Tag Archives: automated Borrower Intelligence System

Mortgage Coach integrates with Insellerate to help lenders increase lead conversion with wealth-building mortgage advice

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that the Mortgage Coach platform will be integrated with Insellerate, a leading customer experience platform. The integration streamlines the sales process by enabling loan officers (LOs) to generate and customize Total Cost Analysis (TCA) loan presentations prefilled with contact data directly from the Insellerate customer relationship management (CRM) and lead management dashboard.

Insellerate is a modern CRM platform that optimizes mortgage sales and marketing performance with lead management and sales enablement tools, automated multi-channel marketing campaigns and sales insights. Mortgage Coach helps lenders earn homebuyers' business with educational presentations that compare mortgage strategies over time.

Integrated, the technologies equip LOs with the capabilities they need to efficiently contact leads and provide meaningful mortgage advice that earns their trust and loan commitment faster. Working through Insellerate's CRM or its lead management dashboard, which intelligently prioritizes and distributes leads, users can generate TCAs that have been prefilled with contact data and click a button to instantly connect with leads. Equipped with Mortgage Coach borrower intelligence and TCA presentations, LOs can create custom loan comparisons based on borrowers' unique financial and homeownership goals, enabling them to convert more leads to loans without ever leaving the Insellerate platform.

"Our partnership with Insellerate makes it easy and efficient for lenders to meaningfully connect with homebuyers by providing timely, relevant mortgage advice," said Sales Boomerang and Mortgage Coach Chief Lending Officer Joe Puthur. "This integration is able to benefit every managed contact automatically, which is especially powerful for both retail LOs in a market where they must proactively pursue borrower relationships and for consumer direct LOs who cultivate a large volume of relationships over the phone. Insellerate identifies the best lead opportunities and Mortgage Coach illustrates the impact of all loan scenarios, together helping lenders find and fund every loan opportunity."

"Partnering with Mortgage Coach will help our clients accelerate the sales and marketing process by providing LOs the technology they need to connect with and deliver value to home buyers," said Insellerate CEO Josh Friend. "We're proud to provide LOs this new benefit within our platform so lenders can ensure every lead receives personalized mortgage advice, without ever leaving the Insellerate platform."

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

About Insellerate:

Insellerate helps loan officers close more loans with our award-winning modern CRM, Lead Management, and Engagement platform, which handles all your lending channels, retail, wholesale, TPO, Consumer Direct, and Reverse. Our advanced APIs allow seamless connectivity to your tech stack, and our native mobile application will enable loan officers to work on their files from anywhere. Powered with AgentConnect, we empower loan officers to engage more effectively with real estate agents and borrowers, resulting in higher lead conversion rates, lower origination costs, and more closed loans. For more information, visit https://insellerate.com/ or contact us at 855-973-1646.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that the Mortgage Coach platform will be integrated with Insellerate, a leading customer experience platform.

Related link: https://www.salesboomerang.com/

Rich LaBarca joins Sales Boomerang and Mortgage Coach as Chief Product and Technology Officer

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Rich LaBarca to the role of Chief Product and Technology Officer. LaBarca has over 30 years of experience creating and growing data and insights-focused software as a service (SaaS) products and companies and will infuse Sales Boomerang and Mortgage Coach with his extensive experience delivering corporate and consumer value with data.

As Chief Product & Technology Officer, LaBarca will oversee the unification and expansion of Sales Boomerang and Mortgage Coach's products and technologies, including its award-winning borrower intelligence alerts and Total Cost Analysis (TCA) loan comparison scenarios. With his diverse technical expertise guiding the way, LaBarca will engineer teams, products and enhancements that empower even more lenders to leverage Sales Boomerang and Mortgage Coach's proactive, consultative, data-first approach to engaging, converting and retaining mortgage customers and prospects.

"I look forward to helping usher in the next phase of growth at Sales Boomerang and Mortgage Coach, a company that is so transformative and opens opportunities for all types of borrowers," said LaBarca. "Sales Boomerang and Mortgage Coach have achieved impressive organizational success individually, and it is an incredible honor to be granted the opportunity to scale these two platforms together at an enterprise level."

