Tag Archives: Auto dealer marketing

Sokal announced that it has been selected as a certified website provider for the Mazda Digital Certified Program

RALEIGH, N.C. /ScoopCloud/ -- Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Mazda Digital Certified Program (MDCP).

MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers. These providers can offer a strategy aligned with Mazda North American Operations (MNAO) and deploy coordinated campaigns to help increase visibility and digital performance. As a member of MDCP, Sokal will be able to provide websites and a variety of advertising options for Mazda dealers, such as paid search, programmatic display, social media marketing, email marketing and SEO.

"Sokal has already been a partner with MDCP as a digital advertising provider for a year now. Being selected to also provide websites is just a testament to the quality of products and services we can offer dealers nationwide," said Sokal COO, Michael Ransom. "Our websites and digital advertising products are powered by our Momentum platform, giving dealers a better user experience and delivering measurable results. We're excited that MDCP recognizes Sokal as a leader in the industry and look forward to our continued partnership."

Sokal is an award winning, digital advertising agency that specializes in digital marketing, dealership services, and websites. Since its inception in 2010, Sokal has been at the forefront of the automotive advertising landscape, providing clients with personalized advertising strategies designed specifically with the dealer's brand and vision in mind.

The Mazda Digital Certified Program is designed to partner Mazda dealers with digital experts, like Sokal. With Sokal's unique audience capabilities, unparalleled customer service, and expertise in the dealer space, Sokal will be able to give dealers a wide range of product choices and dealers will also have the assurance that their programs can be seamlessly integrated with Mazda's already existing marketing strategies.

To learn more about Sokal, their offerings through MDCP, or to enroll, please visit: https://www.mazdadigitalcertifiedprogram.com/Website/sokal

For more information about Sokal, please visit their website at: https://www.gosokal.com

Sokal, an automotive digital agency, announced today that it has been selected as a certified website provider for the Mazda Digital Certified Program (MDCP). MDCP gives Mazda Retailers greater choices and more flexibility in finding certified providers.

Related link: https://www.gosokal.com/

Kennedy Intelligence Data to Begin AI Marketing Program for Southern California Toyota Dealerships

SAN CLEMENTE, Calif. /ScoopCloud/ -- Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership's digital advertising campaigns. The results were so successful that a larger program is being prepared to test the KID approach over a greater network of Toyota dealerships.

"Working with KID and SQREEM was and is an eye-opening experience. We got a close up look at the new permutations of advertising through digital platforms using AI," said Cliff Cummings, President and Dealer Principal, Toyota of San Bernardino. "We saw increased traffic to our sites and there were very clear indications that in the areas where we focused this campaign that our penetration of the market saw marked increase."

Though the exact details are not being released, for competitive reasons, KID would go on the record to say they will be doing a larger program that will include multiple Toyota dealerships in the Southern California region.

"We are happy for the success KID/SQREEM AI provided Cliff Cummings and his Auto Group, and we look forward to doing the same for all the Toyota dealerships in the Southern California region," said James Kennedy President and CEO of Kennedy Intelligent Data.

SQREEM for their part were glad to see that the partnership with KID, which is strategically important due to the reach KID has in North America in the auto marketing arena, is paying quick dividends.

"As an AI-run digital media company, SQREEM has developed a world-first cookie-free media buying tech stack, that is now showing demonstrably better conversions than the traditional cookie-based approach. I am now very confident SQREEM will revolutionize digital media buying, especially in the new cookie-free era, the SQREEM approach is now proven to be a viable alternative to FLoC methodologies," said Ian Chapman-Banks co-founder and CEO of SQREEM.

The increase of data privacy laws and the phasing out of third-party cookies are altering consumer digital marketing. The evolution to AI that does not use cookies or bots is a major step in the online marketplace.

"The digital marketing world is constantly evolving at a dizzying pace and KID and SQREEM are on the edge of that evolution," said Cummings. "What is a new approach, an emerging technology a year, six months, a month ago can be obsolete very quickly. We are pleased to be working with a company that is at the edge of that evolution of tactics in the digital world."

