Author Archives: Sales Boomerang

Sales Boomerang releases Q4 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang's latest Mortgage Market Opportunities Report. With mortgage volume continuing to decline, the Q4 2022 report highlights pockets of opportunity still available to motivated and innovative loan originators.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 150 residential mortgage lenders, a subset of its clients, that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the third and fourth quarters of 2022.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q4 2022 was as follows:

* Mortgage Inquiry Alert: 1.58% of monitored contacts (down 44.37% from Q3)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 0.81% of monitored contacts (down 60.49% from Q3)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 4.00% of monitored contacts (down 26.87% from Q3)

A customer or prospect has improved their FICO score.

* New Listing Alert: 0.52% of monitored contacts (down 53.57% from Q3)

A customer or prospect has listed their home for sale.

* Equity Alert: 3.01% of monitored contacts (down 35.68% from Q3)

A customer or prospect's home equity has increased.

* Rate Alert: 0.05% of monitored contacts (down 89.80% from Q3)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q4 2022 was as follows:

* Cash-Out Alert: 2.07% of monitored contacts (down 20.38% from Q3)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 0.05% of monitored contacts (down 95.93% from Q3)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* FHA MI Removal Alert: 2.07% of monitored contacts (down 80.08% from Q3)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 43.46% of monitored contacts (up 43.53% from Q3)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk.

Analysis*

* Although Credit Improvement, Equity and FHA MI Removal alerts were down from Q3, they outperformed other alert types, signaling that opportunities remain for lenders to reconnect with previously denied loan applicants and help homeowners with untapped equity improve their financial situation.

* New Listing alerts fell for a second consecutive quarter, reflecting a decrease in U.S. housing inventory between October and November of 2022. The shortage of supply, which is especially pronounced for entry-level homes, has left first-time buyers on the sidelines and homeowners afraid to trade up. Strategies like down payment assistance and seller buy-downs are becoming increasingly important tools for lenders looking to serve more purchase customers.

* Risk & Retention alerts were up more than 40% for the second quarter in a row amid reports that inflation has consumers dipping into savings and racking up credit card debt. With retail store credit cards now carrying APRs of more than 30%, home equity remains an attractive alternative, even in the current mortgage interest rate environment.

* Mortgage Inquiry and EPO alerts decreased for the third consecutive quarter. With fewer consumers actively putting themselves in the market for a mortgage, originators must proactively engage with consumers to understand their financial goals and demonstrate how the right mortgage loan can help.

"As the trends from Q3 continued, and in some cases intensified, in Q4, lenders need to remain proactive and creative in order to keep their pipelines from drying up," said Sales Boomerang and Mortgage Coach Chief Visionary Officer Alex Kutsishin. "By pairing Sales Boomerang's borrower intelligence with Mortgage Coach's Total Cost Analysis, lenders can find opportunities hidden in their own databases and present borrowers with innovative loan strategies for purchasing a home, building wealth or paying off debts. In this market, it's becoming more important each day for lenders to think creatively and build consumer trust."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang's latest Mortgage Market Opportunities Report.

Related link: https://www.salesboomerang.com/

Shelli Holland joins Sales Boomerang and Mortgage Coach as Chief People Officer

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Shelli Holland to the role of Chief People Officer.

Related link: https://www.salesboomerang.com/

Sales Boomerang and Mortgage Coach’s Jacob Gibbs and Kassy Scarcia recognized for achievements in mortgage technology

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today celebrated two of its team members for earning recognition for their respective contributions to the mortgage industry. Senior Director of Integrations Jacob Gibbs was named a 2022 Tech Trendsetter by HousingWire (HW), and Customer Success Team Manager Kassy Scarcia was selected to National Mortgage Professional's (NMP's) 2022 40 Under 40 list.

Related link: https://www.salesboomerang.com/

Sales Boomerang and Mortgage Coach add Casey Martin to the executive team as chief revenue officer

IRVINE, Calif. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Casey Martin as chief revenue officer. An experienced sales and go-to-market leader with a track record of success helping technology companies scale and grow revenue, Martin will oversee Sales Boomerang and Mortgage Coach's sales and client services teams as they align under a shared vision and brand strategy.

Martin has more than a decade of executive-level experience leading revenue strategies for tech startups. As head of U.S. sales for SparkPost, Martin helped the email sending platform become the world's largest deliverer of commercial email and attract a $600 million strategic acquisition by Amsterdarm-based MessageBird. Prior to joining SparkPost, Martin was head of sales at audience tracking firm AddThis, where he led the sales organization through the successful sale and transition of the business to Oracle (NYSE: ORCL). After the acquisition, he oversaw client partnerships for Oracle Data Clouds telecom, financial services and travel verticals.

"I have witnessed firsthand Casey's ability to develop hungry startups into world-class sales organizations," said Sales Boomerang and Mortgage Coach Chief Executive Officer Rich Harris, who previously served as CEO at AddThis and SparkPost during Martin's tenures at those companies. "With his experience penetrating new markets and rapidly accelerating revenue growth, Casey will provide Sales Boomerang and Mortgage Coach the leadership and expertise to drive adoption of our Borrower Intelligence Platform and transform the way lenders grow their businesses."

"Sales Boomerang and Mortgage Coach have a pivotal opportunity to put our industry-changing solution in the hands of more financial institutions and borrowers," said Martin. "I am delighted to work with this talented team to capture greater market share and accelerate growth in new verticals as we advance our vision of helping all borrowers find the right financial products to achieve their dreams and financial independence."

