Author Archives: Sales Boomerang

Sales Boomerang named a top mortgage technology provider by Mortgage Professional America

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, was recognized today as a 5-Star Mortgage Tech provider by Mortgage Professional America (MPA) magazine. The award recognizes the U.S. mortgage industry's top mortgage technology providers as verified by originators and tech specialists across the country.

"We are honored to have earned this award on behalf of the entire Sales Boomerang team, our clients and their borrowers," said Sales Boomerang CEO Alex Kutsishin. "Sales Boomerang works day in and day out to ensure lenders are able to present their borrowers with the right loan opportunities at the right time. We're proud to share our No Borrower Left Behind ethos with the mortgage industry and look forward to helping lenders reach new heights in customer satisfaction and retention."

Nominated companies were evaluated by MPA's team of editors and researchers. Sales Boomerang was chosen for the transformative role it has played in the mortgage industry as the first-ever fully automated borrower intelligence and retention system. By monitoring lenders' customer databases to identify real borrower lending opportunities, Sales Boomerang allows loan officers to extend timely offers of help for individual borrowers. To date, Sales Boomerang has discovered over $30 billion in new volume in total originations and helped lenders record up to 85% borrower retention rates, well over the industry average of 18%.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang @MPAMagazineUS @PowerOriginator #mortgageindustry #mortgagenews

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, was recognized today as a 5-Star Mortgage Tech provider by Mortgage Professional America (MPA) magazine. The award recognizes the U.S. mortgage industry's top mortgage technology providers as verified by originators and tech specialists across the country.

Related link: https://www.salesboomerang.com/

Sales Boomerang is 2021’s fastest-growing company in the residential mortgage industry

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, debuted this week on Inc. magazine's Inc. 5000 list, an annual ranking of America's fastest-growing private companies. Sales Boomerang ranked #101 overall, placing the company among the top 3% of all private companies in America based on three-year revenue growth of 3,882% and outpacing every other company in the residential mortgage industry. Sales Boomerang was also recognized as the nation's No. 6 fastest-growing software company and as the No. 4 fastest-growing company based in Maryland.

Sales Boomerang revolutionized the relationship between mortgage lenders and borrowers with the 2017 introduction of the only automated borrower intelligence and retention system that tells lenders exactly when anyone in their database is ready for a loan. To date, Sales Boomerang has helped mortgage lenders discover more than $30B in overlooked loan opportunities and created financial opportunities for tens of thousands of homeowners while pursuing its No Borrower Left Behind(tm) mission.

"All of us at Sales Boomerang are extremely proud to join the Inc. 5000 and especially to make our entrance in the top 3% of private companies nationwide," said Sales Boomerang CEO Alex Kutsishin. "We dedicate this recognition to our amazing customers and team, who have made it possible for us to uplift an entire industry and begin changing the way it relates to - and earns the lifetime loyalty of - borrowers."

"The 2021 Inc. 5000 list feels like one of the most important rosters of companies ever compiled," said Scott Omelianuk, editor-in-chief of Inc. "Building one of the fastest-growing companies in America in any year is a remarkable achievement. Building one in the crisis we've lived through is just plain amazing. This kind of accomplishment comes with hard work, smart pivots, great leadership and the help of a whole lot of people."

Sales Boomerang significantly outperformed the 2021 Inc. 5000's average median three-year growth rate of 543% and joined a prestigious set of companies that together added more than 610,000 jobs to the U.S. economy over the past three years. The complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region and other criteria, can be found at: https://www.inc.com/inc5000. The top 500 companies, including Sales Boomerang, will be featured in the September issue of Inc. magazine, available on newsstands August 20.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About Inc. Media:

The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including web sites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Vision Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit https://www.inc.com/.

@SalesBoomerang @Inc #Inc5000

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, debuted this week on Inc. magazine's Inc. 5000 list, an annual ranking of America's fastest-growing private companies. Sales Boomerang ranked #101 overall, placing the company among the top 3% of all private companies in America based on three-year revenue growth of 3,882% and outpacing every other company in the residential mortgage industry.

