Author Archives: Bash Foo

Bash Foo Moves from Marketing to Sales Enablement

DAYTON, Ohio /ScoopCloud/ -- Bash Foo, specializing in web design, SEO, creative services, and digital marketing, announced today the introduction of Fractional CMO and Sales Enablement to its popular service offerings. The new services augment and highlight Bash Foo's continued expansion, enhancing its clients' sales and revenue goals.

"Since we partnered with our first clients in 1999, Bash Foo has focused on helping the functional needs of our customers," said Mike McDermott, President of Bash Foo. "It became a constant frustration to me that our small business customers sometimes struggled to handle leads when we sent them to them. They often didn't understand how to structure a sales cadence, the sales nurturing process, or even how to acquire a testimonial."

Fractional CMO

What happens when you need a Chief Marketing Officer (CMO) but don't have the budget for their $250,000 salary? You either go without their leadership and guidance, or you hire a Fractional CMO that will help to guide and optimize your marketing efforts for a mere fraction of the cost.

"While a marketing agency will provide the services that you pay them for, they usually aren't researching your industry, helping you hire members of your team, streamlining your lead generation, or customizing your reporting dashboards," shared McDermott.

Adding a Fractional CMO allows customers access to consultative services that have a pulse on the agency's marketing services and insight into how this benefits the organization. From gaining better insight through reporting to qualifying leads, the Fractional CMO can have a hand in many things.

Sales Enablement

The traditional marketing department has always been there to enable the sales team to identify, nurture, and grow new revenue sources. Marketing agencies commonly set up lead generation forms and landing pages and then guide those form fills and phone calls to the sales team. What often gets glossed over is the conversion of a marketing-qualified lead (one that the agency creates) to a sales-qualified lead (a prospect that meets the criteria set by the sales team). Also, what happens to a lead that is interested but not ready to buy?

Bash Foo's new sales enablement services will integrate the website into the Customer Relationship Management (CRM) software tool. They will also train the sales team on how to handle leads and how they can flag a lead for nurturing within the CRM. Sales executives from Bash Foo will also assist the business in setting up a proper sales cadence and communications strategy.

"This new work delivered across Bash Foo's teams is a direct response to the evolving business demands of our clients and brands," added McDermott. "I am proud of Bash Foo's growth and expansion, and our new service offering brings to life new opportunities for our clients."

Check out the Bash Foo website and inquire about how these new services may benefit your business or organization.

About Bash Foo

With 18 team members located across three countries and serving over 90 clients, Bash Foo is large enough to get the work done but small enough to care. From closely monitoring marketing campaigns to deeply researching the competition, the 5-star rated agency has won multiple awards for website design, content marketing, and marketing automation services. Providing website design in Dayton, Ohio, the agency has clients across the Midwest and, even more broadly for its national brands, the entire U.S. Learn more: https://bashfoo.com/.

Bash Foo, specializing in web design, SEO, creative services, and digital marketing, announced today the introduction of Fractional CMO and Sales Enablement to its popular service offerings. The new services augment and highlight Bash Foo's continued expansion, enhancing its clients' sales and revenue goals.

Related link: https://bashfoo.com/

Bash Foo Teams Up with Thomas as a Certified Thomas Agency

DAYTON, Ohio /ScoopCloud/ -- Bash Foo, a digital marketing agency located in Dayton, Ohio has worked for 21 years in web development and lead generation, serving dozens of clients in the industrial and manufacturing sectors. Powered with a common set of goals, Bash Foo will deliver combined capabilities that reach 1.1 million registered buyers, engineers, MROs, and decision-makers on the Thomasnet.com(R) platform.

"Sales teams are often too preoccupied with retention and new business development to properly work on engaging and growing those +1 new customer opportunities. I believe that this new partnership with Thomas ushers in ground-breaking sales enablement services for our existing and future manufacturing clients," shared Bash Foo President, Mike McDermott.

Manufacturers have seen their trade shows and industry conferences evaporate in the wake of COVID-19, making digital marketing an essential ingredient of healthy lead generation efforts. Thomas provides them with access to more than 1.1 Million registered users of the Thomasnet.com(R) platform. Bash Foo develops marketing collateral and email sequences that work to persuade these Tier 1 and 2 OEM's to consider new RFQ's from manufacturers, both large and small.

"As a Certified Thomas Agency, Bash Foo can leverage the Thomas audience, products, and services to increase exposure, engagement, lead generation, and drive growth for their manufacturing and industrial customers. We're proud to have them as a partner in supporting the growth of manufacturing in North America," said Thomas President and CEO, Tony Uphoff.

Best of Both Worlds

Manufacturers for decades have leveraged the contact information within the Thomas(TM) directory to reach out to engineers and purchasing buyer/planners in hopes of earning their business. As a leader in sales enablement, Bash Foo now can pair up marketing automation and remarketing campaigns with laser-focused one-to-one communications that deliver a dependable series of opportunities each month.

