Category Archives: LA VERNE, Calif.

Two Senior Experts Share an Insider’s Guide to Confident Aging in New eBook, ‘A Good Life Anywhere’

Written by a long-term care ombudsman and a nationally recognized expert on ageism, the eBook offers practical guidance on care options, advocacy, and quality of life

LA VERNE, Calif., July 7, 2026 (SEND2PRESS NEWSWIRE) — 3rd3rd Marketing, the “Un-Senior Living Agency” that challenges ageism in marketing, and Hillcrest Senior Living, announced the launch of “A Good Life Anywhere,” a new eBook designed to empower older adults and their families to make informed decisions about care, community, and quality of life.

Image caption: Written by eldercare advocate and ombudsman Beverly Gianna and senior living expert Cynthia Thurlow, “A Good Life Anywhere” examines the full spectrum of care and offers practical guidance on care options, advocacy, and quality of life from professionals who are also members of the generation they serve.

Coauthored by Beverly Gianna, a long-term care ombudsman in Louisiana and a graduate of the USC Leonard Davis School of Gerontology, and Cynthia Thurlow, founder and CEO of 3rd3rd Marketing and a recognized expert on ageism in branding and communications, the eBook sets itself apart with the unique perspectives of its authors and provides an insider’s perspective on the senior living journey.

Both women are experienced professionals and members of the generation they serve, bringing together professional expertise and personal understanding of the opportunities and challenges that accompany aging.

The guide explores the full spectrum of senior living and care options while helping readers evaluate communities, advocate for quality care, explore alternatives, and access resources that support independence and well-being.

Hillcrest is home to nearly 400 residents, many of whom are solo agers and living independently, across its 50-acre continuing care retirement campus in southern California.

“We often talk to prospective residents about when is the right time to move and how to do it,” said Shirley Turner, Director of Sales and Marketing at Hillcrest. “A Good Life Anywhere is an excellent guidebook for the next step in the journey, as it outlines how to choose the right community, explore alternatives, advocate for quality care, and understand the role of the local ombudsman.”

“Living in a senior community or nursing home should never mean losing one’s sense of purpose,” said Gianna. “My work as an ombudsman, combined with my education and lived experience, has shown me how important it is for older adults to feel seen, heard, respected, and engaged in life. We hope readers will find both practical guidance and encouragement in A Good Life Anywhere.”

Beyond her formal role, Gianna is a passionate educator and local champion for older adults. She regularly speaks with families and community members, as well as with law and medical schools, about care options and future planning. One of her passions is helping future professionals understand the many ways aging intersects with their work.

Thurlow brings more than 30 years of experience in branding, advertising, and strategic leadership. As founder and CEO of 3rd3rd Marketing, known as the “Un-Senior Living Agency,” she helps organizations recognize and overcome age-based assumptions that often shape branding, hiring, customer engagement, and communications.

“People want to be understood by their values, aspirations, and experiences, not reduced to a number,” said Thurlow. “Our goal with this eBook is to provide practical information that empowers older adults and their families to make decisions with confidence and clarity.”

“A Good Life Anywhere” is available at https://www.livingathillcrest.org/ebooks/.

ABOUT 3RD3RD MARKETING

3rd3rd Marketing is the “Un-Senior Living Agency,” partnering with senior living communities and mission-driven aging services organizations globally. By dismantling stereotypes and replacing them with aspirational narratives, 3rd3rd helps organizations build authentic connections, increase engagement, and achieve lasting impact. For more information, visit: https://3rd3rd.com/.

ABOUT HILLCREST

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena, and San Bernardino and at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care, and skilled nursing with an emphasis on wellness and health. For more information, visit: https://www.livingathillcrest.org/.

IMAGE link for media: https://3rd3rd.com/wp-content/uploads/2026/07/HC-038-26-A-Good-Life-Anywhere_COVER.jpg

NEWS SOURCE: 3rd3rd Marketing

This press release was issued on behalf of the news source (3rd3rd Marketing), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/two-senior-experts-share-an-insiders-guide-to-confident-aging-in-new-ebook-a-good-life-anywhere/

Hillcrest Announces Second Annual UnityFest Celebrating Community, Inclusion, and Belonging

UnityFest reflects Hillcrest’s longstanding commitment to fostering a culture where everyone feels valued, respected, and connected

LA VERNE, Calif., June 24, 2026 (SEND2PRESS NEWSWIRE) — Hillcrest, a nonprofit continuing care retirement community in La Verne, will host its second annual UnityFest, bringing together residents, families, employees, volunteers, community partners, and guests on June 26 from 10:30 a.m.-1:00 p.m. at the Hillcrest campus, 2705 Mountain View Drive, La Verne, CA 91750. Dedicated to connection, celebration, and inclusion, UnityFest celebrates Pride and the spirit of commUnity!

IMAGE caption: Hillcrest invites the community to join its second annual Unity Fest on June 26 from 10:30 am – 1:00 pm at its La Verne campus, 2705 Mountain View Drive, La Verne, CA 91750. UnityFest celebrates connection, inclusion, Pride, and the spirit of commUnity.

Attendees can enjoy barbecue and music, along with a resource fair, while connecting with neighbors and friends from diverse backgrounds. Aiden Aizumi from PFLAG LA will speak during UnityFest at 12:00 p.m. at the Hillcrest Meeting House.

“The strength of Hillcrest comes from its residents, employees, families, and volunteers, who share a commitment to creating a welcoming, inclusive, and vibrant place to call home,” said Jack Meek, resident and chairman of the Hillcrest Board of Directors. “We look forward to hosting our second annual UnityFest, a celebration of our commitment to being an inclusive, welcoming community where people from all backgrounds can connect, engage, and feel a sense of belonging.”

