Tag Archives: direct mail marketing company

New Industry Research Reveals Direct Mail’s Influence As Digital Performance Volatility Continues

MINNEAPOLIS, Minn., March 26, 2026 (SEND2PRESS NEWSWIRE) — As marketers navigate fluctuating digital costs and crowded online environments, new industry research shows direct mail standing out for its consistency, engagement, and ability to drive measurable action. Commissioned by Franklin Madison Direct and conducted by research firm Circlebox, the 2026 Direct Mail Marketing Benchmark Report analyzes national survey data from U.S. marketers and consumers to assess direct mail performance and its role within today’s omnichannel strategies.

Image caption: Franklin Madison Direct.

The findings highlight a channel evolving beyond performance validation, with marketers focusing less on volume and more on targeted execution, personalization, and coordinated digital experiences. Key findings from the 2026 report include:

Direct mail performance remains strong: 98% of marketers say their direct mail performance improved or held steady over the past 12 months, with more than half reporting gains.
Consumer engagement is sustained: 79% of consumers engage with the mail they receive.
Targeting remains a challenge: Marketers cite data access and targeting precision as their most persistent pain points.
Mail drives real action: About one in five consumers report making a purchase in the past year as a result of receiving relevant direct mail.
Confidence is growing: 95% of marketers plan to maintain or increase their direct mail investment over the next 12 months, an increase from last year, making it one of the few channels with clear budget momentum.

The 2026 Direct Mail Marketing Benchmark Report is available for download at https://franklinmadisondirect.com/e-books/direct-mail-report/

About Franklin Madison Direct

Franklin Madison Direct is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth. Franklin Madison Direct is ranked as a top marketing agency in Minneapolis, Minnesota, and has been named to the Inc. 5000 list of fastest-growing private companies in the U.S. https://franklinmadisondirect.com/

For any business and/or media inquiries, please contact Brittany Barth at brittany.barth@franklin-madison.com.

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NEWS SOURCE: Franklin Madison Direct

This press release was issued on behalf of the news source (Franklin Madison Direct), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

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New Industry Research Shows Direct Mail Outpaces Digital in Performance Gains

MINNEAPOLIS, Minn., July 15, 2025 (SEND2PRESS NEWSWIRE) — Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and conducted by Circlebox. The 2025 Direct Mail Marketing Benchmark Report shows 67% of marketers saw improved direct mail performance over the past 12 months – the highest lift among all direct marketing channels, including email and social media.

Image caption: Franklin Madison Direct logo.

The annual report provides an analysis of the current direct mail marketing landscape and its effectiveness, showcasing data collected from both B2B and B2C marketing leaders and consumers.

The full report is available at https://www.franklinmadisondirect.com/directmailreport.

Today’s top brands are leaning into proven strategies that combine innovation, data-driven insights, and omnichannel alignment to capture target audience attention and drive response. Direct mail, backed by its increasingly strong track record and growing consumer sentiment, holds its place as a high-impact channel in this mix.

The 2025 benchmark report shows that when mail is tested, personalized, and seamlessly integrated with digital channels, both marketers and consumers see the difference.

Direct mail beats digital: At least half of respondents believe direct mail is more effective than digital marketing in driving key objectives.
The mail channel is a consumer favorite: direct mail is the second most enjoyable form of advertising (second only to TV/video streaming).
Omnichannel strategies drive performance: 97% of respondents report that integration positively impacts campaign performance.
Budgets follow performance: 87% of marketers plan to increase or maintain their direct mail budgets over the next 12 months.

The 2025 Direct Mail Marketing Benchmark Report is available for download at www.franklinmadisondirect.com/directmailreport.

About Franklin Madison Direct

Franklin Madison Direct, formerly SeQuel Response, is a leading direct response advertising agency, providing performance-driven marketing solutions to help consumer and insurance brands reach their best audience and achieve exceptional growth. Franklin Madison Direct is ranked as a top marketing agency in Minneapolis, Minnesota, and has been named to the Inc. 5000 list of fastest-growing private companies in the U.S.

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NEWS SOURCE: Franklin Madison Direct

To view the original story, visit: https://www.send2press.com/wire/new-industry-research-shows-direct-mail-outpaces-digital-in-performance-gains/

Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year

MINNEAPOLIS, Minn. /ScoopCloud/ -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data.

The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape and its effectiveness, showcasing data collected from both B2B and B2C marketing leaders and consumers.

The full report is available at: https://www.sequeldm.com/directmailreport/.

Pouring dollars into channels lacking clear targeting and messaging leads to flat results. Marketers are now focusing on direct response strategies proven to effectively reach audiences through personalized and impactful interactions. Direct mail, with its track record of delivering high response rates and conversions, continues to be a reliable and high-performing marketing channel.