About Bash Foo

The Bash Foo team is dedicated to building the online reputation of small businesses through search engine optimization, digital marketing, and creative web design. They can help elevate your current marketing team efforts or fully support every aspect of marketing for your growing small business. Campaigns powered with marketing automation, content marketing, and social media see more lead opportunities, more often. Want to explore your options? Visit https://bashfoo.com to learn more.

About Thomas

Thomas provides actionable information, data, analysis, and tools that align with and support today's industrial buying process. Its solutions include the Thomas Network at Thomasnet.com(R), the industry's largest and most active buyer/supplier network. Through Thomas Marketing Services, the company provides full-service industrial marketing programs and website development. Thomas Product Data Solutions helps manufacturers connect with design engineers through advanced CAD/BIM and data syndication services. Thomas Industrial Data supplies sourcing and supply chain trend data to media, investors, analysts, and researchers to provide market insight and inform decision making. Thomas WebTrax(R) provides opportunity intelligence on in-market buyers to help marketing and sales teams track, identify, and engage high-value prospects. Thomas Insights delivers original content to help marketers and supply chain professionals inform their decision-making, through leading titles including Inbound Logistics(R), Thomas Industry Update, Industrial Equipment News(R) (IEN(R)), and the Thomas Index(TM).

IMAGE link for media: https://www.Send2Press.com/300dpi/20-0715s2p-bash-foo-thomas-300dpi.jpg

Bash Foo, a digital marketing agency located in Dayton, Ohio has worked for 21 years in web development and lead generation, serving dozens of clients in the industrial and manufacturing sectors. Powered with a common set of goals, Bash Foo will deliver combined capabilities that reach 1.1 million registered buyers, engineers, MROs, and decision-makers on the Thomasnet.com platform.

Related link: https://bashfoo.com/

Bash Foo to Provide Hiring Support for Ohio’s Small Businesses and Manufacturers

DAYTON, Ohio /ScoopCloud/ -- Bash Foo, a digital marketing agency, revealed today the release of a new talent acquisition concept, hiring software and HR services agency to support small and mid-sized businesses in the Midwest. The combination of managed talent acquisition, cutting edge hiring software, and their overall approach to hiring will be known as Hiring Ninja.

"As a digital marketing agency, our job is to go out and hunt down new leads for our clients. However, our client's approach to hiring has always been 'if we post it, they will come,' which, as we have seen, rarely works out," shared Mike McDermott, President of Bash Foo.

Historically, when a position becomes available, a human resource manager will post the job on the company website, and online within one of the massive job boards. In days, the HR manager may have hundreds of applications to rummage through. As today's employers have discovered, the candidates seeking employment often have little to no qualifications for the available posting. Frustrated and still under-staffed, the employer then is faced with hiring an executive placement service, often paying placement fees north of 25%.

Hiring Ninja sets the current hiring concepts on its ear from passive and reactive to aggressive and proactive.

"Our agency fleshes out the job description much like a marketing buyer persona, we identify where this person works, how experienced they are, and even identify their current employer," says Ian Spencer, Client Success Manager for Hiring Ninja. "From there, Hiring Ninja uses LinkedIn, remarketing ads, and geo-fencing to selectively target candidates for our client's review. We make the initial introductions, and match jobs to candidates in a way that no one else is doing."

McDermott elaborates, "We treat job candidates as we do important leads and utilize the all of the data available to us to reach out to them. Imagine the surprise of these prospective employees when we approach them with a letter of interest from a company that they've always wanted to work for, it's a great feeling making that match work!"

What Jobs has Hiring Ninja been successful in placing?

Bash Foo has a diverse client list; however, its industrial sector and manufacturing clients have found the most significant benefits from the new service. Hiring Ninja has actively assisted in the hiring of Sales Managers, Operations Managers, and Purchasing/Procurement specialists. Other recruiting projects that are underway are for Mechanical Engineering and Sales Director/VP positions.

"I liked how Hiring Ninja provided our company with a menu of prospects they were going to go after for us, and then I really loved when these select candidates actually reached out and inquired about our positions available," shared Human Resource Director for Vandalia Rental. "I wish everything I did were that simple!"

When will Hiring Ninja be available to the general public?

Currently, the Hiring Ninja service is only available to Bash Foo's current client list. However, the service will become generally available to a limited number of new clients on December 2, 2019. The service does have a website located at https://hiring.ninja to collect the contact information from businesses and human resource managers interested in a risk-free trial of the service.

About Bash Foo:

Bash Foo is an inbound marketing agency that seeks to build the online reputations of small businesses in affordable and inspiring ways. They are dedicated to increasing growth opportunities for our clients through creative web design and persuasive marketing automation campaigns.

Small business owners have come to count on Bash Foo to deliver more traffic, more significant sales, and higher profitability. Learn more at https://bashfoo.com

*IMAGE link for media: https://www.Send2Press.com/300dpi/19-1029s2p-hiring-ninja-300dpi.jpg

Bash Foo, a digital marketing agency, revealed today the release of a new talent acquisition concept, hiring software and HR services agency to support small and mid-sized businesses in the Midwest. The combination of managed talent acquisition, cutting edge hiring software, and their overall approach to hiring will be known as Hiring Ninja.