COMMUNITY PARTNERS PARTICIPATING IN UNITYFEST INCLUDE:

La Verne Community Center

Tri City Mental Health

Aging Next

Amada Senior Care

LA County Department of Public Health

Hillcrest Retirement Community

Pomona Valley Pride

Alzheimer’s Association California Southland Chapter

PFLAG LA

Pilgrim Place

UnityFest reflects Hillcrest’s longstanding commitment to fostering a culture where everyone feels valued, respected, and connected.

“During this year’s Pride Month celebration, we recognize that Pride is not only celebrated in June, but every day, Pride 365. As community partners throughout the Pomona Valley, Pomona Valley Pride is proud to extend our collaboration with Hillcrest in La Verne. Unity Fest celebrates the spirit of community by bringing together people from all walks of life while honoring our intergenerational community, where we continue to learn, grow, and support one another,” said Edgar Jacuinde, Program Director of Pomona Valley Pride. “Pomona Valley Pride looks forward to celebrating with Hillcrest in honor of Pride Month and continuing to build spaces where we uplift each other, show support, and strengthen our community every day.”

Hillcrest was founded by the same progressive Brethren who established the University of La Verne. As one of the Historic Peace Churches committed to justice, equality, and radical inclusion, it has a legacy of welcoming people of all ages, backgrounds, and orientations.

“We invite our neighbors to join us at UnityFest,” said Shirley Turner, Director of Sales and Marketing at Hillcrest. “We believe that a strong community is built on meaningful connections and a genuine sense of belonging.”

ABOUT HILLCREST

MULTIMEDIA:

IMAGE link for media: https://www.Send2Press.com/300dpi/26-0624-s2p-hillcrest-300dpi.webp

NEWS SOURCE: Hillcrest

This press release was issued on behalf of the news source (Hillcrest), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/hillcrest-announces-second-annual-unityfest-celebrating-community-inclusion-and-belonging/

Hillcrest Expands and Connects Community Living in La Verne with Gateway Neighborhood Project, Adding Seven New Homes

LA VERNE, Calif., May 7, 2026 (SEND2PRESS NEWSWIRE) — Hillcrest, a senior living community in La Verne, is expanding and connecting its campus with the addition of the Gateway Project. The project includes a walkway connecting its east and west campuses, a new neighborhood of single-family homes, and the renovation of three existing homes.

Image caption: Hillcrest in La Verne is expanding and connecting its campus with the addition of the Gateway Project, which includes a new neighborhood of single-family homes, the renovation of three existing homes and a walkway connecting the east and west campuses.

The additions are designed to enhance everyday life in the community by adding direct pedestrian access between dining, wellness, and residential areas at Hillcrest. The zoning changes were unanimously approved by the La Verne City Council in March and mark the culmination of 80 years of planning and development to geographically unify the 50-acre campus.

“This project has been part of Hillcrest’s long-term planning and marks a key milestone in our long-term vision of community living,” said Shirley Turner, Director of Sales and Marketing at Hillcrest. “It brings both sides of our campus together and creates a stronger sense of connection for residents, thus becoming a Gateway to each other.”

As the senior housing industry prepares to handle the Silver Tsunami, with an estimated 10,000 baby boomers retiring daily, Hillcrest is experiencing increasing demand for independent living options in the San Gabriel Valley. With over 20 acres of vacant property, the community is well-positioned for growth and relevance as older adults seek retirement housing options.

The Gateway neighborhood will feature seven single-family homes designed for residents who want a low-maintenance lifestyle with access to on-campus services and independent living. Each residence will offer approximately 1,600 square feet, two-car garages, and modern layouts, including open-concept kitchens and single-level floor plans.

“The Gateway homes are ideally located within the Hillcrest community, central to the fitness center and our Meeting House. If you’re downsizing from a considerably larger home but are still looking for active, vibrant community living, this is the place for you,” said Turner.

The project builds on the success of Hillcrest’s Hawthorne neighborhood and reflects growing demand for residential living options that blend privacy with access to dining and wellness programs. Residents will have full access to Hillcrest’s suite of amenities, wellness programs, and continuum-of-care services.

Construction is expected to be completed between fall and winter 2027.

ABOUT HILLCREST

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/hillcrest-expands-and-connects-community-living-in-la-verne-with-gateway-neighborhood-project-adding-seven-new-homes/

Hillcrest Hosts ‘Luck O’ the Draw’ Philanthropy Event to Support RESIDENTS IN NEED

LA VERNE, Calif., March 12, 2026 (SEND2PRESS NEWSWIRE) — Hillcrest will host its annual Luck O’ the Draw fundraiser to support its benevolence funds, which assist residents who have outlived their financial resources and allow them to continue to live at Hillcrest. The community invites residents, supporters and neighbors to join them on Tuesday, March 17, at 6:30 p.m. for an evening of music, dessert and philanthropy in the Hillcrest Meeting House, 2705 Mountain View Drive, La Verne, CA 91750. The organizers aim to raise $400,000, their most aggressive target to date, underscoring the scale of the need.

Image caption: The community is invited to the Luck O’ the Draw fundraiser on March 17, which supports Hillcrest’s benevolence funds. All donations are tax-deductible.

“At Hillcrest, community means caring for one another through every season of life,” said Shirley Turner, Director of Sales and Marketing, Hillcrest. “Our community is in a ‘mini’ Blue Zone with many residents living into their 90s and as centenarians. Their longevity is inspiring and keeps our focus on health and wellness and strong social programs, all of which help older adults live long lives with respect and dignity.”

In 2025, Hillcrest’s benevolence funds gave over $600,000 to help 44 residents live out their final years at Hillcrest, reflecting the nonprofit senior community’s longstanding commitment to stewardship and compassion. Through the support of donors, residents and community members, Hillcrest can continue providing stability, dignity and peace of mind for those who need it most

“As a resident of Hillcrest, I’m moved by the generous spirit here, and how we come together to support our residents through donations to the benevolence funds,” said Jacqueline Doud, chair of Hillcrest’s Philanthropy and Advisory committee. “Events like Luck O’ the Draw help ensure that residents who once planned responsibly can remain part of this vibrant community even if life takes an unexpected financial turn.”

