but has the very real ability to substantially lift average closed loan volume and revenue produced by every loan officer," said Top of Mind CEO Bill Hayes. "Even at the simplest macro scale, this is meaningful evidence that using automated marketing campaigns succeeds as a best practice."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com/) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

Twitter: @mortgagecrm

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S2P-STORYID:56448

News from Top of Mind Networks

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released data revealing that loan officers (LOs) who utilize automated lead, prospect and nurture campaigns on average see double the number of closed loans and revenue production.

Related link: https://www.topofmind.com/

This version of news story was published on ScoopCloud™ (ScoopCloud.com) - part of and © the Neotrope® News Network - all rights reserved.

Top of Mind Co-founder Sherwood Lawrence Steps into Dual Role as Chief Marketing Officer and Chief Creative Officer

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Sherwood Lawrence will take on the role of chief marketing officer in addition to his current position as chief creative officer.

Lawrence has held a number of c-suite roles since the founding of Top of Mind in 2003, including oversight of the firm's finance, technology and creative departments. As chief marketing officer, he will align Top of Mind's marketing strategy with the organization's sales and user adoption goals. Lawrence will also continue to serve Surefire clients as Top of Mind's chief creative officer.

"It's humbling to know that we've built the mortgage industry's number-one CRM almost exclusively by letting our clients' successes speak for themselves," said Lawrence. "Yet we've been hearing from our clients, partners and industry friends that it's time for us to be more vocal about the great work we do together.

Since 2003, we've been creating customers for life by combining an intelligent marketing automation platform, a vast creative library of content, and an ever-evolving array of capabilities and integrations to fully engage customers along their entire customer journey," continued Lawrence. "It's my pleasure to take on this new role and share with the market more broadly how Top of Mind and its partners continue to help our clients win every day. You'll be hearing a lot more from us in 2020."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

@mortgagecrm

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News from Top of Mind Networks

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Sherwood Lawrence will take on the role of chief marketing officer in addition to his current position as chief creative officer.

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This version of news story was published on ScoopCloud™ (ScoopCloud.com) - part of and © the Neotrope® News Network - all rights reserved.

CardTapp and Top of Mind Offer Combined Solution Aimed at Improving Loan Officer Productivity and Lead Response Time

ATLANTA, Ga. /ScoopCloud/ -- CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The integration brings together Surefire's new Power Calls capability with CardTapp's digital assistant solution to increase loan officer productivity and enable speedier borrower outreach.

CardTapp's digital assistant technology connects loan officers, referral partners and borrowers to simplify communications and deliver services just in time. Surefire's new Power Calls feature improves the speed and ease with which loan officers reach out to borrowers, enabling them to convert more leads into loans.

Surefire's modern tech stack enables a rich, bidirectional connection between the two applications, with fully automated delivery of a loan officer's personal CardTapp app to potential borrowers as leads arrive in Surefire.

The integration also supports CardTapp's simplified referral system. Referrals generated in CardTapp are automatically incorporated into Surefire, eliminating the time and potential for error associated with manual data entry.

"The integration between CardTapp and Top of Mind exemplifies the passion both our companies have for exceeding customer expectations and equipping loan officers with tools that both maximize conversion in the short term and contribute to repeat business and referrals for higher lifetime customer value," said Top of Mind Chief Product Officer David Orisini.

"Understanding borrower behavior prior to any mortgage transaction is at the heart of CardTapp," said Ben Brashen, CardTapp's CEO. "Our integration with Surefire by Top of Mind allows companies to leverage that understanding to create more meaningful interactions between consumers and loan officers, ultimately improving the customer experience and closing more deals."