An enterprise technical product executive and true startup veteran, LaBarca has made an indelible mark in the tech space. He's garnered decades of experience growing and exiting multiple startups - most recently scaling a rapid growth phase at AddThis, a provider of behavioral audience data and website marketing tools, which resulted in a successful acquisition by Oracle. Since then, LaBarca has led data, insights and identity-focused products as an executive at Oracle Data Cloud and grew Microsoft's Customer Data Platform (CDP) as its Partner General Manager.

"While working with Rich LaBarca in the past, I witnessed firsthand his propensity for creating and scaling teams, products and technology to achieve maximum efficiency and user satisfaction," said Sales Boomerang and Mortgage Coach CEO Richard Harris. "I have the utmost confidence that the combination of his data and insights experience and the wealth of existing mortgage industry skills already in place at Sales Boomerang and Mortgage Coach will usher in a new phase of innovation and enable our organization to achieve its fullest potential."

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

@SalesBoomerang @MortgageCoach

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Rich LaBarca to the role of Chief Product and Technology Officer.

Related link: https://www.salesboomerang.com/

Cheryl Messner joins Sales Boomerang to oversee customer experience department

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang's customer experience, engagement, success and operations as well as help the company build upon its growth from a fintech startup to the industry's leading borrower intelligence solution.

Messner joins Sales Boomerang following 15 years at Optimal Blue, where she swiftly worked her way up the ladder. She began working in the customer service department as an Account Manager and later transitioned to the product management department, where she advanced to a director role in under five years. Prior to her tenure at Optimal Blue, Messner worked for three years in sales at GE-owned WMC Mortgage.

Messner will use her breadth of experience to inform her new role as EVP, Customer Success for Sales Boomerang and Mortgage Coach, which recently announced an enhanced integration to become the mortgage industry's first borrower conversion and retention platform. She will expand the two organizations' shared market influence by identifying new opportunities for growth, streamlining operations and developing a client services structure that deepens customer relationships.

"Sales Boomerang's unique value - helping lenders help more borrowers reach their financial goals more quickly - is incredibly attractive to me as someone who has spent my entire career in mortgage," said Messner. "I look forward to supporting Sales Boomerang users by giving them the tools to track consumers' financial data and encourage financial wellness by layering in interactive loan comparisons powered by Mortgage Coach."

"With ample experience in sales, customer service and product management, Messner is the ideal candidate to take our rapidly growing organization to the next level," said Sales Boomerang CEO Alex Kutsishin. "Her customer-first, digital vision will prove vital to increasing adoption and helping Sales Boomerang customers maximize their success as we continue to expand our partnership with Mortgage Coach."

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang's customer experience, engagement, success and operations as well as help the company build upon its growth from a fintech startup to the industry's leading borrower intelligence solution.

Related link: https://www.salesboomerang.com/

Sales Boomerang releases Q4 2021 Mortgage Market Opportunities Report

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. The Q4 2021 report identified increasing opportunities for mortgage lenders to assist borrowers with tappable home equity, lending credence to analysts' expectations for a surge in home-equity-related mortgage activity in 2022.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 160 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the third and fourth quarters of 2021.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q4 2021 was as follows:

* Mortgage Inquiry Alert: 4.42% of monitored contacts (down 16.13% from Q3)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 1.84% of monitored contacts (down 17.49% from Q3)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 1.14% of monitored contacts (down 13.64% from Q3)

A customer or prospect has improved their FICO score.

* New Listing Alert: 0.64% of monitored contacts (down 38.46% from Q3)

A customer or prospect has listed their home for sale.

* Equity Alert: 8.61% of monitored contacts (up 7.36% from Q3)

A customer or prospect's home equity has increased.

* Rate Alert: 5.07% of monitored contacts (down 27.16% from Q3)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q4 2021 was as follows:

* Cash-Out Alert: 5.08% of monitored contacts (up 17.87% from Q3)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 10.05% of monitored contacts (up 160.36% from Q3)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* Debt Alert: 1.33% of monitored contacts (down 23.12% from Q3)

A borrower is credit qualified and can benefit from paying off other debts with the equity in their home.

