Author Archives: Top of Mind Networks

Top of Mind CRO Nick Belenky honored as 2021 HousingWire Marketing Leader

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced HousingWire has selected Chief Revenue Officer Nick Belenky as a 2021 Marketing Leader. In its inaugural year, the HousingWire Marketing Leaders award program "celebrates the most creative and influential marketing minds of the housing economy" who "have a track record of transforming brands, leading teams and driving business results within their industries."

Belenky was recognized for leadership that has elevated Top of Mind's brand and marketing strategy in addition to helping hundreds of lenders maximize the impact of their marketing departments. In the last year, Belenky has grown Top of Mind's marketing team by over 300%. Additionally, he's launched several customer-facing resources such as Surefire Mortgage Marketing University, a free resource that educates lenders about basic and advanced components of mortgage marketing and how they fit together in a mature marketing program; Inside the Lenders Studio, which highlights the careers of top-producing LOs; and The Trending Mind, a video update on Surefire's features.

"It has been a record-breaking year for Top of Mind in more ways than one," said Nick Belenky. "I'm thankful to have a hand in the organization achieving all that it has and appreciative of this recognition from HousingWire."

"The housing sector is driven by sales and marketing agility and execution. The successful market-share leaders consistently demonstrate a commitment to marketing strategy, superior communication and a passion for the technology that builds relationships and closes transactions," said HW Media CEO Clayton Collins. "The Marketing Leaders award recognizes the CMOs and marketing executives who drive outsized business outcomes, transform brands and make everyone around them better."

The full list of 2021 HousingWire Marketing Leader honorees can be viewed at https://www.housingwire.com/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Twitter: @HousingWire #HWmarketingleaders @mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced HousingWire has selected Chief Revenue Officer Nick Belenky as a 2021 Marketing Leader.

Related link: https://www.topofmind.com/

Top of Mind Networks Director of Customer Growth Ryan Minard honored as 2021 HousingWire Rising Star

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced its Director of Customer Growth Ryan Minard has been named a 2021 Rising Star by HousingWire. Now in its eighth year, the HousingWire (HW) Rising Star award program recognizes industry professionals who have become leaders in their respective fields.

Selected as a HW Rising Star for his effectiveness as a customer success champion, over the last year, Minard has enabled more than 16,000 loan originators to fill their production pipelines and helped hundreds of mortgage lenders achieve extraordinary results. Minard's team achieved 100% customer retention across all accounts, and in January 2021, Top of Mind customers reported 100% satisfaction with the platform.

"Ryan's success is a demonstration of his passion for client service, where he is a natural force that brings technology and origination teams together in a mutually beneficial partnership," said Top of Mind CEO Bill Hayes. "His recognition as a HousingWire Rising Star is well-deserved and all of us at Top of Mind are extremely proud of Ryan's success."

"Blazing a new trail in a year that came with no road map, this year's winners tapped into their core strengths to not only help their companies navigate the tumultuous year, but set them up for success as they journey into 2021," said Brena Nath, HW+ managing editor at HousingWire. "We're honored to present HousingWire's 2021 Class of Rising Stars and their remarkable impact in the industry."

The full list of 2021 HousingWire Rising Star honorees can be viewed at https://www.housingwire.com/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Twitter: @HousingWire #HWInsiders @mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced its Director of Customer Growth Ryan Minard has been named a 2021 Rising Star by HousingWire. Now in its eighth year, the HousingWire (HW) Rising Star award program recognizes industry professionals who have become leaders in their respective fields.

Related link: https://www.topofmind.com/

Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

The Retention Center is an online retention gift store that enables loan originators (LOs) to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Center, LOs can build automated retention gift campaigns based on rules such as loan type (refinance or purchase), loan amount and occasion. Once a retention gift campaign has been activated, Top of Mind dynamically customizes, professionally packages and ships the retention gift to its recipient. Retention Center gift options include bamboo cutting boards, premium whole-bean coffee, a self-inking address stamper and dynamic birthday cards.

"There are innumerable studies that illustrate how customer retention is a critical component of company growth. Retaining customers is less expensive than acquiring new ones, and loyal customers are more likely to spend more and refer family and friends," said Top of Mind Chief Revenue Officer Nick Belenky. "We launched the Retention Center to help lenders strengthen borrower repeat business with unique gifting opportunities that make clients feel valued and help originators stay 'top of mind.'"

Top of Mind's Surefire CRM is the most-used CRM and marketing platform in the mortgage industry. Mortgage professionals of all stripes - including retail, wholesale, consumer direct and bank lenders - strengthen referral partnerships and deepen their emotional connections with borrowers to cultivate clients for life.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

Related link: https://www.topofmind.com/

Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing Technology

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).

Orsini was recognized for blazing the trail for mortgage marketing innovation by leading the development of Surefire CRM, the first CRM and marketing automation platform built specifically for the mortgage industry. In defining what a mortgage CRM and marketing automation platform should be, Orsini cemented innumerable innovative "firsts" as table-stakes capabilities. Notably, Orsini enabled Surefire as the first CRM to integrate with mortgage loan origination systems, enabling automation of in-process communication between loan officers and borrowers. Additionally, Orsini led Surefire as the first CRM to automate essential mortgage marketing compliance capabilities.

"From the beginning, David has had a knack for getting to the root of lender issues," said Top of Mind CEO Bill Hayes. "His vision and unique skill for transforming mortgage lenders' pain points into technology solutions have established Surefire as the gold standard for mortgage marketing. I cannot think of anyone more deserving of this honor."

Orsini also spearheaded bringing Top of Mind's Client for Life workflow to market. Client for Life is an automated workflow that carefully curates an award-winning mix of interactive emails, direct mail marketing, personalized voicemail recordings and dynamic text messaging to a borrower five years after closing. This loyalty-building workflow includes Power Calls, a feature that allows users to automate client and prospect telephone follow-up, and Power Messaging, a feature that keeps everyone on the same page with in-process updates delivered through text message.

"It has been a pleasure to develop groundbreaking technology and grow professionally within Top of Mind," said Orsini. "I'm both deeply humbled and re-energized by receiving this meaningful industry recognition. I look forward to continuing to innovate and to contribute to a maturing mortgage technology ecosystem."

For 20 years, the MBA has recognized outstanding mortgage technology leaders with the Tech All-Star Award program. 2021 Tech All-Star winners will be recognized at the MBA Spring Conference, April 20-22.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #digitalmortgage #MBASPRING21 @mortgagebankersassociation

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced Chief Product Officer David Orsini has been named a 2021 Tech All-Star by the Mortgage Bankers Association (MBA).

Related link: https://www.topofmind.com/

Top of Mind Welcomes Former MonitorBase Chief Revenue Officer and Mortgage Industry Veteran Rick Webster as VP of Client Strategy

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced it has added mortgage and marketing expert Rick Webster as VP of client strategy. In this role, Webster will serve as the firm's client-facing liaison, leveraging martech best practices, out-of-the-box automation and digital marketing expertise to ensure Surefire CRM users achieve their goals.

As the leader of Top of Mind's Blueprints for Success initiative, Webster will collaborate with the firm's sales and account management teams to help users maximize Surefire CRM capabilities. In addition to identifying and driving Top of Mind best practices, Webster will leverage both his fintech experience at MonitorBase and considerable insider knowledge of marketing and funnel strategies to guide mortgage lender success.

"Rick Webster's rare combination of marketing, technology and mortgage business experience make him an exceptionally valuable evangelist for the Surefire CRM platform and a proven resource for helping mortgage lenders realize topflight marketing outcomes," said Top of Mind CEO Bill Hayes. "With his expertise in mortgage marketing and successful background in digital advertising, Rick will be a strategic asset to advancing our clients' marketing objectives."

In addition to Webster's previous role as chief revenue officer of MonitorBase, a SaaS B2B fintech platform utilizing AI and big data to enhance predictability, marketing and customer retention for banks, realtors and mortgage lenders, his career achievements span the mortgage, marketing and technology industries, including serving as vice president at Doorway Home Loans and mortgage-related roles at Merrill Lynch and E*TRADE. Most recently, Webster was at the helm of PierBase as an advisor to early-stage SaaS startups providing revenue-generating growth strategies. He is a frequent speaker at industry conferences and events, including HousingWire's engage.marketing.

"I'm extremely honored to join the team at Top of Mind," said Webster. "I look forward to evangelizing the power of the Surefire platform and helping our clients drive deeper outcomes using our technology."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced it has added mortgage and marketing expert Rick Webster as VP of client strategy.

Related link: https://www.topofmind.com/

Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world's most popular enterprise CRM. The connection gives mortgage lenders unprecedented choice and control over the way information is shared between their enterprise CRM and mortgage marketing technologies.

Salesforce is not required to reap the benefits of Surefire, which offers native CRM capabilities. However, Top of Mind's tie-in with Salesforce Lightning Connect helps banks, credit unions and independent mortgage companies that have already invested in Salesforce maximize the effectiveness of their marketing programs by playing to the unique strengths of each platform.

