Tag Archives: beauty brands

Navigo Marketing Announces the Expansion of its Retail Media Network (RMN) Services to include Ulta and Sephora

GREENVILLE, S.C. /ScoopCloud/ -- Navigo Marketing ("Navigo"), one of the top agencies for Beauty and Wellness brands in the United States, today announced the expansion of its Retail Media Network (RMN) Services.

Navigo has made a name for itself in the Amazon Beauty space with its deep beauty expertise, innovative, data-driven media strategies, and full-service partnership model (account management, listing management, inventory management, content, advertising, and brand protection). Now, Navigo is expanding its RMN services to include Ulta Beauty and Sephora.

"While Amazon has been the undisputed leader in retail media advertising for the past decade, the market is exploding. Retail media networks are expected to double from $46 billion in 2023 to $109 billion in 2027, and grow from 13% to 27% of brands' total marketing budgets*," says Jacob St. John, CEO of Navigo Marketing. "In the Beauty space, the top two retailers in the U.S. launched their own RMNs - Ulta in 2022 and Sephora in 2023." (*see note [1])

St. John goes on to say, "We have seen first-hand the opportunity that exists for brands across Amazon, Ulta and Sephora. Retailers' first party data is invaluable for hyper-targeted advertising, which will become more difficult on Meta and Google with the elimination of third-party cookies. Each Beauty retailer has its own nuances, but consumers behave very similarly across the sites. Beauty brands can leverage insights from one platform to another, eliminating months of A/B testing, and driving significant revenue and ROI increases. In just over 90 days, we helped one of our clients generate a 700% increase in advertising sales and a 300% increase in ROAS on Ulta. Managing these platforms together delivers clear economic and strategic benefits."

*Citations:

Note [1] - Source: eMarketer

About Navigo Marketing:

Navigo Marketing is one of the top Beauty and Wellness agencies in the United States. Combined with its extensive Luxury Beauty expertise on Amazon, Navigo offers Ulta Beauty and Sephora media services. By managing these digital platforms together under one roof, Navigo's Beauty clients experience significant gains in sales, cost efficiency, brand equity, and ROAS.

To learn more about Navigo Marketing, visit our website at https://www.navigomarketing.com/.

Navigo Marketing ("Navigo"), one of the top agencies for Beauty and Wellness brands in the United States, today announced the expansion of its Retail Media Network (RMN) Services. Navigo has made a name for itself in the Amazon Beauty space with its deep beauty expertise.

Related link: https://www.navigomarketing.com/

Amazon Beauty Agency – Market Defense LLC – Announces New Leadership and Organizational Changes to Support Growth

NASHVILLE, Tenn. /ScoopCloud/ -- Market Defense, a leading brand growth and protection agency supporting Beauty and passion brands on the Amazon platform, just announced changes to its executive team and client delivery teams to support a surge in growth. Market Defense operates 3P businesses on behalf of its clients, providing deep expertise in Amazon account management, brand protection, value added logistics and performance marketing. Its portfolio of passion brands includes influential legacy brands like Dr. Dennis Gross and Philip B, as well as female-founded indie successes Beauty Bakerie and Sara Happ.

Vanessa Kuykendall, former Vice President of Business Development, has been promoted to Chief Operating Officer. In this role, Vanessa leads all client delivery. She is focused on scaling cross-functional client delivery and broadening capabilities in account management, brand protection and performance marketing to drive faster and more meaningful growth for Market Defense clients. Vanessa has worked in the beauty industry for 27 years in sales, training and merchandising leadership roles at The Body Shop, MAC Cosmetics, Estee Lauder and Tiffany & Co. Prior to co-founding Market Defense in 2017, Vanessa led the Beauty.com business for Walgreens.

Brandon Pemberton, former SVP, Client Engagement, has been promoted to President. In this role, Brandon is leading the overall scaling of the business and supporting operations as well as key initiatives to expand sector coverage, broaden services and deepen data & analytics capabilities. Brandon has worked with consumer and retail brands for 25 years in executive leadership roles and operating positions in product development, sales, merchandising and operations. Prior to joining Market Defense in early 2021, Brandon was a strategy principal at Point B where he focused on organizational design and development for global consumer data & analytics organizations.