* FHA MI Removal Alert: 14.01% of monitored contacts (up 92.71% from Q3)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 31.18% of monitored contacts (down 13.82% from Q3)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* When a borrower puts less than 20% down on an FHA-insured loan, they are required to pay mortgage insurance (MI) premiums on top of their monthly principal and interest payments. FHA borrowers with MI may be unaware they have the option to remove their MI once they reach 20% equity. With a nearly 93% quarter-over-quarter increase in FHA MI Removal alerts, lenders have the opportunity to deliver immediate monthly savings to borrowers.

* Since Sales Boomerang's Cash-Out alerts only trigger for credit-qualified contacts, continued gains in this alert category show that borrowers are growing their credit scores alongside their equity. Lenders should prepare for continued cash-out refinance and HELOC activity in the coming months.

* Keen observers will notice that the Rate and Rate-and-Term alerts trended in opposite directions from Q3 to Q4. Following a year of interest rate growth, fewer consumers are positioned to benefit from a refinance solely based on the difference between their current interest rate and prevailing market rates - thus, the decline in Rate alerts. But a higher frequency of Rate-and-Term alerts indicates that even if the overall refi market is down, there's a growing subset of consumers who have the home equity and credit profiles necessary to benefit from a refinance.

* Mortgage Inquiry and EPO alerts declined for a third consecutive quarter, and New Listings were down for a second quarter in a row. With fewer consumers actively putting themselves in the market for mortgage products, lenders will need to be proactive in bringing financially advantageous opportunities to potential customers.

* Q4's 14% drop in Risk & Retention alerts was the category's first significant decline in 2021. Nonetheless, with nearly one in three borrowers still exhibiting risky credit behaviors, mortgage servicers should keep a close eye on their portfolios for default risk.

"Borrowers aren't always aware of the multitude of ways they can leverage their home equity, yet it's becoming increasingly clear that equity is creating some of the best financial opportunities for borrowers and lenders today. It is up to us to help mortgage advisors bring these opportunities to the table for their customers," said Sales Boomerang CEO Alex Kutsishin. "Experts may have predicted 2022 would be a year to focus on purchase transactions, but our data shows lenders would be well-served to shine equal light on home-equity lending."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. The Q4 2021 report identified increasing opportunities for mortgage lenders to assist borrowers with tappable home equity, lending credence to analysts' expectations for a surge in home-equity-related mortgage activity in 2022.

Related link: https://www.salesboomerang.com/

Sales Boomerang adds ‘Previous Alerts’ to facilitate better-informed conversations between mortgage advisors and prospects

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the availability of a new feature that lets lenders view a history of Sales Boomerang alerts that have previously triggered for each contact in their monitored database. The 'Previous Alerts' feature empowers mortgage advisors with historical context that makes customer outreach hyper-relevant whenever a new Sales Boomerang alert is triggered.

Sales Boomerang monitors a lender's database and alerts loan originators when a borrower or prospect is ready for a loan. "Defensive" alerts trigger when a borrower takes an action, such as applying for a mortgage with another lender, paying off a loan early or listing their home for sale. "Offensive" alerts enable originators to present opportunities to borrowers once they meet certain criteria, such as attaining a target loan-to-value (LTV) ratio or credit score, or when market conditions make it possible for the borrower to get more favorable rates or terms than their current loan. By not only indicating current loan opportunities but also providing a complete history of past alerts, Sales Boomerang gives mortgage advisors a more nuanced understanding of each past or prospective mortgage customer's financial situation and makes it easier to convert opportunities into closed loans.

With Sales Boomerang's numerous customer relationship management (CRM) integrations, most mortgage advisors will also be able to access any notes taken regarding borrower outreach at the time of previous alerts, as each Sales Boomerang alert is an opportunity to reach out and prevent the borrower from continuing to shop for a mortgage.

"Mortgage advisors are going to love this capability, because it primes them to make an informed and helpful pitch every time they call on a customer," explained Sales Boomerang Vice President of Product Mike Spotten. "For example, if a mortgage advisor receives a Mortgage Inquiry alert indicating a prospect is currently shopping for a mortgage, they can check the contact's history of previous alerts to see that the same prospect listed their home for sale just three weeks ago. This tells a mortgage advisor exactly what kind of conversation to start with the prospect."