Insights from the report indicate that both marketers and consumers continue to view direct mail as a potent tool for fostering deeper connections and enriching experiences:

* Despite a drop in 2023 volumes, confidence in direct mail remains: direct mail is showing greater growth investments than all other direct response advertising channels.

* Even in a digital world, direct mail remains both relevant and impactful: 96% of respondents have experienced improved or consistent direct mail performance over the last year.

* Marketers are increasingly weaving direct mail into their omnichannel strategies: 90% of respondents report that integration positively impacts campaign performance.

* Direct mail fights digital ad fatigue: 72% of consumers engage with mail each week - up 3% from last year.

* The mail channel is a firm consumer favorite: direct mail is the second most enjoyable form of advertising (second only to TV/video streaming).

About SeQuel Response:

SeQuel Response is the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. SeQuel's commitment to investing in clients' success and shaping the future of direct response marketing continues to deliver exceptional results and position the agency as an industry leader. SeQuel is ranked as a top marketing agency in Minneapolis, Minnesota and has been named to the Inc. 5000 list of fastest growing private companies in the U.S.

Learn more at: https://www.sequeldm.com/.

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Image caption: 2024 Direct Mail Marketing Benchmark Report.

New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

Related link: https://www.sequeldm.com/

Direct Mail Benchmark Report reveals 89% of marketers have increased or maintained direct mail investments in the last year

MINNEAPOLIS, Minn. /ScoopCloud/ -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data.

The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape and its effectiveness, showcasing data collected from both B2B and B2C marketing leaders and consumers. The full report is available at https://www.sequeldm.com/directmailreport.

In challenging environments, marketers are expected to demonstrate increased faith in the marketing channels that reliably deliver measurable response rates and conversions. Looking at direct mail specifically, strong channel performance continues to justify consistent spend year over year. Additional findings from the report indicate marketers aren't the only ones who trust direct mail to reach their audience. Consumers of all ages are embracing the offline channel to engage with new brands and services.

* Despite a digital world, direct mail remains both relevant and impactful: 70% of marketers report that direct mail performance has improved, up 5% from 2022.

* Marketers are increasingly weaving direct mail into their omnichannel strategies: 91% of respondents report that integration positively impacts campaign performance.

* Direct mail fights digital ad fatigue: 69% of consumers engage with mail each week.

* Audience targeting and data access limitations are top on the list of challenges for mailers: 50% of marketers are concerned about reaching their audiences due to increased data security regulations.

About SeQuel Response:

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. SeQuel's commitment to investing in clients' success and shaping the future of direct response marketing continues to deliver exceptional results and position the agency as an industry leader. SeQuel is ranked as a top marketing agency in Minneapolis, Minnesota and has been named to the Inc. 5000 list of fastest growing private companies in the U.S.

Learn more at: https://www.sequeldm.com/.

New industry research commissioned by SeQuel Response and conducted by ISG Research shows 89% of marketers have increased or maintained direct mail investments in the last year, up 3% from 2022 data. The 2023 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

Related link: https://www.sequeldm.com/

Direct Mail Benchmark Report: 86% of marketers have increased or maintained direct mail use in the last twelve months

MINNEAPOLIS, Minn. /ScoopCloud/ -- New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months.

The research report titled, "Direct Mail: Signed, Sealed, and Still Delivering Results," surveyed B2B and B2C marketing leaders to gain insights into how today's brands are using mail, channel performance, digital integration strategies, and challenges. The full report is available at https://www.sequeldm.com/directmailreport/.

The direct mail channel has been on a steady rebound since the initial plunge of 2020 as volumes routinely increase and consumer adoration for print remains. Additional key findings from the research show that although brands will maintain digital marketing investments, the longevity and sustainability of direct mail continues to rank it among the top channels in current and future marketing strategies.

* 97% of respondents report steady direct mail performance.

* 90% or more have integrated or plan to integrate digital marketing channels into their direct mail strategy.

* Over half of respondents entered the mail channel to escape the rising CAC costs of digital channels.

* Reaching audiences due to increased data security regulations for offline data/modeling data is a top concern for marketers.

The report also features interviews with data security and paper industry experts, discussing current market trends and 2023 predictions.

About SeQuel Response:

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. In five consecutive years, Inc. Magazine has named SeQuel to its Inc. 5000 list of the fastest-growing private companies in the U.S.

Learn more at: https://www.sequeldm.com/

New industry research commissioned by SeQuel Response and conducted by NAPCO Research, shows 86% of marketers have increased or maintained direct mail use in the last twelve months. The research report is titled, "Direct Mail: Signed, Sealed, and Still Delivering Results."

Related link: https://www.sequeldm.com/