Tag Archives: dry cleaning

Fabricare Launches an Extreme Marketing Campaign For New Service

NORWALK, Conn. /ScoopCloud/ -- If you're looking to disrupt an industry, you develop a radical marketing campaign that captures the attention of your target audience. LaundryCare by Fabricare is a new service that seeks to do just that.

Fashion has become more casual for many years. And with the recent pandemic causing people to work from home, this trend has accelerated and impacted dry cleaners' businesses across the country.

What's a dry cleaner to do?

Reinvent the service of caring for clothing.

Fabricare Cleaners, a well-established dry cleaners in Fairfield County for over 30 years, has looked at servicing customers' clothes from a fresh perspective. As wardrobes blend together between casual and work, Fabricare seeks to streamline clothing care with ONE bag and ONE low, monthly cost, complete with free pick up & delivery. No sorting, no deciphering labels, no worrying about your dry cleaning or delicates. Customers throw everything into one bag, and Fabricare sorts & cleans each item using their expert knowledge of all fabrics.

How do you launch this exciting new idea for clothing care -- a service that aims to save customers 100 hours each year that's usually spent on doing their laundry?

Introduce Extreme Ironing - a sport that's actually been around for over 20 years.

Extreme Ironing combines the mundane task of clothing care with extreme sports. Hard to believe, but pictures show individuals doing everything from scuba diving to mountain climbing WHILE doing laundry.

What better way to communicate Fabricare's new LaundryCare service? "Yes You Can Do Both" is the theme line for LaundryCare by Fabricare that utilizes crazy images from the sport of Extreme Ironing to clearly convey that trying to do laundry AND these activities is - "EXTREME!"

Kristen Martinez, Director of Marketing for Fabricare, found an amazing photographer when searching for images to use for this edgy campaign: Jack Nichols not only takes amazing photos, but is also an avid extreme iron participant himself! When approached to leverage some of his shots, he was excited to see how his passion fit in with LAUNDRY of all things: "Extreme ironing is about enjoying your favorite extreme activity or sport while still getting your laundry done," says Nichols. "Not everyone wants to haul an ironing board up a rock climb in the middle of the night though, so when Fabricare reached out, I thought it was a great fit!"

If you want to get back 100 hours a year, and leave your laundry to someone else while you enjoy the better things in life, check out LaundryCare by Fabricare at https://laundrycarebyfabricare.net/.

If you're looking to disrupt an industry, you develop a radical marketing campaign that captures the attention of your target audience. LaundryCare by Fabricare is a new service that seeks to do just that.

Related link: https://fabricarecleaners.net

Fabricare Cleaners Moves Locations in Noroton Heights

DARIEN, Conn. /ScoopCloud/ -- Fabricare Cleaners is a full-service, eco-friendly dry cleaner that goes far beyond dry cleaning. Fabricare, voted Top Dry Cleaner in Fairfield County, is passionate about their customers and about caring for their fine garments. For the past 35 years, the Fabricare team of experts has been highly trained on all types of materials and stain removal on even the most delicate materials.

Fabricare has always been progressive, with the customer at the forefront of each and every decision made. This includes the decision to have a central plant model with various drop off stores. The central larger plant model has allowed for more efficiencies, better quality, additional new equipment for additional services like sheets, leathers, etc.

This model also allows customers to come into a clean, quiet, conveniently located storefront without the noise and clutter that would be encountered at a plant. One such drop off store opened its doors 15 years ago and is the Noroton Heights location at 312 Heights Road by the train station. Due to renovations in the shopping center, Fabricare has relocated to 264 Heights Road underneath Palmer's Market and next door to the Post Office. In this new location, customers will experience the same excellence in customer service that Fabricare is known for.

As always, customers are also offered convenient services such as free pick up & delivery of their laundry and dry cleaning, and can even place orders with the touch of a button through Fabricare's FAB APP (available on the App Store and Google Store).

ABOUT FABRICARE CLEANERS:

Fabricare is a full-service, eco-friendly dry cleaning and laundry service with dry cleaner locations in Darien, Fairfield, and Norwalk, Connecticut. We offer Fairfield County's best home pickup and delivery dry cleaning and professional laundry & wash & fold service across Fairfield county & Westchester County as well as on-site cleaning & restoration of home furnishings. We also offer specialty cleaning, same day cleaning, and even wedding dress cleaning, as well as leather, suede, and fur coat cleaning. Customers are encouraged to visit the company website or contact the company by phone, as well as to visit its convenient locations.

Web: https://fabricarecleaners.net
Phone: 203-229-0001

Fabricare Cleaners is a full-service, eco-friendly dry cleaner that goes far beyond dry cleaning. Fabricare, voted Top Dry Cleaner in Fairfield County, is passionate about their customers and about caring for their fine garments.

Related link: https://fabricarecleaners.net

Pratt Abbott Launches Earth Day Clothing Drive to Benefit Preble Street

WESTBROOK, Maine /ScoopCloud/ -- Pratt Abbott is hosting a clothing drive to benefit Preble Street and celebrate Earth Day from now through April 26. 2019. All 12 of Pratt Abbott's dry cleaning and laundromat locations are accepting clothing donations during this period.

"I always welcome the opportunity to give back to our community. It's part of our company values to lift up the vulnerable among us so we can grow stronger together," said David Machesney, president and owner of Pratt Abbott. "I'm a longtime admirer of Preble Street and the work they do to fight poverty and homelessness in Maine. To be able help them out and raise awareness about Earth Day at the same time is a great feeling."

Pratt Abbott has been a trailblazer for eco-friendly dry cleaning in Maine. Part of that effort includes using GreenEarth(r), the only non-toxic cleaning solution available to the dry cleaning industry. Other initiatives include recycling programs and investing in equipment to reduce water use, electricity consumption, and waste.

"Donating to a clothing drive is good for the environment, especially in the age of fast-fashion and disposable wardrobes," said Machesney. "A lot of energy goes into producing new clothes, and tons of wearable clothing ends up in landfills, rather than being put to good use."

For the clothing drive, all Pratt Abbott customers and the general public are invited to donate gently-used clothes to benefit Preble Street, including men's and women's clothes, shoes, and outerwear. Preble Street particularly needs jeans, sweatshirts, socks, new underwear, boots, and sneakers. Household items like towels, backpacks, and duffle bags are also needed.

All items collected by Pratt Abbott will be donated to Preble Street to stock their clothing closet that provides basic necessities for homeless adults and teenagers.

"We're grateful to our customers, friends, and neighbors for participating in this effort to ease the burden of poverty and homelessness in Maine," said Machesney.

To find your nearest Pratt Abbott location, please visit: https://prattabbott.com/.

About Pratt Abbott:

Pratt Abbott is the largest dry cleaning and laundry company in Maine, with 12 retail locations and route delivery in Greater Portland. Pratt Abbott is a full-service garment care provider, including eco-friendly dry cleaning, shirt service, wash-dry-fold, self-serve laundromats, alterations and repairs, wedding dress cleaning and preservation, and more. Pratt Abbott also provides top-quality uniform and linen rentals to area businesses.

About Preble Street:

Preble Street is an organization devoted to creating solutions to homelessness, hunger, and poverty in Maine with services including drop-in centers, soup kitchens, a food pantry, shelters, social work services, and supported housing. Learn more: https://www.preblestreet.org/.

Pratt Abbott is hosting a clothing drive to benefit Preble Street and celebrate Earth Day from now through April 26, 2019. All 12 of Pratt Abbott's dry cleaning and laundromat locations are accepting clothing donations during this period.

Related link: https://prattabbott.com/