About Kennedy Intelligent Data

Kennedy Intelligent Data (KID) is a subsidiary of Kennedy Marketing Group (KMG) a national data-driven marketing agency that has produced thousands of successful marketing programs for automotive dealerships coast to coast. With this foundation of success for their dealership clients, they have been able to expand, creating a multi-channel marketing platform, with full reporting and accountability that continually improves through research and development. For more information, visit https://kennedymarketinggroup.com/.

Company Contact:
Michele Bombardiere
Vice President Finance and Operations
Kennedy Marketing Group, Inc.
Michele@kennedymg.com

Media Contact:
Lou Desmond
lou@dandlpr.com
(951) 258-6466

* LOGO link for media: https://www.Send2Press.com/300dpi/20-0921s2p-kennedy-inteldata-300dpi.jpg

Kennedy Intelligence Data (KID) with its partner SQREEM Technologies Pte. Ltd. developed and executed a program for Toyota of San Bernardino with its proprietary artificial intelligence (AI) technology to increase the success of the dealership's digital advertising campaigns.

Related link: https://kennedymarketinggroup.com/

Sokal Signs Keffer Volkswagen

RALEIGH, N.C. /ScoopCloud/ -- Sokal, a leader in the automotive advertising world, recently signed as agency of record for Keffer Volkswagen.

Beginning on March 1, 2021, Sokal will provide a full range of digital and traditional advertising services provided by their professional, creative, and management team of digital experts for the Huntersville, North Carolina dealership.

"Our aim at Sokal is to offer the highest quality advertising services to our clients and I am confident that our partnership with Keffer Volkswagen will prove that outcome", remarked Mark Sokal, Founder/Chairman of Sokal. "The high standards and excellent quality of Keffer's vehicles and sales staff, along with our cutting-edge technology and wide range of digital services and creative design, will give this dealership the boost to effectively increase visibility and, therefore, sales. We absolutely look forward to working with them."

Serving the Charlotte, Statesville, Concord, and Gastonia areas of North Carolina, Keffer Volkswagen is located at 13651 Statesville Road, Huntersville, NC 28078.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about Keffer Volkswagen, please visit their website at: https://www.keffervw.com/

Sokal, a leader in the automotive advertising world, recently signed as agency of record for Keffer Volkswagen. Beginning on March 1, 2021, Sokal will provide a full range of digital and traditional advertising services.

Related link: https://www.gosokal.com/

Sokal Signs Burnworth-Zollars (BZ) Auto Group

RALEIGH, N.C. /ScoopCloud/ -- East Coast Automotive advertising agency, Sokal, signed to be the agency of record for the Indiana based Burnworth-Zollars (BZ) Auto Group.

Starting immediately, Sokal will initiate plans for the multi-rooftop auto group that will include a full range of traditional and digital advertising services.

"With the addition of this dealership, Sokal will continue to offer the same excellent services to Burnworth-Zollars (BZ) as we do with all of our valuable clients," commented Mark Sokal, Founder/Chairman of Sokal. "Starting with our creative digital team, I'm confident that we will provide this automotive group with the high-profile visibility that's needed to create an abundance of clientele."

Located in Ligonier, Indiana, Burnworth-Zollars Auto Group (BZ), consists of Burnworth-Zollars (BZ) Ford, Burnworth-Zollars (BZ) Chevrolet, and Burnworth-Zollars (BZ) Chrysler Dodge Jeep Ram. Each dealership carries a full inventory of quality new and pre-owned vehicles.

About Sokal:

Headquartered in Raleigh, North Carolina, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at: https://www.gosokal.com/

For more information about Burnworth-Zollars (BZ) Auto Group, please visit their website at: https://www.bzautos.com/

East Coast Automotive advertising agency, Sokal, signed to be the agency of record for the Indiana based Burnworth-Zollars (BZ) Auto Group. Starting immediately, Sokal will initiate plans for the multi-rooftop auto group that will include a full range of traditional and digital advertising services.

Related link: https://www.gosokal.com/

Kennedy Intelligent Data Forms Alliance with SQREEM Technologies

SAN CLEMENTE, Calif. /ScoopCloud/ -- Kennedy Intelligence Data (KID), a subsidiary of Kennedy Marketing Group (KMG) has formed an alliance with SQREEM Technologies Pte. Ltd., a leading artificial intelligence firm to provide superior real-time and behavioral driven digital advertising services for the automotive industry. KID has exclusive rights to SQREEM's proprietary artificial intelligence platform for the automotive industry and will focus on franchise dealerships in North America.