"For an enterprise-class lender, there's no better CRM than Salesforce - and there's no better mortgage marketing automation tool than Surefire," said Top of Mind Chief Operating Officer and Chief Technology Officer Erik Enright. "We've made it easy for lenders to leverage the best of both systems and tailor the experience to the exact way they do business."

Top of Mind's connection with Salesforce comes pre-configured with default mapping to Salesforce data fields, making it easy to use out of the box. By adjusting a few simple toggles, lenders can specify exactly what data should be shared between systems, which direction the data should flow and when it should be pushed. For instance, lenders may wish to share just leads and contacts, or they may choose to share tasks, events, emails, and phone call records. Records can be shared as they are created, or they can be shared every time they're updated. Lenders can even create and share custom data fields.

"We built this connection to give mortgage lenders choice and control over the way Salesforce and Surefire work together - without the need to hire a six-figure developer or consultant," said Enright. "Whether loan originators log into both systems or only use one system of record, the data flow can be adjusted to suit."

Lenders that use Salesforce Sales Cloud to manage leads and customers can turn on Top of Mind's marketing automation workflows to engage contacts with dynamic content designed to win new business, earn repeat business and deserve referral business. If a company prefers to build its customer journeys with Salesforce Marketing Cloud instead of Surefire, it can still make its marketing automation more impactful with Top of Mind's award-winning content. And whether a lender uses Salesforce Sales Cloud, Salesforce Marketing Cloud, or both, its marketing program can be greatly enhanced by the application of Top of Mind's Blueprints for Success, a set of mortgage marketing best practices informed by the team's more than 450 years of mortgage industry experience.

For more information about Top of Mind's connection with Salesforce, request a demo.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @salesforce #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world's most popular enterprise CRM.

Related link: https://www.topofmind.com/

Top of Mind’s Surefire CRM Integrates with LendingPad LOS to Streamline Communication Throughout the Loan Origination Process

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced an integration between its Surefire CRM and the LendingPad(r) suite of loan origination solutions (LOS).

The direct API connection enables real-time sharing of contact records and loan milestones between LendingPad and Surefire CRM, which in turn allows lenders to automate the delivery of personalized communication that enhances the loan applicant experience and keeps deals moving forward. For instance, originators can use Surefire CRM to dynamically generate and deploy interactive content that walks first-time homebuyers through what to expect during the loan process. The system can automatically "nudge" applicants who need to submit documents to complete their loan applications. And once an application is complete, Surefire CRM keeps all stakeholders up to date on the loan's status at every stage in the origination process, eliminating the need for borrowers and loan originators to play phone tag.

"We've been hearing from more lenders as well as independent mortgage brokers that LendingPad has become their LOS of choice thanks to its quick speed-to-value and smooth URLA execution," said Top of Mind CEO Bill Hayes. "We have responded swiftly to that market demand with a seamless integration that lets lenders combine the agility and efficiency of LendingPad with the power of industry-leading marketing automation tools and dynamic content from Surefire CRM."

LendingPad offers a full suite of cloud-based LOS solutions for mortgage brokers, independent mortgage companies, banks and credit unions with fast implementation and flexible pricing that scales to teams of any size, from just a few users to enterprise institutions. Each edition of the LendingPad LOS fully supports the redesigned Uniform Residential Loan Application (URLA) and is Mortgage Industry Standards Maintenance Organization (MISMO) v3.4 compliant.

"LendingPad is an agile, modern LOS with a commitment to serving mortgage lenders - and helping them compete - woven into our DNA," said LendingPad Managing Director Wes Yuan. "Our integration with Top of Mind's Surefire CRM delivers on that commitment by enabling originators to stay engaged with borrowers throughout the loan process in a way that's both personal and efficient."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

About LendingPad:

LendingPad Corp ( https://www.lendingpad.com ) provides a complete suite of loan origination solutions for banks, brokers, and institutions via its LendingPad LOS product line. LendingPad is designed to streamline operations, strengthen communication, and reduce costs in mortgage lending. The cloud-based solutions include end-to-end features such as point-of-sale, document management and loan fulfillment. LendingPad is a winner of the 2021 HousingWire Tech100 award and one of the Top 10 Mortgage Solution Providers by Banking CIO magazine. The platform is endorsed by the National Association of Mortgage Brokers (NAMB) and the Association of Independent Mortgage Experts (AIME) and is a premier member of the Mortgage Bankers Association (MBA).

@mortgagecrm @LendingPad #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced an integration between its Surefire CRM and the LendingPad(r) suite of loan origination solutions (LOS).

Related link: https://www.topofmind.com/

Top of Mind Partners with MBS Highway to Make Real Estate Report Cards Available Through Surefire CRM

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with MBS Highway to distribute Real Estate Report Cards through Top of Mind's award-winning Surefire CRM.

MBS Highway's Real Estate Report Card is a single-page dashboard that provides homebuyers a high-level overview of a home's value couched within the context of neighborhood real estate data. Designed to position mortgage lenders and their real estate agent partners as market experts, Real Estate Report Cards include graphs depicting a property's historical and forecasted appreciation, affordability index and current neighborhood inventory. Real Estate Report Cards can be co-branded with real estate agents to strengthen referral partnerships.

Top of Mind's integration with MBS Highway enables lenders to generate and distribute Real Estate Report Cards from Surefire CRM, facilitating their seamless deployment via email or text in tandem with Surefire CRM's award-winning marketing campaigns and automated workflows.

"We are very pleased to announce the integration of MBS Highway with Top of Mind," said MBS Highway Founder and CEO Barry Habib. "This will make it even easier for our mutual clients to maximize the benefits of these two powerful tools, especially during the changing market."

"Loan officers are always looking for ways to help borrowers make better-informed buying decisions and integrating Real Estate Report Cards within Surefire makes that possible at scale," said Top of Mind Chief Revenue Officer Nick Belenky. "We're proud to partner with MBS Highway to deliver a world-class, omnichannel marketing experience for our mutual customers."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

About MBS Highway:

MBS Highway is a Holmdel, New Jersey-based mortgage intelligence and sales effectiveness platform that enables mortgage industry professionals to interpret, forecast, and leverage activity in the mortgage markets to drive value to potential homebuyers. MBS Highway offers exclusive information that mortgage professionals can rely on for ultimate relevance, speed, and precision. The Company aims to deliver products that enhance the value mortgage professionals can provide to existing and prospective customers, increasing their topline revenue and overall customer experience. For more information, visit www.mbshighway.com.

@mortgagecrm @MBSHighway #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with MBS Highway to distribute Real Estate Report Cards through Top of Mind's award-winning Surefire CRM.

Related link: https://www.topofmind.com/

Top of Mind’s Power Video Helps Loan Originators Build Personal Connections with Clients, Prospects and Referral Partners – in Seconds

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Power Video, a new toolset within Surefire CRM that makes it easy to record and send videos to clients, prospects and referral partners at scale.

Loan originators (LOs) do not need any special software to use Power Video; instead, they can record videos directly within Surefire CRM or upload videos from any mobile device. Lenders can send video content to clients and referral partners via email or text message on a one-off basis or as part of an automated, targeted marketing workflow.

"You can't always talk to your customers face-to-face, but that doesn't mean you can't make a connection that's both personal and powerful," said Top of Mind Executive Vice President of Sales Nick Belenky. "We built Power Video to make it easy for lenders to manage video communication at scale, whether they have one LO or ten thousand LOs."

Frontline originators don't even have to log in to Surefire CRM to benefit from Power Video. Explains Belenky, "Let's say a lender wants to send a video birthday greeting to every past client. With Power Video, the marketing manager can send the entire origination team a script with a link to record their birthday greeting - all via text message. The system automatically uploads each LO's video clip to the right folder in the Surefire content library, and then the workflow is ready to deploy in a centralized fashion."

Power Video offers lenders scalability and built-in compliance controls that are not available in other mortgage video solutions. Every Power Video automatically becomes part of the lender's audit file in Surefire, making it easy to respond to records requests in the event of a compliance audit.

For more information, visit https://www.topofmind.com/power-video/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage #PowerVideo #SurefireCRM

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Power Video, a new toolset within Surefire CRM that makes it easy to record and send videos to clients, prospects and referral partners at scale.

Related link: https://www.topofmind.com/

Top of Mind’s ‘Surefire Lookbook’ Helps Mortgage Lenders Showcase Their Marketing Assets to Prospective Loan Officers

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process. With the Surefire Lookbook, lenders can showcase their investment in marketing technology and demonstrate their ability to help prospective loan officers compete with content.