The event on March 17 includes a suggested donation of $100 per person, a musical program, sweet treats and an exciting raffle drawing featuring several prizes. Three winners will receive cash prizes of $1,000, $500 and $250, while the evening’s grand prize includes a seven-night stay at a two-bedroom, two-bath condo at the Pono Kai Resort in Kauai, Hawaii, along with $500 in cash.

To RSVP or purchase tickets, please call the Philanthropy Department at 909-392-4309 for additional information.

About Hillcrest

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena and San Bernardino and at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care and skilled nursing with an emphasis on wellness and health. For more information, visit: https://www.livingathillcrest.org/.

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/hillcrest-hosts-luck-o-the-draw-philanthropy-event-to-support-residents-in-need/

National Solo Aging Expert Dr. Sara Zeff Geber to Lead Hillcrest LaVerne Seminar on Planning for a Secure Future

LA VERNE, Calif., Feb. 23, 2026 (SEND2PRESS NEWSWIRE) — Hillcrest, a senior living community in La Verne, Calif., is hosting nationally recognized solo aging expert Dr. Sara Zeff Geber, PhD, founder of LifeEncore, for an educational seminar focused on preparing solo agers for the future. The free event will take place on Thursday, Feb. 26, from 2:00 to 4:00 p.m. and will cover legal and financial strategies for maintaining independence. A solo ager is defined as anyone, single or partnered, who does not have children or is aging alone for any reason.

Image Caption: Dr. Sara Geber, national solo aging expert, is leading a series to empower solo agers at Hillcrest on Feb. 26 at 2:00 p.m.

According to AARP, approximately 24 million U.S. adults aged 50 and older live alone, and that number is rising (https://www.aarp.org/family-relationships/solo-aging.html).

The interactive presentation is based on Dr. Geber’s 2018 book, “Essential Retirement Planning for Solo Agers.” Participants will receive helpful planning resources as they look toward the future.

“Hillcrest is home to many solo agers, and we’ve built a thriving community to support them,” said Shirley Turner, Director of Sales and Marketing at Hillcrest. Under Turner’s guidance, Hillcrest has responded to the rise in solo aging by creating programs specifically for this group, including a complimentary Summer Camp event and focus groups to better understand solo agers’ goals, interests and what matters most in this stage of life. As a result of Hillcrest’s efforts, the community’s population of solo-aging residents has increased.

In the presentation, Dr. Geber will share advice on how to be your own best advocate in the years ahead and outline the steps to build a rich life, regardless of family support. She’ll

share options and decisions necessary to create a fulfilling life now and a secure future in the years ahead, including:

Identifying what matters most
Finding resources beyond family to provide for your needs as you age
Considering how and where you want to live
Navigating post-retirement life

“Looking at aging as a solo ager requires a robust approach to planning to meet unique needs in later life. We know older adults have peace of mind knowing their plans align with their goals and lifestyle, and that is the goal of our conversation at Hillcrest,” said Dr. Geber.

Register for the session: https://liveathillcrest.org/event/solo-aging-series-session-two-planning-for-one-legal-and-financial-confidence-for-solo-agers/

Image Caption: Hillcrest’s senior community in La Verne, Calif., is home to many solo agers, including resident Karen Watts and her puppy Gracie.

About Hillcrest

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena, and San Bernardino and at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care and skilled nursing, with an emphasis on wellness and health. For more information, visit: https://liveathillcrest.org/.

MEDIA CONTACTS:

Shonne Fegan-Ehrhardt, PR Director, 3rd3rd Marketing

shonne@3rd3rd.com, (847) 962-9879

-and/or-

Shirley Turner, Director of Sales and Marketing, Hillcrest

sturner@livingathillcrest.org, (909) 392-4389

IMAGES FOR MEDIA:

[1] Photo link: https://liveathillcrest.org/wp-content/uploads/2026/02/Solo-Aging.png

Caption: Dr. Sara Geber, national solo aging expert, is leading a series to empower solo agers at Hillcrest on Feb. 26 at 2:00 p.m.

[2] Photo link: https://liveathillcrest.org/wp-content/uploads/2025/07/05122025_Hillcrest_1952_dog-golf-cart-scaled.jpg

Caption: Hillcrest’s senior community in La Verne, Calif., is home to many solo agers, including resident Karen Watts and her puppy Gracie.

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/national-solo-aging-expert-dr-sara-zeff-geber-to-lead-hillcrest-laverne-seminar-on-planning-for-a-secure-future/

Hillcrest Gallery Showcases Ganesha High School Student Art Honoring Black History Month

LA VERNE, Calif., Feb. 12, 2026 (SEND2PRESS NEWSWIRE) — The Gallery at Hillcrest will host an on-site showcase of advanced art by Ganesha High School students in grades 10 through 12, opening February 20 in celebration of Black History Month. Hillcrest is a nonprofit senior community that supports local artists through its on-campus gallery.

Photo caption: The Gallery at Hillcrest will showcase an exhibit featuring Ganesha High School students’ graphite portraits and graphic art in honor of Black History Month, starting Feb. 20.

Titled “Acknowledgement of Influence,” the exhibit will feature graphite portraits and graphic art honoring influential African American figures in the students’ lives.

“I was introduced to The Gallery at Hillcrest by my mother, Gwen Carr, who is a Hillcrest resident,” said Kevin Tharpe, Ganesha art instructor. “My advanced art students have been working very hard on their creations, as well as the essays each will present to explain their piece.”

The gallery opening will take place on Friday, February 20, from 10:00 a.m. to 11:30 a.m. at The Gallery at Hillcrest, located at 2705 Mountain View Drive, La Verne, CA 91750. The exhibit runs through March. Hillcrest will be presenting certificates of honor to the students during the opening.