SQREEM uses proprietary processes and a fully-automated approach that allows them to track the relationships between "anything and everything" affecting the purchases of more than 3 billion consumers on the planet. The auto industry has begun adapting their approach in places such as South Africa and among multiple high-valued car brands.

SQREEM has demonstrated a 500% to 3,000% increase in advertisement click-through rates and was 30 times more cost efficient for companies employing their services.

"Bringing SQREEM's world class on-demand AI platform to U.S. based auto dealers is a game-changer and we can't wait to show clients how to increase their sales even more than we have in the past," said James Kennedy, CEO of KID and KMG.

KMG has been a leading provider of innovative multichannel marketing services in the automotive industry for the past decade and employs an ultra-personalized approach to automotive marketing that values the element of personal human touch. KMG and its subsidiary KID use advanced data analysis and targeted messaging to maximize impact on pure, in-the-market auto buyers.

"We are very pleased to have formed an alliance in North America with a leading automotive marketing organization that has proven experience providing data-driven advertising services to Auto Dealerships large and small throughout the United States market," said Ian Chapman-Banks, CEO, SQREEM Technologies Pte. Ltd. "Adding this great partnership to our already established relationships with Mercedes-Benz, BMW, Rolls-Royce and other major players in the auto industry will accelerate the adoption of our superior AI platform in the auto industry."

Auto dealers and industry leaders that are interested in greatly increasing the relevance, effectiveness and cost efficiency of their digital advertising campaigns can contact Michele Bombardiere at michele@kennedymg.com or call 949-429-4886 for more information.

About SQREEM

SQREEM Technologies is a next-generation Artificial Intelligence company that has 100s of MNCs as clients in 40 countries, with 6 offices and 200 staff. They have AI platforms for Digital Insights & Media buying; Governments to Track & Trace for Malfeasance & COVID-19; Fraud detection for Banks; Big Pharma & Drug Discovery; and Enterprise AI tools to merge databases.

About Kennedy Marketing Group

Kennedy Marketing Group is a national data-driven marketing agency that has produced thousands of successful marketing programs for automotive dealerships coast to coast. With this foundation of success for their dealership clients, they have been able to expand, creating a multi-channel marketing platform, with full reporting and accountability that continually improves through research and development. For more information, visit https://kennedymarketinggroup.com/.

Media Contact:
Lou Desmond
lou@dandlpr.com
(951) 258-6466

* LOGO link for media: https://www.Send2Press.com/300dpi/20-0921s2p-kennedy-inteldata-300dpi.jpg

Kennedy Intelligence Data (KID), a subsidiary of Kennedy Marketing Group (KMG) has formed an alliance with SQREEM Technologies Pte. Ltd., a leading artificial intelligence firm to provide superior real-time and behavioral driven digital advertising services for the automotive industry. KID has exclusive rights to SQREEM's proprietary artificial intelligence platform for the automotive industry.

Related link: https://kennedymarketinggroup.com/

Aclaró AI Announces Data Lake API That Directly Integrates Into the CDK Platform

MIAMI, Fla. /ScoopCloud/ -- Aclaró AI, the fast-growing startup that specializes in the science of personalized experiences, is announcing a new product, The Aclaró Data Lake, which integrates directly with auto dealers' CDK platforms.

Leveraging this Data Lake and CDK integration, developers from around the world can create valuable apps to enable auto dealers mitigate risk and capture new revenue opportunities. With all of this data at their fingertips, dealers and developers will now provide even more value to their customers.

Unlocking Additional Value from One of the Most Popular Dealer Management Systems

CDK is known to be one of the most popular and important vendors in the auto dealer community. According to some estimates, 8,000 dealerships run the CDK dealer management system ("DMS") platform. Small and large dealerships take advantage of real-time data and valuable tools to streamline and grow their businesses.

Using Aclaró's Data Lake interfaces ("APIs"), dealerships and developers can now accelerate new application development on the CDK platform. You can think of this new integration as similar to the Apple App Store. The Apple App Store has generated countless apps that have created immeasurable value for Apple users. The Aclaró Data Lake will do the same for CDK users.