The Surefire Lookbook is a "highlight reel" of Top of Mind's wide range of award-winning content - but instead of showing generic samples of marketing collateral, each Lookbook is dynamically customized with the lender's unique branding and the prospective loan officer's headshot, contact information and location. In just 60 seconds, prospective recruits can see themselves featured in their future employer's marketing emails, open-house flyers, direct-mail postcards, interactive multimedia and more - including co-branded marketing campaigns that also feature a Realtor or other referral partner.

"The Surefire Lookbook is a new concept to this industry and we encourage lenders to check it out for themselves to understand just how valuable it can be to the recruiting process," said Top of Mind Chief Revenue Officer Nick Belenky. "A mortgage lender's investment in effective marketing and technology is an important factor in attracting talent, especially in the ultra-competitive job market our industry faces today. Our goal is simple: to show prospects how their future employer's marketing program will help them generate more leads, collaborate with referral partners and keep a full pipeline."

Top of Mind's Surefire CRM is the most-used CRM and marketing platform in the mortgage industry. Mortgage professionals of all stripes - including retail, wholesale, consumer direct and bank lenders - strengthen referral partnerships and deepen their emotional connections with borrowers to cultivate clients for life.

Lenders can use this sign-up form to request a custom-branded lookbook that can be dynamically generated for each recruiting prospect.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today released a new feature designed to aid mortgage lenders with the recruiting process.

Related link: https://www.topofmind.com/

Top of Mind Selected for HousingWire’s 2021 Tech100 List of Most Innovative Companies in Mortgage Technology

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named to HousingWire's 2021 Tech100 list of the most innovative technology companies serving the mortgage and real estate industries.

Top of Mind has set the industry gold standard with Surefire CRM, the most-used CRM and marketing platform in the mortgage industry. Surefire's workflows and award-winning content help mortgage professionals of all stripes strengthen referral partnerships and deepen their emotional connections with borrowers to cultivate clients for life.

"We're honored to be recognized as a tech leader in the industry. We take pride in helping mortgage professionals grow their careers and businesses," said Top of Mind CEO Bill Hayes. "We are working every day to create features that truly deepen the relationship between borrowers and loan officers."

HousingWire's annual Tech100 program was created to provide housing professionals a definitive list of the most innovative and impactful companies serving mortgage lenders and real estate professionals. Competition grows tremendously every year.

"After the uncertainty and unpredictability of last year, we expected a greater adoption of technology. However, these 100 real estate and mortgage companies took digital disruption to a whole new level and propelled a complete digital revolution, leaving a digital legacy that will impact borrowers, clients and companies for years to come," said HousingWire HW+ Managing Editor Brena Nath. "Knowing what these companies were able to navigate and overcome, we're excited to announce this year's list of the most innovative technology companies serving the mortgage and real estate industries."

To view the complete list of 2021 HousingWire Tech100 winners, visit https://www.housingwire.com/articles/introducing-the-2021-hw-tech100-mortgage-winners/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Twitter: @HousingWire #Tech100 @mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named to HousingWire's 2021 Tech100 list of the most innovative technology companies serving the mortgage and real estate industries.

Related link: https://www.topofmind.com/

Top of Mind Elevates Nick Belenky to Chief Revenue Officer

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced the promotion of Nick Belenky to chief revenue officer. In this elevated role, Belenky will lead Top of Mind's marketing, sales and customer experience teams to operate at their highest level and continue to deliver value-laden marketing technology and advice to its mortgage lender customers.

Belenky joined Top of Mind in January 2020 as executive vice president of sales and has since led the company to new heights. Over the last year, Belenky has grown the Top of Mind sales team by 167% and the marketing team by 300%. In 2020 he brought increased attention to Top of Mind's creative marketing content, with Surefire CRM rounding out the year as the mortgage industry's most decorated CRM and marketing automation platform. Additionally, Belenky launched customer resources that showcase mortgage marketing best practices such as Mortgage Marketing University, Surefireside Chats and Inside the Lenders Studio.

"Nick is an energetic, creative problem solver who has quickly brought immense value to Top of Mind and its customers," said Top of Mind CEO Bill Hayes. "His strategic, data-driven approach positions him for success as chief revenue officer. We are so proud to have Nick on the team and we congratulate him on his promotion."

Prior to Top of Mind, Belenky was the director of sales at CardinalCommerce, a Visa (NYSE:V) company and global leader in authenticating digital transactions. For four years, Belenky consistently led his team to triple-digit sales growth, while overseeing new merchant sales and channel partnerships globally and across North America. His career also includes management roles at CEIA USA, a global manufacturer of security equipment, and Edgerton Corporation, a developer of enterprise resource planning (ERP) systems for the materials handling industry.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Twitter: @mortgagecrm #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced the promotion of Nick Belenky to chief revenue officer. In this elevated role, Belenky will lead Top of Mind's marketing, sales and customer experience teams.

Related link: https://www.topofmind.com/

Surefire CRM by Top of Mind Integrates with Blend to Optimize Borrower Experience, Expedite Mortgage Loan Application Process

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced its integration with digital lending platform Blend.

The integration leverages bi-directional data syncing between Surefire CRM and Blend's point of sale (POS) platform, enabling the systems to automatically prefill loan applications with borrower contact information and execute automated workflows tailored to where clients are in the loan journey. When combined, the technologies automate Surefire CRM's workflows and award-winning content to loan applicants, resulting in improved loan application completion rates and borrower satisfaction.

"Data indicates that only 63% of mortgage loan applications started are fully completed," said Top of Mind EVP of Sales Nick Belenky. "A premium lending POS like Blend can increase that number, and when paired with Surefire CRM, elevate it substantially. From the moment a borrower begins a loan application, Surefire CRM helps usher them on their journey to homeownership."

To remove redundancy from the loan application process, Surefire CRM syncs its contact information with Blend so prospects receive the white-glove service of an intelligently prefilled loan application. Likewise, the integration helps loan teams keep applications on track with minimal effort through automated borrower outreach tailored to each application stage and notifications that suggest loan team intervention when an application has stalled.

"The benefits of Blend's digital lending platform, which improves borrower satisfaction and expedites origination times by streamlining the lending experience, are amplified when paired with Top of Mind's Surefire CRM," said Blend Head of Business Development, Brian Martin. "Prefilling loan applications with known borrower information has been shown to bolster lenders' Net Promoter Score (NPS). Combined with in-process automation that facilitates application completion, Blend's partnership with Top of Mind positions lenders to deliver a white-glove experience."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About Blend:

Blend helps lenders streamline the customer journey for any banking product from application to close. Its Digital Lending Platform is used by Wells Fargo, U.S. Bank, and over 285 other leading financial institutions to acquire more customers, increase productivity, and deepen customer relationships. The company enables customers to process more than $4 billion in mortgages and consumer loans per day, helping millions of consumers get into homes and gain access to the capital they need to lead better lives. To learn more, visit blend.com.

Tags: @mortgagecrm @BlendLabsInc #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced its integration with digital lending platform Blend.

Related link: https://www.topofmind.com/

Top of Mind Launches Mortgage Marketing University to Help Mortgage Professionals Expand Their Marketing Abilities

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Mortgage Marketing University (MMU), a free program designed to help mortgage professionals take their marketing skills to the next level.

MMU's online curriculum features 15 courses covering a variety of topics, from how to build a lead-gen strategy to creating compliant content across multiple channels. Each course is designed to be completed in a single sitting, and students can earn a certificate of completion for each course by passing a multiple-choice assessment quiz.

According to CEO Bill Hayes, Top of Mind plans to expand the MMU curriculum over time. For now, course offerings include:

101-level courses
* Mortgage CRM
* Mortgage Landing Pages
* Mortgage Lead Generation

201-level courses
* Mortgage Email Marketing
* Mortgage Social Media Marketing
* Mortgage Marketing Content
* Mortgage Marketing Flyers

301-level courses
* Mortgage Marketing Plan
* Mortgage Marketing Compliance
* Mortgage Pipeline Management
* Mortgage Loan Origination Systems
* Mortgage Product Pricing Engines
* Retail Mortgage Marketing
* Wholesale Mortgage Marketing
* Consumer Direct Mortgage Marketing
* Mortgage Cross-Selling

"Mortgage Marketing University introduces key concepts of mortgage marketing. Experienced practitioners can use MMU to test their knowledge, while mortgage executives and loan originators will benefit from a better understanding of how mortgage marketing works," said Hayes. "Our goal with MMU is simple; we want to help mortgage professionals grow their careers and their businesses."

Learn more about the MMU at: https://www.topofmind.com/mortgage-marketing/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #mortgagemarketing #MMU #mortgageeducation

*LOGO link for media: https://www.Send2Press.com/300dpi/21-0121s2p-tomn-mmu-logo-300dpi.jpg

Top of Mind Networks, a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the launch of Mortgage Marketing University (MMU), a free program designed to help mortgage professionals take their marketing skills to the next level.

Related link: https://www.topofmind.com/

Top of Mind’s Surefire Rounds Out 2020 as the Most Decorated Mortgage CRM and Marketing Automation Platform

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, anticipates continued growth and innovation in 2021 after a banner year of accolades and the launch of new product enhancements and technology partnerships.