Barbara Smythe, manager of The Gallery at Hillcrest, says, “We are so fortunate to celebrate the work of Kevin and his advanced art students at their third gallery opening. Each of their shows has been unique, not only in its art form but also in its subject matter. It’s an art experience for all ages, including the students, our residents and patrons.”

The student gallery show is a rewarding experience for both the students and Tharpe. “Some of my past students who have graduated have returned to tell me how much participating in the gallery impacted them. Not only through their artistic expressions, but in building confidence, speaking in front of an audience, describing their motivations and technique.”

In addition to teaching, Tharpe is the founder of TFGlab.com (Tharpe Flavored Graphics), where he creates custom graphics, photography, app design, freehand graphite drawings and stippling. Select works by Tharpe will also be on display at The Gallery at Hillcrest.

As a local nonprofit, The Gallery at Hillcrest supports local artists and features rotating exhibits that highlight cultural diversity and enrich the community through opening receptions, learning opportunities, and ways to spark conversation.

About Hillcrest

MULTIMEDIA:

Photo link: https://liveathillcrest.org/wp-content/uploads/2026/02/Ganesha-High-School-students-graphite-portraits.png

Photo caption: The Gallery at Hillcrest will showcase an exhibit featuring Ganesha High School students’ graphite portraits and graphic art in honor of Black History Month, starting Feb. 20.

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/hillcrest-gallery-showcases-ganesha-high-school-student-art-honoring-black-history-month/

Hillcrest Raises the Bar for Senior Brain Health by Serving Residents the MIND Diet Program at Every Meal, Every Day

LA VERNE, Calif., Jan. 14, 2026 (SEND2PRESS NEWSWIRE) — As national attention increasingly turns toward brain health and healthy aging, Hillcrest, a nonprofit continuing care retirement community in Southern California, is translating research into daily practice by offering seniors brain-healthy foods at every meal, every day. Hillcrest is the only senior living community in the region to fully integrate the MIND diet, a science-backed lifestyle approach to maintaining cognitive strength through nutrition, into its daily dining.

Image caption: Hillcrest in La Verne, Calif., offers MIND diet entrees at every meal, every day, as part of its overall wellness programs supporting cognitive health among its residents.

National media continue to profile how the Mediterranean-DASH Intervention for Neurodegenerative Delay (MIND) diet protects the brain and might influence dementia risk. According to a recent article in The New York Times [1], studies show those who follow the MIND diet report better cognitive functioning, a lower risk of dementia and slower disease progression in people with Alzheimer’s. Research cited in the article indicates people may benefit from the diet regardless of whether they start it in midlife or later.

While many senior communities reference brain health in programming, Hillcrest distinguishes itself with its commitment to providing a research-driven, brain-healthy diet as part of the daily experience for its residents, one that is part of an overarching dementia-centered suite of initiatives adopted in 2019.

“We do not treat brain health as a trend. We treat it as a responsibility. When the research showed the MIND diet could meaningfully support cognitive health, we made the decision seven years ago to serve it every day at breakfast, lunch, and dinner,” says Ryan Harrison, PsyD, Certified Wellness Professional and Director of Resident Life and Wellness at Hillcrest. “Our residents enjoy delicious, thoughtful meals, and they also understand why those choices matter. That consistency is what sets Hillcrest apart.”

In addition to daily MIND diet menus, Hillcrest offers regular educational sessions to help residents understand the science behind brain-healthy nutrition and how food choices support overall wellness. Residents frequently report feeling supported, empowered, and satisfied by the variety and quality of meals offered.

“We understand the importance of nutrition’s role in maintaining cognitive longevity,” says Harrison. “I’m proud that Hillcrest’s health and wellness programs are committed to making brain health a priority.”

About Hillcrest

IMAGE LINK: https://liveathillcrest.org/wp-content/uploads/2026/01/Mind-diet-entree-edited.png

CAPTION: Hillcrest in La Verne, Calif., offers MIND diet entrees at every meal, every day, as part of its overall wellness programs supporting cognitive health among its residents.

CITATIONS:

[1] https://www.nytimes.com/interactive/2026/well/brain-health-mind-diet-recipes.html

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/hillcrest-raises-the-bar-for-senior-brain-health-by-serving-residents-the-mind-diet-program-at-every-meal-every-day/

Hillcrest Shares Practical Tips to Help Seniors Stay Engaged and Connected During the Holiday Season

LA VERNE, Calif., Dec. 11, 2025 (SEND2PRESS NEWSWIRE) — The holiday season brings warmth and celebration for many, but it can also heighten feelings of loneliness, grief, and disconnection among older adults. Hillcrest, one of Southern California’s leading continuing care retirement communities (CCRCs), is encouraging seniors and their families to approach the season with intention, compassion, and community-minded connection.

Image caption: INFOGRAPHIC – Hillcrest shares six simple holiday connection tips designed to help older adults stay engaged, supported, and emotionally connected throughout the season.

“Loneliness during the holidays is real and common. Some seniors are navigating the loss of a spouse, changes in mobility, or adult children who live far away,” explains Ryan Harrison, PsyD, Certified Wellness Professional and Hillcrest’s Director of Resident Life and Wellness. “At Hillcrest, we encourage our residents to stay engaged and support their emotional and physical health.”

As part of Hillcrest’s whole-person wellness philosophy, Harrison offers a series of simple, accessible tips to help older adults nurture connection and find joy in the season.