In this context, developers will create apps that pull data directly from the CDK Data Lake. The process is seamless and intuitive, giving developers and dealerships the power of Big Data and Aclaró's AI Engines to develop new applications. They will develop fast-to-market solutions that give clients the services and solutions that they need. In less than four weeks, a two developer team created a full Customer Loyalty System that delivers fully One-to-One personalized offers and coupons to dealership customers.

Aclaró provides more than 80 APIs to manage the data lake of augmented DMS data. This includes everything from customers and pricing to inventory and service. Dealers and developers also get access to Aclaró's API engines, which let dealers access opportunities like setting variable pricing. Dealers can even include this engine in a web interaction, to capitalize on impulse purchases.

Benefiting Dealerships and Customers

This integration between CDK and Aclaró is a win-win for dealerships and customers alike. For starters, the new integration enables dealerships to leverage the power of artificial intelligence. CDK can implement APIs that can bring the very best third-party developers to dealerships' doorsteps. Dealerships can also overcome legal hurdles and subpar third-party vendors that compromise customer data. In other words, it helps enables dealerships to avoid those aggressive third-party suppliers who offer aggressive, limited, and subpar solutions.

Along with this, Aclaró's new product results in a better end experience for customers. They will see a custom and personalized experience, whether they are searching for a new car or are simply looking for routine auto service. The robust developer community will create applications that improve nearly every aspect of the customer experience.

Doing business in an increasingly competitive market, dealerships will use Aclaró's new product to help their businesses grow. It is a huge step forward for car dealerships, as it opens the doors to all kinds of exciting possibilities on the CDK platform. Whether dealers want to increase sales, develop better customer relationships, or better manage their schedules and workflows, Aclaró's new product can certainly get the job done. It provides a granular look at dealership operations, which can will allow for better planning and decision-making.

About Aclaró

Aclaró AI is a technology company that creates customer-centric software for auto dealerships and auto lenders. Through cutting-edge artificial intelligence technology, Aclaró customers can grow their sales, mitigate their loan risk, obtain a higher return on investment, and grow their bottom lines. Aclaró is especially focused on leveling the playing field for smaller auto dealerships, as they often don't have the same opportunities, resources, or financial backing as larger enterprises.

To learn more about how Aclaró can help your auto dealership or auto lending firm, feel free to visit Aclaró's website at https://aclaro.ai/. There, you will find a detailed description of Aclaró's technology and how the company provides value to auto dealerships and auto lending firms. Or click here to learn more: http://www.calendly.com/aclaro

*LOGO link for media: https://www.Send2Press.com/300dpi/20-0211s2p-aclaro-ai-300dpi.jpg

Aclaró AI, the fast-growing startup that specializes in the science of personalized experiences, is announcing a new product, The Aclaró Data Lake, which integrates directly with auto dealers' CDK platforms.

Related link: https://aclaro.io/

Sokal Signs the Leader Automotive Group

RALEIGH, N.C. /ScoopCloud/ -- Auto dealer marketing firm, Sokal, recently signed as the agency of record for the Leader Automotive Group. As a growing dealership group, Leader Automotive Group is the U.S. Division of AutoCanada Inc. (a publicly traded company comprising over 69 dealerships).

Headquartered in Chicago, Leader Automotive currently comprises of 17 dealerships and continues to grow that number. As the need for creative and professional advertising rises, Sokal is ready to meet the challenge.

Sokal will become the dealership's agency of record starting immediately, providing a new website, creating new advertising campaigns, and assisting in many other areas of dealership business, including digital and traditional scopes of service.

"We are extremely excited to partner with the Leader Automotive Group and feel honored to provide our advertising expertise for them," commented Mark Sokal, CEO of Sokal. "Our aim at Sokal is to provide a unique and creative service to all of our clients, and we look forward to doing just that for the Leader Automotive Group. The rooftops at Leader will experience a new level of visibility, thereby increasing profits exponentially. This is what our agency is all about."