Related link: https://bashfoo.com/

Bash Foo Joins Brewers Association as Digital Marketing Allied Trade/Supplier

TIPP CITY, Ohio /ScoopCloud/ -- Bash Foo becomes the first Ohio digital marketing agency to join the Brewers Association as an allied trade/supplier. The Brewers Association is the national association representing the interests of craft brewers and whose purpose is to promote and protect small and independent American brewers, their craft beers and the community of brewing enthusiasts as well as partnering with companies to provide essential resources and services to craft breweries.

"With the number of craft breweries in Ohio, I was very surprised to find that Bash Foo was the first digital marketing agency in Ohio to join the Brewers Association," said Mike McDermott, President of Bash Foo. "I feel that this is the perfect opportunity to engage with our current brewery clients, while also deepening our understanding of the craft beer industry. We have plans to share marketing best practices with members of the Brewers Association and further expand our relationship within the craft beer industry."

Thanks to the Brewers Association, we know that Ohio ranks at #5 in craft beer production with 1,355,279 barrels of craft beer produced in 2017 out of 255 craft breweries. That's nearly 5 gallons of beer for every of-age (21+) adult in the state.

"I feel that today's craft beer consumer is looking for more education about what they are drinking, how it was brewed, and the story that each brewery has to tell," said McDermott, "our job is to help these small craft brewers tell their story in a way that resonates with these consumers."

About the Brewers Association:

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 4,800-plus U.S. breweries. The BA's independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers.

About Bash Foo:

Using digital marketing, Bash Foo builds the online reputations of small business in affordable and inspiring ways. Our teams support your business objectives with creative web design, search engine optimization (SEO), and marketing automation services. Want to provide better marketing for your brewery or brewpub? Visit Bash Foo at https://bashfoo.com/.

Bash Foo, 140 E. Broadway Ave., Tipp City, OH 45371. (937) 912-4519.

Bash Foo becomes the first Ohio digital marketing agency to join the Brewers Association as an allied trade/supplier. The Brewers Association is the national association representing the interests of craft brewers and whose purpose is to promote and protect small and independent American brewers.

Related link: https://bashfoo.com/

Bash Foo Recognized as Small Business of the Year by Tipp City Chamber

TIPP CITY, Ohio, Dec. 9, 2015 (SEND2PRESS NEWSWIRE) -- On December 2, 2015 Bash Foo was acknowledged by the Tipp City Chamber of Commerce as the 2015 Small Business of the Year at their annual Holiday Gala. The awards program recognizes Tipp City-area companies and its leaders who have proven themselves in the business community.

"The companies recognized at our annual Holiday Gala are impressive businesses that are headquartered right here in Tipp City, Ohio. Bash Foo builds on their 16 years of success in aiding other small businesses just like themselves, to become successful and market themselves online," shared Liz Sonnanstine, Executive Director of the Tipp City Chamber of Commerce ( http://www.tippcitychamber.org/ ).

Bash Foo President Mike McDermott appreciated the recognition stating, "We are pleased to have been a member of the Tipp City business community for 16 years and are focused on continuing to build the online reputations of local small businesses throughout the United States through creative web development and online marketing strategies."

The Small Business of the Year award demands the following criteria: The business must be located in the Tipp City area (45371), must have been established and in operation for at least 3 years, must have made a contribution to the overall good of the community through employment, capital investment, philanthropy/ community involvement, aesthetic improvement, delivery of unique or specialized products or services, or recognition through significant business achievement. The Small Business of the Year must also employ less than 10 full-time employees.

"Tipp City has a ton of great small businesses that deserve recognition for their efforts, so to receive this award is certainly a great honor for us," shared McDermott. "It definitely recognizes the hard work and dedication of our growing team to develop small business websites and marketing strategies that truly deliver value for our clients."

Also during the evening gala, Bash Foo received special recognition from both the Ohio Senate and Ohio House of Representatives. Senator Bill Beagle (R - 5th District), and Representative Stephen Huffman (R - 80th District) recognized Bash Foo as "one of the area's most reputable enterprises" as well as for their "tenacity, cooperation, and civic concern."

The Small Business of the Year award, jointly presented by the Tipp City Chamber of Commerce and the City of Tipp City ( http://tippcityohio.gov/ ), was presented during a prestigious formal gala held at the Crystal Room in Troy that honors companies, businesses and community leaders from throughout the region who have out-shined their competitors while adding significant value to the area's economic development.

About Bash Foo:

Bash Foo was formed in 1999 as a digital marketing agency serving local small businesses seeking website design. Today, Bash Foo provides a wide array of digital agency services including web design, social media marketing, email campaigns, pay-per-click advertising, and a host of other value-added services to small businesses throughout the Midwest and across the country. Bash Foo - Creative Brand Provocateurs(TM).

Website: http://bashfoo.com/.

Twitter: @bashfoo - https://twitter.com/bashfoo

Facebook: https://business.facebook.com/bashfoo

To view the original version on Send2Press Newswire, visit: https://www.send2press.com/newswire/bash-foo-recognized-as-small-business-of-the-year-by-tipp-city-chamber-2015-1209-02.shtml.