TIPS FOR SENIORS TO STAY ENGAGED:

Be in community. Seek places and people that feel like home. Join a holiday meal, attend a sing-along, or simply sit with neighbors to enjoy decorations. A shared moment can be as powerful as a big gathering.
Stay active in ways that feel good. Winter can bring lower energy and less movement. Gentle routines like indoor walking, balance classes, chair yoga, or time in a warm pool, help support mood, strength, and confidence. Hydration still matters in colder months, even when thirst is less obvious. Regular sleep and nutrient-dense meals also protect energy and emotional steadiness.
Lead with gratitude and a positive mindset. Pause to notice small joys: a warm drink, a kind note, a favorite song. Instead of dwelling on what feels different or missing, embrace reminders that your presence still matters and you remain part of the world around you.
Choose intention over expectation. Many older adults feel pressure to recreate holidays exactly as they were decades ago. That can invite disappointment. Instead, pick one or two traditions that feel meaningful, and let the rest be flexible. Peace often comes from simplicity.
Explore someone else’s tradition. Ask a neighbor or friend what makes the season special for them. Sharing another person’s ritual can create new bonds and new memories without the burden of perfection.
Use technology as a bridge. Harrison encourages tech-savvy relatives to use technology to communicate with seniors. Take the time to show them photos on your phone or invite them to join a video call and enjoy the connections together.

HILLCREST’S COMMITMENT TO HOLISTIC SEASONAL WELLNESS

At Hillcrest, Harrison encourages residents to focus on wellness by caring for body, mind, spirit, environment, emotions, relationships, and pursuits. During the winter months, residents are supported by wellness and life enrichment teams through movement classes, brain-healthy, nutritious dining options, and frequent group gatherings.

“We know the older people in our lives value moments of joy, and with small, intentional steps, we can help them feel supported and surrounded by community through every season of life,” said Harrison.

ABOUT HILLCREST

IMAGE link for media: https://liveathillcrest.org/wp-content/uploads/2025/12/hc-holiday-connection-tips-scaled.png

Infographic caption: Hillcrest shares six simple holiday connection tips designed to help older adults stay engaged, supported, and emotionally connected throughout the season.

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/hillcrest-shares-practical-tips-to-help-seniors-stay-engaged-and-connected-during-the-holiday-season/

A New Kind of Welcome: Hillcrest Invites Older Adults to Try Its Wellness Lifestyle – Before Moving In

LA VERNE, Calif., Nov. 12, 2025 (SEND2PRESS NEWSWIRE) — Hillcrest, one of Southern California’s leading Continuing Care Retirement Communities, invites older adults to join a truly special health and wellness program. For a limited time, anyone who joins Hillcrest’s Resident Registrant List will receive a complimentary one-year membership to the Hillcrest Aquatic and Fitness Center.

Image caption: Hillcrest, one of Southern California’s leading Continuing Care Retirement Communities, is offering members of its registrant list a complimentary one-year membership to its Aquatic and Fitness Center, which includes cardiovascular classes, strength training and aquatic fitness.

“Health and well-being go far beyond exercise,” said Ryan Harrison, PsyD, Certified Wellness Professional and Hillcrest’s Director of Resident Life and Wellness. “We focus on helping people find joy, connection, and purpose. Our goal is to help each person live vibrantly in every season of life.”

The program is open to local community members age 60 and older, not just residents. Even those on Hillcrest’s waiting list can take advantage of a free year of membership (a $60 monthly value). Members have access to classes offered at Hillcrest’s Aquatic and Fitness Center, including aquatic fitness classes in the heated pool and strength and balance-focused chair fitness classes

Hillcrest takes a whole-person approach to health and happiness, with a wellness philosophy guided by seven key dimensions that work together to support a meaningful and healthy life. These include: Body, Mind, Spirit, Environment, Emotions, Relationships, and Pursuits.

“Research continues to show that staying active, socially connected, and engaged leads to longer, happier lives,” said Harrison. “This free membership helps people experience that for themselves.”

Hillcrest’s new membership program is part of its commitment to community wellness and outreach. With the population living longer, it is the perfect time to commit to your health and well-being, says Harrison. Joining the fitness center supports overall well-being by fostering social connections, which recent research shows is an essential factor in healthy aging.

The offer gives participants access to professional wellness resources that are typically found only in senior living communities.

Hillcrest offers a variety of living options, including independent living in homes, cottages, and apartments, and a full continuum of care that includes assisted living, skilled nursing, and memory care. Community amenities include dining services, a fitness center, swimming pools, and organized activities for a vibrant, maintenance-free lifestyle.

About Hillcrest

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena, and San Bernardino and located at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care, and skilled nursing with an emphasis on wellness and health. For more information, visit: https://liveathillcrest.org/.

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/a-new-kind-of-welcome-hillcrest-invites-older-adults-to-try-its-wellness-lifestyle-before-moving-in/

Hillcrest in La Verne Celebrates National Centenarian Day with Two Residents Over 100

LA VERNE, Calif., Sept. 18, 2025 (SEND2PRESS NEWSWIRE) — Hillcrest, a senior living community rooted in service and care, is celebrating National Centenarian Day by honoring its eight centenarian residents whose lives span more than a century. National Centenarian Day is an opportunity not only to recognize individuals but also to reflect on the importance of community spaces that honor and uplift seniors.

Photo caption: Hillcrest celebrates National Centenarian Day by honoring Graham Lovelace, 102, who continues to inspire with his active lifestyle.

Centenarians Margaret Coston and Graham Lovelace both exemplify Hillcrest’s mission of fostering community, independence, and meaningful living. Their stories highlight Hillcrest’s commitment to supporting older adults with a balance of independence, care, and belonging.

“We are inspired by remarkable individuals like Margaret and Graham, who remind us daily of the grace in aging, through their resilience, wisdom, and generosity of spirit,” said Shirley Turner, Hillcrest Director of Sales and Marketing. “At Hillcrest, we often say we may be an unofficial ‘blue zone,’ a place where people naturally thrive and live longer. With walkable neighborhoods, meaningful connections, access to wellness, and a vibrant sense of purpose, our community has all the hallmarks of healthy living. The lives of Margaret, Graham, and our other centenarians are living proof of how the right environment can support both longevity and joy.”