The Leader Automotive Group dealerships include: Audi Bloomington Normal, Chevrolet of Palatine, Hyundai of Lincolnwood, Hyundai of Palatine, Kia of Lincolnwood, Lincoln of Normal, Mercedes-Benz of Bloomington, North City Honda, Subaru of Bloomington Normal, Toyota of Lincoln Park, Toyota of Lincolnwood, Volkswagen of Bloomington Normal, Volvo Cars Normal, Audi Peoria, Porsche of Peoria, Volkswagen of Peoria, and Autohaus of Peoria | Mercedes-Benz.

About Sokal:

Headquartered in Raleigh, North Carolina, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at: https://www.gosokal.com

For more information on Leader Automotive Group, please visit their website at: https://www.leaderauto.com/

Auto dealer marketing firm, Sokal, recently signed as the agency of record for the Leader Automotive Group. As a growing dealership group, Leader Automotive Group is the U.S. Division of AutoCanada Inc.

Related link: https://www.gosokal.com/

AutoAwards’ Loyalty Rewards Program Helped Grow Fred Beans’ Membership

ODESSA, Del. /ScoopCloud/ -- AutoAwards, a leading auto dealership marketing company, is happy to announce their client, Fred Beans' celebration of the redemption of the 10-millionth loyalty point. The prize? A year's worth of car payments. Customers who redeemed points last August - 546 in all - qualified for a drawing. The winner was a teacher who purchased two cars from a Fred Beans dealership the previous year.

The Fred Beans Family of Dealerships put in place AutoAwards' loyalty rewards program to help give back to the community they serve. The Fred Beans Family of Dealerships delivered the prize at just the right time to Central Bucks East ceramics teacher, Ann Huuki, who has three children in college and is planning a wedding with her daughter, Louise. The Fred Beans team surprised Huuki during a school meeting with news that the company would cover her car payments for a year. With this being a significant expense, she no longer needs to worry about these payments during a high-pressure time. It is a life-changing event, for which she is extremely grateful.

"We are always trying to connect with our customers in interesting ways, create excitement and more win-win situations," said Beth Beans Gilbert, Vice President of Fred Beans Automotive Group. "Our AutoRewards Loyalty program is an example of this, and we are proud to see it have such a positive impact."

Huuki, of Plumsteadville, Pa., is the grand-prize winner of a recent promotion run by the Fred Beans Family of Dealerships to celebrate the redemption of $10,000,000 in points in the company's AutoRewards Program. Randomly selected, Huuki won the prize.

The AutoAwards team behind the loyalty program for the Fred Beans Family of Dealerships' designed the program to thank loyal customers. The customer rewards program has been in place since 2003 and motivated tens of thousands of car-buying customers to return to the group's dealerships to put more than $11.6 million in earned rewards toward down payments on vehicles. The Fred Beans Family of Dealerships has established a remarkable reputation for being honest, transparent, and customer-centric.

AutoAwards created the loyalty rewards program to be simple for customers to understand and participate. Members earn 15 percent in rewards points on purchases with the swipe of their key tag. Each point equals one dollar. Rewards members may redeem up to $2,000 in points per vehicle purchase or $250 towards their collision center deductible. Members also enjoy discounts from more than 200 area merchants and special perks such as exclusive events with the extended Fred Beans Family.

Gilbert continued, "Our AutoRewards Program is our way of thanking customers for trusting us with their business, and promotion like this allows us to both celebrate and give back to our most loyal customers. Ann Huuki and her family are repeat Beans customers, and we could not be more appreciative of their loyalty and excited to present them with this grand prize."

Huuki is undoubtedly a living example of both the loyalty and excitement the program has brought. Huuki remarked she was "overwhelmed and surprised" to learn she had won the prize. Her coworkers, who helped celebrate the win alongside her, said that she was "totally deserving" because "good things should happen to good people."

Membership in Fred Beans' AutoRewards program - in place at the group's 20 dealerships in Pennsylvania and New Jersey - has grown to more than 323,000 members who have earned nearly $35 million worth of points since the program's inception, according to company officials. The program, created and administered by AutoAwards, has helped thousands of customers for more than ten years.

"The program works because customers know those points go to waste if they buy a car from other dealerships," said the enthusiastic Gilbert. "It's a great way to marry customers to the dealerships."