"The longer a lender works with Sales Boomerang, the richer and more valuable 'Previous Alerts' history becomes," added Spotten. "Managers may even find the feature does double duty as a coaching tool, because they can use it to identify opportunities for more consistent mortgage advisor follow-up with triggered contacts."

For more information about Sales Boomerang's 'Previous Alerts' feature, contact your client success representative or email sales@salesboomerang.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X.

To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the availability of a new feature that lets lenders view a history of Sales Boomerang alerts that have previously triggered for each contact in their monitored database.

Related link: https://www.salesboomerang.com/

Sales Boomerang recognized as Baltimore’s second fastest-growing company

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced it has earned the No. 2 spot on the Baltimore Business Journal's (BBJ) 2021 Fast 50, a list of the greater Baltimore region's 50 fastest-growing private companies. Fast 50 rankings were unveiled by the BBJ at a private reception on Thursday, November 4.

The 2021 Fast 50 were ranked according to average percent change in revenue during the three-year span from 2018 to 2020, as verified by the BBJ with assistance from accounting and consulting firm SC&H Group. Sales Boomerang's revenue growth from 2018 to 2020 was 3,882%, an achievement that earned the company the #101 spot on the Inc. 5000 list of America's fastest-growing companies earlier this year.

By helping lenders identify the best times to offer loans, Sales Boomerang aids consumers while improving lenders' bottom lines. Sales Boomerang's lender clients have achieved customer retention rates of 1.4-5.3 times the industry norm and an average 20-40% lift to loan volume, results that increased the company's popularity and helped make its explosive revenue growth possible.

"It is an honor for Sales Boomerang to be recognized by the Baltimore Business Journal's Fast 50 awards program and we're thrilled to be leading the way for our local business community," said Sales Boomerang CEO Alex Kutsishin. "Its high concentration of STEM experts and proximity to larger business hubs have made Greater Baltimore the perfect environment for tech startups like Sales Boomerang to thrive."

To view the full list of BBJ's 2021 Fast 50, visit https://www.bizjournals.com/baltimore/news/2021/11/05/fast-50-2021-private-companies-growth.html.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(TM) ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced it has earned the No. 2 spot on the Baltimore Business Journal's (BBJ) 2021 Fast 50, a list of the greater Baltimore region's 50 fastest-growing private companies. Fast 50 rankings were unveiled by the BBJ at a private reception on Thursday, November 4, 2021.

Related link: https://www.salesboomerang.com/

Mortgage Coach and Sales Boomerang accelerate lead conversion with personalized Total Cost Analysis loan presentations for every managed borrower

IRVINE, Calif. /ScoopCloud/ -- Mortgage Coach, the borrower conversion platform empowering mortgage lenders to deliver clear mortgage advice and lending education with the interactive Total Cost Analysis (TCA) loan comparison, today announced an integration with Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system. The integration helps convert leads identified with Sales Boomerang's opportunity alerts by enabling lenders to automatically generate accurate TCA presentations that are highly relevant to consumers' housing finance needs.

Sales Boomerang monitors customer databases on behalf of lenders to identify exactly when a prospect or past customer is ready for a new loan. By combining market intelligence - for example, factors such as interest rate changes, improved credit scores and home listings - with mortgage lenders' credit underwriting preferences, Sales Boomerang notifies lenders of high-relevancy loan opportunities. Now, through the integration with Mortgage Coach, every Sales Boomerang opportunity alert from any managed contact record automatically includes a tailored Mortgage Coach TCA that can be used in any form of client or marketing outreach.

With a single touch, loan originators can further personalize the generated loan comparison with video narration from any device, enabling professionals to instantly illustrate all benefits relevant to the borrower. This targeted, proactive loan product positioning leads to a measurable increase in speed of lead decision, selection of more profitable loan scenarios and improved committed loan conversion rates.