"Top of Mind has succeeded in the current market by meeting lenders' demand for an easy-to-implement marketing automation platform equipped with the content and workflows they need to begin increasing volume on day-one," said Top of Mind EVP of Sales Nick Belenky. "Between our expansive library of creative content and push-button 'Blueprints for Success' automated workflows, Surefire is unparalleled in its ability to help lenders to execute comprehensive, multi-channel marketing campaigns that win new business, delight borrowers and retain clients for life."

In 2020, Top of Mind's flagship CRM and marketing automation platform Surefire garnered 21 prestigious national and global marketing awards for its engaging creative content. In March, Top of Mind took home four platinum and 4 gold awards at the 26th annual AVA Digital Awards competition, and in May the company earned eight awards for outstanding corporate marketing at the international Hermes Creative awards. In June, Top of Mind was recognized alongside the world's top creators of video content, collecting four trophies at the Telly awards competition. And in August, Surefire was recognized as Product of the Year by the Business Intelligence Group's Sales and Marketing Technology Awards program.

Last year, Surefire advanced significantly with the addition of features that help lenders easily execute highly-effective "set it and forget it" multi-channel marketing campaigns. In April, Surefire introduced Power Messaging, a feature that enables Surefire users to deliver high-touch text communication to consumers at scale, and Partner Network, a Real Estate Settlement Procedures Act (RESPA) solution that makes it easy for lenders and referral partners to co-brand marketing collateral with control and confidence. The following month, the company enhanced its five-year "Client for Life" workflow with Power Calls and Power Messaging to help lenders retain their surge of 2020 refi customers.

Additionally, the company expanded its ability to seamlessly plug into the mortgage technology ecosystem by technology partner integrations with such companies as SimpleNexus, MobilityRE, Floify and CardTapp.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #mortgagemarketing

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, anticipates continued growth and innovation in 2021 after a banner year of accolades and the launch of new product enhancements and technology partnerships.

Related link: https://www.topofmind.com/

Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.

Sales Boomerang notifies mortgage lenders the moment an unqualified lead becomes qualified - for instance, when a prospect's FICO score improves, when a borrower could reduce their mortgage payment or pay off debt by refinancing, or when a consumer's credit activity indicates they may be shopping for a mortgage. Lenders can define the criteria for a triggering event at the enterprise or individual loan originator (LO) level. Prescriptive scenarios make it effortless for loan originators to understand and capitalize on opportunities they would otherwise lose to competitors, delivering an average 20 to 30% lift in loan volume.

The newly announced integration embeds Sales Boomerang directly inside Top of Mind's Surefire CRM, the most popular CRM and marketing automation platform in the mortgage industry. Surefire's award-winning technology can be used to deliver timely reminders to LOs to follow up on the opportunities presented by Sales Boomerang. Alternatively, lenders can use Surefire to automatically deploy context-specific marketing campaigns to consumers on behalf of LOs, ensuring opportunities are never overlooked.

"As refi volume declines in 2021, lenders will need to nurture existing relationships to stay competitive in a purchase market," said Top of Mind VP of Sales Nick Belenky. "Together, Surefire's CRM and marketing automation platform and Sales Boomerang's automated borrower intelligence and retention system act as a powerful client retention force that empowers lenders to establish themselves as an indispensable partner in the homeownership journey."

"The lending industry is notorious for its abysmally low average customer retention rate; eighty percent of borrowers will take out their next loan with a different lender than the one they used previously," said Sales Boomerang CEO Alex Kutsishin. "Helping banks, credit unions and independent mortgage lenders beat those odds - often retaining as high as 65% or more of past customers - is at the core of everything we do."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind(TM).

Twitter: @mortgagecrm @SalesBoomerang #marketingautomation #mortgagemarketing #digitalmortgage

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1230s2p-topofmind-logo-300dpi.jpg

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has partnered with Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, to help loan originators uncover new business opportunities and significantly outperform customer retention benchmarks by responding rapidly to loan opportunities as they arise.

Related link: https://www.topofmind.com/

Surefire CRM by Top of Mind Integrates with Floify to Maximize Mortgage Loan Originators’ Sales Process

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced its integration with digital mortgage point-of-sale solution Floify. The integration streamlines data flow between the CRM and POS systems, enabling automatic contact creation and loan milestone syncing. The combined solution empowers loan originators to effortlessly deploy Surefire workflows and award-winning content to prospects and in-process loan applicants for higher application conversion and loan pull-through rates.

"Surefire CRM and Floify work in tandem to deliver more loans that close with rule-based workflows and best-of-breed communications that guide borrowers through the customer journey," said Top of Mind VP of Sales Nick Belenky. "An especially high-volume year is the perfect time to take advantage of platform integrations that do the work for you, delighting customers and saving loan originators precious time."

Uniting to eliminate errors from customer databases, Surefire CRM and Floify ensure that no contact goes overlooked or unrecorded. New leads are automatically added to Surefire CRM from Floify loan flows and online 1003 applications. On the back end, Floify milestones sync with Surefire CRM's deal phases, making it easy to deploy timely content that keeps deals moving.

"In today's fast-paced mortgage industry, lenders want the speed and convenience of Floify's digital mortgage automation solution integrated with a robust CRM like Top of Mind's Surefire CRM," said Floify CEO Dave Sims. "Our partnership with Top of Mind has allowed us to combine these critically important systems to deliver a powerful mortgage lending platform and heightened borrower experience to our industry's tech-savvy loan originators."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About Floify:

Floify is a digital mortgage point-of-sale solution that streamlines the loan process by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Loan originators use the platform to collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. The company is based in Boulder, Colorado. For more information, visit the company's website at floify.com or on social media at Facebook, LinkedIn, or Twitter.

@mortgagecrm @Floify #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, announced its integration with digital mortgage point-of-sale solution Floify.

Related link: https://www.topofmind.com/

VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020

ATLANTA, Ga. /ScoopCloud/ -- Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.

Surefire CRM is the most popular CRM and marketing automation platform in the mortgage industry. The award-winning technology delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect. Launched April 1, 2020, Power Messaging is a Surefire CRM feature that makes it easy for lenders to engage prospects and customers with personal and timely text message communications, giving lenders control over when, to whom and under which circumstances messages are sent. Lenders have the ability to automate text communication using conditional rules and advanced workflows.

An early adopter of Power Messaging, VIP Mortgage began using the feature in April 2020 to target refinance prospects. During Q2, loan officers (LOs) at VIP Mortgage closed an average of 56% more loans per month compared to LOs at similarly-sized peers who hadn't yet adopted Power Messaging. In all, VIP Mortgage's Power Messaging campaigns generated a total of 332 deals over the course of Q2, of which 38.6% converted to closed loans with an average loan amount of $303,000.

"Our LOs that have incorporated Power Messaging into their multimedia refi campaigns have experienced such great success that now any time an LO does a refi campaign, I recommend the use of Power Messaging as a best practice," said VIP Mortgage Director of Marketing Cheri Booth. "With Surefire CRM features like Power Messaging, we've been able to create a marketing service that our LOs absolutely love."

"Power Messaging enables lenders to deliver high-touch text communication at scale," said Top of Mind CEO Bill Hayes. "This feature is especially relevant in today's market because it can be built into automated workflows, which multiplies originator productivity."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @VIPMortgageInc #SurefireCRM

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1230s2p-topofmind-logo-300dpi.jpg

Arizona-based independent mortgage lender VIP Mortgage reported that it has generated hundreds of extra deals in Q2 of 2020 with the help of Surefire Power Messaging from Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry.

Related link: https://www.topofmind.com/

Top of Mind’s Surefire CRM Among Top Finishers in 2020 Digital Mortgage Demo Competition

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was named second runner up in the demo competition at Arizent's 2020 Digital Mortgage conference, held September 14-17. Now in its third year, the Digital Mortgage Innovation Challenge, sponsored by LendingTree, recognizes mortgage technologies that accelerate lenders' digital growth.

Top of Mind demonstrated how its Surefire CRM integrates with mortgage point-of-sale (POS) systems to improve loan application completion rates with features such as Power Calls and Power Messaging. In all, twenty-two companies entered the competition, including Black Knight, Salesforce and Radian. Top of Mind tied with fintech Blend as second runner up; HouseCanary was named runner up; and Moxtra earned the $5,000 grand prize.

The competition was judged by Will Adams, head of sales at LendingTree; Julian Hebron, founder of The Basis Point; and Austin Kilgore, director of digital lending at Javelin Strategy and Research. Each judge scored participants on a ten-point scale. Participants were ranked in order from highest- to lowest-scoring.

"Surefire CRM's recognition at this year's Digital Mortgage demo competition further confirms that Top of Mind's features resonate with on-the-ground mortgage executives and technology experts," said Top of Mind CEO Bill Hayes. "We look forward to continuing our innovative momentum by strengthening partnerships and updating our platform with features that truly deepen the relationship between borrower and loan officer."

