Tag Archives: automotive advertising agency

Sokal Expands to Over Ten Certified OEM Program Partnerships with The Addition of Stellantis and Nissan

RALEIGH, N.C., Sept. 23, 2026 (SEND2PRESS NEWSWIRE) — Sokal, a full-service automotive advertising agency headquartered in Raleigh, N.C., today announced its expansion to more than ten OEM-certified partnerships, adding Stellantis and Nissan to its existing certifications with Kia, Mazda, Subaru, Hyundai, Acura, and INFINITI. Sokal is also now the largest advertising agency located within the Triangle, with over 150 advertising professionals in the area.

Image caption: Learn more about SOKAL’s OEM programs today.

The new certifications give dealerships across the Stellantis family of brands and Nissan direct access to Sokal’s manufacturer-approved marketing solutions, aligned with each brand’s digital standards. This new partnership will speed time to market, simplify co-op reimbursement, and keep the customer journey consistent from OEM messaging down to the local dealer level.

“Adding Stellantis and Nissan to our roster is an incredible milestone for our team,” said Emma Voice, the Director of OEM Partnerships at Sokal. “By bringing our signature white-glove service and commitment to success to the certified programs, we empower dealers to trust us so they can leave marketing complexities behind and focus their energy on closing leads and selling cars.”

Sokal’s certified capabilities are delivered through its full in-house team and include:

Digital Advertising: Paid search, paid social, programmatic display, retargeting, and connected TV/OTT campaigns built around each OEM’s brand standards and each dealer’s local goals.
Momentum Websites: Custom, responsive dealer websites, built with Sokal’s Dealer Draft website builder, that maintain OEM brand compliance while adding personalized experiences, mobile optimization, inventory integrations, and enhanced data protection.
SEO: In-house automotive SEO built on proprietary tools designed to improve dealer rankings and outrank local competitors.
Creative & Production: Full in-house creative team and production studio, from video and digital content to traditional print and radio, tailored to each dealer.

With Stellantis and Nissan now added to its roster, Sokal further cements its position as a full-service agency for dealers across 13 major OEM programs, eliminating the need to piece together multiple vendors to stay compliant with manufacturer standards while still getting co-op reimbursement.

The announcement comes as Sokal was also recently recognized among the largest advertising agencies in the Raleigh-Durham area by the Triangle Business Journal, showing the agency’s continued growth as a full-service partner to automotive dealers nationwide. With now over 150 advertising professionals located in the Triangle area, Sokal is excited to keep expanding and providing best-in-class advertising to its automotive clients.

Dealers interested in Sokal’s OEM-certified partnership programs can learn more at gosokal.com.

About Sokal

Founded in 2003, Sokal is a full-service automotive advertising agency headquartered in Raleigh, N.C., with a multi-market footprint across the U.S. Sokal is recognized for recurring certifications with major OEM programs including Kia, Acura, Mazda, Subaru, Hyundai, INFINITI, Stellantis, and Nissan, and is constantly growing. The agency employs more than 150 professionals delivering digitally integrated and traditional marketing services. This includes custom creative, website design, SEO, paid media, CTV, and media buying for automotive clients nationwide. Learn more at https://gosokal.com/.

IMAGE link for media: https://www.Send2Press.com/300dpi/26-0923-s2p-sokal-300dpi.webp

Image caption: Learn more about SOKAL’s OEM programs today.

NEWS SOURCE: SOKAL

This press release was issued on behalf of the news source (SOKAL), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/sokal-expands-to-over-ten-certified-oem-program-partnerships-with-the-addition-of-stellantis-and-nissan/

Sokal Expands National Footprint with New Office and Growing Team

RALEIGH, N.C., Dec. 1, 2025 (SEND2PRESS NEWSWIRE) — Sokal, a leading automotive advertising and digital marketing agency, proudly announces its move to a new Raleigh headquarters in the up-and-coming Ironworks facility. With a now 150+ strong team, offices in key regions, and specialized staff serving dealers coast‑to‑coast, Sokal continues its mission to deliver market-leading services to automotive clients.

Image caption: Sokal is moving its Raleigh headquarters into the Raleigh Iron Works complex.