Sales Boomerang and Mortgage Coach merged in June to form the mortgage industry's first Borrower Intelligence Platform (BIP). By combining actionable, real-time borrower intelligence with interactive financial presentations, Sales Boomerang and Mortgage Coach empower lenders to match the right loan options and advice to the right borrowers at the right time.

Martin began his career as a media director for agencies including Moxie Interactive and StudioCom, where he managed multi-million-dollar online media budgets for high-profile brands including Verizon, Dunkin Donuts and Baskin-Robbins. He holds a bachelor's degree in marketing communication from Auburn University and earned postgraduate certificates in business process design and artificial intelligence from MIT's Sloan School of Management. He serves on the board of directors for Atlanta-based Kids Boost, a nonprofit that helps children develop their passions into opportunities for philanthropic fundraising.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com/.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com/.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Casey Martin as chief revenue officer.

Related link: https://www.salesboomerang.com/

Sales Boomerang Ranked Number 162 Fastest-Growing Company in North America on the 2022 Deloitte Technology Fast 500™

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that Sales Boomerang ranked No. 162 on the 2022 Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 28th year. Sales Boomerang grew 906.4% from 2018-2021, the period relevant to the 2022 rankings.

Sales Boomerang and Mortgage Coach's chief executive officer, Richard Harris, credits the platform's powerfully automated borrower intelligence and comprehensive line of loan opportunity alerts with the company's 906.4% revenue growth. He said, "Sales Boomerang has been recognized as one of North America's most sought-after mortgage technologies for the second consecutive year - an accomplishment we owe to the hundreds of lenders who continuously champion the platform and its No Borrower Left Behind™ promise. Now, thanks to our merger with Mortgage Coach, our lender clients can provide first-class services to even more homebuyers identified with Sales Boomerang alerts via Mortgage Coach's interactive presentations that offer insight into how home loans perform over time."

"As the past year has shown us, innovation in important areas such as life sciences is critical to addressing infectious disease and other global health issues," said Paul Silverglate, vice chair, Deloitte LLP and U.S. technology sector leader. "In addition, technology must keep pace with ever-changing consumer and corporate demands for faster, safer and more efficient solutions to new societal challenges. Each year I am in awe of the immense talent the Technology Fast 500 rankings reveal, confirming the winners' relentless pursuit of creativity and their ability to solve real-world problems that benefit us all."

"This year's Technology Fast 500 list is a true reflection of some of today's most determined and inspiring pioneers who have prospered by anticipating what's next, understanding what's needed to succeed and driving creativity forward," said Christie Simons, partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte's audit and assurance practice. "Representing all facets of technology, the winners have shown they not only have the vision but can also expertly manage their companies through rapid growth. We congratulate each winner on their impressive achievements."

Sales Boomerang ranked No. 49 as a Technology Fast 500™ award winner for 2021.

Overall, 2022 Technology Fast 500™ companies achieved revenue growth ranging from 241% to 125,138% from 2018 to 2021, with median growth of 611%.

About the 2022 Deloitte Technology Fast 500™

Now in its 28th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies - both public and private - in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Sales Boomerang and Mortgage Coach

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that Sales Boomerang ranked No. 162 on the 2022 Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 28th year.

Related link: https://www.salesboomerang.com/

Polly’s PPE integration with Mortgage Coach embeds dynamic product and pricing data into interactive home loan presentations that drive borrower conversion

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced a new integration between Mortgage Coach and Polly, a leading provider of innovative SaaS technology for the mortgage capital markets space. The seamless API integration feeds real-time data from Polly's sophisticated, cloud-native Product and Pricing Engine (PPE) into Mortgage Coach Total Cost Analysis (TCA) presentations, enabling highly accurate, side-by-side home loan comparisons that give borrowers the confidence to move forward with the financial products that best meet their needs.

Feedback from early adopters of the integration has been overwhelmingly positive:

"Our partnership with Mortgage Coach spans the better part of a decade, during which time we have used TCAs to help tens of thousands of borrowers make more informed home loan decisions," explained the President and CEO of a well-known mortgage lender originating upwards of $4.5 billion in annual volume. "This integration is a huge win, because it lets us combine the benefits of Polly's high-performance, ultra-modern PPE and lock desk automation with a beloved borrower conversion tool our loan officers have come to depend on."

"The integration of real-time product and pricing data from Polly ensures our Mortgage Coach TCA presentations are not only compelling, but also highly accurate and actionable, allowing us to lock in borrower commitments with absolute confidence that we've got the right customer in the right loan," said the vice president of lending of another prominent lender with an annual origination volume of more than $2.6 billion. "Any mortgage lender that is evaluating its pricing engine options should factor the powerful combination of Polly and Mortgage Coach into its calculus."

Sales Boomerang and Mortgage Coach merged in June to form the mortgage industry's first Borrower Intelligence Platform (BIP). By combining actionable, real-time borrower intelligence with interactive TCA presentations, Sales Boomerang and Mortgage Coach empower mortgage advisors to reach out to prospective borrowers at exactly the right time and walk them through rich loan comparisons that span the lender's full breadth of product offerings and consider each scenario's impact on both short-term monthly cash flow and long-term net worth.

Founded in 2019, Polly has gained traction with originators and investors alike at an astounding pace - and attracted more than $50 million in venture-capital funding - for breathing new life into the mortgage capital markets industry through innovation. Polly's end-to-end capital markets toolset features a modern, cloud-native PPE that offers lenders of all sizes greater speed, accuracy, and configurability across all loan pricing and lock processes, as well as a robust loan trading exchange and comprehensive analytics platform.