This award comes on the heels of other prominent industry recognition for Top of Mind. In March, the company's creative marketing campaigns took home platinum and gold in the 2020 AVA Digital Awards competition. Top of Mind went on to earn eight more platinum and gold awards for outstanding content at the 2020 Hermes Creative Awards in May. In June, Top of Mind placed among the world's top creators of video content in the 41st Annual Telly Awards, and in August, its Surefire CRM was named Product of the Year, Small Company division by Business Intelligence Group's (BIG) Sales and Marketing Technology Awards, also known as "The Sammys."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @NatMortgageNews #creativematters #SurefireCRM #DigMortgage20

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was named second runner up in the demo competition at Arizent's 2020 Digital Mortgage conference, held September 14-17.

Related link: https://www.topofmind.com/

Top of Mind’s ‘Client for Life’ Workflow Selected as Finalist in International Content Marketing Awards

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a finalist in the Content Marketing Institute's (CMI) 2020 Content Marketing Awards. The CMI Content Marketing Awards is the largest and longest-running international content marketing awards program in the world, recognizing the best content marketing projects, agencies and marketers each year.

Top of Mind's "Client for Life" Workflow was named a finalist in two categories: Best Marketing Automation and Best Print/Digital Integration. The "Client for Life" Workflow combines marketing automation and bespoke content to effortlessly give loan officers over 100 distinct opportunities to stay connected with borrowers over a five-year period. Other finalists in Top of Mind's categories include such well-known companies as Nielsen, Cisco and Marshalls.

"One of my favorite parts of my job is getting to review some of the most innovative, inspiring, successful content marketing programs in the world each year," said Stephanie Stahl, general manager at the Content Marketing Institute. "The quality of work we've seen with this year's contenders is just off the charts."

"Thousands of loan officers across the United States rely on Top of Mind's automated marketing and creative content solutions to help them win new business, earn repeat business and deserve referral business," said Top of Mind CEO Bill Hayes. "Having our content and platform recognized by so many prestigious organizations in 2020 alone shows that we are committed to helping lenders forge strong customer relationships through relevant and engaging creative content."

This award comes on the heels of numerous other industry recognitions for Top of Mind. In August SurefireCRM was recognized as Product of the Year by the Business Intelligence Group's Sales and Marketing Technology Awards program. In March, the company's creative marketing campaigns took home platinum and gold in the 2020 AVA Digital Awards competition. Top of Mind went on to earn eight more platinum and gold awards for outstanding content at the 2020 Hermes Creative Awards in May. In June, Top of Mind placed among the world's top creators of video content in the 41st Annual Telly Awards.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

About Content Marketing Institute:

Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every fall in Cleveland, Ohio, and ContentTECH Summit event is held every spring in San Diego, California. CMI publishes Chief Content Officer for executives and provides strategic consulting and content marketing research for some of the best-known brands in the world. Content Marketing Institute is organized by Informa Connect.

@CMIContent @mortgagecrm #creativematters #SurefireCRM

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a finalist in the Content Marketing Institute's (CMI) 2020 Content Marketing Awards.

Related link: https://www.topofmind.com/

CardTapp and Top of Mind Enhance Integration with Time-Saving App Sharing and Contact Tagging Features

ATLANTA, Ga. /ScoopCloud/ -- Virtual client engagement platform, CardTapp, has enhanced its integration with Top of Mind Networks (Top of Mind) by adding new app-sharing and contact-tagging features that help mortgage loan originators work more efficiently.

Lead Connect automates distribution of the CardTapp app from loan originators to acquired leads via Top of Mind's SurefireCRM, delighting prospective clients with on-the-go home loan tools and solving lenders' lead filtering and prioritization problem. In addition, CardTapp's recently announced contact-tagging feature lets lenders segment prospects and customers in seconds for tailored follow-up using SurefireCRM's automated marketing workflows.

Both features extend the capabilities of an existing bi-directional integration between CardTapp and SurefireCRM that automatically syncs client contact information between the platforms, reducing manual data entry and improving data consistency and accuracy.

"CardTapp's virtual client engagement technology is a game changer for mortgage lenders - especially when combined with the automated marketing capabilities of SurefireCRM," said Ben Brashen, CEO of CardTapp. "Our combined solution saves the average lender a great deal of time and turns more prospects into customers."

"In today's market, mortgage originators must tap every resource at their disposal to keep up with the demands of record-high volume and convert more leads to loans," said Top of Mind Chief Product Officer David Orsini. "SurefireCRM gives lenders the single point of productivity they need to deploy borrower engagement tools like CardTapp at scale and automate followup throughout the customer journey."

CardTapp is a lender-customizable app that equips prospective borrowers with loan calculators they can use to run their own refi scenarios on the go, saving lenders time while maximizing referrals and accelerating the sales process - benefits that have been especially critical for lenders during this year's refi boom.

SurefireCRM is the most popular customer relationship management (CRM) and marketing automation platform in the mortgage industry. The award-winning technology delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect.

About CardTapp:

CardTapp's mission is to empower individuals and businesses to build stronger personal connections and facilitate mutually beneficial business relationships. We work with sole proprietorships, small businesses, and sales professionals, as well as sales team managers, executives, and enterprises looking for ways to empower their businesses. Our technology provides business leaders with the ability to set themselves apart, close more business, and serve their customers better. For more information, visit https://www.cardtapp.com/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @cardtapp #mortgagemarketing

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1230s2p-topofmind-logo-300dpi.jpg

Virtual client engagement platform, CardTapp, has enhanced its integration with Top of Mind Networks (Top of Mind) by adding new app-sharing and contact-tagging features that help mortgage loan originators work more efficiently.

Related link: https://www.topofmind.com/

Top of Mind’s SurefireCRM Named Product of the Year at 2020 Sales and Marketing Technology Awards

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a 2020 Product of the Year by the Business Intelligence Group (BIG). BIG's Sales and Marketing Technology Awards program, also known as "The Sammys," honors organizations and technologies that help businesses connect and collaborate with prospects and customers.

Top of Mind's SurefireCRM was recognized as Product of the Year in the Small Company division. Other Product of the Year winners in 2020 include such well-known companies as Merck, IBM and PepsiCo. In all, this year's awards program recognized just 31 winners in seven divisions.

The Sammys are open to leading companies and individuals around the globe. Nominations are scored by a volunteer panel of practicing experts and leaders representing some of the world's most trusted and valued brands. A proprietary scoring system measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

"Sales and marketing technologies are helping to lead us through the challenging world environment," said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. "We are proud to recognize Top of Mind for its innovation and dedication to helping both the lenders using its technology and the ultimate consumer."

"Top of Mind's SurefireCRM was the first CRM built specifically for the mortgage industry. No other solution demonstrates a deeper understanding of the sales and marketing needs of mortgage lenders," said Top of Mind CEO Bill Hayes. "Yet just because SurefireCRM has 'been around' doesn't mean it has stopped evolving. Being named 'Product of the 'Year' is a testament to the way we have kept our foot on the innovation gas pedal by listening attentively to lenders' evolving needs."

This award comes on the heels of other prominent industry recognition for Top of Mind. In March, the company's creative marketing campaigns took home platinum and gold in the 2020 AVA Digital Awards competition. Top of Mind went on to earn eight more platinum and gold awards for outstanding content at the 2020 Hermes Creative Awards in May. In June, Top of Mind placed among the world's top creators of video content in the 41st Annual Telly Awards.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@BIGAwards @mortgagecrm #creativematters @mortgagemarketing #SurefireCRM

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a 2020 Product of the Year by the Business Intelligence Group (BIG).

Related link: https://www.topofmind.com/

Top of Mind Networks partners with MobilityRE to fuel mortgage loan officer/real estate agent collaboration through SurefireCRM

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added game-changing real estate market intelligence, collaboration and analytics tools from MobilityRE to its flagship SurefireCRM.

"Mortgage lenders and real estate agents who forge mutually productive relationships deliver a better homebuying experience, which in turn instills consumer loyalty and feeds growth through word-of-mouth and social sharing," said Top of Mind EVP of Strategic Partnerships Jonas Kruckeberg. "Top of Mind's integration with MobilityRE is among our most exciting, because it gives loan officers the market intelligence they need to seek out highly productive referral relationships - which SurefireCRM then makes easy with built-in solutions for referral partner co-branding."

SurefireCRM provides access to the most extensive property listing coverage of any CRM, allowing lenders to generate Realtor-co-branded websites for individual properties using data and images pulled straight from a listing. As these Single Property Sites collect leads, SurefireCRM automatically goes to work nurturing those leads with co-branded, multi-channel marketing campaigns.