Sokal will be moving to its new headquarters at 2200 Atlantic Avenue, Raleigh, NC 27604, in the summer of 2026. This will be a more central Raleigh location and a completely brand-new office space. The hub will house executive leadership, digital strategists, creative teams, web developers, media buyers, and support staff. This office will still be in addition to the current Huntersville (Charlotte) office, along with remote representation across the country, and will serve as the main point of reach for all clients.

With over 350 clients managed across the U.S, Sokal will continue to provide end‑to‑end digital and traditional marketing solutions, including custom creative, website design and analytics, SEO, paid media, CTV, video production, and media buying. All design, development, and campaign execution is performed in‑house with 100% U.S.-based teams.

“With a new office and a growing team, Sokal is well-positioned to deepen relationships with automotive dealers nationwide and deliver measurable marketing results,” said Melissa Clark, Sokal CEO. “Our regional presence and integrated U.S.-based teams offer unparalleled local expertise and national scale.”

ABOUT SOKAL:

Founded in 2003, Sokal is a full-service automotive advertising agency headquartered in Raleigh, NC, with a multi-market footprint across the U.S. Sokal is recognized for recurring certifications with major OEM programs such as Kia, Infiniti, Hyundai, Subaru, Mazda, and is constantly growing. The agency employs over 150 professionals to deliver digitally integrated and traditional marketing services for automotive clients nationwide.

Learn more at https://www.gosokal.com/.

MEDIA CONTACT:
Press Office
Sokal
919‑872‑9410
info@gosokal.com

MULTIMEDIA:

Image link for media: https://www.Send2Press.com/300dpi/25-1201-s2p-sokaliron-300dpi.webp

Image caption: Sokal is moving its Raleigh headquarters into the Raleigh Iron Works complex.

LOGO: https://www.gosokal.com/images/sokal-logo-color.png

NEWS SOURCE: SOKAL

To view the original story, visit: https://www.send2press.com/wire/sokal-expands-national-footprint-with-new-office-and-growing-team/

Sokal Signs McLaughlin Ford for Automotive Marketing Campaign

RALEIGH, N.C. /ScoopCloud/ -- Automobile marketing agency, Sokal, recently signed as agency of record for McLaughlin Ford. Commencing on April 1, 2022, the Raleigh, North Carolina marketing agency, Sokal, will launch and craft a new strategy of digital advertising for the Sumter, South Carolina, McLaughlin Ford dealership.

"I'm thrilled to have to opportunity to create a new and exciting ad campaign for the McLaughlin store," commented Melissa Clark, CEO of Sokal. "Our highly innovational staff and cutting-edge design team will create a higher level of visibility, boosting this dealership into a new competitive edge. We are delighted to start the process!"

McLaughlin Ford carries a wide variety of new and preowned vehicles and is currently located at 950 North Main Street, Sumter, South Carolina.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

For more information about McLaughlin Ford, please visit their website at: https://www.mclaughlinford.com/

Automobile marketing agency, Sokal, recently signed as agency of record for McLaughlin Ford. Commencing on April 1, 2022, the Raleigh, North Carolina marketing agency, Sokal, will launch and craft a new strategy of digital advertising for the Sumter, South Carolina, McLaughlin Ford dealership.

Related link: https://www.gosokal.com/

Sokal Announces New CEO

RALEIGH, N.C. /ScoopCloud/ -- Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Clark has been working at Sokal since June 2006 where she started as an account coordinator. She held many other roles such as Account Executive, Strategy Director and most recently COO. Over the last 15 years Melissa has been instrumental in gaining major agency accounts and overseeing much of the daily operations. Her roles in this will continue in these respects but she looks forward to working with clients and agency partners on a larger scale as she finds new ways to support dealerships and OEMs all over the country.

"I am very excited to be leading such a professional team and association, one that I have been an employee of since June 2006." Clark said. "Even though this is a formal announcement, I am clearly no stranger to Sokal. As I celebrate 15 years with the company, this new role only solidifies my loyalty and confidence in Sokal as a leader in the automotive advertising field."

In a letter to employees, clients, vendors and partners, Clark reconfirmed her commitment to the company and announced some of her ongoing priorities for Sokal.

