CX automation Archives

TORONTO, Canada /ScoopCloud/ -- The Verde Group, a leader in customer experience insights, is proud to announce the release of its latest white paper, "The Great CX Challenge: Linking Customer Experience Insights to Business Outcomes," authored by Executive V.P., Dennis Armbruster. This comprehensive study addresses the critical disconnect between significant investments in customer experience (CX) solutions and the resulting business outcomes.

As the customer experience industry continues to grow at a robust pace - projected to reach $120 billion by 2026 according to Yahoo Finance - the need for effective and actionable CX insights has never been more pressing. Despite the surge in investment and priority given by executive leadership, many organizations are facing persistent frustration and sub-optimal results.

KEY FINDINGS FROM THE WHITE PAPER:

The Disconnect: While 80% of businesses prioritize improving their CX, only 6% have seen a significant increase in performance, and over half of customers report a decline in service quality over the past year.

Legacy Methods Falling Short: Traditional CX research methods and beacon metrics often fail to correlate directly with changes in customer behaviors and financial performance, leading to organizational leadership dismissing the value of CX insights.

The E-A-B Model: The Verde Group introduces the E-A-B (Experiences, Attitude, Behavior) model as a solution to traditional CX measurement pitfalls. By focusing on customer experiences rather than attitudes, businesses can better understand the financial impact specific CX friction points have on customer behavior.

Revenue@Risk® Analysis: The white paper highlights the patent-pending Revenue@Risk® methodology, an advanced analytical approach developed by the Verde Group that links CX friction points directly to customer behaviors and financial opportunity. It also produces a new and financially correlated beacon metric that has proven to align with changes in business financials.

Dennis Armbruster, author of the white paper, stated: "The key to transforming customer experience insights into actionable business results lies in moving beyond outdated measurement methods. By focusing on the specific experiences that drive negative market action and financial risk, businesses can elevate the value of their CX insights in driving topline growth and profitability."

KEY TAKEAWAYS:

Investment Gaps: Many companies are not fully utilizing CX insights to guide strategic decisions, often due to a lack of connection between insights and financial performance.

New Methodologies: The E-A-B model and Revenue@Risk® methodology offer a more precise approach to understanding and addressing CX issues.

Strategic Impact: Leveraging advanced metrics can help businesses not only drive positive shifts in customer behavior but also meaningful financial growth.

The white paper underscores the necessity for businesses to reassess their CX measurement strategies and adopt more effective approaches to achieve tangible improvements in their businesses.

To access the full white paper and learn more about the Verde Group's innovative CX solutions, visit https://verdegroup.com/cx-challenge-white-paper/.

About the Verde Group:

The Verde Group is a leading provider of customer experience research and consulting services, specializing in linking CX insights to business outcomes. With over 20 years of experience, the Verde Group empowers organizations to understand and address customer friction points, driving growth and enhancing brand loyalty. Learn more: https://verdegroup.com/.

The Verde Group, a leader in customer experience insights, is proud to announce the release of its latest white paper, "The Great CX Challenge: Linking Customer Experience Insights to Business Outcomes," authored by Executive V.P., Dennis Armbruster. This comprehensive study addresses the critical disconnect between significant investments in customer experience (CX) solutions and the resulting business outcomes.

Related link: https://verdegroup.com/

NORWALK, Conn. /ScoopCloud/ -- After, Inc. today announced the launch of its corporate rebranding effort, including a complete website redesign to reflect the company's evolution to Customer Experience Technology. Since 2005, After Inc. has been providing best-in-class post-sale services to the world's largest manufacturers and retailers.

In 2021, After, Inc. launched its QuickSuite platform, a modular set of SaaS technologies to help manufacturers, retailers, and e-commerce sellers build deeper relationships with their customers, increase loyalty, and drive higher lifetime value. The suite covers the entire post-sale lifecycle, and includes: QuickReg®, QuickCover®, QuickClaim®, QuickInsight®, and QuickRenew®.

"2021 was a turning point for After, Inc.," says Nate Baldwin, After, Inc.'s CEO. "We launched our QuickSuite, brought on new SaaS Product, Marketing and Sales teams, and evolved our focus from a post-sale services company to a customer experience technology company. The cost of poor customer experience is going up. That's why our QuickSuite technology is so relevant. It allows retailers and manufacturers to provide differentiated and personalized experiences at each stage of the post-sale lifecycle - from registration to product protection, claims management to personalized offers - driving higher engagement, loyalty and lifetime value."

Along with the corporate rebranding, After, Inc. shares a new vision, mission and set of core values. "Our vision is pretty bold," says Dawn Taylor, After, Inc.'s Chief Revenue Officer. "We want to be the global leader in post-sale customer experience technology. But what people don't realize is that After has been providing post-sale technology and services to the world's largest manufacturers for over a decade. Now with our QuickSuite, merchants, manufacturers and TPAs of any size can download our user-friendly SaaS platforms and be up and running in minutes, not months. Given the explosion of ecommerce the past two years, the market has grown, along with a stronger need for competitive differentiation. We are excited about this next phase in our company's growth trajectory."

Check out our new website at https://www.afterinc.com/.

About After, Inc.

After, Inc. ( https://www.afterinc.com/ ) is a pioneer in the post-sale services industry. Since 2005, we have helped some of the world's top brands transform their businesses after the point of sale. Our best-in-class marketing, analytics and warranty administration drive higher customer satisfaction, product reliability, and brand equity, lower claims costs, and additional revenue and profit opportunities.

In 2021, we launched QuickSuite, a modular set of SaaS technologies to help manufacturers, retailers, and e-commerce sellers build deeper relationships with their customers and increase loyalty and lifetime value. The suite covers the entire post-sale lifecycle, and includes: QuickReg®, QuickCover®, QuickClaim®, QuickInsight®, and QuickRenew®.

Headquartered in Norwalk, Connecticut, After, Inc. is part of Galway Holdings, a diversified financial services distribution company with a focus on data analytics, technology transformation, and innovative risk sharing solutions.

After, Inc. today announced the launch of its corporate rebranding effort, including a complete website redesign to reflect the company's evolution to Customer Experience Technology. Since 2005, After Inc. has been providing best-in-class post-sale services to the world's largest manufacturers and retailers.

Related link: https://afterinc.com/

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Tag Archives: CX automation

Groundbreaking Verde Group White Paper Exposes Why CX Investments Often Fail

After, Inc. Announces Its New Corporate Rebranding to Focus on Customer Experience Technology