"Lenders invest significant time and money into building diverse portfolios of loan products designed to meet borrowers' unique needs, yet those products often sit underutilized," said Mortgage Coach and Sales Boomerang Chief Lending Officer Joe Puthur. "Piping Polly's precise product and pricing data into engaging, data-rich Mortgage Coach TCA presentations solves that problem by making it not only possible, but easy for mortgage advisors to present a wider array of financial solutions to every borrower, every time."

"Polly has taken the capital markets space by storm, enabling lenders to price and lock loans with unprecedented speed and flexibility. Now, lenders can merge the benefits of our high-performance PPE with Mortgage Coach's ability to multiply borrower conversion," said Adam Carmel, Founder and CEO of Polly. "And stay tuned; there is much more to come from Polly's partnership with Mortgage Coach. Early adopters of the integration are already gaining a significant competitive advantage, and with further enhancements to our API connections already in the works, they will only see that edge sharpen."

About Polly:

Polly is transforming the mortgage industry with its modern, data-driven capital markets ecosystem. Lenders trust Polly's Product and Pricing Engine (PPE), Loan Trading Exchange, Analytics Platform, and Partner Platform to optimize performance from rate lock to loan sale and delivery, increase gain-on-sale execution, automate workflows, and provide actionable data and analytics. Polly was founded in 2019 by a seasoned team of technology and mortgage experts, and is based in San Francisco, California. Please visit www.polly.io to learn more.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced a new integration between Mortgage Coach and Polly, a leading provider of innovative SaaS technology for the mortgage capital markets space.

Related link: https://www.salesboomerang.com/

Sales Boomerang releases Q3 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang's latest Mortgage Market Opportunities Report. Despite significant year-over-year declines in mortgage volume, the Q3 2022 report showed an increase in Credit Improvement Alerts, signaling the opportunity for lenders to offer timely advice and tailored financial solutions to prospects with newly improved credit scores.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 150 residential mortgage lenders, a subset of its clients, that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the second and third quarters of 2022.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q3 2022 was as follows:

* Mortgage Inquiry Alert: 2.84% of monitored contacts (down 12.21% from Q2)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.05% of monitored contacts (down 11.38% from Q2)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 5.47% of monitored contacts (up 33.41% from Q2)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.12% of monitored contacts (down 22.04% from Q2)

A customer or prospect has listed their home for sale.

* Equity Alert: 4.68% of monitored contacts (down 40.98% from Q2)

A customer or prospect's home equity has increased.

* Rate Alert: 0.49% of monitored contacts (down 80.94% from Q2)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q3 2022 was as follows:

* Cash-Out Alert: 2.60% of monitored contacts (down 62.18% from Q2)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 1.23% of monitored contacts (down 51.37% from Q2)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* FHA MI Removal Alert: 10.39% of monitored contacts (up 31.07% from Q2)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 30.28% of monitored contacts (up 40.45% from Q2)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* Mortgage Inquiry, EPO and New Listing alerts all decreased in Q3 as consumers stopped actively looking for new mortgage products. As interest rates rise and homebuyer sentiment approaches an all-time low, lenders will need to create their own opportunities for outreach rather than waiting for borrowers to reach out themselves. For example, lenders may find success capturing purchase opportunities by leveraging a seller buy-down strategy to combat high interest rates that might prevent buyers from committing to a purchase.

* Credit Improvement alerts increased for the third consecutive quarter. As lenders reconnect with turndowns whose credit scores have improved, they'll need to get creative in serving consumers' home finance needs. Recent data backs up the claim that borrowers can benefit from an adjustable-rate mortgage (ARM), so lenders should be prepared to educate borrowers on the pros and cons of these products.

* Risk & Retention alerts were up more than 40% in Q3 as consumers took on unprecedented personal debt, spending in other areas as the housing market continues to cool. According to the Federal Reserve, revolving credit card debt increased by 18.1% in August and total consumer debt surged to a record $4.68 trillion. Lenders can offer relief while protecting their servicing portfolios by presenting refinance options designed to help borrowers pay off high-interest debts and improve monthly cash flow.

"To find success in today's market, lenders not only must be proactive in their borrower outreach, they also must level up the creativity of the financial strategies they bring to the table. It's a tall order, but not an impossible one - and we're here to help," said Sales Boomerang and Mortgage Coach Chief Visionary Officer Alex Kutsishin. "With Sales Boomerang's borrower intelligence, lenders can spot opportunities a mile away. And by leveraging the power of the Mortgage Coach Total Cost Analysis, lenders can bring even the most nuanced financial scenarios to life in a way that inspires borrower understanding and trust."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks, to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. Intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. Side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the release of Sales Boomerang's latest Mortgage Market Opportunities Report.

Related link: https://www.salesboomerang.com/

Mortgage Coach integrates with Insellerate to help lenders increase lead conversion with wealth-building mortgage advice

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that the Mortgage Coach platform will be integrated with Insellerate, a leading customer experience platform.

Related link: https://www.salesboomerang.com/

Sales Boomerang and Mortgage Coach’s Dave Savage named 2022 HW Vanguard honoree

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that Chief Innovation Officer Dave Savage has been recognized as a 2022 HousingWire Vanguard award winner.

Related link: https://www.salesboomerang.com/

Rich LaBarca joins Sales Boomerang and Mortgage Coach as Chief Product and Technology Officer

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced the appointment of Rich LaBarca to the role of Chief Product and Technology Officer.

Related link: https://www.salesboomerang.com/

Sales Boomerang and Mortgage Coach’s Rachel Cunningham and Jacob Gibbs named 2022 HW Insiders by HousingWire Magazine

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced two of its employees - Director of Customer Success Rachel Cunningham and VP of Technology Jacob Gibbs - have been recognized by HousingWire in its 2022 HW Insiders awards program.