Related link: https://www.salesboomerang.com/

HousingWire honors Sales Boomerang VP of Sales Taylor Castranova as a Women of Influence

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced Vice President of Sales, Taylor Castranova is an honoree of HousingWire's 2021 Women of Influence Award program.

As the vice president of both the customer success and sales departments, Castranova has proven a valuable asset, exceeding expectations in Sales Boomerang customer growth, as well as helping Sales Boomerang customers achieve unprecedented growth. In the last year, Castranova has assisted Sales Boomerang in tripling its revenue and increasing existing customers' growth rates by 400%. Sales Boomerang customers have recorded an average 20-40% lift to loan volume and generated more than $30 billion in additional loan volume industrywide.

"Taylor is a cherished member of the team," said Sales Boomerang CEO Alex Kutsishin. "She has a knack for taking charge of seemingly small initiatives and yielding impressive results. Taylor is beyond deserving of this recognition and we are extremely proud of her."

"Another way to describe our Women of Influence honorees this year would be the women who are making an impact, which is something we saw woven into each of these amazing award winners," Brena Nath, HW+ managing editor, said. "Congratulations to these women who are cultivating a new path forward for the housing industry and reimagining a better, more collaborative future."

The HousingWire Women of Influence Awards program seeks to highlight the outstanding efforts of women in shaping and driving the U.S. mortgage, real estate and fintech industries forward. The full list of 2021 Women of Influence winners can be reviewed at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang @HousingWire #WomenOfInfluence

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced Vice President of Sales, Taylor Castranova is an honoree of HousingWire's 2021 Women of Influence Award program.

Related link: https://www.salesboomerang.com/

Sales Boomerang releases Q2 2021 Mortgage Market Opportunities Report

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its inaugural Mortgage Market Opportunities Report. According to the report, refinance opportunities continue to dominate the market, but a promising uptick in new listings was also evident in the Q2 data. Mortgage servicers will need to closely manage their default and foreclosure risk in the coming months, as the second quarter saw nearly two out of five customers trigger a risk-and-retention alert.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 125 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated the aggregate frequency with which those contact records triggered loan-opportunity and risk-and-retention alerts during the first and second quarters of 2021.

Key Findings*

Across the sample group, the frequency of each alert type in Q2 2021 was as follows:

* Mortgage Inquiry Alert: 5.87% of monitored contacts (down 33.97% from Q1)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.43% of monitored contacts (down 24.30% from Q1)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 2.20% of monitored contacts (up 41.94% from Q1)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.37% of monitored contacts (up 163.46% from Q1)

A customer or prospect has listed their home for sale.

* Equity Alert: 8.55% of monitored contacts (down 0.70% from Q1)

A customer or prospect's home equity has increased.

* Rate Alert: 13.33% of monitored contacts (up 31.85% from Q1)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 36.63% of monitored contacts (down 5.69% from Q1)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk.

Analysis*

* Though New Listing alerts occurred in less than 2% of the sample data set, this alert type also saw the greatest quarter-over-quarter growth (163%). With home listings on the rise, we may be seeing the first signs of the purchase market's long-awaited reawakening.

* Refi opportunities continue to bear fruit; thanks to continued low interest rates, more than 13% of all contacts in the sample data set triggered a Rate alert in Q2, a 32% improvement over the previous quarter. But with Mortgage Inquiry alerts down nearly 34% quarter-over-quarter, lenders may need to proactively reach out to potential refi customers who aren't shopping for rates with the same gusto as they were at the beginning of the year.

* Equity alerts remained steady quarter-over-quarter, triggering for about 1 in 12 contacts (9%) in the sample data set.