Stories of sustained loyalty to the dealerships who have AutoAwards' loyalty programs are common. Customer, Art Ehlo, applied $2,000 in points to his down payment on a 2019 Ford Fusion. It's the 18th car he's purchased from Fred Beans since the 1980s.

The program now includes free rotating monthly gifts from local merchants and discounts from about 175 local businesses. Free member-appreciation events include movie nights, minor-league baseball games, skating outings, and pictures with Santa during the holidays.

AutoAwards helps dealerships establish their rewards programs in exclusive marketing areas. By working with one auto dealership in their marketing area, AutoAwards helps them build partnerships with local businesses through their Keep It Local program.

To find out more information about AutoAwards' loyalty program, visit http://www.autoawards.com/

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/ .

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png )

Video: https://youtu.be/FB0s655E740

AutoAwards, a leading auto dealership marketing company, is happy to announce their client, Fred Beans' celebration of the redemption of the 10-millionth loyalty point. The prize? A year's worth of car payments. Customers who redeemed points last August - 546 in all - qualified for a drawing.

Related link: http://www.autoawards.com/

AutoAwards Shares Tips to Boost F&I Sales Through An Auto Dealership Maintenance Program (PPM)

ODESSA, Del. /ScoopCloud/ -- AutoAwards, a leader in loyalty marketing for auto dealerships, realizes sales are extremely competitive and difficult at times. Starting a rewards program can help auto dealerships overcome weak sales. AutoAwards has proven solutions to help dealerships increase sales performance across all departments. With AutoAwards' 30+ years of experience implementing rewards and Prepaid Maintenance programs for dealerships, we have a proven track record of boosting Finance & Insurance (F&I) sales.

All too often, F&I is left out when it comes to dealership loyalty programs. Within some dealerships, there is a distinct separation between the sales department, service department, and F&I. Their goals can even seem at odds with each other at times. That division is both unnecessary and counterproductive. With AutoAwards, the auto dealership rewards program increases sales activities across all departments.

Why Start a Loyalty Rewards Program?

A rewards program helps auto dealerships gain new customers and keep existing customers happy. A rewards program assists dealerships by creating multichannel loyalty. A customer earns rewards to use towards gift certificates, discounts on services and parts and free car washes or tire rotations. The benefits of starting a rewards program include building loyalty with customers, encouraging brand recognition and including the community.

Why Start a Dealership Prepaid Maintenance Program

A prepaid maintenance program for dealerships provides an advantage over competitors with customer retention. Vehicle owners pre-buy the program to get regular maintenance for their vehicle. A Prepaid Maintenance Program keeps customers coming back to the dealership through the service department. The key benefit of a Prepaid Maintenance program is to establish a long-term connection with the customer.

Additional benefits for customers include:

* Keeping a routine with regularly scheduled maintenance
* Planning to get service to avoid serious issues with their vehicle
* Getting a discounted plan to save money

When combined with a rewards program, the customer earns points nearly every time they visit. AutoAwards helps dealerships develop custom dealership maintenance programs that F&I can sell and award customers with bonus points.

A rewards program will help your dealership to:
* Close deals
* Lock in vehicle maintenance and service with customers
* Drive new sales
* Generate F&I profits

AutoAwards Helps Dealerships Stand Out From the Competition

One of the leaders in loyalty marketing is AutoAwards. That is due not only to offering an amazing customer-branded auto rewards loyalty program, but also its focus on integrating all departments in the process, including F&I. AutoAwards' created an auto dealership rewards program with territory exclusivity and a "Keep It Local" program that also helps the dealership stand out from its competitors.

"'Why would a customer buy from me vs. my competition?' If the auto dealership doesn't have an answer, it is time to think about starting a dealership branded rewards program that will close deals, lock in your customers to service, drive conquest sales and generate substantial F&I profits," said Jon Greene, Vice President of Operations at AutoAwards.

With AutoAwards' auto dealership loyalty rewards and Prepaid Maintenance program, a culture of greater cooperation between departments drives sales for your dealership. Contact AutoAwards at (302) 696-6000 or fill out our form to talk with one of our auto dealership loyalty marketing consultants.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.
Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.
For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png)

Video: https://youtu.be/FB0s655E740

AutoAwards, a leader in loyalty marketing for auto dealerships, realizes sales are extremely competitive and difficult at times. Starting a rewards program can help auto dealerships overcome weak sales. AutoAwards has proven solutions to help dealerships increase sales performance across all departments.