Related link: https://www.salesboomerang.com/

Sales Boomerang named to Inc. 5000 list for second consecutive year

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that the Sales Boomerang borrower intelligence solution made its second consecutive appearance on Inc.'s annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.

Sales Boomerang ranked #708 overall, placing the company among the top 15% of all private companies in America based on three-year revenue growth of 906%. Sales Boomerang was also recognized as the nation's No. 54 fastest-growing financial services company and as the No. 18 fastest-growing company based in Maryland.

In June of this year, Sales Boomerang merged with Mortgage Coach to form the mortgage industry's first automated borrower intelligence, retention and conversion platform. The partnership offers lenders a cohesive system for reaching high-intent loan prospects at the best possible time and empowers borrowers to make financial decisions confidently with lender-branded, interactive loan scenario comparisons.

"At Sales Boomerang, we have always attributed our success to our dedicated team, without whom our platform never would have achieved such momentous growth," said Sales Boomerang and Mortgage Coach Chief Innovation Officer Alex Kutsishin. "Making it onto the Inc. 5000 for the second year in a row speaks to the immense value that our actionable borrower intelligence offers today's mortgage lenders. As Sales Boomerang and Mortgage Coach, we look forward to helping even more lenders take their borrower experience to the next level."

The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144%. Together, those companies added more than 68,394 jobs over the past three years.

"The accomplishment of building one of the fastest-growing companies in the U.S., in light of recent economic roadblocks, cannot be overstated," says Scott Omelianuk, editor-in-chief of Inc. "Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today."

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, which will be available on August 23.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

More about Inc. and the Inc. 5000

Methodology

Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be U.S.-based, privately held, for-profit, and independent-not subsidiaries or divisions of other companies-as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine's September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000.

About Inc.

The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference & Gala is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Conference & Gala, visit http://conference.inc.com/.

@SalesBoomerang @MortgageCoach @inc5000

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced that the Sales Boomerang borrower intelligence solution made its second consecutive appearance on Inc.'s annual Inc. 5000 list.

Related link: https://www.salesboomerang.com/

Sales Boomerang named Organization of the Year in the 2022 Sales and Marketing Technology Awards

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group's 2022 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges organizations have connecting and collaborating with prospects and customers. This year, Business Intelligence Group named 96 Sammy honorees across nine award categories.

Recognized for its industry-first, fully-automated database monitoring, Sales Boomerang was named a 2022 Organization of the Year in the Very Small Company division for organizations with fewer than 100 employees. For the past five years, Sales Boomerang has transformed the way lenders build relationships with past and prospective homebuyers by triangulating multiple borrower and market intelligence points to identify exactly when a consumer is ready for a loan.

Sales Boomerang offers lenders more than a dozen automated loan alert types, like its newest alert offering, Life Event Alerts, which notify mortgage advisors when a borrower or a prospect in their customer database experiences a major life change that could alter their financial situation and/or goals. These alerts can be customized to trigger based on a lender's unique underwriting preferences and integrations with the industry's top customer relationship management (CRM) solutions allow lenders to start receiving alerts in their CRM dashboard immediately - no separate login required.

"The mortgage industry has some of the worst turnover rates of any industry, with fewer than 20% of borrowers returning to their last lender for their next loan. We built the Sales Boomerang platform to help lenders beat these odds by identifying mortgage-ready customers and prospects in their own databases," said Sales Boomerang Co-founder and Chief Innovation Officer Alex Kutsishin. "This recognition from global experts at the Business Intelligence Group further strengthens our resolve to tackle costly customer turnover by helping lenders be there with the right loan for every borrower, every time."

"We are proud to reward and recognize Sales Boomerang for their innovation and dedication to helping both the organization using their technology and the ultimate consumer," said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. "It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come."

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

About Business Intelligence Group:

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives-those with experience and knowledge-judge the programs. The organization's proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it was selected Organization of the Year in the Business Intelligence Group's 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

Related link: https://www.salesboomerang.com/

Sales Boomerang Q2 2022 Mortgage Market Opportunities Report

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 170 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the first and second quarters of 2022.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q2 2022 was as follows:

* Mortgage Inquiry Alert: 3.24% of monitored contacts (down 28.58% from Q1)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.31% of monitored contacts (down 8.93% from Q1)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 4.10% of monitored contacts (up 131.64% from Q1)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.44% of monitored contacts (up 69.02% from Q1)

A customer or prospect has listed their home for sale.

* Equity Alert: 7.93% of monitored contacts (down 13.14% from Q1)

A customer or prospect's home equity has increased.

* Rate Alert: 2.57% of monitored contacts (down 40.63% from Q1)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q2 2022 was as follows:

* Cash-Out Alert: 6.87% of monitored contacts (up 30.94% from Q1)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 2.53% of monitored contacts (down 48.70% from Q1)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* FHA MI Removal Alert: 7.93% of monitored contacts (down 24.36% from Q1)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 21.56% of monitored contacts (down 34.41% from Q1)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* With New Listing Alerts on the rise for a second consecutive quarter and Realtor.com reporting that new home listings are growing at a pace not seen since 2017, purchase origination opportunities continue to dominate the market, underscoring the importance of strong referral partner relationships.

* Cash-Out Alerts increased significantly from Q1 to Q2 as tappable home equity continued to grow in many markets nationwide. Lenders that don't currently offer home-equity products (e.g., cash-out refis, HELOCs) may be leaving money on the table.