* Risk & Retention was the most frequently triggered alert across the sample data set (37%). This result may be partially attributable to the sensitive nature of the Risk & Retention alert, which is triggered by any of 15 consumer behaviors that place a borrower in danger of missing a mortgage payment. The high frequency of this alert also underscores the nation's uneven economic recovery in the wake of the coronavirus pandemic, as more than 9.5 million people remain unemployed and around 2.5 million homeowners are in forbearance plans.

"Industry experts have been pushing the idea that the refinance market has dried up since early 2021, but our data shows that plenty of borrowers still have the opportunity to improve their rates," said Sales Boomerang CEO Alex Kutsishin. "Meanwhile, the housing inventory shortages that have stymied the purchase market's potential may finally be turning a corner, as our customers saw significant gains in new listings in Q2."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang

Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its inaugural Mortgage Market Opportunities Report. According to the report, refinance opportunities continue to dominate the market, but a promising uptick in new listings was also evident in the Q2 data. Mortgage servicers will need to closely manage their default and foreclosure risk in the coming months, as the second quarter saw nearly two out of five customers trigger a risk-and-retention alert.

Related link: https://www.salesboomerang.com/

Sales Boomerang’s Rusty Barnes Honored for Innovative Contributions to Mortgage Customer Retention

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced that Rusty Barnes, senior product manager, has been named a 2021 Rising Star by housing finance trade publication HousingWire as part of its eighth annual Rising Stars awards program recognizing the leaders under the age of 40 who are shaping and driving the mortgage, real estate and fintech industries forward.

Barnes was an integral part of the early 2021 release of Sales Boomerang's Prescriptive Scenarios, a line of multi-dimensional loan scenarios designed to identify the ideal loan for each borrower. Through the development of Prescriptive Scenarios, Barnes helped Sales Boomerang usher in a new era of 'smart' borrower retention for the mortgage industry and expanded its ability to help both lenders and borrowers find the right loan at the right time. He also led much of the work around defining and implementing Sales Boomerang's dynamic mapping, a capability that streamlines the lender onboarding process by automating how Sales Boomerang ingests and categorizes leads and loan records to deliver relevant alerts.

"Rusty's soup-to-nuts expertise with Sales Boomerang's platform and its integrations is an invaluable asset that his team and our lender clients rely on each and every day," said Sales Boomerang CEO Alex Kutsishin. "Rusty is one of the most tenured team members at Sales Boomerang, and his analytical approach to problem solving and collaborative manner have benefited us all over the years."

The 2021 Rising Stars were chosen by HousingWire's selection committee based on their professional achievements within their organizations, contributions to the overall housing economy, community outreach, client impact and personal success. The list includes entrepreneurs, marketers, operations experts and technology innovators. While the winners represent a wide variety of industry functions, they all demonstrate leadership and innovation that inspires not only those within their own organizations, but also in their communities and in the industry at large.

"These Rising Stars are such an impressive group. Their hard work and resiliency is evident in the success they brought to their companies during a year that started off with shut downs and ended up with record origination volume," HousingWire Editor in Chief Sarah Wheeler said. "Usually, we think of Rising Stars as the future leaders of housing, but in many cases this year's winners are already leading out in significant ways."

For the full list of winners, visit https://www.housingwire.com/articles/presenting-housingwires-2021-class-of-rising-stars.

About HousingWire

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang @HousingWire #HWRisingStars #mortgageleaders

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced that Rusty Barnes, senior product manager, has been named a 2021 Rising Star by housing finance trade publication HousingWire as part of its eighth annual Rising Stars awards program recognizing the leaders under the age of 40 who are shaping and driving the mortgage, real estate and fintech industries forward.

Related link: https://www.salesboomerang.com/

Sales Boomerang integration with Volly enables lightning-fast lead response for increased mortgage loan volume and customer retention

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry. The combination of Sales Boomerang and Volly positions lenders to take immediate action when a customer or prospect is ready for a loan, enabling higher borrower retention, increased loan volume and lower per-loan costs.