1. Drive client acquisition & retention through best-in-class customer service.

2. Elevate Sokal's profile in the advertising industry, especially in the technology sector.

3. Provide a safe and fun work environment and company culture while efficiently using our resources to present increased opportunities for our current team.

About Sokal:

Headquartered in Raleigh NC, Sokal is one of largest automotive advertising agencies in the country.

The company specializes in digital marketing (SEO, paid search, CTV, pre-roll and display ads) and award-winning website design, and maintenance. Sokal also boasts a full-service agency experience with experts trained to execute everything from radio and television production, ad design, direct mail, media buying and much more.

Sokal employs well over 100 staff members including Digital Strategists, Website Developers, Graphic Designers, Video Producers and Editors, and Account Managers and Coordinators while currently managing well over 350 clients across the country.

For more information about Sokal, please visit their website at: https://www.gosokal.com/

Sokal, a distinguished leader in automobile advertising, announced yesterday that Melissa Z. Clark has been officially appointed as the new Chief Executive Officer. Clark was originally appointed as the CEO back in August of 2020 by the Board of Directors and has been slowly taking over the role as Mark Sokal, who was the former CEO, has taken a role on the Board of Directors.

Related link: https://www.gosokal.com/

Sokal Joins CDK Global Partner Program

RALEIGH, N.C. /ScoopCloud/ -- Sokal, a full service automotive advertising agency announced today that it has become a participant in the CDK Global Partner Program, the largest marketplace of third-party automotive applications and integrations. CDK Global, Inc. (NASDAQ: CDK) is the largest provider of integrated information technology solutions to the automotive retail industry.

As a member of the CDK Partner Program, Sokal will provide a more seamless analytics and sales attribution system for their clients who use the CDK DMS system. By using dealers' sales and service data to return industry leading attribution models, Sokal can help lower clients' advertising spend while increasing ROI.

"At Sokal, we pride ourselves on the constant innovation and marketing strategies our team produces," said Sokal COO Garrett Roach. "By joining the CDK Partner Program, we know that we will be able to better serve our clients on a daily basis."

Sokal is an award winning, full-service advertising agency that specializes in digital marketing and dealership services. Since its inception in 2010, Sokal has been at the forefront of the automotive advertising landscape, providing clients with personalized advertising strategies designed specifically with the dealer's brand and vision in mind.

"We're very pleased to introduce Sokal as the newest member of the CDK Global Partner Program," said Howard Gardner, vice president and general manager, CDK Data Services. "Sokal is a welcome addition to our vibrant program that provides dealers with a range of partner choices and the assurance that their programs can be seamlessly integrated with our applications."

About the CDK Global Partner Program

The CDK Partner Program now numbers more than 500 partner companies and 840 unique applications auto dealers can use to run their businesses. As part of the CDK ecosystem, the CDK Partner Program provides data and workflow integration to a wide range of third parties, OEMs and dealers. For a full list of partners and applications available through the program, visit cdkglobal.com/us/partners-list.

About CDK Global, Inc.

With $2 billion in revenues, CDK Global (NASDAQ: CDK) is a leading global provider of integrated information technology solutions to the automotive retail and adjacent industries. Focused on enabling end-to-end automotive commerce, CDK Global provides solutions to dealers in more than 100 countries around the world, serving approximately 30,000 retail locations and most automotive manufacturers. CDK solutions automate and integrate all parts of the dealership and buying process, including the acquisition, sale, financing, insuring, parts supply, repair and maintenance of vehicles. Visit cdkglobal.com.

About Sokal

Sokal is an award-winning advertising agency dedicated to growing business for their clientele through their marketing and advertising services. Using a range of advertising services, including digital, broadcast and print their mission is to get their client's name in the forefront of consumer consciousness. Learn more: https://www.gosokal.com/

Sokal, a full service automotive advertising agency announced today that it has become a participant in the CDK Global Partner Program, the largest marketplace of third-party automotive applications and integrations. CDK Global, Inc. (NASDAQ: CDK) is the largest provider of integrated information technology solutions to the automotive retail industry.