Centennial Bank helped shape the Mortgage Coach integration with Sales Boomerang as a trusted depository looking to increase mortgage market share across existing clients. According to Centennial Bank Mortgage Division President Keith Little, "Each month Sales Boomerang proactively identifies hundreds of people within our database who we can now help with a mortgage. By pairing that borrower intelligence with Mortgage Coach's TCA presentations, we now have an automated way of crafting highly personalized lending proposals that illustrate the financial benefits of homeownership, furthering our commitment to provide all our banking customers with long-term mortgage advice and easier access to superior lending services."

"Clearly articulating the specific benefit of a relevant, personalized lending program to newly triggered leads inspires trust and confidence that makes them more likely to transact," said Mortgage Coach President Joe Puthur. "This special innovation with Sales Boomerang gives lenders a fully automated method of providing transparent lending options at the most influential time - well before typical point-of-sale interactions occur. The integration empowers lenders to transform alert-prompted outreach into a consultative conversation by addressing a borrower's needs with the illustrated benefits of lending programs tailored to their specific financial circumstances."

"Our borrower intelligence delivers on ROI promises by excelling at identifying when a borrower is ready to transact," said Sales Boomerang CEO Alex Kutsishin. "Together, Sales Boomerang and Mortgage Coach enable lenders to deliver unparalleled proactive advice to people based on data, creating immediate sales influence for countless new loan options before the borrower is even shopping."

About Mortgage Coach:

Mortgage Coach is the only platform that allows mortgage lenders to create digital and accurate home loan comparisons for consumers. With the Total Cost Analysis presentation, lenders can create a multi-option comparison, offering the borrower a more personalized digital experience. This level of transparency has revolutionized the rate quoting and pricing process allowing borrowers to make faster, more informed mortgage decisions and ultimately, increase production and pipeline conversion for lenders of any size. For more information on how to start using borrower education as a competitive advantage, please visit http://www.mortgagecoach.com/.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About Centennial Bank:

Centennial Bank, a Home Bancshares (NASDAQ: HOMB) company, is a full-service financial institution with branches in Florida, Arkansas, Alabama and New York and $15 Billion in total assets. For more information, please visit https://www.my100bank.com/. Centennial Bank, Member FDIC, Equal Housing Lender, NMLS #466091, All loans are subject to credit and property approval.

Mortgage Coach, the borrower conversion platform empowering mortgage lenders to deliver clear mortgage advice and lending education with the interactive Total Cost Analysis (TCA) loan comparison, today announced an integration with Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system.

Related link: https://mortgagecoach.com/

Sales Boomerang named a top mortgage technology provider by Mortgage Professional America

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, was recognized today as a 5-Star Mortgage Tech provider by Mortgage Professional America (MPA) magazine. The award recognizes the U.S. mortgage industry's top mortgage technology providers as verified by originators and tech specialists across the country.

"We are honored to have earned this award on behalf of the entire Sales Boomerang team, our clients and their borrowers," said Sales Boomerang CEO Alex Kutsishin. "Sales Boomerang works day in and day out to ensure lenders are able to present their borrowers with the right loan opportunities at the right time. We're proud to share our No Borrower Left Behind ethos with the mortgage industry and look forward to helping lenders reach new heights in customer satisfaction and retention."

Nominated companies were evaluated by MPA's team of editors and researchers. Sales Boomerang was chosen for the transformative role it has played in the mortgage industry as the first-ever fully automated borrower intelligence and retention system. By monitoring lenders' customer databases to identify real borrower lending opportunities, Sales Boomerang allows loan officers to extend timely offers of help for individual borrowers. To date, Sales Boomerang has discovered over $30 billion in new volume in total originations and helped lenders record up to 85% borrower retention rates, well over the industry average of 18%.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang @MPAMagazineUS @PowerOriginator #mortgageindustry #mortgagenews

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, was recognized today as a 5-Star Mortgage Tech provider by Mortgage Professional America (MPA) magazine. The award recognizes the U.S. mortgage industry's top mortgage technology providers as verified by originators and tech specialists across the country.