Sales Boomerang monitors customer and prospect databases on behalf of mortgage lenders and their referral partners. By combining market intelligence with a lender's own credit underwriting preferences, Sales Boomerang identifies exactly when a prospect or past customer is ready for a new loan. Sales Boomerang opportunity alerts may be triggered by both market factors (for instance, interest rate changes and home price appreciation) and consumer behaviors (such as listing a home for sale, shopping with another lender or improving one's credit score).

Built for the mortgage industry, the Volly Portal includes a full-service CRM contact and campaign management hub that makes it easy for lenders to manage leads and deploy automated marketing journeys for customers and partners. Volly also offers a mortgage point-of-sale (POS) platform, custom website solutions and the Volly Marketing Portal, a storefront loan officers and mortgage brokers can use to self-provision pre-approved marketing workflows, collateral and closing gifts on demand.

By piping Sales Boomerang opportunity alerts into Volly, lenders can use rules-based automation to take immediate action, such as enrolling a consumer in a relevant marketing campaign or scheduling follow-up tasks for the loan originator who owns the contact. Loan originators can even invite referral partners to share their own contacts for monitoring by Sales Boomerang and automated co-marketing powered by Volly.

"Sales Boomerang serves up hyper-relevant loan opportunities that deserve immediate action, and our integration with Volly makes it easy to follow through before competitors even know the consumer is in the market for a loan," said Sales Boomerang CEO Alex Kutsishin. "In fact, the average lender that uses Sales Boomerang in conjunction with automated marketing sees an 11.6% improvement in borrower retention and 20% to 40% lift in loan volume."

"Volly's marketing automation solutions help loan originators do their jobs more effectively and efficiently," said Volly CEO Jerry Halbrook. "By layering on criteria-driven portfolio monitoring from Sales Boomerang, we're enabling lenders to engage with opportunities even faster in a market when speed to lead is perhaps the single most important factor in customer retention."

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind(tm).

About Volly:

Volly is powering the dream of home ownership through industry-leading technology and dynamic marketing that drives the customer journey. The Volly Portal Platform is a fully integrated, cloud-based Software-as-a-Service platform that combines Customer Relationship Management (CRM), Marketing Collateral, Borrower Journey Campaign Management, Portfolio Retention programs, Point of Sale (POS) application and transaction management, and Custom Websites, all integrated with digital and print marketing capabilities and industry-leading creative marketing services. Among other awards, Volly was named a HousingWire HW Tech100 Mortgage technology company in both 2020 and 2021. For more information, visit https://myvolly.com/ or call (866) 435-7050.

Twitter: @SalesBoomerang @VollyTech #MortgageIndustry #MortgageMarketing #CustomerRetention #NoBorrowerLeftBehind

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry.

Related link: https://www.salesboomerang.com/

Sales Boomerang and Insellerate combine real-time borrower intelligence and marketing automation to supercharge mortgage customer engagement

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate. By combining loan opportunity alerts from Sales Boomerang with Insellerate's automated, multi-channel marketing that spans phone, text, email, direct mail, social media and website retargeting, the technologies' seamless API integration enhances every stage of the borrower journey to help lenders increase customer retention and convert more leads to loans.

Sales Boomerang analyzes consumer and market data in real-time to alert lenders when a prospect or past customer is ready for a new loan. For example, when a consumer's credit activity indicates they may be mortgage shopping, or when their credit score improves, Sales Boomerang notifications allow loan officers to help borrowers apply for a loan for which they were previously not qualified. On average, lenders using Sales Boomerang improve their borrower retention by 11.66% and see a 20 to 40% average lift to loan volume.

"Between home purchases, refis and home-equity loans, the average consumer will do 11 mortgages in their lifetime," said Sales Boomerang CEO Alex Kutsishin. "Sales Boomerang's goal is to help lenders earn their customer's loyalty across all 11 loans by presenting meaningful financial opportunities at exactly the right time, every time. Our integration with Insellerate doesn't just make that kind of customer service possible, it makes it easy and efficient."

