Tag Archives: mortgage loan officers

Friday Harbor launches open APIs to give mortgage lenders and vendors more integration flexibility

New API suite makes it easy to plug Friday Harbor's AI-powered Origination Assistant into any LOS or POS

SEATTLE, Wash., July 15, 2025 (SEND2PRESS NEWSWIRE) — Friday Harbor, an AI-powered platform that helps loan officers assemble complete and compliant loan files in real time, today announced the availability of open APIs, giving lenders and vendors a new level of flexibility in how they integrate Friday Harbor into their mortgage tech stack.

Image caption: Friday Harbor logo.

With Friday Harbor’s open API suite, lenders can now bring the power of AI-assisted file review into any workflow, regardless of which loan origination system (LOS), point-of-sale (POS) platform or internal tools they use. The APIs are fully documented and designed to support rapid onboarding, with developer-friendly guides and real-time support to help lenders and partners get up and running quickly.

“Lenders shouldn’t have to change their tech stack to get the benefits of Friday Harbor,” said Theo Ellis, CEO of Friday Harbor. “With our open APIs, they don’t have to. Now any lender or vendor can easily connect to Friday Harbor and unlock the same speed and accuracy that has helped our customers reduce file touches, cut days off their loan cycles and improve the borrower experience.”

“We saw an opportunity to accelerate our implementation of Friday Harbor using the new open APIs,” said Andrew Badstubner, Chief Information Officer at First Community Mortgage. “The ability to integrate on our own timeline allowed us to put AI-powered origination tools into the hands of loan teams much faster and start delivering value right away.”

In addition to embedding Friday Harbor into custom workflows, vendors such as LOS and POS providers can now use the open APIs to build native integrations that deliver Friday Harbor’s capabilities directly within their user interfaces. Once connected, lenders gain the ability to:

Ingest any borrower document and automatically identify conditions within Friday Harbor
Use Friday Harbor’s web-native experience to resolve conditions in real time
Sync resolved issues and audit-ready documentation back to their system of record

By giving both lenders and tech providers a more flexible path to integration, Friday Harbor’s open APIs support the broader goal of reducing manual work in mortgage manufacturing and enabling a more intelligent, automated loan process.

To access Friday Harbor’s developer documentation or request an API key, visit https://fridayharbor.ai/.

About Friday Harbor

Friday Harbor is an AI-powered platform that helps loan officers assemble complete and compliant loan files in real time. The company combines deep fintech expertise with cutting-edge artificial intelligence to remove complexity, slash origination costs and deliver a better borrower experience. For more information, visit https://fridayharbor.ai/.

Tags: #mortgagetech #AI #fintech

NEWS SOURCE: Friday Harbor

This press release was issued on behalf of the news source (Friday Harbor), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

To view the original story, visit: https://www.send2press.com/wire/friday-harbor-launches-open-apis-to-give-mortgage-lenders-and-vendors-more-integration-flexibility/

Keller Mortgage deploys Mortgage Coach enterprise-wide to support borrowers with modern mortgage advice and education

OWINGS MILLS, Md. /ScoopCloud/ -- Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Keller Mortgage has made Mortgage Coach available to loan officers enterprise-wide.

Mortgage Coach was implemented to provide Keller Mortgage borrowers with personalized mortgage advice supported by digital home loan presentations that educate them about their home financing options.

Keller Mortgage is the mortgage lending arm of Keller Williams Realty, the world's largest real estate franchise by agent count. The lender prides itself on offering a purchase-focused lending experience that supports fast pre-approvals and positions borrowers and all agents to make strong offers on homes.

Currently, Keller Mortgage offers conventional, FHA, VA, USDA and jumbo lending programs in all 50 U.S. states and the District of Colombia and continues to grow programs and products.

"Keller Mortgage is dedicated to providing borrowers with the world-class service and results for which the Keller Williams brand is internationally renowned," said Dave Smith, president, Keller Home Financial Services. "With Mortgage Coach, our loan officers will be able to better build and communicate mortgage strategies that help borrowers get into the home of their dreams."

"We are proud that Keller Mortgage has selected Mortgage Coach to support its top-tier technology infrastructure, modern lending experience and growth in the mortgage market," said Mortgage Coach President Joe Puthur. "Mortgage Coach's customizable, digital loan presentations change the conversation between a borrower and a loan originator from price to advice, which builds trust and enables lenders to win business in any mortgage market."

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Keller Mortgage has made Mortgage Coach available to loan officers enterprise-wide.

Related link: https://mortgagecoach.com/

Logix Federal Credit Union launches Mortgage Coach to enhance mortgage advisory service for members

IRVINE, Calif. /ScoopCloud/ -- Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Logix Federal Credit Union (Logix) has rolled out Mortgage Coach to enhance the mortgage advisory service it provides to members. Nearly 200 registered mortgage loan officers will use the Mortgage Coach platform to help members understand how various home financing strategies can best fulfill their homeownership goals and build wealth.

Headquartered in Los Angeles County, Logix is reputed as one of the nation's largest and most reliable credit unions. Logix has more than $9 billion in assets and operates branches in service of more than 225,000 members. In keeping with its commitment to investing in financial health and education, Logix offers a comprehensive Financial Wellness program that supports members' with money management and financial planning services to encourage better, smarter financial decisions.

By partnering with Mortgage Coach, Logix has empowered its mortgage lending arm with interactive Total Cost Analysis (TCA) presentations, which educate consumers by modeling home loan performance over time. The partnership will enable Logix loan officers to solidify themselves as trusted mortgage advisors by providing members user-friendly comparisons of lending scenarios to help them make more informed decisions. TCA presentations are personalized, digital and can be shared with borrowers via text, email or Mortgage Coach's mobile app.

"Logix is the financial institution of choice for hundreds of thousands of members because it prioritizes service, education and financial success above all else," Mortgage Coach President Joe Puthur said. "Our TCA presentations will help achieve Logix's commitment to mortgage engagement, experience and education by streamlining each loan officer's ability to provide personalized financial education to every credit union member, increasing homeownership and equity access to everyone they serve."

This service was selected by the Logix management team with intentions to provide greater value to members.

"Mortgage Coach has presented our mortgage lending division at Logix with an incredible opportunity to offer enhanced advisory services to thousands of members," Logix President and CEO Ana Fonseca said. "Mortgage Coach's TCAs will make it easier for our staff to deliver more value to members by helping them consider how their mortgage fits holistically into a broader financial picture."

About Mortgage Coach:

Mortgage Coach is an award-winning borrower conversion platform that gives consumers the confidence to transact with educational presentations that model loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower conversion, repeat business and referrals. To date, more than 140 enterprise independent mortgage banks, depository banks and credit unions rely on Mortgage Coach to deliver personalized, modern service that grows revenue and customer loyalty. To learn more about Mortgage Coach, visit https://www.mortgagecoach.com or follow @MortgageCoach.

About Logix:

Chartered in 1937, Logix Federal Credit Union offers a full menu of financial services, and surcharge-free access to 30,000 ATMs nationwide. Logix Federal Credit Union is rated "superior" for financial strength, and is the largest credit union headquartered in Los Angeles County, with more than 225,000 members and $9 billion in assets. Logix operates 18 branches in Los Angeles and Ventura counties.

Federally insured by NCUA. Logix is an Equal Housing Lending. NMLS ID 503781. For more information, visit http://www.lfcu.com/.

Mortgage Coach, a borrower conversion platform empowering mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time, announced today that Logix Federal Credit Union (Logix) has rolled out Mortgage Coach to enhance the mortgage advisory service it provides to members.

Related link: https://mortgagecoach.com/