MINNEAPOLIS, Minn., March 26, 2026 (SEND2PRESS NEWSWIRE) — As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by research firm Circlebox, the 2026 Direct Mail Marketing Benchmark Report analyzes national survey data from U.S. marketers and consumers to assess direct mail performance and its role within today’s omnichannel strategies.

Image caption: Franklin Madison Direct.

The findings highlight a channel evolving beyond performance validation, with marketers focusing less on volume and more on targeted execution, personalization, and coordinated digital experiences. Key findings from the 2026 report include:

• Direct mail performance remains strong: 98% of marketers say their direct mail performance improved or held steady over the past 12 months, with more than half reporting gains.
• Consumer engagement is sustained: 79% of consumers engage with the mail they receive.
• Targeting remains a challenge: Marketers cite data access and targeting precision as their most persistent pain points.
• Mail drives real action: About one in five consumers report making a purchase in the past year as a result of receiving relevant direct mail.
• Confidence is growing: 95% of marketers plan to maintain or increase their direct mail investment over the next 12 months, an increase from last year, making it one of the few channels with clear budget momentum.

The 2026 Direct Mail Marketing Benchmark Report is available for download at https://franklinmadisondirect.com/e-books/direct-mail-report/

About Franklin Madison Direct

Franklin Madison Direct is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth. Franklin Madison Direct is ranked as a top marketing agency in Minneapolis, Minnesota, and has been named to the Inc. 5000 list of fastest-growing private companies in the U.S. https://franklinmadisondirect.com/

For any business and/or media inquiries, please contact Brittany Barth at brittany.barth@franklin-madison.com.

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NEWS SOURCE: Franklin Madison Direct

This press release was issued on behalf of the news source (Franklin Madison Direct), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/new-industry-research-reveals-direct-mails-influence-as-digital-performance-volatility-continues/

Copr. © 2026 Send2Press® Newswire, Calif., USA. -- REF: S2P STORY ID: S2P134249 NOREL-3B

 

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media.

Image caption: Franklin Madison Direct logo.

The annual report provides an analysis of the current direct mail marketing landscape and its effectiveness, showcasing data collected from both B2B and B2C marketing leaders and consumers.

The full report is available at https://www.franklinmadisondirect.com/directmailreport.

Today’s top brands are leaning into proven strategies that combine innovation, data-driven insights, and omnichannel alignment to capture target audience attention and drive response. Direct mail, backed by its increasingly strong track record and growing consumer sentiment, holds its place as a high-impact channel in this mix.

The 2025 benchmark report shows that when mail is tested, personalized, and seamlessly integrated with digital channels, both marketers and consumers see the difference.

• Direct mail beats digital: At least half of respondents believe direct mail is more effective than digital marketing in driving key objectives.
• The mail channel is a consumer favorite: direct mail is the second most enjoyable form of advertising (second only to TV/video streaming).
• Omnichannel strategies drive performance: 97% of respondents report that integration positively impacts campaign performance.
• Budgets follow performance: 87% of marketers plan to increase or maintain their direct mail budgets over the next 12 months.

The 2025 Direct Mail Marketing Benchmark Report is available for download at www.franklinmadisondirect.com/directmailreport.

About Franklin Madison Direct

Franklin Madison Direct, formerly SeQuel Response, is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth. Franklin Madison Direct is ranked as a top marketing agency in Minneapolis, Minnesota, and has been named to the Inc. 5000 list of fastest-growing private companies in the U.S.

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NEWS SOURCE: Franklin Madison Direct

This press release was issued on behalf of the news source (Franklin Madison Direct), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/new-industry-research-shows-direct-mail-outpaces-digital-in-performance-gains/

Copr. © 2025 Send2Press® Newswire, Calif., USA. -- REF: S2P STORY ID: S2P127694 NOREL-3B