Built by mortgage professionals, Insellerate combines the customer relationship management (CRM) tools that are essential to loan officer success with a full range of customer engagement capabilities, including built-in lead management, sales enablement and automated marketing. The platform's rich content library and modern architecture are purpose-built to integrate seamlessly with any lender's existing tech stack, enabling Insellerate to deliver value from day one. Loan originators can even use Insellerate from a mobile device.

"Insellerate's comprehensive customer engagement toolset, combined with real-time opportunity alerts from Sales Boomerang, keeps lenders competitive in any market by helping originators find more opportunities, work more efficiently and close more loans," said Insellerate CEO Josh Friend.

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind™.

About Insellerate:

Insellerate helps lenders close more loans through better borrower engagement. The mortgage industry's most innovative marketing and sales engagement platform. We deliver dynamic technology, strategy, and content for every channel of your business to ensure engagement throughout the borrower's journey. Insellerate integrates with the software that is powering your business today and into the future. Insellerate is a highly scalable, configurable, and modern platform that accelerates the sales process and generates repeat business. SOC 2 and SSAE 18 certified, Insellerate is built to satisfy the most closely regulated businesses, including banks with mortgage subsidiaries. For more information, visit https://insellerate.com/ or contact us at 855-973-1646.

Twitter: @SalesBoomerang @Insellerate #MortgageIndustry #MortgageMarketing #CustomerRetention #NoBorrowerLeftBehind

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate.

Related link: https://www.salesboomerang.com/

Sales Boomerang Becomes Affiliate Member of ACUMA, Bringing New Tools for Member Retention to Credit Unions

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member. As a member of ACUMA, Sales Boomerang provides tools for credit unions looking to improve member retention, increase member utilization of mortgage and home-equity loan programs and strengthen referral relationships with real estate agents.

Sales Boomerang alerts credit unions to their members' activity at the most advantageous times. For example, when a member's credit activity indicates they may be mortgage shopping, or when their credit score improves, Sales Boomerang notifications allow credit unions to help members apply for a loan for which they were previously not qualified. On average, credit unions using Sales Boomerang improve their member retention by 11.66% and see a 20 to 40% average lift to loan volume.

"We're proud to be an affiliate member of ACUMA and eager to help credit unions improve mortgage lending services to their members," said Sales Boomerang CEO Alex Kutsishin. "Bringing relevant loan options to members' attention at the most opportune time helps credit unions deliver on their mission. We're looking forward to helping CUs focus on what matters most: their members."

ACUMA is an organization of and for credit unions that brings together shared real estate lending and financing interests. ACUMA member organizations include federal- and state-chartered credit unions and Credit Union Service Organizations (CUSOs), mortgage insurance companies, secondary market investors and investment banking firms and mortgage technology firms.

"Our organization serves as a resource to thousands of credit union professionals and their primary suppliers to network, share knowledge, build relationships and grow market share," said Tracy J. Ashfield, ACUMA President. "We're pleased to present an additional resource to our members and extend Sales Boomerang a warm welcome."

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind(tm).

About ACUMA:

The American Credit Union Mortgage Association provides resources and education to credit unions aimed at streamlining performance, processes and procedures for real estate lending services. ACUMA's goal is to encourage credit unions to help more consumers get fairly priced and safe mortgage loans delivered locally, and in so doing, providing them with a pathway to the American dream of home ownership.

Twitter: @SalesBoomerang @ACUMACommunity #mortgageindustry #mortgagemarketing #customerretention #ACUMA

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced it has joined the American Credit Union Mortgage Association (ACUMA) as an affiliate member.