"In today's mortgage market, everyone is using a mobile device to search for a home. With MobilityRE, Realtors can provide a top-quality, mobile-optimized home search experience in a branded app that insulates borrowers from opportunistic competitors," said MobilityRE CEO and Founder Ben Teerlink. "Mortgage originators can then use data insights from our Mortgage Market Intelligence to identify the most productive agents and bring them into SurefireCRM to start building mutually beneficial relationships. Loan officers who follow this approach are seeing tremendous success and really growing their production volumes."

With MobilityRE's Mortgage Market Intelligence (MMI), SurefireCRM customers can assess current marketplace productivity and act on competitive intelligence to build the networks that best support their marketing strategies. For instance, lenders can identify which real estate agents are closing the most loans of a given type within a given geographical area. Lenders can even track agent activity in real time, receiving alerts as Realtors post new listings.

MobilityRE first made a name for itself with its white-labeled home search app. Designed for Realtors and lenders to share with their clientele, the app pulls property information directly from MLS databases, ensuring data accuracy for a superior consumer experience. When new listings hit the market that meet the prospective homebuyer's criteria and credit capacity, MobilityRE automatically alerts Realtors and loan officers so they can proactively schedule home viewings and prepare pre-approval letters.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About MobilityRE:

MobilityRE is a rapidly growing technology company whose all-in-one mobile real estate technology solution(tm) is used by thousands of real estate professionals at leading U.S. and Canadian brokerages, including Prudential, Coldwell Banker, Keller Williams, Century 21 and RE/MAX. With MobilityRE, brokers and agents can give homebuyers a branded mobile app that makes it easy to search or view any property on the Multiple Listing Service (MLS). Visit https://mobilityre.com to learn more.

Twitter: @mortgagecrm @MobilityRE #homesearch #mortgagemarketing

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1230s2p-topofmind-logo-300dpi.jpg

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added game-changing real estate market intelligence, collaboration and analytics tools from MobilityRE to its flagship SurefireCRM.

Related link: https://www.topofmind.com/

Enhanced integration between SimpleNexus and Top of Mind’s SurefireCRM helps mortgage lenders curb abandoned applications, build books of business

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added two-way data sync to its integration with digital mortgage app SimpleNexus. The enhanced integration enables mortgage lenders to automate marketing efforts during the pre-application phase, reducing the number of abandoned applications and capturing lead information for future marketing purposes.

"Mortgage lenders don't always have a good system in place for following up with early-stage loan applicants. That's because marketing automation efforts often rely on contact records that aren't created until the loan application is 100% complete," explained Top of Mind EVP of Strategic Partnerships and Industry Relationships Jonas Kruckeberg. "Top of Mind's integration with SimpleNexus solves that problem by pushing contact details to SurefireCRM as soon as the application is begun, enabling mortgage lenders to deploy marketing communications during the pre-application phase."

For instance, originators can use the integration to set up workflows that automate follow-up with borrowers who begin, but do not complete, a mortgage application. According to Kruckeberg, sometimes that extra communication is all that's needed to push a loan application across the finish line. Even if the borrower never finishes the application, data sharing between SimpleNexus and Top of Mind ensures mortgage loan officers can follow up down the road with rate opportunity alerts and other timely outreach. And with the latest updates to the integration, data flows both ways; with the push of a button, loan officers can fetch new or updated contacts from SurefireCRM and import them into SimpleNexus.

"Staying connected with borrowers-whether they are buying today or a few years down the road-is essential to increasing conversions and giving those customers the best experience around," said SimpleNexus CEO Matt Hansen. "With integration and two-way sync with Top of Mind's SureﬁreCRM, SimpleNexus helps loan officers win the business when the time is right."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About SimpleNexus, LLC:

SimpleNexus is the digital mortgage platform that enables lenders to originate and process loans from anywhere. The company's best-in-class, easy-to-use app connects loan officers to their borrowers and real estate agents to easily communicate and exchange data in a single location throughout the entire loan life cycle. Loan officers can manage their loan pipelines, order credit, run pricing, send pre-approvals and sign disclosures - all on the go.

Twitter: @mortgagecrm @SimpleNexus #marketingautomation #mortgagemarketing #digitalmortgage #domore

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added two-way data sync to its integration with digital mortgage app SimpleNexus.

Related link: https://www.topofmind.com/

Top of Mind places among the world’s top creators of video content in 41st Annual Telly Awards competition

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four trophies in this year's 41st Annual Telly Awards.

The Telly Awards honors excellence in video and television across all screens and is judged by an industry body of over 200 leading experts from video platforms, television, streaming networks and production companies including Dow Jones, Duplass Brothers Productions, Complex Networks, A&E Networks, Hearst Media, ESPN Films, RYOT, Vice+ and Vimeo.

"With a number of high-caliber entries submitted, this year's Telly Awards entrants truly represented the most innovative stories being told across all screens," said Telly Awards Managing Director Sabrina Dridje. "As a Telly Winner, you are the standard bearer of excellence in our industry."

"The theme for this year's competition - 'Telly Award Winners Tell Great Stories' - really spoke to us. For nearly two decades, Top of Mind has relied on creative storytelling to help mortgage lenders build human connections that translate to business wins," said Top of Mind Chief Creative Officer Sherwood Lawrence. "The Telly Awards are always a who's who of innovative content creators, and we are proud to be recognized among them this year."

Established in 1979, The Telly Awards receives over 12,000 entries annually from all 50 states and 5 continents. Entrants have included Adult Swim, the BBC, Condé Nast, Complex Networks, Netflix, Refinery29, RadicalMedia, T Brand Studio and Ogilvy & Mather.

Top of Mind earned a Silver Telly for "Journey to Your New Home," an educational web animation that walks borrowers through the lending process. "Tales of Great Interest," a humorous web animation that helps consumers contextualize interest rates and make better-informed decisions, took home a Bronze Telly. Top of Mind also won bronze in two categories for "Around the Neighborhood," a dynamic web animation educating borrowers on factors that could impact the value of a home, such as nearby home sales, school zones and typical commute times.

Though Top of Mind did not clinch the gold this year, it was in good company with its silver and bronze trophies. Fellow second- and third-place finishers in the 2020 Telly Awards included such household names as Fitbit, Amazon Prime Video, Bank of America and NBC Sports.

The full list of the 41st Annual Telly Awards winners can be found at www.tellyawards.com/winners. To learn more about SurefireCRM Creative content, please visit https://www.topofmind.com/creativecontent.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About The Telly Awards:

The Telly Awards is the premier award honoring video and television across all screens. Established in 1979, The Telly Awards receives over 12,000 entries from all 50 states and 5 continents. Entrants are judged by The Telly Awards Judging Council-an industry body of over 200 leading experts including advertising agencies, production companies, and major television networks, reflective of the multiscreen industry The Telly Awards celebrates. Partners of The Telly Awards include Catalyst, LAPPG, NAB, Stash, Storyhunter, NYWIFT, Production Hub, IFP, Social Media Week and VidCon.

@TellyAwards @mortgagecrm #creativematters

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four trophies in this year's 41st Annual Telly Awards.

Related link: https://www.topofmind.com/

Top of Mind Lead Project Manager Maggie Mae Named 2020 HousingWire Rising Stars Award Honoree

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced that Lead Project Manager Maggie Mae has been named a recipient of HousingWire's 2020 Rising Stars award. Now in its seventh year, the HW Rising Stars award program honors the housing industry's most influential professionals aged 40 and under.

Mae was recognized for building and enhancing many of the capabilities that have earned SurefireCRM its position as the mortgage industry's most used CRM and marketing automation platform. Since Mae joined Top of Mind in March of 2017, she has helped the company evolve its flyer system, expand its multiple listing service (MLS) coverage to over 650 boards across all 50 states and spearhead an integration with Optimal Blue that ensures single property sites always display the exact rates specific to a specific company, branch or originator. Recently, Mae saw the roll out of Power Messaging, a feature that enables loan originators to deliver high-touch text message communications at scale.

"Maggie's contributions at Top of Mind have helped elevate SurefireCRM's functionality and fill the pipelines of thousands of loan originators," said Top of Mind CEO Bill Hayes. "Her recognition as a HousingWire Rising Star is well deserved."

"The first half of 2020 has been stressful and tumultuous for our country and the housing economy," said HousingWire CEO Clayton Collins. "This is an extremely special group of Rising Stars winners. Not only have they demonstrated success in their careers and professions, they have also demonstrated the agility, fortitude and creativity to help lead their teams and clients through this time of change. Real leaders are made during times of crisis and these Rising Stars will only get stronger as they help their organizations navigate toward a more successful future."

The full list of 2020 HousingWire Rising Stars honorees can be viewed at https://www.housingwire.com/articles/introducing-housingwires-2020-class-of-rising-stars/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 40,000 newsletter subscribers daily and over 4 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com to learn more.

@mortgagecrm #mortgagemarketing @HousingWire #HWInsiders

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced that Lead Project Manager Maggie Mae has been named a recipient of HousingWire's 2020 Rising Stars award. Now in its seventh year, the HW Rising Stars award program honors the housing industry's most influential professionals aged 40 and under.