Hillcrest has compiled a book detailing the life stories of its centenarians, authored by Hillcrest resident Sharon Wulfensmith. It is available for order in the gift shop and all proceeds will be given to the Benevolence Fund, which aids residents who have outlived their resources and can no longer afford the services or care they need, according to Turner.

Residents’ Stories

ABOUT MARGARET COSTON (TURNING 102 THIS MONTH)

Margaret’s life has been shaped by service, education, and adventure. Married in 1946 to her husband Bill, a YMCA leader and Brethren volunteer, she lived in Bolivia and Korea before settling in Los Angeles, where they raised two sons. Bill later helped secure the land that would become Hillcrest, a community they both cherished.

A former high school teacher who worked with at-risk students, Margaret continues to live independently at Hillcrest, reading daily, preparing her own meals, and keeping up with current events. She credits her longevity to healthy living, independence, eating healthy and taking care of herself. She still makes her bed every morning and faithfully watches the news. “Keep breathing in and out every day and you’re still alive,” she says with a smile.

ABOUT GRAHAM LOVELACE (102)

Born in Bakersfield in 1923, Graham served three years in the U.S. Air Force during World War II as a weather observer, including two years in England. After the war, he married his wife Joyce, also a teacher, whom he met on a “double blind date,” and they shared 69 years of marriage, raising three sons.

Graham worked at the Standard Oil Co. prior to becoming a teacher and developed leadership and public speaking programs for his students based on his years with Toastmasters International. He chronicled his experiences in a book that detailed his work with his fifth and seventh-grade students, teaching them skills in leadership and public speaking. He calls this program “the greatest accomplishment in my life.”

He and Joyce proudly volunteered as disaster coordinators for the State of California for the Church of the Brethren, where they developed a program to care for children while their parents volunteered or received assistance through FEMA.

Graham has a lifelong commitment to helping others, one that has continued in his 21 years living at Hillcrest. He has been an active member of the community, chairing the Beautification and Garden Committee and serving as a member of the Modern Railroad Club, which organizes the annual Christmas display in the Meeting House. He and his son carry on this tradition to this day.

Reflecting on his life, Graham says, “They keep trying to make a hero out of me, and I don’t feel like one. But I know there are not many World War II veterans still alive. I did my job like many other GIs.”

ABOUT HILLCREST

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena, and San Bernardino and located at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care, and skilled nursing with an emphasis on wellness and health. For more information, visit: https://liveathillcrest.org/.

MEDIA RESOURCES:

Photo Caption: Hillcrest celebrates National Centenarian Day by honoring Graham Lovelace, 102, who continues to inspire with his active lifestyle.

Photo link: https://liveathillcrest.org/wp-content/uploads/2025/09/Graham-Lovelace-in-Alaska.jpg

For more information, interviews, or to schedule a visit with Margaret and Graham, please contact:

Shonne Fegan-Ehrhardt, PR Director, 3rd3rd Marketing, shonne@3rd3rd.com

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/hillcrest-in-la-verne-celebrates-national-centenarian-day-with-two-residents-over-100/

Hillcrest Senior Living Offers an Ideal Community for Solo Agers – and a Summer Camp to Match

LA VERNE, Calif., Aug. 11, 2025 (SEND2PRESS NEWSWIRE) — With a growing number of older adults choosing to age solo, Hillcrest, a nonprofit, age-qualified community in La Verne, is stepping up to meet the needs of this rising demographic. Set on a lush 50-acre campus in La Verne, California, Hillcrest is a haven for those who crave meaningful connection, wellness-centered living and a true sense of belonging — especially for those entering this next chapter on their own.

Photo caption: Hillcrest, a nonprofit, age-qualified community in La Verne, is set on a lush, 50-acre campus in La Verne, California.

To spotlight its vibrant lifestyle and welcoming spirit, Hillcrest is inviting solo agers and other curious older adults to experience its charm firsthand at one of their complimentary Summer Camp events.

Summer Camp: Passion Day, is on Thursday, August 14 at 11:30 a.m. to 3:00 p.m. and attendees will get to explore their artistic side, including an art history lecture, gallery tour and a painting class. And Summer Camp: Fun Day is on Thursday, August 28, from 10:00 a.m. to 12:00 p.m. and will include a guided campus tour filled with surprises, prizes and even mimosas — capped off with a complimentary lunch.

With nearly 40% of Americans aged 65+ now single and roughly 27% of adults over 60 living alone, solo aging is no longer an anomaly — it’s a lifestyle. For individuals seeking a secure, socially rich environment, Life Plan Communities like Hillcrest offer a future-proof solution.

“Hillcrest is more than just a place to live — it’s a place to belong,” says Shirley Turner, Hillcrest’s Director of Sales and Marketing. “For solo agers, that’s incredibly important. We offer friendships, wellness resources, cultural stimulation and, perhaps most importantly, peace of mind.”

When Carole Sano and her husband, Jim, decided to downsize, they, along with seven friends, toured Hillcrest and took advantage of activities to see how they might like it. The Sanos moved into a two-bedroom, two-bathroom home with a patio, yard and “huge garage” in March, and Carole says, “I wish we had done it sooner, now that I see how nice it is.” The friends are all interested in a leveled care community and continue to visit Hillcrest.

Carole appreciates the maintenance-free living, with housekeeping and repairs all handled by the helpful team at Hillcrest. Her family loves to visit and eat with them, too. “It’s all here,” she added, and explained that with an upcoming knee surgery, she’ll be able to do her physical therapy on the campus, making it convenient and worry-free.

Barbara Buchanan, a retired teacher and the Sanos’ next-door neighbor for 30 years, also recently relocated to Hillcrest and now lives across the street from them.

