Tag Archives: OMAHA, Neb.

US Farm Vision, Innovative Grain, and Gate 39 Launch Data-Driven Framework for Grain Industry Growth

US Farm Vision's new model helps grain elevators and cooperatives quantify market opportunity without exposing sensitive data

OMAHA, Neb., April 29, 2026 (SEND2PRESS NEWSWIRE) — US Farm Vision has introduced a data collaboration framework that addresses a critical challenge in the grain industry: identifying untapped market potential while maintaining strict data privacy. Developed in partnership with Innovative Grain and Gate 39, the model enables grain elevators, cooperatives, and processors to combine multiple data sources and analytical capabilities without requiring them to expose farmer relationships or operational data.

Chris Sidles, US Farm Data
Image caption: Chris Sidles, US Farm Data.

The framework recognizes what grain companies already know: significant market opportunity exists within their draw areas. The gap isn’t identifying the opportunity. It’s quantifying it safely.

“Grain companies understand their markets, but they lack a clear, secure way to measure what they’re missing,” said Chris Sidles, US Farm Vision. “This framework closes that gap and gives them the confidence to act on what they discover.”

The approach enables organizations to:

  • Quantify true market potential within defined geographies
  • Identify the gap between current business and available opportunity
  • Refine marketing, origination, and service strategies with greater precision
  • Retain full control over proprietary and customer data

The collaboration reflects a broader industry shift toward integrated decision-making, where specialized partners work together to generate insights that isolated efforts cannot deliver. US Farm Vision provides enterprise-scale data processing and modeling; Innovative Grain brings advanced analytics and grain market expertise; Gate 39 contributes agricultural marketing and sales strategy via CRM and their Anthem Ag website solution. Combined, they offer grain companies a coordinated pathway from fragmented data to unified, actionable strategy.

The framework is available now. To learn more, visit: https://usfarmvision.com/data-driven-collaboration/

About US Farm Vision

US Farm Vision provides data solutions built exclusively for agriculture, specializing in custom data processing, enrichment, and modeling that help organizations understand and reach the agricultural market more effectively. More at: www.usfarmvision.com

About Innovative Grain

Innovative Grain delivers advanced analytics and data-driven insights for the grain industry, helping organizations improve decision-making, optimize operations, and uncover growth opportunities. More at: www.innovativegrain.ai

About Gate 39

Gate 39 is a financial marketing and technology consulting firm providing specialized solutions for the ag industry across marketing, sales and data including its Anthem Ag website solution and as a HubSpot Platinum Partner Agency. More at: www.gate39media.com.

US Farm Vision is a division of US Farm Data.

MEDIA CONTACT
US Farm Vision
Phone: 402-315-0527
Email: chris.sidles@usfarmdata.com
Website: https://usfarmvision.com

MULTIMEDIA

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Photo caption: Chris Sidles, US Farm Data.

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NEWS SOURCE: US Farm Data


This press release was issued on behalf of the news source (US Farm Data), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/us-farm-vision-innovative-grain-and-gate-39-launch-data-driven-framework-for-grain-industry-growth/

Copr. © 2026 Send2Press® Newswire, Calif., USA. -- REF: S2P STORY ID: S2P134938 NOREL-3B

 

US Farm Data Names Chris Sidles Director of Innovative Data Solutions

OMAHA, Neb., May 8, 2025 (SEND2PRESS NEWSWIRE) — US Farm Data is pleased to announce the hiring of Chris Sidles as Director of Innovative Data Solutions, a newly created role designed to expand the company’s strategic partnerships with enterprise-level agribusinesses and related sectors.

Chris Sidles, US Farm Data
Image caption: Chris Sidles, US Farm Data.

In this role, Sidles will work directly with executive leadership teams – CEOs, CMOs, VPs of Marketing and Strategy – to help them align US Farm Data’s proprietary insights with their most pressing marketing and growth initiatives. He will lead efforts to define customized scopes of work that transform data into actionable strategies, driving measurable impact and new business opportunities.

“With 20+ years in the agricultural space, Chris understands the challenges facing today’s agrimarketers: tighter margins, evolving buyer behaviors, and the need for precision in both message and market,” said Bill Mattern, CEO of US Farm Data. “His experience delivering high-value, insight-driven solutions for large organizations, coupled with his industry leadership, such as serving on the NAMA board, makes him an ideal fit to help our clients go further, faster.”

With a deep background in business development, analytics, and enterprise consulting, Sidles brings the kind of high-level perspective needed to support complex sales cycles and marketing campaigns across agriculture, finance, and beyond.