Related link: https://www.salesboomerang.com/

Sales Boomerang releases Q2 2021 Mortgage Market Opportunities Report

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its inaugural Mortgage Market Opportunities Report. According to the report, refinance opportunities continue to dominate the market, but a promising uptick in new listings was also evident in the Q2 data. Mortgage servicers will need to closely manage their default and foreclosure risk in the coming months, as the second quarter saw nearly two out of five customers trigger a risk-and-retention alert.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 125 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated the aggregate frequency with which those contact records triggered loan-opportunity and risk-and-retention alerts during the first and second quarters of 2021.

Key Findings*

Across the sample group, the frequency of each alert type in Q2 2021 was as follows:

* Mortgage Inquiry Alert: 5.87% of monitored contacts (down 33.97% from Q1)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.43% of monitored contacts (down 24.30% from Q1)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 2.20% of monitored contacts (up 41.94% from Q1)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.37% of monitored contacts (up 163.46% from Q1)

A customer or prospect has listed their home for sale.

* Equity Alert: 8.55% of monitored contacts (down 0.70% from Q1)

A customer or prospect's home equity has increased.

* Rate Alert: 13.33% of monitored contacts (up 31.85% from Q1)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 36.63% of monitored contacts (down 5.69% from Q1)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk.

Analysis*

* Though New Listing alerts occurred in less than 2% of the sample data set, this alert type also saw the greatest quarter-over-quarter growth (163%). With home listings on the rise, we may be seeing the first signs of the purchase market's long-awaited reawakening.

* Refi opportunities continue to bear fruit; thanks to continued low interest rates, more than 13% of all contacts in the sample data set triggered a Rate alert in Q2, a 32% improvement over the previous quarter. But with Mortgage Inquiry alerts down nearly 34% quarter-over-quarter, lenders may need to proactively reach out to potential refi customers who aren't shopping for rates with the same gusto as they were at the beginning of the year.

* Equity alerts remained steady quarter-over-quarter, triggering for about 1 in 12 contacts (9%) in the sample data set.

* Risk & Retention was the most frequently triggered alert across the sample data set (37%). This result may be partially attributable to the sensitive nature of the Risk & Retention alert, which is triggered by any of 15 consumer behaviors that place a borrower in danger of missing a mortgage payment. The high frequency of this alert also underscores the nation's uneven economic recovery in the wake of the coronavirus pandemic, as more than 9.5 million people remain unemployed and around 2.5 million homeowners are in forbearance plans.

"Industry experts have been pushing the idea that the refinance market has dried up since early 2021, but our data shows that plenty of borrowers still have the opportunity to improve their rates," said Sales Boomerang CEO Alex Kutsishin. "Meanwhile, the housing inventory shortages that have stymied the purchase market's potential may finally be turning a corner, as our customers saw significant gains in new listings in Q2."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang

Sales Boomerang, the mortgage industry’s top-rated automated borrower intelligence and retention system, today released its inaugural Mortgage Market Opportunities Report. According to the report, refinance opportunities continue to dominate the market, but a promising uptick in new listings was also evident in the Q2 data. Mortgage servicers will need to closely manage their default and foreclosure risk in the coming months, as the second quarter saw nearly two out of five customers trigger a risk-and-retention alert.

Related link: https://www.salesboomerang.com/

Sales Boomerang’s Rusty Barnes Honored for Innovative Contributions to Mortgage Customer Retention

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced that Rusty Barnes, senior product manager, has been named a 2021 Rising Star by housing finance trade publication HousingWire as part of its eighth annual Rising Stars awards program recognizing the leaders under the age of 40 who are shaping and driving the mortgage, real estate and fintech industries forward.

Barnes was an integral part of the early 2021 release of Sales Boomerang's Prescriptive Scenarios, a line of multi-dimensional loan scenarios designed to identify the ideal loan for each borrower. Through the development of Prescriptive Scenarios, Barnes helped Sales Boomerang usher in a new era of 'smart' borrower retention for the mortgage industry and expanded its ability to help both lenders and borrowers find the right loan at the right time. He also led much of the work around defining and implementing Sales Boomerang's dynamic mapping, a capability that streamlines the lender onboarding process by automating how Sales Boomerang ingests and categorizes leads and loan records to deliver relevant alerts.