* Credit Improvement Alerts saw a significant quarter-over-quarter increase, echoing widely publicized reports that Americans' overall financial well-being has improved thanks to pandemic-related fiscal measures including government stimulus payments, tax credits and student loan moratoriums. Since FICO scores are a lagging indicator, the impact of more recent COVID variants and consumer inflation have yet to be seen in credit scores. Regardless, now is a great time for lenders to revisit loan applicants they previously turned down due to a history of poor debt repayment.

* Rising interest rates have slowed the speed at which borrowers are paying off their mortgages, as evidenced by a precipitous drop in Risk & Retention Alerts. As a result, the value of mortgage servicing rights continues to grow. Lenders must carefully weigh the pros and cons - and potential balance sheet impacts - of retaining versus selling MSRs.

* This quarter saw a decline in Mortgage Inquiry Alerts, Rate Alerts, and Rate-and-Term Alerts, a predictable result at a time when interest rates are discouraging rate shopping and refinances.

"New home listings and cash-out alerts both trended upward in Q2, making purchase and home-equity products smart areas of investment for lenders as they prioritize assignment of limited resources," said Sales Boomerang Executive Vice President of Product Mike Spotten. "Another trend we are monitoring with interest is a massive upswing in credit-improvement alerts. Mortgage advisors are going to want to revisit prospects previously denied loans for credit-related reasons before they take their business to a competitor."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. Sharp quarter-over-quarter increases in equity, credit-improvement and new-listing alerts in Q2 2022 point to areas of opportunity for lenders in a contracting mortgage market

Related link: https://www.salesboomerang.com/

Sales Boomerang’s New Life Event Alerts Help Lenders Grow Pipelines While Fostering Strong Financial Friendships

OWINGS MILLS, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the launch of its newest automated alert offering, Life Event Alerts, which notify mortgage advisors when a borrower or a prospect in their customer database experiences a major life change that could alter their financial situation and/or goals.

A more actionable delivery for data previously available in Sales Boomerang's Life Events Notification System (LENS™) report, Life Event Alerts mine public records for common life events affecting individuals and households, such as marriage, divorce, childbirth, high school graduation or a death in the family. Like other Sales Boomerang alerts, Live Event Alerts integrate with the industry's top customer relationship management (CRM) solutions, so lenders can swiftly reach out to congratulate or console a consumer about their recent life change and offer personalized advice for achieving their next homeownership goal.

The release of Life Event Alerts follows the recent announcement of the merger of Sales Boomerang and Mortgage Coach, a platform that empowers mortgage lenders to educate borrowers with interactive home loan presentations. The partnership enables lenders to offer Mortgage Coach's award-winning financial guidance to borrowers or prospects who trigger a Sales Boomerang alert. For example, when a Life Event Alert is triggered, perhaps after a divorce or high school graduation, a time when many homeowners opt to downsize, mortgage advisors can provide customers with Total Cost Analysis (TCA) comparing purchase loan options.

"When a customer or prospect experiences a life-changing event, their homeownership needs or goals will often change as well. Lenders using Life Events Alerts can be the first to advise these connections on how to make their best financial move," said Sales Boomerang Executive Vice President of Product, Mike Spotten. "With data-driven insight into borrowers' unique personal journeys, mortgage advisors are empowered to reach out with personalized wealth-building advice right away, driving repeat and referral business, but more importantly creating strong financial friendships with their borrowers."

To learn best practices and hear real results from early adopters of Life Event Alerts, tune into the product launch webinar on Wednesday, August 10 at 1 p.m. ET. Register here: https://salesboomerang.zoom.us/webinar/register/WN_0JPKgKVqRICQOHBw0PkuTg

About Sales Boomerang and Mortgage Coach:

Sales Boomerang and Mortgage Coach are trusted by more than 300 lenders, including brokers, independent mortgage companies, credit unions and banks to connect borrowers with the right loan at the right time.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang helps lenders build lasting borrower relationships that maximize lifetime customer value. To learn more, visit https://www.salesboomerang.com.

Mortgage Coach is an award-winning platform that empowers mortgage lenders to educate borrowers with interactive presentations that model home loan performance over time. The company's side-by-side loan comparisons allow borrowers to make faster, more informed mortgage decisions while enabling lenders to consistently deliver an on-brand, consultative home financing experience that increases borrower pull-through, repeat business and referrals. To learn more, visit https://www.mortgagecoach.com.

Twitter: @SalesBoomerang @MortgageCoach

RELATED LINKS:

https://www.salesboomerang.com/life-events

https://blog.salesboomerang.com/news/sales-boomerang-and-mortgage-coach-merge-appoint-richard-harris-as-ceo

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the launch of its newest automated alert offering, Life Event Alerts, which notify mortgage advisors when a borrower or a prospect in their customer database experiences a major life change that could alter their financial situation and/or goals.

Related link: https://www.salesboomerang.com/

HousingWire identifies Sales Boomerang’s Richard Grieser as a Marketing Leader

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

By using client testimonials and clear and succinct messaging, Grieser had developed and delivered a marketing strategy for Sales Boomerang that not only allows the company's personality to shine through, but markets to prospects by putting lender partnership and education first. Through an omnichannel approach featuring highly informative webcasts, guides and courses, Grieser has been able to connect with audiences, promote Sales Boomerang's products, increase client retention and facilitate explosive year-over-year growth. In the last year, Gresier's marketing efforts helped Sales Boomerang to grow revenue by more than 116% year-over-year and increase existing customer growth rates by 400%.