Related link: https://www.salesboomerang.com/

Sales Boomerang and Usherpa Expand Partnership to Set Mortgage Lenders Up for Success in 2021 Purchase Market

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its partnership with Usherpa, a marketing and customer relationship management (CRM) platform for Realtors and mortgage lenders. Sales Boomerang's automated borrower intelligence is now integrated with Usherpa's newest feature, a FCRA- and RESPA-compliant co-marketing portal that helps lenders expand the nature and depth of their referral partnerships with Realtors.

The Real Estate Settlement Procedures Act (RESPA) prohibits lenders and real estate partners from engaging in quid pro quo referral relationships, a guideline that has made it difficult for lenders and their agents to co-brand marketing materials in a compliant and cost-effective fashion. Usherpa's new co-marketing portal solves this problem by making it easier than ever for loan officers and Realtors to share the cost of creating and distributing co-branded marketing materials to their shared customer database in a compliant manner. By leveraging Usherpa's integration with Sales Boomerang's automated borrower intelligence, lenders can receive actionable, real-time alerts whenever someone in their database - or their referral partner's database within the co-marketing portal- is ready for a loan.

As soon as a customer becomes a candidate for a loan - because they've improved their credit score, market rates have changed or their home has accrued sufficient equity, for example - Sales Boomerang notifies the lender, who can then initiate marketing outreach that is co-branded with the Realtor's information. The marketing campaigns can be automated using pre-written marketing content created by Usherpa's experienced staff of industry experts or customized to meet individual company needs.

"The enhanced integration between Usherpa and Sales Boomerang is a win-win for loan officers and Realtors looking to take their referral partnerships to the next level," said Sales Boomerang CEO Alex Kutsishin. "The loan officer and Realtor share database information within the Usherpa co-marketing portal, we find the loan opportunities and Usherpa automates compliant and effective co-marketing outreach."

"Our customers have been looking for a more effective way to co-market with Realtor partners that is fully RESPA- and FCRA-compliant," said Usherpa Director of Business Development Paul Harrington. "Not only have we delivered what the doctor ordered, we've also enhanced it with the best opportunity alerts in the business thanks to our partnership with Sales Boomerang."

"Eustis Mortgage has developed a prosperous Realtor Success Program using the Sales Boomerang and Usherpa co-marketing portal," said Stephen Barton, SVP of National Retail Growth at Eustis Mortgage. "In just three quarters, our loan officers generated an average of more than $16 million per month in additional revenue."

About Usherpa:

Usherpa has been serving the mortgage and real estate industry since 1995, when it was founded as Media Center LLC. The company offers a powerful, easy-to-use marketing and CRM platform backed by gold-standard customer support and robust training to help Loan Officers and Real Estate Agents make the most of its effortless, fully-automated CRM. Usherpa users are empowered to build and maintain relationships with prospects, past customers, and business partners, resulting in increased repeat and referral business. Visit https://usherpa.com/ to learn more.

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind(tm).

@SalesBoomerang @UsherpaCRM #mortgagemarketing #customerretention #RESPA

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its partnership with Usherpa, a marketing and customer relationship management (CRM) platform for Realtors and mortgage lenders.

Related link: https://www.salesboomerang.com/

Sales Boomerang included in HousingWire’s Tech100 List of Most Revolutionary Companies Serving the Mortgage Industry

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced it has been named to HousingWire's HW Tech100 list of the most innovative technology companies in the housing economy.

Sales Boomerang was recognized by HousingWire for its cutting-edge borrower intelligence and retention system. The mortgage lending industry is known for its exceedingly low average customer retention rate. Twenty percent of borrowers return to their prior lender for their next loan, while the remaining 80% look elsewhere. Sales Boomerang helps banks, credit unions and non-depository lenders overcome this challenge by building lasting relationships with their borrowers and achieving borrower retention rates of 65% or higher.