Related link: http://www.autoawards.com/

Phone Ninjas Can Triple Appointment Setting Rates for U.S. Automotive Businesses

CHARLOTTE, N.C. /ScoopCloud/ -- Phone Ninjas, a certified phone coaching company, analyzes inbound sales, outbound sales, parts and service calls for car dealers. In some cases, its advanced phone and Internet training has increased appointment setting to nearly 86 percent.

"That's a rate practically unheard of in the industry," Chris Vitale, vice president, Phone Ninjas, says. "Our goal is to help businesses build better customer relations and to boost sales."

On average, highly engaged dealers realize about 60 to 80 percent of appointments when using Phone Ninjas innovative and motivational training techniques because the company takes a proactive and multi-touch approach. Proprietary software allows Phone Ninjas' coaches to insert feedback at precise points in the phone recording.

Detailed reports are sent to employees and their supervisors for corrective feedback and to monitor progress. Employees quickly gain confidence and learn how to handle the most difficult customers, all while providing top-notch customer service.

"In this age of advanced and easy communication, customers who receive poor customer service will quickly spread the word," Vitale says.

For example, American Express reports that upset American consumers will share their experience with roughly 15 people. And, of course, there's social media and review sites such as Yelp, Angie's List and Google My Business.

So, companies with great customer service come out on top. In fact, Gartner, a global research and advisory firm, reports that 64 percent of customers believe customer experience is more important than price when deciding to make a purchase with a brand.

Phone Ninjas is dedicated to making a difference in a dealer's bottom line. They're even offering free web and phone mystery shops to dealers to demonstrate any problem areas that need to be addressed.

About Phone Ninjas:

Phone Ninjas was founded in 2009 by Jerry Thibeau, CEO. It's the number one Phone and Internet training platform helping dealerships realize 60 to 80 percent appointment rates and earn more profits. The company is certified by General Motors, Subaru and others as a turnkey vendor.

For more information: http://www.phoneninjas.com/

Watch a short video about how Phone Ninjas works: https://www.youtube.com/watch?v=3DrGVftWKCI

*LOGO link for media: https://www.Send2Press.com/300dpi/19-0918s2p-phone-ninjas-300dpi.jpg

MEDIA CONTACT:
Chris Vitale
of Phone Ninjas
+1-440-364-8009
chrisv@reconninjas.com

Phone Ninjas, a certified phone coaching company, analyzes inbound sales, outbound sales, parts and service calls for car dealers. In some cases, its advanced phone and Internet training has increased appointment setting to nearly 86 percent.

Related link: http://www.phoneninjas.com/

AutoAwards Announces Loyalty Matters Video Series for Automotive Dealerships

ODESSA, Del. /ScoopCloud/ -- AutoAwards, provider of automotive dealership loyalty programs and marketing solutions, announced the launch of a video series called "Loyalty Matters." The primary focus for an automotive dealership at the start of a new year as vehicle sales start to slow is to retain their most profitable customers.

In the first episode, Jon Greene, Vice President of Operations at AutoAwards, shares the answer to this frequently asked question: What is the magic formula for keeping customers loyal?

Greene said, "I worked side by side with auto dealers for the past 22 years to build some of the most proactive, exciting, and engaging rewards programs our industry offers. I'm always asked the same question, whether it's from an employee, a manager, or a dealership owner. They want to know the key building blocks to making sure a rewards program is successful."

Greene said there are a few key building blocks to make sure the automotive dealership's loyalty program is successful and built to bring a return on investment.

Greene poses the following questions and shares tips to creating successful car loyalty programs:

1. Is the program branded for the dealership? If it isn't branded for the dealership, then it is a missed opportunity.

2. Does the loyalty program sell cars for the dealership? A good rewards program should be as strong on the front end to sell cars as it is to retain customers. If a dealership isn't selling cars, then the customer isn't going to return anyway.

3. Does the program accomplish the dealership's goals? For it to be a good loyalty program, figure out what needs to be built into the rewards program to accomplish the dealership's goals.