Chad Annis, Founder and CEO shared, "I am so proud of the work that our clients and our teams are doing to support tremendous growth on Amazon. The pace of change on Amazon is more rapid than I've ever seen, and the requirements to win are increasingly complex. Brandon and Vanessa bring the leadership we require to stay ahead of these changes and continue to deliver outstanding results for our clients."

Market Defense has also brought Michael Sampson on board as an Advisor. Michael has been in beauty and personal care for nearly 20 years. In his early career at L'Oréal, he held several positions, eventually running the Prestige Professional brands as General Manager of Kerastase and Shu Uemura. Following L'Oréal, Michael ran incubator Hatch Beauty as the Brands' President, building products sold exclusively through premium beauty retailers. Following Hatch Beauty, Michael was the global CEO of Kate Somerville.

Alongside these leadership changes, Market Defense has invested heavily in its delivery teams including a doubling of brand management, logistics and marketing teams. This investment includes the integration of its sister company, Growth Atlas, an Amazon incubator for high-potential new brands.

About Market Defense

Market Defense is the most sought-after partner for prestige beauty and passion brands seeking to protect their brand equity and drive profitable growth on the Amazon Marketplace. We provide a full suite of services that includes: Account Management, Brand Protection & Legal, Logistics & Operations, Advertising, and Creative.

Learn more by visiting our website at https://marketdefense.com/.

MEDIA ONLY CONTACT:
Stacey Wisniewski
Marketing & PR
Market Defense LLC
(615) 934-1817
wiz@marketdefense.com

MULTIMEDIA

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0810s2p-brandon-and-vanessa-300dpi.jpg

*Caption: (L-R) Brandon Pemberton, President, and Vanessa Kuykendall, COO

Market Defense, a leading brand growth and protection agency supporting Beauty and passion brands on the Amazon platform, just announced changes to its executive team and client delivery teams to support a surge in growth. Market Defense operates 3P businesses on behalf of its clients, providing deep expertise in Amazon account management, brand protection, value added logistics and performance marketing.

Related link: https://marketdefense.com/

Market Defense launches its latest research on Purpose-Driven Brands and Amazon

NASHVILLE, Tenn. /ScoopCloud/ -- Market Defense, the most sought-after Amazon Agency for Beauty and Passion Brands, published its latest research today, detailing the rise of Purpose Driven Brands and Amazon. Given Market Defense's perspective as a full-service Amazon Agency that works with Purpose-Driven brand founders, the report is based on actual client data and results.

In this report, Market Defense addresses three key topics:

1 - The driving forces behind the rise of purpose-driven brands,

2 - The evolution of Amazon as a brand building platform, and

3 - How purpose-driven brands are creating brand and enterprise value on Amazon, in partnership with Market Defense

Market Defense's CEO, Chad Annis, describes the impact they are seeing with their clients on Amazon. "When handled properly, Amazon is a phenomenal place to be. We've had brands that grew 300%-400%-500% in the past year. These are passion brands - most are purpose-driven brands. If you're running a business that wants to have impact and you're trying to be practical about where to invest in 2021, just lean into Amazon and play the game the way Amazon wants it played. You'll build a stronger brand than you ever imagined."

Click here to read Market Defense's "Purpose Driven Brands and Amazon" report: https://www.marketdefense.com/purpose-driven-brands-and-amazon/

About Market Defense

Market Defense is the most sought-after partner for prestige beauty and passion brands seeking to protect their brand equity and drive profitable growth on the Amazon Marketplace. We provide a full suite of services that includes: Account Management, Brand Protection & Legal, Logistics & Operations, Advertising, and Creative. Learn more by visiting our website at https://www.marketdefense.com/.

MEDIA ONLY CONTACT:
Stacey Wisniewski
Marketing & PR
Market Defense LLC
(615) 934-1817
wiz@marketdefense.com

Market Defense, the most sought-after Amazon Agency for Beauty and Passion Brands, published its latest research today, detailing the rise of Purpose Driven Brands and Amazon.

Related link: https://www.marketdefense.com/