"Rusty's soup-to-nuts expertise with Sales Boomerang's platform and its integrations is an invaluable asset that his team and our lender clients rely on each and every day," said Sales Boomerang CEO Alex Kutsishin. "Rusty is one of the most tenured team members at Sales Boomerang, and his analytical approach to problem solving and collaborative manner have benefited us all over the years."

The 2021 Rising Stars were chosen by HousingWire's selection committee based on their professional achievements within their organizations, contributions to the overall housing economy, community outreach, client impact and personal success. The list includes entrepreneurs, marketers, operations experts and technology innovators. While the winners represent a wide variety of industry functions, they all demonstrate leadership and innovation that inspires not only those within their own organizations, but also in their communities and in the industry at large.

"These Rising Stars are such an impressive group. Their hard work and resiliency is evident in the success they brought to their companies during a year that started off with shut downs and ended up with record origination volume," HousingWire Editor in Chief Sarah Wheeler said. "Usually, we think of Rising Stars as the future leaders of housing, but in many cases this year's winners are already leading out in significant ways."

For the full list of winners, visit https://www.housingwire.com/articles/presenting-housingwires-2021-class-of-rising-stars.

About HousingWire

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang @HousingWire #HWRisingStars #mortgageleaders

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced that Rusty Barnes, senior product manager, has been named a 2021 Rising Star by housing finance trade publication HousingWire as part of its eighth annual Rising Stars awards program recognizing the leaders under the age of 40 who are shaping and driving the mortgage, real estate and fintech industries forward.

Related link: https://www.salesboomerang.com/

Sales Boomerang integration with Volly enables lightning-fast lead response for increased mortgage loan volume and customer retention

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry. The combination of Sales Boomerang and Volly positions lenders to take immediate action when a customer or prospect is ready for a loan, enabling higher borrower retention, increased loan volume and lower per-loan costs.

Sales Boomerang monitors customer and prospect databases on behalf of mortgage lenders and their referral partners. By combining market intelligence with a lender's own credit underwriting preferences, Sales Boomerang identifies exactly when a prospect or past customer is ready for a new loan. Sales Boomerang opportunity alerts may be triggered by both market factors (for instance, interest rate changes and home price appreciation) and consumer behaviors (such as listing a home for sale, shopping with another lender or improving one's credit score).

Built for the mortgage industry, the Volly Portal includes a full-service CRM contact and campaign management hub that makes it easy for lenders to manage leads and deploy automated marketing journeys for customers and partners. Volly also offers a mortgage point-of-sale (POS) platform, custom website solutions and the Volly Marketing Portal, a storefront loan officers and mortgage brokers can use to self-provision pre-approved marketing workflows, collateral and closing gifts on demand.

By piping Sales Boomerang opportunity alerts into Volly, lenders can use rules-based automation to take immediate action, such as enrolling a consumer in a relevant marketing campaign or scheduling follow-up tasks for the loan originator who owns the contact. Loan originators can even invite referral partners to share their own contacts for monitoring by Sales Boomerang and automated co-marketing powered by Volly.

"Sales Boomerang serves up hyper-relevant loan opportunities that deserve immediate action, and our integration with Volly makes it easy to follow through before competitors even know the consumer is in the market for a loan," said Sales Boomerang CEO Alex Kutsishin. "In fact, the average lender that uses Sales Boomerang in conjunction with automated marketing sees an 11.6% improvement in borrower retention and 20% to 40% lift in loan volume."

"Volly's marketing automation solutions help loan originators do their jobs more effectively and efficiently," said Volly CEO Jerry Halbrook. "By layering on criteria-driven portfolio monitoring from Sales Boomerang, we're enabling lenders to engage with opportunities even faster in a market when speed to lead is perhaps the single most important factor in customer retention."

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind(tm).