"The HW Marketing Leaders distinction is a collection of the most esteemed marketing minds in the industry and I am humbled to be among them this year," said Grieser. "While I do not view this honor as an individual achievement because our amazing team at Sales Boomerang is the largest driving force behind our success, I am honored to be the face of those efforts. I strive to ensure all of Sales Boomerang's marketing efforts and strategies embody our ethos of No Borrower Left Behind(tm) and it is very gratifying to see those efforts not only achieve exponential sales and business growth, but also be recognized by a leading publication in our space."

In the past year, Grieser has spearheaded the production of several white papers and eBooks, providing lenders with numerous tools for increasing borrower retention, which Sales Boomerang has made available at no cost to the mortgage industry. Lenders have certainly seen the value in both implementing a borrower retention strategy and partnering with the industry's #1 automated borrower intelligence and retention platform to do so, as Sales Boomerang debuted on the 2021 Inc 5000 in the top 3% after seeing explosive three-year revenue growth of more than 3800%.

To make the HW Marketing Leaders list, nominees must be at the Chief Marketing Officer level (or equivalent) in mortgage lending, servicing and real estate and demonstrate leadership by continuously growing, leading and motivating high-performing marketing teams. The leaders must also show a track record of transforming brands, building their organizations' reputations, and driving business results within the industry.

"The accomplishments that we saw in the 2022 Marketing Leaders exemplify the crucial role that marketers play within their organizations and the vast impact that their work can have," HousingWire Editor and Chief Sarah Wheeler said. "Through their brand initiatives and strategic vision, this year's honorees not only set the stage for their brand perception and presence within the industry, but also shape, educate and grow their teams internally."

The full list of HW Marketing Leaders is available in the July 2022 issue of HousingWire magazine and can also be viewed online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5x. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services, and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com or https://www.solutions.housingwire.com to learn more.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Richard Grieser, vice president of marketing, was named to the prestigious 2022 HW Marketing Leaders List. This award, presented by HousingWire magazine, is presented to marketing leaders driving outsized business performance in the mortgage and real estate industries.

Related link: https://www.salesboomerang.com/

Sales Boomerang and Mortgage Coach Merge, Appoint Richard Harris as CEO

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, and Mortgage Coach, a platform empowering mortgage lenders to educate borrowers with interactive home loan presentations, today announced their merger and the appointment of SaaS executive Richard Harris as CEO.

Related link: https://www.salesboomerang.com/

Cheryl Messner joins Sales Boomerang to oversee customer experience department

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang's customer experience, engagement, success and operations as well as help the company build upon its growth from a fintech startup to the industry's leading borrower intelligence solution.

Messner joins Sales Boomerang following 15 years at Optimal Blue, where she swiftly worked her way up the ladder. She began working in the customer service department as an Account Manager and later transitioned to the product management department, where she advanced to a director role in under five years. Prior to her tenure at Optimal Blue, Messner worked for three years in sales at GE-owned WMC Mortgage.

Messner will use her breadth of experience to inform her new role as EVP, Customer Success for Sales Boomerang and Mortgage Coach, which recently announced an enhanced integration to become the mortgage industry's first borrower conversion and retention platform. She will expand the two organizations' shared market influence by identifying new opportunities for growth, streamlining operations and developing a client services structure that deepens customer relationships.

"Sales Boomerang's unique value - helping lenders help more borrowers reach their financial goals more quickly - is incredibly attractive to me as someone who has spent my entire career in mortgage," said Messner. "I look forward to supporting Sales Boomerang users by giving them the tools to track consumers' financial data and encourage financial wellness by layering in interactive loan comparisons powered by Mortgage Coach."

"With ample experience in sales, customer service and product management, Messner is the ideal candidate to take our rapidly growing organization to the next level," said Sales Boomerang CEO Alex Kutsishin. "Her customer-first, digital vision will prove vital to increasing adoption and helping Sales Boomerang customers maximize their success as we continue to expand our partnership with Mortgage Coach."

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has tapped Cheryl Messner to manage its customer experience departments. In her new role, Messner will define strategies to enhance Sales Boomerang's customer experience, engagement, success and operations as well as help the company build upon its growth from a fintech startup to the industry's leading borrower intelligence solution.

Related link: https://www.salesboomerang.com/

EY announces Mark Cunningham and Alex Kutsishin of Sales Boomerang as Entrepreneur Of The Year® 2022 Mid-Atlantic Award finalists

BALTIMORE, Md. /ScoopCloud/ -- Ernst & Young LLP (EY US) today announced that Sales Boomerang co-founders Mark Cunningham, president, and Alex Kutsishin, CEO, were named finalists for the Entrepreneur Of The Year® 2022 Mid-Atlantic Award. Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed. Cunningham and Kutsishin were selected by a panel of independent judges based on demonstrated evidence of entrepreneurial spirit, purpose, growth and impact among other core contributions and attributes.

"It's a tremendous honor to be named one of the top entrepreneurs in and around our nation's capital. Earning this recognition for something we find so personally rewarding makes it that much sweeter," said Cunningham. "From Sales Boomerang's outset, we have swung for the fences, taking on the biggest challenge facing one of the world's largest industries. By correcting the mortgage industry's deep-seated customer retention issues, we are making a positive difference for millions of everyday consumers, and we will continue to lead our company with the best interests of borrowers firmly in mind."

"We want to marry borrowers' interests with financial institutions' offerings so they are always aligned. Borrowers never receive the wrong loan, and organizations don't have to beg for borrowers' loyalty because they have earned it," agreed Kutsihin. "Over five years of amazing growth, we have proven that this model is the future of lending. Mark and I are very proud of what Sales Boomerang has accomplished and dedicate this honor to our more than 100 team members and the hundreds of enterprise lenders that share our vision."