Related link: https://www.topofmind.com/

Veteran B2B Sales Leader Nick Belenky Joins Top of Mind as EVP of Sales

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has hired veteran business-to-business sales leader Nick Belenky as executive vice president of sales. In this role, Belenky will direct Top of Mind's sales operations with a focus on client success and new customer acquisition.

Belenky joins Top of Mind from CardinalCommerce, a Visa (NYSE: V) company and global leader in authenticating digital transactions. As director of sales for the company's consumer authentication group, he oversaw new merchant sales and channel partnerships across North America and globally and led his team to triple-digit sales growth for four years running. Prior to that, Belenky was inside sales and solutions architect manager for 1 EDI Source, a leading provider of electronic data interchange (EDI) solutions and business visibility software.

"Nick's strategic, data-driven approach to growing sales revenue has helped shape the success of small companies and global tech providers alike," said Top of Mind CEO Bill Hayes. "He brings not only deep experience in business-to-business technology sales, but also a genuine enthusiasm for understanding and exceeding the needs of clients, which is a cornerstone of our company culture. We are proud to welcome Nick to the Top of Mind team."

"I cannot say enough about the mortgage marketing knowledge and professionalism of my sales team as well as the deep industry and functional experience our leadership team brings," Belenky said. "Top of Mind helps thousands of borrowers find a lending partner every day and I am proud to be a part of that."

Belenky's 13-year career in sales also includes management roles at CEIA USA, a global manufacturer of security equipment, and Edgerton Corporation, a developer of enterprise resource planning (ERP) systems for the materials handling industry. He began his career in the healthcare technology field, where he worked as a test engineering project manager for medical imaging product provider Codonics and as a computer programmer for EDI outsourcing provider Interactive Payer Network (later acquired by Emdeon, now Change Healthcare (NASDAQ: CHNG)). Belenky is a graduate of Case Western Reserve University with a degree in computer engineering.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #peoplemovers #industrymoves

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0519s2p-Nick-Belenky-300dpi.jpg
*Photo caption: Nick Belenky Joins Top of Mind as EVP of Sales.

TICKERS: NYSE:V / NY: V / NASDAQ:CHNG / NQ: CHNG /

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has hired veteran business-to-business sales leader Nick Belenky as executive vice president of sales. In this role, Belenky will direct Top of Mind's sales operations with a focus on client success and new customer acquisition.

Related link: https://www.topofmind.com/

Top of Mind wins eight international Hermes Awards for SurefireCRM’s creative videos that help mortgage lenders engage prospects and customers

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards.

The achievement echoes Top of Mind's recent win at the 2020 AVA Digital Awards, where its creative content also took home multiple platinum- and gold-level awards.

Hermes Creative Awards is an international competition that honors professionals involved in the conceptual, writing and design phases of digital and physical marketing media. The world-renowned awards program is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an organization established in 1995 to promote a high standard of creative excellence among its thousands of communication, advertising and marketing professional members. To date, the organization has judged more than 230,000 entries from applicants in 125 countries.

"While it's obvious that purchasing a home is a hallmark financial event, it's important to remember the enormous emotional journey of this impactful life decision," said Top of Mind Chief Creative Officer Sherwood Lawrence. "Top of Mind is committed to helping mortgage lenders connect with homebuyers on a deeper, emotional level. Our engaging content supports borrowers in making educated purchase decisions they will feel good about for a lifetime."

Top of Mind won the platinum award in three categories for "Around the Neighborhood," a dynamic web animation educating borrowers on factors that could impact the value of a home, such as nearby home sales, school zones and typical commute times. "Markets in a Minute," an interactive landing page that provides a snapshot of weekly mortgage market rates, took home a platinum award as a Facebook series and two gold awards as an email landing page. "Journey to Your New Home," an educational web animation that walks borrowers through the lending process, took home gold awards in two categories.

Hermes Creative Awards is judged by panels of field experts that score applicants on a scale of one to 100 based on the quality and ingenuity of their submissions. Winners are selected from eight categories: advertising, publications, marketing, branding, integrated marketing, public relations and communications, electronic media and pro bono.

To learn more about SurefireCRM Creative content, please visit https://www.topofmind.com/creativecontent.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @Hermes_Awards #creativematters #mortgagemarketing

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards.

Related link: https://www.topofmind.com/

Top of Mind enhances ‘Client for Life’ Workflow to help lenders retain 2020’s record-breaking influx of refi customers

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced enhancements to its "Client for Life" Workflow. Available to users of SurefireCRM, the Client for Life Workflow helps lenders protect market share by creating over 100 distinct opportunities to stay connected with borrowers over a five-year period.

"Lenders can expect to face fierce competition for a significantly diminished pool of purchase loan applicants in the future. Protecting today's market share - including holding on to a huge wave of recently acquired refi customers - will be a business imperative," said Top of Mind Chief Creative Officer Sherwood Lawrence. "SurefireCRM's Client for Life Workflow makes it effortless for originators to stay 'top of mind' with borrowers by delivering a steady stream of value-adding content through a carefully selected mix of communication channels, which now includes our exclusive Power Calls and Power Messaging features."

The Client for Life workflow leverages multiple communication channels to ensure lender messages resonate with customers no matter their individual communication preferences. For purchase customers, the workflow kicks off with a closing gift delivered to the customer's new home. Over the next 60 months, customers receive a carefully curated mix of high-impact emails, direct-mail marketing, personalized voice recordings powered by Surefire Power Calls and dynamic text messages leveraging Surefire Power Messaging.

Surefire Creative Content has earned a combined 16 gold and platinum trophies from the Hermes Creative Awards and AVA Digital Awards since the beginning of the year. Top of Mind's in-house marketing team leverages decades of marketing and mortgage industry experience to engage customers' curiosity, excitement and sense of humor, creating emotional connections that make a lasting impression. Unique, personalized outreach is generated for each customer based on individual milestones, from birthdays to loan closing anniversaries to refi opportunities. Lenders can customize the Client for Life Workflow by adding links to their own marketing collateral.

To learn more about SurefireCRM's Client for Life Workflow, please visit https://www.topofmind.com/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com/) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @Hermes_Awards @AVA_Awards #Powercalls #PowerMessaging #ClientforLife #creativematters #mortgagemarketing

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced enhancements to its "Client for Life" Workflow. Available to users of SurefireCRM, the Client for Life Workflow helps lenders protect market share by creating over 100 distinct opportunities to stay connected with borrowers over a five-year period.

Related link: https://www.topofmind.com/

Top of Mind Launches PartnerNetwork Offering Lenders and Referral Partners a Simple Solution for Managing RESPA Compliance and Co-Branded Marketing Collateral

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched PartnerNetwork, a Real Estate Settlement Procedures Act (RESPA) solution that makes it easy for lenders and referral partners to co-brand marketing collateral with control and confidence.

RESPA's guidelines, which prohibit lenders and real estate partners from receiving any "thing of value" in exchange for referrals, challenge lenders' ability to co-brand marketing material in an operationally pragmatic and compliant manner.

Lenders have typically responded by (1) eliminating co-branding initiatives altogether, thereby weakening marketing relationships in the name of risk mitigation; (2) fully leveraging marketing relationships and assuming the risk of co-branding missteps as a necessary cost of doing business; or (3) shouldering the substantial burden of calculating and recovering the value of each co-branded campaign from marketing partners. PartnerNetwork eliminates the need for mortgage lenders to choose between strong marketing relationships, regulatory compliance and operational ease by providing a simple, comprehensive solution for managing all co-branded marketing content.

Top of Mind has created the Surefire PartnerNetwork to enable digital value sharing of co-branded assets in the SurefireCRM platform. Lenders can control originators' ability to co-brand with marketing partners based on their approach to RESPA compliance and can easily identify partner participants in their database. Marketing partners do not have to repeat the registration process to co-brand with additional lender partners.

"We're very excited to offer a platform solution that allows our clients to manage RESPA compliance with control and confidence, not only for print marketing, but for digital marketing as well," said Top of Mind Co-founder and Chief Product Officer David Orsini. "This opens doors to new relationship-building opportunities for lenders who have been avoiding co-branding because of the complexity of RESPA compliance."

For more information about PartnerNetwork, please visit https://pages.topofmind.com/demo-partner-network.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched PartnerNetwork, a Real Estate Settlement Procedures Act (RESPA) solution that makes it easy for lenders and referral partners to co-brand marketing collateral with control and confidence.

Related link: https://www.topofmind.com/

Top of Mind gives loan originators must-have text messaging capabilities with SurefireCRM Power Messaging

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the release of Power Messaging, a feature that enables SurefireCRM users to deliver high-touch text communication to consumers at scale.