About Volly:

Volly is powering the dream of home ownership through industry-leading technology and dynamic marketing that drives the customer journey. The Volly Portal Platform is a fully integrated, cloud-based Software-as-a-Service platform that combines Customer Relationship Management (CRM), Marketing Collateral, Borrower Journey Campaign Management, Portfolio Retention programs, Point of Sale (POS) application and transaction management, and Custom Websites, all integrated with digital and print marketing capabilities and industry-leading creative marketing services. Among other awards, Volly was named a HousingWire HW Tech100 Mortgage technology company in both 2020 and 2021. For more information, visit https://myvolly.com/ or call (866) 435-7050.

Twitter: @SalesBoomerang @VollyTech #MortgageIndustry #MortgageMarketing #CustomerRetention #NoBorrowerLeftBehind

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, today announced its integration with Volly, an industry-leading provider of SaaS-based fintech and creative marketing services to the financial services industry.

Related link: https://www.salesboomerang.com/

Sales Boomerang and Insellerate combine real-time borrower intelligence and marketing automation to supercharge mortgage customer engagement

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate. By combining loan opportunity alerts from Sales Boomerang with Insellerate's automated, multi-channel marketing that spans phone, text, email, direct mail, social media and website retargeting, the technologies' seamless API integration enhances every stage of the borrower journey to help lenders increase customer retention and convert more leads to loans.

Sales Boomerang analyzes consumer and market data in real-time to alert lenders when a prospect or past customer is ready for a new loan. For example, when a consumer's credit activity indicates they may be mortgage shopping, or when their credit score improves, Sales Boomerang notifications allow loan officers to help borrowers apply for a loan for which they were previously not qualified. On average, lenders using Sales Boomerang improve their borrower retention by 11.66% and see a 20 to 40% average lift to loan volume.

"Between home purchases, refis and home-equity loans, the average consumer will do 11 mortgages in their lifetime," said Sales Boomerang CEO Alex Kutsishin. "Sales Boomerang's goal is to help lenders earn their customer's loyalty across all 11 loans by presenting meaningful financial opportunities at exactly the right time, every time. Our integration with Insellerate doesn't just make that kind of customer service possible, it makes it easy and efficient."

Built by mortgage professionals, Insellerate combines the customer relationship management (CRM) tools that are essential to loan officer success with a full range of customer engagement capabilities, including built-in lead management, sales enablement and automated marketing. The platform's rich content library and modern architecture are purpose-built to integrate seamlessly with any lender's existing tech stack, enabling Insellerate to deliver value from day one. Loan originators can even use Insellerate from a mobile device.

"Insellerate's comprehensive customer engagement toolset, combined with real-time opportunity alerts from Sales Boomerang, keeps lenders competitive in any market by helping originators find more opportunities, work more efficiently and close more loans," said Insellerate CEO Josh Friend.

About Sales Boomerang:

Sales Boomerang revolutionized the relationship between a Mortgage Lender and Borrower with the introduction of the only automated Borrower Intelligence System in 2017, which tells lenders when anyone in their database is ready for a loan. Today, Sales Boomerang is the #1 Borrower Retention strategy in the industry and has discovered over $30B in new volume for Lenders. Sales Boomerang's notifications are integrated with the best CRM/Marketing Automation Systems in the industry to provide a seamless experience for Lenders and Borrowers. Sales Boomerang's employees are dedicated to improving the lending experience for Lenders and Borrowers, and united behind the ethos - No Borrower Left Behind™.

About Insellerate:

Insellerate helps lenders close more loans through better borrower engagement. The mortgage industry's most innovative marketing and sales engagement platform. We deliver dynamic technology, strategy, and content for every channel of your business to ensure engagement throughout the borrower's journey. Insellerate integrates with the software that is powering your business today and into the future. Insellerate is a highly scalable, configurable, and modern platform that accelerates the sales process and generates repeat business. SOC 2 and SSAE 18 certified, Insellerate is built to satisfy the most closely regulated businesses, including banks with mortgage subsidiaries. For more information, visit https://insellerate.com/ or contact us at 855-973-1646.

Twitter: @SalesBoomerang @Insellerate #MortgageIndustry #MortgageMarketing #CustomerRetention #NoBorrowerLeftBehind

Sales Boomerang, the industry's top-rated automated borrower intelligence and retention system, has expanded its integration with leading mortgage customer experience platform Insellerate.

Related link: https://www.salesboomerang.com/