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MIAMI, Fla. /ScoopCloud/ -- The IN Group, a leading global talent solutions provider, has opened new offices in Miami, Florida and Denver, Colorado as part of a major US expansion drive for talent brands Investigo and BioTalent. The new offices will be led by medical communications expert Elizabeth Bevan in Miami and Jessica Petersen and Trey Hanleyin in Denver, increasing the company's US headcount to 53. These offices will help The IN Group better serve customers in these regions alongside other locations in New York, Philadelphia, Boston and San Diego.

Investigo focuses on training and providing tech experts specializing in Salesforce and NetSuite as well as recruiting more generalist technology roles for business support under its Portfolio Technology offering.

BioTalent on the other hand places an emphasis on talent in the MedTech, medical communications and life sciences sectors, acting as strategic consultants with major brands. BioTalent's remit includes commercial communications including market access, healthcare advertising, PR and patient communications, as well as pharmaceutical and agency work.

The office openings form part of a wider expansion drive for The IN Group with ambitious plans to grow through hiring experienced and knowledgeable recruiters who are specialists in key market sectors to offer the best service to customers. This aims to capitalize on the demand for Salesforce vacancies which rose by 30% in Q4 2023 according to The IN Group Talent Trends Report, as well as NetSuite.

Elizabeth Bevan, Associate Director for BioTalent, commented: "Miami is the perfect location for BioTalent to expand our medical communications practice with its diverse talent pool and established market. Our teams and consultants are tackling key issues such as diversity in clinical trials which are at the heart of important industries, leading the way with innovative thoughts and skillsets to help grow businesses across the country."

Robert Woodhouse, Director of Technology for Investigo, said: "Tech experts proficient in Salesforce and NetSuite are invaluable to businesses operating across the US and opening a location in Denver is a great way to continue expanding our footprint and place this talent with growing businesses Denver is a leading technology hub with great opportunity to grow, and our new team will be focused on our Infor ERP Technology stack to better support clients in the region."

Nick Baxter, CEO of The IN Group, said: "Expanding our locations in the US is a significant step for The IN Group and Miami and Denver give us good coverage, helping to place technology, MedTech and life sciences talent with major organizations. It's an incredibly exciting time for the business as we look to continue growing our headcount and expertise. The IN Group has a fantastic working culture centered around learning and development to unlock the power of people through a high-performance global environment, helping people to truly pursue their vocations in these sectors."

About The IN Group:

The IN Group is a collection of specialist talent brands - Investigo, InX, Definia, Caraffi, Sigma Labs and now BioTalent - who partner with our clients to solve their talent challenges, across the UK, Europe and North America.

For more information visit: https://wearetig.com/.

The IN Group, a leading global talent solutions provider, has opened new offices in Miami, Florida and Denver, Colorado as part of a major US expansion drive for talent brands Investigo and BioTalent. The new offices will be led by medical communications expert Elizabeth Bevan in Miami and Jessica Petersen and Trey Hanleyin in Denver, increasing the company's US headcount to 53.

Related link: https://wearetig.com/

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world's most popular enterprise CRM. The connection gives mortgage lenders unprecedented choice and control over the way information is shared between their enterprise CRM and mortgage marketing technologies.

Salesforce is not required to reap the benefits of Surefire, which offers native CRM capabilities. However, Top of Mind's tie-in with Salesforce Lightning Connect helps banks, credit unions and independent mortgage companies that have already invested in Salesforce maximize the effectiveness of their marketing programs by playing to the unique strengths of each platform.

"For an enterprise-class lender, there's no better CRM than Salesforce - and there's no better mortgage marketing automation tool than Surefire," said Top of Mind Chief Operating Officer and Chief Technology Officer Erik Enright. "We've made it easy for lenders to leverage the best of both systems and tailor the experience to the exact way they do business."

Top of Mind's connection with Salesforce comes pre-configured with default mapping to Salesforce data fields, making it easy to use out of the box. By adjusting a few simple toggles, lenders can specify exactly what data should be shared between systems, which direction the data should flow and when it should be pushed. For instance, lenders may wish to share just leads and contacts, or they may choose to share tasks, events, emails, and phone call records. Records can be shared as they are created, or they can be shared every time they're updated. Lenders can even create and share custom data fields.

"We built this connection to give mortgage lenders choice and control over the way Salesforce and Surefire work together - without the need to hire a six-figure developer or consultant," said Enright. "Whether loan originators log into both systems or only use one system of record, the data flow can be adjusted to suit."

Lenders that use Salesforce Sales Cloud to manage leads and customers can turn on Top of Mind's marketing automation workflows to engage contacts with dynamic content designed to win new business, earn repeat business and deserve referral business. If a company prefers to build its customer journeys with Salesforce Marketing Cloud instead of Surefire, it can still make its marketing automation more impactful with Top of Mind's award-winning content. And whether a lender uses Salesforce Sales Cloud, Salesforce Marketing Cloud, or both, its marketing program can be greatly enhanced by the application of Top of Mind's Blueprints for Success, a set of mortgage marketing best practices informed by the team's more than 450 years of mortgage industry experience.

For more information about Top of Mind's connection with Salesforce, request a demo.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals can effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @salesforce #marketingautomation #mortgagemarketing #digitalmortgage

Top of Mind Networks (Top of Mind) today announced the debut of a bidirectional data connection between Surefire, the number-one platform for automated mortgage marketing, and Salesforce, the world's most popular enterprise CRM.

Related link: https://www.topofmind.com/

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Tag Archives: Salesforce CRM

The IN Group opens its doors in Miami and Denver as part of major US expansion drive

Top of Mind Debuts Bidirectional Connection Between Its Surefire Automated Mortgage Marketing Platform and Salesforce CRM