Related link: https://www.gosokal.com/

Sokal Signs Empire Automotive Group

RALEIGH, N.C. /ScoopCloud/ -- Automotive advertising agency, Sokal, signs as agency of record for Empire Automotive Group. Empire is a large multi-rooftop automotive retail group with a main location in Huntington, New York.

Their stores include Toyota of Huntington, Advantage Honda, Chevrolet of Huntington, Atlantic CDJR, Audi Lynbrook, Huntington Ford, and Huntington Lincoln, each offering a wide variety of new, certified pre-owned, and pre-owned vehicles.

"The individuals that work for our group have a long-standing investment in the automotive sales industry, and this is an exciting new beginning for us," commented Michael Brown, owner of Empire Automotive Group. "We feel that Sokal is an ideal partnership heading into the future."

Starting in August of 2019, Sokal will offer a variety of website design and digital services for the Empire group, customizing for each individual store and offering services as each dealership chooses.

"I enjoy the challenge of starting fresh with a new client and I believe the Empire Automotive Group will perceive how our marketing strategies can make a huge difference in their visibility and ultimately in their revenue," said Mark Sokal, CEO of Sokal. "Our team delivers a remarkable product and service that are second to none. We're confident that we'll deliver beyond their expectations."

About Sokal:

With headquarters in Raleigh, NC and offices stretching from up and down the east coast to Texas, Sokal is the area's largest advertising agency focusing on automotive advertising. Sokal is dedicated to growing business for their clientele through multiple marketing and advertising services. As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more. Sokal employs well over 100 staff members from Account Managers and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers, while currently managing well over 350 clients across the country.

For more information on Sokal, please visit their website at: https://www.gosokal.com

Automotive advertising agency, Sokal, signs as agency of record for Empire Automotive Group. Empire is a large multi-rooftop automotive retail group with a main location in Huntington, New York.

Related link: https://www.gosokal.com/

Sokal Media Group Signs Magic City Chevrolet Buick GMC

RALEIGH, N.C. /ScoopCloud/ -- Sokal Media Group, a thriving automotive advertising agency, is proud to be named the agency of record for Magic City Chevrolet Buick GMC of Covington, Virginia.

Magic City Chevrolet Buick GMC is a new operation of Magic City Automotive and is located at 345 Thacker Ave., Covington, VA.

Serving the Alleghany Highlands, the dealership specializes in sales and service of both new and pre-owned vehicles. They are proud to offer competitive prices, and an exceptionally knowledgeable sales team.

"Between the new acquisition and our partnering with Sokal Media Group, I expect our level of visibility to rise quickly," commented Cameron Johnson, Dealer Principal for Magic City Chevrolet Buick GMC. "Our sales staff are thrilled at the prospects and we're all anticipating favorable results."

Effective Immediately, Sokal Media Group will launch new digital advertising for the store, in addition to TV and direct mail campaigns.

"I'm a big fan of Magic City Auto Group and I'm looking forward to joining their expansion as our advertising strategies will create forward momentum for the dealership," said Mark Sokal, CEO of Sokal Media Group.

About Sokal Media Group:

With headquarters in Raleigh, N.C. and offices stretching from up and down the east coast to Texas, Sokal Media Group is the area's largest advertising agency focusing on automotive advertising. Sokal Media Group is dedicated to growing business for their clientele through multiple marketing and advertising services.

As a full-service agency, they manage the entire project from start to finish. The company executes everything from media buying, radio and television production, ad design, direct mail, search engine marketing, website design, website maintenance, and much more.

Sokal Media Group employees over 100 staff members from Account Executives and Account Coordinators, to Media Buyers, Digital Strategists, Website Developers, and Graphic Designers. Currently, Sokal Media Group manages 507 clients across the country.

For more information on Sokal Media group, please visit their website at: https://www.sokalmediagroup.com/

Sokal Media Group, a thriving automotive advertising agency, is proud to be named the agency of record for Magic City Chevrolet Buick GMC of Covington, Va. Effective Immediately, Sokal Media Group will launch new digital advertising for the store, in addition to TV and direct mail campaigns.

Related link: http://sokalmediagroup.com/