loyalty program Archives

ODESSA, Del. /ScoopCloud/ -- As the auto industry continues experiencing ongoing microchip shortages, dealerships need new customer retention methods. As inventory begins to recover into the winter and the latest car models start arriving, AutoAwards offers loyalty solutions for auto dealerships through its auto loyalty programs to boost overall revenue and keep customers engaged and returning.

AutoAwards' auto dealership customers recently increased their inventory through offering buyback programs. Customers who have an existing relationship with a dealership through their loyalty rewards program are more likely to sell back their vehicle to the dealership. In addition, dealerships gain vehicles that they know are in good condition because they've provided service on them. AutoAwards' loyalty program allows auto dealerships to keep track of service appointments and establish a good working relationship with customers.

They also can use the data they've gained through the loyalty rewards program to target customers they know have certain vehicles they may wish to buyback. Through AutoAwards' loyalty rewards program, we have helped auto dealership customers with email blasts and drilling down their data to target the right customers to buy back their vehicles for resale.

Since its inception in 1991, AutoAwards has worked successfully with auto dealerships to produce success stories with customized and profitable loyalty programs. The program routinely rewards customers for continued business with partner dealerships and incentivizes buying.

"Our AutoRewards Loyalty Program consistently engages customers and gets them to return to our client's showroom floors time and time again," said Jon Greene, VP of Operations at AutoAwards. "As the state-of-the-art car models come through in the coming months, dealerships could benefit from using our loyalty program for greater long-term promotion and success."

Clients of AutoAwards have experienced numerous advantages following establishing the company's loyalty programs. With AutoAwards' loyalty program, dealerships can also target customers through email who have earned points through a rewards program for future vehicle purchases.

As inventory comes back in stock, returning customers who may be overdue for purchasing, but postponed during the peak shortages, can be targeted with AutoAwards' email marketing. Some of AutoAwards' customers have sent emails with online vehicle preview events as new models come on to the market or as they list pre-owned vehicles for sale.

AutoAwards helps customers successfully implement buyback and sale offer programs through email targeting and blasts. We target customers for a potential resell using data analysis through the in-house CRM system. Despite a movement toward online car shopping, the customer retention provided through loyalty programs incentivizes buyers to shop in person in the showroom.

"Auto dealerships with AutoAwards' loyalty rewards program have an advantage because they know their customers well and can pinpoint the right customer from the data we've collected through our CRM system and email targeting," said Greene.

Overall, typical active loyalty program members often spend 10% more than customers who are not active in a rewards program, according to a study by McKinsey & Company. In addition, McKinsey & Company also discovered that members who redeem their rewards spend 25% more than members who are not active in a program.

A loyalty program has its benefits for dealerships, and AutoAwards delivers brand loyalty and rewards to each of its clients. Their loyalty programs give dealerships the tools they need to get to know their customers well and ensure they can pinpoint potential future earnings. When customers can count on a specific dealership and hold confidence in its services, they are more inclined to stay loyal and listen to the salesperson who gave them an excellent previous auto-shopping experience.

For more information about the loyalty program offered by AutoAwards, https://autoawards.com. Contact AutoAwards online to discuss how to set up a partnership or call the company at 302-696-6000.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

MULTIMEDIA:

* VIDEO (YouTube): https://youtu.be/FB0s655E740

* LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png

RELATED LINKS:

https://www.autoawards.com/automotive-customer-loyalty-programs/

https://www.autoawards.com/automotive-crm-software/

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/next-in-loyalty-eight-levers-to-turn-customers-into-fans

As the auto industry continues experiencing ongoing microchip shortages, dealerships need new customer retention methods. As inventory begins to recover into the winter and the latest car models start arriving, AutoAwards offers loyalty solutions for auto dealerships through its auto loyalty programs to boost overall revenue and keep customers engaged and returning.

Related link: https://www.autoawards.com/

ODESSA, Del. /ScoopCloud/ -- AutoAwards, provider of automotive dealership loyalty programs and marketing solutions, announced the launch of a video series called "Loyalty Matters." The primary focus for an automotive dealership at the start of a new year as vehicle sales start to slow is to retain their most profitable customers.

In the first episode, Jon Greene, Vice President of Operations at AutoAwards, shares the answer to this frequently asked question: What is the magic formula for keeping customers loyal?

Greene said, "I worked side by side with auto dealers for the past 22 years to build some of the most proactive, exciting, and engaging rewards programs our industry offers. I'm always asked the same question, whether it's from an employee, a manager, or a dealership owner. They want to know the key building blocks to making sure a rewards program is successful."

Greene said there are a few key building blocks to make sure the automotive dealership's loyalty program is successful and built to bring a return on investment.

Greene poses the following questions and shares tips to creating successful car loyalty programs:

1. Is the program branded for the dealership? If it isn't branded for the dealership, then it is a missed opportunity.

2. Does the loyalty program sell cars for the dealership? A good rewards program should be as strong on the front end to sell cars as it is to retain customers. If a dealership isn't selling cars, then the customer isn't going to return anyway.

3. Does the program accomplish the dealership's goals? For it to be a good loyalty program, figure out what needs to be built into the rewards program to accomplish the dealership's goals.

4. Does the program build value? The best loyalty programs give the dealership's salespeople a tool to leverage and build the dealership's value as part of the vehicle sale.

5. Does it reward customers for staying loyal to the dealership? A successful reward program always includes a points system that also has the ability to identify, track and reward the best customers when they continue buying from different departments in the delaership.

6. Does it offer value outside of the dealership? A truly successful loyalty program offers customers value in between service visits. AutoAwards has perfected this part of building loyalty with their Keep It Local program. We build additional incentives at local restaurants, retail stores, golf courses, and other local merchants into a dealership's rewards program to keep them top of mind in between visits.

7. Does the program allow the dealership to stand out from the competition? If the program is from the factory or the same as a competitor's, it doesn't make a dealership any different from the next one. Successful loyalty programs should create a huge advantage over the competition. AutoAwards offers territory exclusivity and focuses the car loyalty programs on offers that differentiate dealerships from its competitors.

Greene said a successful car dealership loyalty program should contain a mix of benefits that include points, rewards and discounts as well as lifestyle benefits, which promote the long term goals of the dealership to retain customers.

Discover more tips in upcoming episodes of Loyalty Matters. Visit AutoAwards' website to get a consultation to start a loyalty rewards program and sign up for the email newsletter at http://www.autoawards.com/.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png)

Video: https://youtu.be/FB0s655E740

AutoAwards, Inc., provider of automotive dealership loyalty programs and marketing solutions, announced the launch of a video series called "Loyalty Matters." The primary focus for an automotive dealership at the start of a new year as vehicle sales start to slow is to retain their most profitable customers.

Related link: http://www.autoawards.com/

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Tag Archives: loyalty program

AutoAwards Loyalty Program Offers Incredible Returns for Dealerships After Recent Inventory Shortages

AutoAwards Announces Loyalty Matters Video Series for Automotive Dealerships