“US Farm Data’s legacy in ag market intelligence is unmatched, and I’m thrilled to help enterprise clients tap into that advantage,” said Sidles. “Today’s top companies aren’t looking for more data—they’re looking for insight that leads to action. That’s exactly what we deliver.”

About US Farm Data:

US Farm Data helps organizations by providing access to the most comprehensive and accurate farm, rural, and ag business data in the market. With a combined 75 years of experience in agricultural marketing, the company supports clients across ag manufacturing, finance, legal, and enterprise marketing teams.

For more information, visit https://www.usfarmdata.com/

MULTIMEDIA:

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Photo caption: Chris Sidles, US Farm Data.

NEWS SOURCE: US Farm Data


This press release was issued on behalf of the news source (US Farm Data), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/us-farm-data-names-chris-sidles-director-of-innovative-data-solutions/

Copr. © 2025 Send2Press® Newswire, Calif., USA. -- REF: S2P STORY ID: S2P126053 NOREL-3B

 

On-Bus Camera System Catches Drivers Who Ignore School Bus Stop-Arms

schoolbus safety camera

OMAHA, Neb., Sept. 14, 2015 (SEND2PRESS NEWSWIRE) -- Across America millions of students travel to school in the more than 100,000 school buses that transport students daily, says Curtiss Routh of Radio Engineering Industries. As they get on or off the bus, each child is in danger of being hit by a motorist who disobeys the flashing red light of the bus's stop arm signal. Last year, nearly 76,000 illegal passes were documented during a one-day survey conducted nationwide - this translates to 13.68 million illegal passes annually. And there have been deaths.

A video camera system developed by an Omaha, Nebraska, manufacturing and engineering company improves student safety by spotting drivers making the illegal passes. Radio Engineering Industries has designed a system that attaches up to five video cameras on the side of a school bus. The cameras automatically record the make, model and license plate of vehicles that drive through the bus's extended stop arm. The system wirelessly sends the information to school officials who can analyze the data and send it to law enforcement for follow up.

It is illegal in every state to drive through the bus stop-arm, which extends a stop sign and triggers flashing lights when the bus stops to load or unload passengers. In some jurisdictions, video evidence can be used to prompt a citation and fines can be up to $500 in some states.

Last year, six school children were killed in the United States by vehicles that had been driven through stop-arms; since 1971 more than 1,200 fatalities have been recorded. In a one-day survey of 29 states, more than 97,000 school bus drivers reported nearly 76,000 illegal passes; across an entire 180-day school year, that comes to 13.68 million violations, according to the National Association of State Directors of Pupil Transportation Services.

School bus drivers, who are busy with students entering or leaving the bus, often do not have time to write down information about drivers who violate the stop-arms. The camera-capture system records violators, allowing bus drivers to concentrate on student safety.

In their home state of Nebraska, Radio Engineering Industries has partnered with Bellevue Public Schools to place systems on 10 of Bellevue's buses. Rich Casey, Bellevue Public Schools transportation director, said that last school year the district documented 163 violations and estimated there were more than 500 undocumented violations. While no students have been hit, the chances are greater when drivers violate the stop-arms.

"Cameras will not stop drivers from violating the law," said Curtiss Routh, vice president of sales at Radio Engineering Industries. "But if drivers know they will be recorded on video cameras, and if drivers are prosecuted, the illegal behavior may be reduced; statistics show that fewer than 1 percent of those ticketed receive a second citation." Routh said enhanced student safety is the top reason driving the installation of these systems.

Police also are involved in the partnership; they believe the cameras will be a valuable tool for driver education and enforcement. Statistics from America Traffic Solutions, a national company that supplies road safety camera equipment, indicate jurisdictions employing similar systems see significant decreases in stop-arm violations.

The Radio Engineering Industries system has rear- and forward-facing high-definition cameras that capture vehicles in up to four lanes of traffic going as fast as 100 miles per hour. The system works in the dark or during rain. The system records the vehicles' rear and front license plates, the bus's extended stop-arm and safety indicators, and uploads the data and video violation information to the school's computer, where officials can review.

Radio Engineering Industries was founded in 1938 and specializes in commercial electronics for manufacturers, suppliers and operators in the transportation and agriculture industries. The company employs about 135 individuals at its plant in Omaha.

For more information, visit: http://radioeng.com/.

MEDIA CONTACT:
For more information, contact Kathy Kirstine, Vice President, Marketing, Radio Engineering Industries, (kkirstine[at]radioeng.com).

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NEWS SOURCE Radio Engineering Industries :: This press release was issued on behalf of the news source (who is solely responsible for its accuracy) by and Copr. © 2015 Send2Press® Newswire, a service of Neotrope®.