Tag Archives: direct response agency

Direct Response Marketing Agency SeQuel Response Rebrands as Franklin Madison Direct

EDEN PRAIRIE, Minn., April 24, 2025 (SEND2PRESS NEWSWIRE) — SeQuel Response, a leader in direct mail and targeted customer acquisition strategies for over 16 years, is excited to announce its rebrand to Franklin Madison Direct. Acquired by Franklin Madison in 2022, this brand alignment marks the final integration step of SeQuel and Franklin Madison, bringing together decades of direct marketing experience and expertise.

Image caption: SeQuel Response is now Franklin Madison Direct.

Franklin Madison Direct will serve as Franklin Madison’s dedicated direct response marketing agency, delivering targeted 1:1 marketing solutions for direct-to-consumer (DTC) brands seeking measurable growth through multi-channel strategies. By combining SeQuel’s legacy of performance-driven direct mail and digital campaigns with Franklin Madison’s direct marketing resources and industry experience, Franklin Madison Direct is uniquely positioned to support brands across industries in expanding their customer base and achieving their business goals.

“Unifying SeQuel under the Franklin Madison brand allows us to fully leverage the expertise and innovation that both companies bring to the table,” said Robert Dudacek, CEO of Franklin Madison. “Our goal is to create clarity and consistency, and by aligning our teams, we’re delivering a clearer, more cohesive brand experience that drives greater value for our clients.”

Franklin Madison Direct will continue to deliver on the core principles that made SeQuel a respected direct response partner: precision-based targeting, data-driven decision-making, and robust campaign performance. Clients can rely on the same trusted teams and proven strategies—backed by a stronger, more integrated foundation for growth.

“Franklin Madison Direct reflects who we are today and where we’re headed next,” said Erik Koenig, President at Franklin Madison Direct. “We’re energized by this next chapter in our own growth story.”

About Franklin Madison Direct:

Franklin Madison Direct, formerly SeQuel Response, is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth.

For more information, visit https://franklinmadisondirect.com/.

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NEWS SOURCE: Franklin Madison Direct

This press release was issued on behalf of the news source (Franklin Madison Direct), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/direct-response-marketing-agency-sequel-response-rebrands-as-franklin-madison-direct/

After, Inc. Acquires Accentf(x) to Deepen its Post-Sale Marketing Services Offering

NORWALK, Conn. /ScoopCloud/ -- After, Inc., the leading customer experience technology company providing post-sale software and services to the world's top manufacturers, retailers, and ecommerce sellers, just announced its acquisition of Accentf(x) Marketing. Accentf(x) is a full-service, multi-channel, direct response marketing agency that combines proprietary technology, data management, and consumer insights to deliver the highest quality post-sale marketing solutions to its clients.

"With over 20 years of experience managing the post-sale marketing businesses of top appliance and consumer electronics manufacturers, Accentf(x) brings substantial industry knowledge and expertise to our team," says After, Inc.'s CEO, Nate Baldwin. "We also see great synergies in leveraging Accentf(x)'s vertically integrated capabilities with our post-sale marketing clients."

Accentf(x)'s CEO, Patrick Scheen agrees that the two companies are ideally matched. "We couldn't be more thrilled to join such a high quality, customer-focused post-sale services company like After, Inc. We look forward to combining After's best-in-class predictive analytics with our proprietary technology platform to drive significant performance improvements. It is win-win for our two companies and our clients."

ABOUT AFTER, INC.

After, Inc. ( https://www.afterinc.com/ ) is a pioneer in the Post-Sale Services industry. Since 2005, After, Inc. has been partnering with some of the world's top brands to help transform their post-sale businesses, driving customer satisfaction post-purchase, higher product reliability, deeper brand equity and additional revenue and profit opportunities. The company launched QuickSuite, in 2021, a modular set of SaaS technologies to help manufacturers, retailers, and ecommerce sellers build deeper relationships with their customers and drive satisfaction, loyalty, and lifetime revenue after the point of sale.

Headquartered in Norwalk, Connecticut with offices in New York City, After, Inc. is part of Galway Holdings, a diversified financial services distribution company with a focus towards data analytics, technology transformation, and innovative risk sharing solutions.

ABOUT ACCENTF(X) MARKETING

Accentf(x) Marketing ( https://www.accentfx.com/ ) specializes in helping clients engage, influence and grow customer relationships. For over 20 years Accentf(x)'s experienced team has provided clients with a competitive advantage and increased ROI through end-to-end customized data management, advanced analytics and insights, technology solutions and turnkey multichannel marketing programs. An alternative to typical database marketing providers who offer fixed platforms and ridged software, Accentf(x) provides tailored solutions to meet each of its client's unique needs and goals.

After, Inc., the leading customer experience technology company providing post-sale software and services to the world's top manufacturers, retailers, and ecommerce sellers, just announced its acquisition of Accentf(x) Marketing.

Related link: http://afterinc.com/

Erik Koenig Promoted to SeQuel Response President

EDEN PRAIRIE, Minn. /ScoopCloud/ -- SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency's direct mail and digital marketing strategy to maximize client results.

"We would not be the agency we are today without Erik's persistence, devotion, unlimited talent, and natural management skills," explained Jay Carroll, SeQuel Response Co-Founder/CEO. "He continues to demonstrate himself as an expert growth marketer and influential, yet humble, leader. Erik's promotion to President recognizes the valuable contributions he has made to SeQuel and its customers. It also positions him as the long-term future leader of this organization."

As a SeQuel pioneer, Koenig joined the agency at its inception in January 2010. Throughout his tenure with SeQuel, he has established and refined three of the agency's most critical departments: Strategy, Data/Analytics and Sales. He has also played a lead role in developing many of SeQuel's key differentiators, including its hybrid multivariate test methodology, FaQtor Test, as well as SeQuel Surround, an effective strategy for boosting direct mail performance through digital integration.

"SeQuel has been blessed with great clients, a strong track record, and an incredibly driven team of achievers. We have tremendous momentum and talent," said Koenig. "I consider myself fortunate to be in a position to help lead SeQuel into our next chapter of growth. I have never been more confident or more passionate about our future."

SeQuel congratulates Erik on his new role and wishes him continued success!

About SeQuel Response

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. In five consecutive years, Inc. Magazine has named SeQuel to its Inc. 5000 list of the fastest growing private companies in the U.S.

Learn more: https://www.sequeldm.com/

For any business and/or media inquiries, please contact Jacqueline Johnson-Leister at 952-208-1314, or email her at jacquelinej@sequeldm.com.

VIDEO (YouTube): https://youtu.be/FWtVR2-19Es

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[1] https://www.send2press.com/300dpi/20-1215s2p-sequel-logo-300dpi.jpg

[2] https://www.Send2Press.com/300dpi/21-0126s2p-erik-koenig-300dpi.jpg

SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency's direct mail and digital marketing strategy to maximize client results.

Related link: https://www.sequeldm.com/