Tag Archives: direct mail services

Direct Mail Benchmark Report 2024 reveals 61% of marketers have increased direct mail investments in the last year

MINNEAPOLIS, Minn. /ScoopCloud/ -- New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data.

The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape and its effectiveness, showcasing data collected from both B2B and B2C marketing leaders and consumers.

The full report is available at: https://www.sequeldm.com/directmailreport/.

Pouring dollars into channels lacking clear targeting and messaging leads to flat results. Marketers are now focusing on direct response strategies proven to effectively reach audiences through personalized and impactful interactions. Direct mail, with its track record of delivering high response rates and conversions, continues to be a reliable and high-performing marketing channel.

Insights from the report indicate that both marketers and consumers continue to view direct mail as a potent tool for fostering deeper connections and enriching experiences:

* Despite a drop in 2023 volumes, confidence in direct mail remains: direct mail is showing greater growth investments than all other direct response advertising channels.

* Even in a digital world, direct mail remains both relevant and impactful: 96% of respondents have experienced improved or consistent direct mail performance over the last year.

* Marketers are increasingly weaving direct mail into their omnichannel strategies: 90% of respondents report that integration positively impacts campaign performance.

* Direct mail fights digital ad fatigue: 72% of consumers engage with mail each week - up 3% from last year.

* The mail channel is a firm consumer favorite: direct mail is the second most enjoyable form of advertising (second only to TV/video streaming).

About SeQuel Response:

SeQuel Response is the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. SeQuel's commitment to investing in clients' success and shaping the future of direct response marketing continues to deliver exceptional results and position the agency as an industry leader. SeQuel is ranked as a top marketing agency in Minneapolis, Minnesota and has been named to the Inc. 5000 list of fastest growing private companies in the U.S.

Learn more at: https://www.sequeldm.com/.

MULTIMEDIA:

Image link for media: https://www.sequeldm.com/wp-content/uploads/2024/07/2024-Report-Cover-Image.png

Image caption: 2024 Direct Mail Marketing Benchmark Report.

New industry research commissioned by SeQuel Response and conducted by ISG Research shows 61% of marketers have increased direct mail investments in the last year, up 12% from 2023 data. The 2024 Direct Mail Marketing Benchmark Report provides an analysis of the current direct mail marketing landscape.

Related link: https://www.sequeldm.com/

Erik Koenig Promoted to SeQuel Response President

EDEN PRAIRIE, Minn. /ScoopCloud/ -- SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency's direct mail and digital marketing strategy to maximize client results.

"We would not be the agency we are today without Erik's persistence, devotion, unlimited talent, and natural management skills," explained Jay Carroll, SeQuel Response Co-Founder/CEO. "He continues to demonstrate himself as an expert growth marketer and influential, yet humble, leader. Erik's promotion to President recognizes the valuable contributions he has made to SeQuel and its customers. It also positions him as the long-term future leader of this organization."

As a SeQuel pioneer, Koenig joined the agency at its inception in January 2010. Throughout his tenure with SeQuel, he has established and refined three of the agency's most critical departments: Strategy, Data/Analytics and Sales. He has also played a lead role in developing many of SeQuel's key differentiators, including its hybrid multivariate test methodology, FaQtor Test, as well as SeQuel Surround, an effective strategy for boosting direct mail performance through digital integration.

"SeQuel has been blessed with great clients, a strong track record, and an incredibly driven team of achievers. We have tremendous momentum and talent," said Koenig. "I consider myself fortunate to be in a position to help lead SeQuel into our next chapter of growth. I have never been more confident or more passionate about our future."

SeQuel congratulates Erik on his new role and wishes him continued success!

About SeQuel Response

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. In five consecutive years, Inc. Magazine has named SeQuel to its Inc. 5000 list of the fastest growing private companies in the U.S.

Learn more: https://www.sequeldm.com/

For any business and/or media inquiries, please contact Jacqueline Johnson-Leister at 952-208-1314, or email her at jacquelinej@sequeldm.com.

VIDEO (YouTube): https://youtu.be/FWtVR2-19Es

IMAGE LINKS FOR MEDIA:

[1] https://www.send2press.com/300dpi/20-1215s2p-sequel-logo-300dpi.jpg

[2] https://www.Send2Press.com/300dpi/21-0126s2p-erik-koenig-300dpi.jpg

SeQuel Response is pleased to announce the promotion of Erik Koenig to President/Chief Strategist. In his new role as President, Koenig will work to further cement SeQuel as the go-to direct response agency for growth-oriented brands; enhancing alignment between the agency's direct mail and digital marketing strategy to maximize client results.

Related link: https://www.sequeldm.com/

SeQuel Response Announces Two Key Leadership Promotions

EDEN PRAIRIE, Minn. /ScoopCloud/ -- Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services.

Jody Johnson joined SeQuel Response in August 2018 and in late 2019 became the organization's CFO. She now adds new operational leadership duties as SeQuel's first acting COO. Johnson's 15 years of accounting and finance expertise, along with her skillset as a solutions-oriented leader, has strengthened the direct marketing agency's financial operations and business processes.

"Jody is a go-getter who possesses tremendous leadership skills and the personal drive to match her talent," said CEO, Jay Carroll. "Expanding Jody's responsibilities makes sense at this juncture as we are confident that the great impact she's had in our finance area will translate to further enhancements in our agency operations."

"I'm thrilled to pioneer the role of COO at SeQuel Response," said Johnson. "We have an incredible operations team at our agency and the opportunity to lead and nurture this team is as exciting as it gets."

Jacqueline Johnson-Leister joined the organization in July 2019 as Marketing Director and was promoted to VP of Marketing in November 2020. She will now oversee the agency's marketing, creative and client services departments in her promotion as VP of Marketing & Client Services. Johnson-Leister has 12 years of marketing leadership experience and possesses an early track record of success in escalating SeQuel's branding, marketing, and sales initiatives.

"With Jacqueline's recent promotion to VP of Marketing, it's obvious that we have great confidence in her to also take on Client Services," said Carroll. "She is a people person who genuinely cares about her team and she will demonstrate that attribute very naturally with our clients. She also brings a wealth of creative experience to the table that will only enhance our deliverables going forward."

"I'm honored to continue my career growth with such an incredible values-driven company like SeQuel Response," said Johnson-Leister. "Our marketing, creative and client services teams are comprised of the industry's finest talent, and it's my mission to support that talent in continuing to grow the brand while providing the best possible service to our clients."

SeQuel congratulates Jody Johnson and Jacqueline Johnson-Leister on their new responsibilities and wishes both leaders continued success!

About SeQuel Response

SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands looking to launch and rapidly scale their direct mail and digital marketing campaigns. In five consecutive years, Inc. Magazine has named SeQuel to its Inc. 5000 list of the fastest growing private companies in the U.S.

Learn more at: https://www.sequeldm.com/

IMAGE Links for Media:

[1] https://www.Send2Press.com/300dpi/20-1215s2p-sequel-logo-300dpi.jpg

{2] https://www.Send2Press.com/300dpi/20-1215s2l-jody-jacqueline-300dpi.jpg

Caption: Congratulations to Jody Johnson (left) and Jacqueline Johnson-Leister (right).

Direct response marketing agency SeQuel Response is pleased to announce the promotions of Jody Johnson to CFO/COO and Jacqueline Johnson-Leister to VP of Marketing & Client Services. SeQuel Response has quickly become the go-to direct response advertising agency for growth-oriented consumer brands.

Related link: https://www.sequeldm.com/