Regional award winners will be announced on June 29, 2022. The regional winners will then be considered by the National independent judging panel, and National awards will be presented in November at the Strategic Growth Forum®, one of the nation's most prestigious gatherings of high-growth, market-leading companies. The Entrepreneur Of The Year National Overall Award winner will then move on to compete for the EY World Entrepreneur Of The Year(tm) Award in June 2023.

For over 35 years, EY US has celebrated the unstoppable entrepreneurs who are building a more equitable, sustainable and prosperous world for all. The Entrepreneur Of The Year program has recognized more than 10,000 US executives since its inception in 1986. Entrepreneur Of The Year Award winners have exclusive, ongoing access to the experience, insight and wisdom of fellow alumni and other members of the entrepreneurial community in over 60 countries - all supported by vast EY resources.

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are presented by PNC Bank. In the Mid-Atlantic, sponsors also include ADP, CBRE, Cooley LLP, Donnelly Financial Solutions (DFIN), DLA Piper LLP and Kelly Benefits Strategies.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About Entrepreneur Of The Year®:

Entrepreneur Of The Year is the world's most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National overall winners go on to compete for the EY World Entrepreneur Of The Year(tm) title. For more information, visit https://www.ey.com/en_us/entrepreneur-of-the-year-us.

Ernst & Young LLP (EY US) today announced that Sales Boomerang co-founders Mark Cunningham, president, and Alex Kutsishin, CEO, were named finalists for the Entrepreneur Of The Year® 2022 Mid-Atlantic Award. Entrepreneur Of The Year is one of the preeminent competitive business awards for entrepreneurs and leaders of high-growth companies who think big to succeed.

Related link: https://www.salesboomerang.com/

Sales Boomerang releases Q1 2022 Mortgage Market Opportunities Report

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. The Q1 2022 report showed an increase in purchase and home-equity loan opportunities that could help lenders offset dwindling refi volume.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 170 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the fourth quarter of 2021 and the first quarter of 2022.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q1 2022 was as follows:

* Mortgage Inquiry Alert: 4.53% of monitored contacts (up 2.49% from Q4)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.54% of monitored contacts (up 38.04% from Q4)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 1.77% of monitored contacts (up 55.26% from Q4)

A customer or prospect has improved their FICO score.

* New Listing Alert: 0.85% of monitored contacts (up 32.81% from Q4)

A customer or prospect has listed their home for sale.

* Equity Alert: 9.13% of monitored contacts (up 6.04% from Q4)

A customer or prospect's home equity has increased.

* Rate Alert: 4.33% of monitored contacts (down 14.60% from Q4)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q1 2022 was as follows:

* Cash-Out Alert: 5.25% of monitored contacts (down 6.75% from Q4)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 4.93% of monitored contacts (down 50.95% from Q4)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* FHA MI Removal Alert: 10.48% of monitored contacts (down 25.20% from Q4)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 32.87% of monitored contacts (up 5.42% from Q4)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* Mortgage Inquiry, EPO and New Listing alerts all increased in Q1 as consumers actively put themselves in the market for mortgage products. As the spring buying season picks up, lenders will need to be diligent in their borrower retention efforts, especially those looking to avoid an early payoff penalty.

* Despite the uptick in EPO alerts, Rate and Rate-and-Term alerts both decreased in Q1, another indicator that consumers are looking to purchase, not refinance. Of the alerts that decreased in frequency in Q1, Rate-and-Term alerts showed the biggest change, confirming the long-anticipated slowdown of the refinance boom.

* Slow is a relative term, however, as Equity alerts increased for the second consecutive quarter. As homeowners continue to build equity, lenders should continue to educate borrowers on home equity mortgage opportunities.

* After a significant drop in Risk & Retention alerts in Q4, the category saw a 5.42% increase in alerts in Q1. As more borrowers are flagged for exhibiting risky credit behaviors, mortgage servicers should continue to keep a close eye on their portfolios for default risk.

* Credit Improvement alerts saw one of the largest increases in Q1, signaling more credit-worthy borrowers are ready to begin shopping for a mortgage. Savvy lenders will recognize this opportunity to be proactive in their outreach.

"Experts have anticipated the switch to a purchase market for a year or more, but the market was slower to transition than initially expected. Our data verifies market opportunities are finally trending in the direction of purchase loans," said Sales Boomerang CEO Alex Kutsishin. "However, as the purchase market heats up, it will be important for lenders not to get tunnel vision, as our data shows increased opportunities in home-equity lending as well."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 170 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. The Q1 2022 report showed an increase in purchase and home-equity loan opportunities that could help lenders offset dwindling refi volume.

Related link: https://www.salesboomerang.com/

Sales Boomerang ranks No. 19 on Financial Times’ list of The Americas’ Fastest Growing Companies

BALTIMORE, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has clinched a top spot on Financial Times' ranking of The Americas' Fastest Growing Companies, ranking 19th overall, first among fintech firms and third in technology. Now in its third year, The Americas' Fastest Growing Companies 2022 ranking identifies the businesses across North, Central and South America with the strongest revenue growth between 2017 and 2020.

Sales Boomerang's borrower intelligence system monitors lenders' databases and alerts mortgage advisors when a past or prospective borrower is ready for a loan. Sales Boomerang's automated loan opportunity alerts help to identify the ideal times to present loan opportunities to consumers, offering lenders a 20-40% average lift to loan volume and customer retention rates as high as 85%.