"Borrower retention is a problem lenders have faced on their own for far too long. By carefully listening to lenders, we've crafted timely-solutions to meet their specific needs," said Sales Boomerang CEO Alex Kutsishin. "We're proud of the unbelievable results our clients are experiencing with Sales Boomerang, it's their results that have brought this recognition from HousingWire."

"I've been involved in choosing Tech100 winners since we started the program in 2014, and every year it manages to get more competitive," HousingWire Editor and Chief Sarah Wheeler said. "These companies are truly leading the way to a more innovative housing market."

The HousingWire Tech100 award recognizes innovative companies and solutions that are revolutionizing the mortgage process in the U.S. housing market. To view the complete list of Tech100 winners, visit https://www.housingwire.com/articles/introducing-the-2021-hw-tech100-mortgage-winners/.

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind™.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Twitter: @SalesBoomerang @HousingWire #Tech100 #mortgageindustry #financialinclusion

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced it has been named to HousingWire's HW Tech100 list of the most innovative technology companies in the housing economy.

Related link: https://www.salesboomerang.com/

Sales Boomerang Ushers in New Era of ‘Smart’ Borrower Retention with Beta Release of Prescriptive Scenarios

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced the beta release of Prescriptive Scenarios, a product line of 'smart' loan scenarios designed to identify the ideal loan for each borrower.

"Prescriptive Scenarios represent a huge leap forward in mortgage borrower intelligence and retention," said Sales Boomerang CEO Alex Kutsishin. "We listened carefully to our clients' desire for a fuller understanding of each borrower, including not just the opportunities they represent but also their real-time ability to qualify for those opportunities. Prescriptive Scenarios knocks it out of the park by drawing on multiple criteria to serve up 100% relevant loan opportunities."

Founded in 2017, Sales Boomerang scours mortgage lenders' customer databases for missed loan opportunities. The firm's wildly popular mortgage opportunity alerts have helped companies large and small generate billions of dollars in additional loan volume by getting in front of borrowers with the right loans at the right time. With Prescriptive Scenarios, Sales Boomerang significantly advances the borrower retention category by triangulating multiple points of borrower intelligence to deliver opportunities that approach 100% relevance.

The beta release includes three categories of Prescriptive Scenarios:

Rate-and-Term Scenarios are triggered when (a) a lender could refinance the borrower into a new loan with a better rate, better loan terms, or both; and (b) the borrower is credit-qualified for the lender's available conventional, FHA Streamline or VA IRRRL refi programs.

Cash-Out Scenarios are triggered when (a) a borrower has enough equity in their home to draw out cash for reasons such as making home improvements or paying down another debt; and (b) the borrower is credit-qualified for the lender's available conventional, FHA or VA cash-out refi programs.

FHA Mortgage Insurance (MI) Removal Scenarios are triggered when (1) a borrower with an FHA loan has 80% or greater equity in their home; and (b) the borrower is credit-qualified for the lender's available refi programs.

Sales Boomerang leverages real-time pricing data from Optimal Blue to ensure Prescriptive Scenarios always reflect a lender's current loan rates. Additionally, lenders can personalize Prescriptive Scenarios by layering on additional intelligence (for example, a borrower's credit card debt load) or setting custom thresholds for criteria like home equity or loan-to-value (LTV) ratio.

"With Prescriptive Scenarios, there is zero confusion on the loan originator's part as to why they're receiving an alert; the relevance is immediately apparent," said Kutsishin. "The reason lenders enjoy such a huge return on their investment in Sales Boomerang is simple: we deliver a 20-40% lift in loan volume while dramatically driving down the cost of customer acquisition."

Lenders who wish to be among the first to try Prescriptive Scenarios can email sales@salesboomerang.com. Beta participants will receive fully actionable alerts at significantly reduced pricing. Space is limited.

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind™.

Twitter: @SalesBoomerang

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced the beta release of Prescriptive Scenarios, a product line of 'smart' loan scenarios designed to identify the ideal loan for each borrower.

Related link: https://www.salesboomerang.com/