As a solo ager, Barbara says, “Moving to Hillcrest, to be near my dear friends, was one of the best decisions I’ve ever made. There is magic here. Everyone is so nice, and I really appreciate being able to walk on the beautiful grounds and enjoy the gardens.” As a solo ager, Barbara says, “It’s just me and I knew from helping my mom when she was aging that I wanted a place that offered continuing care. I feel so blessed to be living at Hillcrest.”

Unlike high-density 62+ developments or conventional condos, Hillcrest offers a refreshing alternative: a warm, small-town feel tucked into the heart of the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim and Pasadena. Its central location makes it convenient for friends and family to visit, while the spacious, residential neighborhood setting allows residents to enjoy both tranquility and connection.

From walkable neighborhoods and gardening to an art gallery, academic lectures and an active volunteer network, Hillcrest’s intellectual program is built around resident interests. It’s also not uncommon to meet neighbors who are still working, pursuing passions or leading educational seminars of their own. And for solo agers who may worry about navigating life’s transitions alone, Hillcrest offers a true plan for life — with independent living, assisted living, memory care and other long-term support — all within a trusted, familiar setting.to enjoy both tranquility and connection.

Hillcrest’s move-in experience is designed to welcome newcomers with open arms. Resident volunteers serve as ambassadors, helping new neighbors find their “tribe” and easing the transition into community life. For solo agers, that kind of support can make all the difference.

If you’re a solo ager considering your next move, Hillcrest would love to hear from you. In addition to welcoming new residents, the community is currently organizing a focus group specifically for solo agers to better understand your goals, interests and what matters most in this stage of life. To participate, please email Info@livingathillcrest.org.

And, if you want to experience Hillcrest firsthand, join them for Summer Camp. To learn more and to RSVP, visit https://liveathillcrest.org/ or call (657) 279-4495.

About Hillcrest:

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community centrally located in the San Gabriel Valley. Offering a full continuum of care and a commitment to whole-person wellness, Hillcrest blends Southern California living with a rich, community-driven lifestyle that supports independence, creativity and connection for residents at every stage of aging.

Learn more at https://liveathillcrest.org/.

View image gallery at:
https://liveathillcrest.org/gallery/#iLightbox%5Bgallery_image_1%5D/9

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/hillcrest-senior-living-offers-an-ideal-community-for-solo-agers-and-a-summer-camp-to-match/

Hillcrest CEO Matthew Neeley Recognized as Outstanding Community Leader for Compassionate Leadership and Community Service

LA VERNE, Calif., May 30, 2025 (SEND2PRESS NEWSWIRE) — Matthew Neeley, President and CEO of Hillcrest, an age-qualified community in La Verne, was recently honored as an Outstanding Community Leader at the NAACP Pomona Valley Branch 6th Annual Freedom Fund Event. Through his compassionate leadership and steadfast commitment to serving others, Neeley has led efforts that uplift individuals, bridge divides and build a stronger, more inclusive community.

Image caption: L to R – California Attorney General Rob Bonta presented an award to Hillcrest CEO Matthew Neely after his keynote address at the NAACP Pomona Valley Branch’s 6th Annual Freedom Fund Event.

“We celebrate Matthew Neeley for his dedicated service to the city of Pomona and surrounding communities and honor him for his compassion, generosity, and commitment to serving our community,” said Jeanette EllisRoyston, President of the NAACP Pomona Valley Branch.

This philosophy of service was evident during Hillcrest’s rapid response to the Eaton Fire, which displaced senior residents from The Terraces at Park Marino. Upon receiving a call for assistance, Neeley and his team mobilized within 24 hours to prepare fully furnished, move-in-ready apartments. The displaced seniors were welcomed into the Hillcrest community with care and dignity.

“A great community leader clears the runway for meaningful change, ensuring that good things happen for those in need,” said Neeley. “If each of us uses the influence we have in service of others, we will create stronger, more connected communities.”

Image caption: L to R – President Jeanette EllisRoyston, NAACP Pomona Valley Chapter, honored Hillcrest CEO Matthew Neely as Outstanding Community Leader.

In another act of compassionate leadership, Neeley responded to the urgent needs of an Afghan refugee family—providing a safe home on the Hillcrest campus and rallying local faith communities to help them transition to life in the U.S. Today, the children are thriving in school and the parents are employed in their new community.

During a moment of national reckoning in 2020, Neeley listened as a Hillcrest resident shared her sorrow in the wake of George Floyd’s murder, recalling decades of civil rights struggles. Deeply moved, he wrote a poem that expressed solidarity and hope, which sparked meaningful conversations within the Hillcrest community. He later shared a public letter with 35 peer CEOs, encouraging empathy-driven leadership and continued progress toward equity and understanding. This spirit of unity led to new internal initiatives that continue to foster cultural awareness and dialogue at Hillcrest today.

“Caring for others in times of crisis is at the heart of Hillcrest’s mission,” said Neeley. “We don’t just serve our own residents—we serve the larger community as well.”

About Hillcrest

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena and San Bernardino and located at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care and skilled nursing with an emphasis on wellness and health. For more information, visit: https://liveathillcrest.org/.

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/hillcrest-ceo-matthew-neeley-recognized-as-outstanding-community-leader-for-compassionate-leadership-and-community-service/

Joel Brouwer Honored as CFO of the Year – Small to Midsize Company at 2025 LA Executive Leadership Awards

LA VERNE, Calif., May 22, 2025 (SEND2PRESS NEWSWIRE) — Hillcrest, an age-qualified community in La Verne, proudly announces that Chief Financial Officer Joel Brouwer, CPA, CGMA, has been recognized as the CFO of the Year in the Small to Midsize Company category at the 2025 LA Executive Leadership Awards, an event celebrating leaders across Southern California who exemplify excellence, vision and resilience.

Image caption: Joel Brouwer, CFO, Hillcrest, honored as CFO of the Year – Small to Midsize Company.