About CardTapp:

CardTapp's mission is to empower individuals and businesses to build stronger personal connections and facilitate mutually beneficial business relationships. We work with sole proprietorships, small businesses, and sales professionals, as well as sales team managers, executives, and enterprises looking for ways to empower their businesses. Our technology provides business leaders with the ability to set themselves apart, close more business, and serve their customers better. For more information, visit https://www.cardtapp.com/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

News from Top of Mind Networks

CardTapp, your always-on digital assistant, today announced an integration with Surefire by Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry. The integration brings together Surefire's new Power Calls capability with CardTapp's digital assistant solution to increase loan officer productivity and enable speedier borrower outreach.

Related link:

This version of news story was published on ScoopCloud™ (ScoopCloud.com) - part of and © the Neotrope® News Network - all rights reserved.

Top of Mind Elevates Jonas Kruckeberg to Executive Vice President of Strategic Partnerships and Industry Relationships

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has elevated Jonas Kruckeberg to executive vice president of strategic partnerships and industry relationships.

After leading Top of Mind's sales function for more than eight years, Kruckeberg will step into a more strategic role with a focus on partner and industry relations and brand ambassadorship. In this position, he will work with industry associations, lender cooperatives and mortgage technology vendors to build out a robust partner ecosystem that benefits Top of Mind clients.

Before joining Top of Mind, Kruckeberg spent nearly a decade as a mortgage loan officer and branch manager serving customers in Southern California at such independent mortgage banks as Watermark Home Loans and First Priority Financial (later acquired by Caliber Home Loans).

"Top of Mind's best-in-class experience would not be the same without our strategic relationships with leading-edge vendors and industry partners," said Kruckeberg. "I look forward to nurturing these vital relationships for the benefit of our clients and their customers."

"Jonas' insight into lenders' needs, his strong representation of the Top of Mind brand and his reputation as an effective, genial working partner make him a shoe-in for developing and strengthening our partner relationships," said Top of Mind CEO Bill Hayes. I am proud of Jonas' contributions to Top of Mind and congratulate him on this career advancement."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

News from Top of Mind Networks

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has elevated Jonas Kruckeberg to executive vice president of strategic partnerships and industry relationships.

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This version of news story was published on ScoopCloud™ (ScoopCloud.com) - part of and © the Neotrope® News Network - all rights reserved.

Top of Mind Expands Mortgage Compliance Solutions with CCPA Readiness Ahead of January 1 Deadline

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced that its Surefire CRM is ready to help mortgage lenders meet their obligations under the California Consumer Privacy Act (CCPA).

Effective January 1, 2020, the CCPA will impose significant new obligations on covered businesses, including mortgage lenders nationwide that do business in California. The law grants California consumers the right to know what information businesses collect about them. It also gives consumers the right to have their records purged from business databases, including CRMs, upon request, and consumers can opt out of having their information sold. Businesses cannot discriminate against consumers who exercise any of their rights under the CCPA.

Top of Mind's CCPA Guide gives Surefire customers an overview of the law and outlines the internal and external processes mortgage lenders should review to ensure they are CCPA-compliant. The guide also tells Surefire customers what to do if they receive a CCPA request from a consumer.

"Our customers can rest assured that the Top of Mind team is fully prepared to handle all CCPA requests ahead of the law's effective date," said Top of Mind Chief Product Officer David Orisini. "Surefire gives mortgage lenders the flexibility to retain consumer marketing history as required by existing laws while simultaneously allowing them to delete consumer information when required under CCPA."

CCPA-readiness is the latest addition to Top of Mind's full suite of compliance solutions. Surefire automates such essential compliance capabilities as approvals management for changes to print and digital assets; state-by-state licensing disclosures; review of rates displayed to leads and prospects; and full audit support.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com/ ) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

Twitter: @mortgagecrm #topofmind #mortgagecompliance #CCPA #mortgagemarketing

News from Top of Mind Networks

Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced that its Surefire CRM is ready to help mortgage lenders meet their obligations under the California Consumer Privacy Act (CCPA).

Related link:

This version of news story was published on ScoopCloud™ (ScoopCloud.com) - part of and © the Neotrope® News Network - all rights reserved.