4. Does the program build value? The best loyalty programs give the dealership's salespeople a tool to leverage and build the dealership's value as part of the vehicle sale.

5. Does it reward customers for staying loyal to the dealership? A successful reward program always includes a points system that also has the ability to identify, track and reward the best customers when they continue buying from different departments in the delaership.

6. Does it offer value outside of the dealership? A truly successful loyalty program offers customers value in between service visits. AutoAwards has perfected this part of building loyalty with their Keep It Local program. We build additional incentives at local restaurants, retail stores, golf courses, and other local merchants into a dealership's rewards program to keep them top of mind in between visits.

7. Does the program allow the dealership to stand out from the competition? If the program is from the factory or the same as a competitor's, it doesn't make a dealership any different from the next one. Successful loyalty programs should create a huge advantage over the competition. AutoAwards offers territory exclusivity and focuses the car loyalty programs on offers that differentiate dealerships from its competitors.

Greene said a successful car dealership loyalty program should contain a mix of benefits that include points, rewards and discounts as well as lifestyle benefits, which promote the long term goals of the dealership to retain customers.

Discover more tips in upcoming episodes of Loyalty Matters. Visit AutoAwards' website to get a consultation to start a loyalty rewards program and sign up for the email newsletter at http://www.autoawards.com/.

About AutoAwards:

Since our founding in 1991, AutoAwards has been widely recognized as the industry-leader in automotive and marine loyalty marketing, earning longstanding relationships with many of the industry's most successful dealer groups and OEMs.

Since marketing for automotive dealerships has changed in the past 25 years, AutoAwards understands the #1 predictive factor for dealer growth and profitability. Customer loyalty is the most successful way to build revenue. Hundreds of automotive groups use and recommend loyalty programs for dealers as the way to drive brand loyalty. AutoAwards has always recognized the need for top notch, highly creative, effective loyalty strategies in large and small businesses alike.

For this reason, our automotive loyalty marketing expertise is engineered to meet the individual needs and goals of any business - regardless of its size. Contact us online to talk about dealer loyalty or call 302-696-6000. Visit: http://www.autoawards.com/.

*(LOGO 72dpi: http://www.autoawards.com/wp-content/themes/auto-awards/images/logo/logo-inner.png)

Video: https://youtu.be/FB0s655E740

AutoAwards, Inc., provider of automotive dealership loyalty programs and marketing solutions, announced the launch of a video series called "Loyalty Matters." The primary focus for an automotive dealership at the start of a new year as vehicle sales start to slow is to retain their most profitable customers.

Related link: http://www.autoawards.com/

Sokal Media Group Signs Nissan of Stanhope

RALEIGH, N.C. /ScoopCloud/ -- Sokal Media Group signs Nissan of Stanhope and will act as agency of record for the dealership. Starting in mid-November of 2018, Sokal Media Group will begin a program to launch new websites for the Nissan store, create new advertising campaigns, and assist in a variety of other areas of dealership business.

"Our main objective has been to offer excellent service along with quality vehicles, and now that we'll partner with Sokal Media Group, I believe we'll be able to get that message out more openly," stated Jim Desimone, general manager of Nissan of Stanhope. "Sokal and his team appear have a good handle many aspects of auto dealerships and how they function. I'm anticipating a very good outcome."

Nissan of Stanhope offers great quality new and preowned vehicles at affordable prices. They are located at 59-US 206 in Stanhope, New Jersey in Sussex County.

"Our team is eager to start working with this first-rate dealership as we provide a level of creative work for them that I'm sure will not disappoint," said Mark Sokal, CEO of Sokal Media Group. "Nissan of Stanhope has great potential and we feel privileged to partner in their growth and exposure to the public."

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 102 staff members from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently, Sokal Media Group manages 529 clients across the country.

For more information on Sokal Media group, please visit their website at: https://www.sokalmediagroup.com/

For more information on Nissan of Stanhope, please visit their website at: https://www.nissanofstanhope.com/

Sokal Media Group signs Nissan of Stanhope and will act as agency of record for the dealership. Starting in mid-November of 2018, Sokal Media Group will begin a program to launch new websites for the Nissan store, create new advertising campaigns, and assist in a variety of other areas of dealership business.

Related link: https://sokalmediagroup.com/