Power Messaging makes it easy for loan originators (LOs) to engage prospects and customers with personal and timely text message communications. LOs control when, to whom and under which circumstances messages are sent. For instance, text messages may be sent to individual recipients or to groups of contacts; they may be deployed on a one-off or recurring basis; and they can be pushed immediately or scheduled for future deployment. LOs can even automate text communication with conditional rules and advanced workflows.

Power Messaging enables delivery of long-form messages with rich content. For instance, text messages can be customized with dynamic content, multimedia and external links. Power Messaging does not require recipients to download any apps, subscribe to a cellular data plan or acquire new technology skills. LOs can receive and respond to text messages from a dedicated chat window within the SurefireCRM platform.

"The ability to communicate with consumers on a personal level, on their preferred device, is just as critical to loan officers as being able to reach broad audiences through social media and email," said Top of Mind Chief Creative Officer Sherwood Lawrence. "At Top of Mind, we take people personally. Power Messaging is not a chat bot. What we've done is scale the person behind the process, so that loan officers can meaningfully engage consumers while growing and managing their sales pipelines."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

Twitter: @mortgagecrm #PowerMessaging #mortgagemarketing

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the release of Power Messaging, a feature that enables SurefireCRM users to deliver high-touch text communication to consumers at scale.

Related link: https://www.topofmind.com/

Top of Mind takes home AVA Digital Awards platinum, gold for its dynamic creative content for mortgage lenders

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four platinum and four gold awards in the 2020 AVA Digital Awards competition.

AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to websites and social media sites that present interactive components such as video, animation, blogs and podcasts. Now in its 26th year, the 2020 AVA Digital Awards fielded more than 2,500 entries from throughout the United States, Canada and 23 other countries.

"Top of Mind recognizes that while marketing automation tools can help lenders deliver with speed and efficiency, that's only half the battle. How you attract and speak to your audience is everything," said Top of Mind Chief Creative Officer Sherwood Lawrence. "We take great pride in continuously developing timely, creative content that captures the attention and wins the hearts of consumers at every stage in the homeownership journey."

Top of Mind was recognized for the following entries:

* Around the Neighborhood, a dynamic web animation educating borrowers on factors that could impact the value of a home, from recent nearby home sales to school zones to the typical commute. Produced in Adobe Animate, the video breaks new ground with the way it retrieves property data in real time to dynamically generate unique video content for each user.

* The Journey to Your New Home, an educational web animation that alleviates consumer trepidation around the homebuying process. It explains key documents required to secure a loan and teaches borrowers how to avoid common mistakes that can delay loan applications.

* Markets in a Minute, an interactive landing page that provides a snapshot view of the weekly market trends relevant to home purchase and refinance decisions.

* Tales of Great Interest, a humorous web animation that helps consumers contextualize interest rates and make better-informed decisions.

* The Trick or Treaters, an animated holiday eCard that uses humor and mystery to cut through the noise and keep lender outreach to prospects and customers fresh.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization consisting of several thousand production, marketing, communication, advertising, public relations and freelance professionals.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

Twitter: @mortgagecrm @AVA_Awards #creativematters #mortgagemarketing

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Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four platinum and four gold awards in the 2020 AVA Digital Awards competition.

Related link: https://www.topofmind.com/

Top of Mind Joins Lenders One as a Preferred Provider

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has joined Lenders One as a preferred provider. Top of Mind will offer Lenders One members access to marketing resources that help to strengthen consumer relationships and create customers for life.

Lenders One is a national mortgage cooperative serving more than 200 mortgage lenders, including banks, credit unions and independent mortgage banks. Lenders One provides its members with special access to a preferred provider network of premier mortgage technology and service vendors. Lenders One members may now enjoy special access to Top of Mind's expansive library of creative content and revenue-generating automated marketing campaigns through its flagship product, SurefireCRM.

"We are proud to announce that best-in-class CRM and marketing automation provider Top of Mind has become a preferred provider to the Lenders One mortgage cooperative," said Lenders One President Brian A. Simon. "The addition of Top of Mind to the Lenders One network further enhances member access to innovative technologies that help strengthen consumer relationships, increase borrower satisfaction and drive profitability."

"Both Top of Mind and Lenders One are committed to connecting lenders with resources that help them win new business, earn repeat business and deserve referral business," said Top of Mind CEO Bill Hayes. "Top of Mind looks forward to helping Lenders One members create meaningful customer connections with SurefireCRM's timely, creative and emotionally inspired content."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

About Lenders One(r) Cooperative:

Lenders One (https://lendersone.com/) was established in 2000 as a national alliance of independent mortgage bankers, correspondent lenders and suppliers of mortgage products and services. Participants on the Lenders One platform originated approximately $280 billion of mortgages during 2018, collectively ranking as one of the largest retail mortgage entities in the U.S. Lenders One is managed by a subsidiary of Altisource Portfolio Solutions S.A.

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1230s2p-topofmind-logo-300dpi.jpg

@mortgagecrm @lendersone #WeAreL1 #CoopsAreCooler

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has joined Lenders One as a preferred provider. Top of Mind will offer Lenders One members access to marketing resources that help to strengthen consumer relationships and create customers for life.

Related link: https://www.topofmind.com/

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Author Archives: Top of Mind Networks

Top of Mind CRO Nick Belenky honored as 2021 HousingWire Marketing Leader

Top of Mind Networks Director of Customer Growth Ryan Minard honored as 2021 HousingWire Rising Star

Top of Mind makes Surefire Creative content available as a standalone marketing resource for mortgage lenders

Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty

Mortgage Bankers Association Honors Top of Mind’s David Orsini as a 2021 Tech All-Star for Pioneering Advancements in Mortgage Marketing Technology

Top of Mind Welcomes Former MonitorBase Chief Revenue Officer and Mortgage Industry Veteran Rick Webster as VP of Client Strategy

Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM

Top of Mind’s Surefire CRM Integrates with LendingPad LOS to Streamline Communication Throughout the Loan Origination Process

Top of Mind Partners with MBS Highway to Make Real Estate Report Cards Available Through Surefire CRM

Top of Mind’s Power Video Helps Loan Originators Build Personal Connections with Clients, Prospects and Referral Partners – in Seconds

Top of Mind’s ‘Surefire Lookbook’ Helps Mortgage Lenders Showcase Their Marketing Assets to Prospective Loan Officers

Top of Mind Selected for HousingWire’s 2021 Tech100 List of Most Innovative Companies in Mortgage Technology

Top of Mind Elevates Nick Belenky to Chief Revenue Officer

Surefire CRM by Top of Mind Integrates with Blend to Optimize Borrower Experience, Expedite Mortgage Loan Application Process

Top of Mind Launches Mortgage Marketing University to Help Mortgage Professionals Expand Their Marketing Abilities

Top of Mind’s Surefire Rounds Out 2020 as the Most Decorated Mortgage CRM and Marketing Automation Platform

Top of Mind Integrates with Sales Boomerang to Help Mortgage Lenders Seize More Sales Opportunities, Hang On to Existing Customers

Top of Mind Makes Educational Content from Its Surefire Summit Available to Mortgage Marketers Industry-Wide

Surefire CRM by Top of Mind Integrates with Floify to Maximize Mortgage Loan Originators’ Sales Process

VIP Mortgage Implements Surefire Power Messaging by Top of Mind, Generates Hundreds of Extra Deals in Q2 2020

Top of Mind’s Surefire CRM Among Top Finishers in 2020 Digital Mortgage Demo Competition

Top of Mind’s ‘Client for Life’ Workflow Selected as Finalist in International Content Marketing Awards

CardTapp and Top of Mind Enhance Integration with Time-Saving App Sharing and Contact Tagging Features

Top of Mind’s SurefireCRM Named Product of the Year at 2020 Sales and Marketing Technology Awards

Top of Mind Networks partners with MobilityRE to fuel mortgage loan officer/real estate agent collaboration through SurefireCRM

Enhanced integration between SimpleNexus and Top of Mind’s SurefireCRM helps mortgage lenders curb abandoned applications, build books of business

Top of Mind places among the world’s top creators of video content in 41st Annual Telly Awards competition

Top of Mind Lead Project Manager Maggie Mae Named 2020 HousingWire Rising Stars Award Honoree

Veteran B2B Sales Leader Nick Belenky Joins Top of Mind as EVP of Sales

Top of Mind wins eight international Hermes Awards for SurefireCRM’s creative videos that help mortgage lenders engage prospects and customers

Top of Mind enhances ‘Client for Life’ Workflow to help lenders retain 2020’s record-breaking influx of refi customers

Top of Mind Launches PartnerNetwork Offering Lenders and Referral Partners a Simple Solution for Managing RESPA Compliance and Co-Branded Marketing Collateral

Top of Mind gives loan originators must-have text messaging capabilities with SurefireCRM Power Messaging

Top of Mind takes home AVA Digital Awards platinum, gold for its dynamic creative content for mortgage lenders

Top of Mind Joins Lenders One as a Preferred Provider