This year’s honoree awards were given to standout finalists who have demonstrated grace, growth and grit over the past 24 months in their respective fields. Joel Brouwer’s leadership at Hillcrest stood out among his peers, earning him the top honor in his category.

With more than 20 years of experience in the financial sector, Brouwer brought a wealth of financial and strategic expertise to Hillcrest when he joined the organization in 2023. His transition to the senior living sector was driven by a personal caregiving experience that ignited a deep commitment to compassionate elder care.

Since stepping into his role, Brouwer has been instrumental in strengthening financial operations, enhancing long-term sustainability and supporting initiatives that improve the quality of life for the community’s residents.

“Joel brings not only technical expertise but a heart-centered approach to leadership that has elevated every part of our organization,” said Matthew Neeley, CEO of Hillcrest. “This recognition is a powerful reflection of his dedication and impact.”

This prestigious award honors Brouwer’s professional excellence and reflects Hillcrest’s continued leadership in senior care services across Southern California.

About Hillcrest:

Hillcrest is an upscale 501(c)(3) nonprofit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena and San Bernardino and located at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care and skilled nursing with an emphasis on wellness and health. For more information, visit: https://liveathillcrest.org/.

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/joel-brouwer-honored-as-cfo-of-the-year-small-to-midsize-company-at-2025-la-executive-leadership-awards/

Senior Communities Unite to Support Displaced Seniors After the Eaton Fire

LA VERNE, Calif., Jan. 23, 2025 (SEND2PRESS NEWSWIRE) — In a remarkable display of compassion and community spirit, Hillcrest, an age-qualified community in La Verne is showing what it means to be a good neighbor by helping seniors displaced by the devastating Eaton Fire. Hillcrest offered seniors housing and a chance to rebuild their lives with a new home. The fire destroyed The Terraces at Park Marino in Pasadena, leaving many residents, including those with significant health needs, without a place to call home.

Image caption: Hillcrest, an age-qualified community in La Verne.

Within just 24 hours of receiving a call for assistance from The Terraces at Park Marino, Hillcrest’s Director of Sales and Marketing, Shirley Turner, and her team mobilized to welcome eight new residents into their community. Hillcrest staff worked tirelessly around the clock to prepare fully furnished, move-in-ready apartments for the displaced residents.

“Our team’s immediate response reflects the heart of Hillcrest’s mission: to care for others in need,” said Turner. “The collaboration with The Terraces at Park Marino underscores the power of communities coming together in times of crisis.”

Hillcrest went above and beyond to ensure a warm and supportive transition for the new residents. Team members purchased essential items and furnished their new residences, while staff from food service and nursing care joined the residents for meals to extend a heartfelt welcome.

As part of their disaster response plan, Hillcrest made special accommodations by conducting personalized assessments to address each resident’s unique care needs. Hillcrest’s Resident Association is also working to provide each newly welcomed resident with a gift card so they may purchase their personal essential items.

Former Terrace residents now residing at Hillcrest, including Jennie Frederick and Oliver Meeker, share their personal stories of resilience and their experiences in their new home.

Meeker recalls seeing the fire “out my window coming down the hill and then coming across the fields, but I didn’t imagine it would be allowed to get to us. But with the wind, they just couldn’t handle it.” Upon arriving at Hillcrest, Meeker is getting settled. “This is a nice place. Nice food. I’m doing okay.”

Frederick remembers the warm welcome they received when arriving at Hillcrest. “When we got out, everybody – all the employees – even the ones that weren’t on duty, just came flying in and helped. It was really organized.” It was a relief as the seniors had spent about three days at the convention center and then we were taken to the Pico District in L.A., near Santa Monica. “We just had what was on our backs and a lot of us didn’t have our phones. I was one of the ones that didn’t have my phone. And we thought, hey, you know, we’re not in the fire, so we’re good to go. I was amazed at how organized the fire department, police department and everything was, working together to get us to safety.”

Stories of the evacuation include heroic acts during the fire, such as team members carrying residents out of the burning building and a bus driver who stayed with evacuees overnight to ensure their safety. “We didn’t know where the rest of the people went. We didn’t know where we were going. Our van driver brought us here, and she just told us we’re going to La Verne,” remembers Frederick.

“These acts of bravery and kindness remind us of the strength and humanity in our communities,” said Turner. “We are honored to be part of their journey toward recovery.”

The new Hillcrest residents, now located about 25 miles east of Pasadena, are finding comfort in their new environment, thanks to the unwavering support of both Hillcrest and The Terraces at Park Marino teams.

About Hillcrest:

Hillcrest is an upscale 501(c)(3) non-profit continuing care retirement community (CCRC) centrally located in the San Gabriel Valley, less than 30 minutes from Los Angeles, Anaheim, Pasadena and San Bernardino and located at the gateway to the Inland Empire. Located in a quiet residential neighborhood just off Foothill Boulevard in La Verne, California, Hillcrest offers independent living, assisted living, memory care and skilled nursing with an emphasis on wellness and health. For more information, visit: https://liveathillcrest.org/.

NEWS SOURCE: Hillcrest

To view the original story, visit: https://www.send2press.com/wire/senior-communities-unite-to-support-displaced-seniors-after-the-eaton-fire/

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Category Archives: LA VERNE, Calif.

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A New Kind of Welcome: Hillcrest Invites Older Adults to Try Its Wellness Lifestyle – Before Moving In

Hillcrest in La Verne Celebrates National Centenarian Day with Two Residents Over 100

Hillcrest Senior Living Offers an Ideal Community for Solo Agers – and a Summer Camp to Match

Hillcrest CEO Matthew Neeley Recognized as Outstanding Community Leader for Compassionate Leadership and Community Service

Joel Brouwer Honored as CFO of the Year – Small to Midsize Company at 2025 LA Executive Leadership Awards