The Financial Times is one of the world's leading news publications. Each year, The Financial Times partners with Statista to research and identify the 500 companies that have shown the most explosive revenue growth over a three-year timespan. In order to qualify, companies must be headquartered in the Americas and have generated at least $100,000 of revenue in 2017 and $1.5 million in 2020.

"As the mortgage industry's first automated borrower intelligence and retention platform, Sales Boomerang has earned a lofty reputation across the entire housing finance ecosystem," said Sales Boomerang Founder and CEO Alex Kutsishin. "Sales Boomerang owes its incredible growth to our nimble team of data experts and loyal lender customers, for whom we have identified hundreds of billions of dollars in potential loan opportunities."

From 2017 and 2020, Sales Boomerang saw a meteoric 3882% revenue growth. In 2021 alone, Sales Boomerang's automated borrower intelligence alerts delivered $468 billion in loan opportunities to more than 150 independent mortgage banks (IMBs), banks and credit unions.

The Americas' Fastest Growing Companies of 2022 will be featured in the weekday edition of the Financial Times newspaper. A special report featuring the complete interactive ranking alongside articles by Financial Times correspondents on the trends highlighted by the research, can be found here: https://www.ft.com/reports/americas-fastest-growing-companies.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About the Financial Times:

The Financial Times is one of the world's leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of 1.2 million, more than one million of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has clinched a top spot on Financial Times' ranking of The Americas' Fastest Growing Companies, ranking 19th overall, first among fintech firms and third in technology.

Related link: https://www.salesboomerang.com/

Sales Boomerang joins forces with Bonzo to enable automated mortgage marketing with personality

BALTIMORE, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot. By enabling the automatic transferral of consumer data from Sales Boomerang, Bonzo users can engage high-intent leads instantly via automated outreach that creates a seamless lending experience.

Sales Boomerang monitors lenders' databases to identify exactly when a past or prospective customer is ready for a loan. Sales Boomerang's 11 unique loan opportunity alerts can be triggered by market factors or consumer behaviors, such as applying with another lender or reaching a target credit score.

Bonzo's automated customer engagement system is built around the idea that people want to do business with other people, not a faceless algorithm. Through personalized text, email, video, voicemail and power dialer marketing, Bonzo helps lenders create and manage meaningful connections with anyone in their business environment.

Built with simplicity in mind, the Bonzo platform is a foolproof alternative to clunky technologies that can be disruptive to busy mortgage advisors. It only takes two weeks for most lenders to integrate Sales Boomerang loan opportunity alerts with Bonzo's marketing automation campaigns and add their own voice for personalized customer outreach. Once activated, Bonzo lets mortgage advisors know the instant someone in their database 'raises their hand' by triggering an alert through Sales Boomerang.

"By harnessing relevant data to create a how, why and when for borrower outreach, Sales Boomerang can help Bonzo users further personalize their communications to each individual customer," says Bonzo co-founder Jason Perkins. "Instead of wasting manpower on incessant marketing with no relevance to the individual borrower, lenders can activate this integration to add context to their outreach and create more meaningful client interactions."

Bonzo's omnichannel outreach is customized to the voice of each mortgage advisor, and is automatically sent within moments of a consumer 'raising their hand' and triggering a Sales Boomerang loan opportunity alert. A mortgage advisor is then notified through the Bonzo platform that a conversation was initiated with an individual in their database. When that lead responds, the advisor has easy access to their information, including Sales Boomerang alert history, and is prepared to take action right away. Bonzo's marketing campaigns and content can even be customized to user specifications, so mortgage advisors only reach out using a prospect's preferred method of communication.

"Our partnership with Bonzo will create bountiful opportunities for mortgage advisors by enabling automated outreach when someone in their database triggers an alert from Sales Boomerang," said Sales Boomerang Vice President of Product Mike Spotten. "With this added insight into a borrower's financial situation and contact history, mortgage advisors can focus on building lasting relationships with their prospects."

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

About Bonzo:

Bonzo is an automated sales engagement platform that seeks to make selling fun again by eliminating outreach and follow up for the modern salesperson. Bonzo combines the personality with automation in voicemail, text, email, and video messaging to create meaningful conversations at scale. The platform's renowned "5-minute" rule allows its users to accomplish anything within the platform in under 5-minutes and get back to having more conversations with those that impact their business most. Bonzo's core belief is that salespeople should spend more time creating conversations, and less time on the organization of data.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its integration with Bonzo, an omnichannel sales engagement platform designed to scale the voice of mortgage advisors so they can attract, convert and retain clients on autopilot.

Related link: https://www.salesboomerang.com/

HousingWire Magazine selects Sales Boomerang for 2022 Tech100 Mortgage Awards

BALTIMORE, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has been selected as a HousingWire Magazine's 2022 Tech100 Mortgage award winner for the third consecutive year. The HW Tech100 Awards recognizes the most innovative technology companies in the housing economy.

The Sales Boomerang borrower intelligence system helps improve borrower retention by monitoring a lender's database and alerting mortgage advisors when a past or prospective customer is ready for a loan. By helping lenders identify the best times to present financial opportunities with its 11 automated alert offerings, Sales Boomerang provides a more nuanced understanding of each past or prospective customer's financial situation. This insight not only makes it easier to convert opportunities into closed loans; it also builds lasting relationships with borrowers that help lenders achieve borrower retention rates greater than 85%.

"Sales Boomerang was recognized by HousingWire for the outstanding customer retention and satisfaction that our platform's borrower intelligence offers today's lenders," said Sales Boomerang Founder and CEO Alex Kutsishin. "The Sales Boomerang team works tirelessly to empower lenders with the innovative tech they need to connect borrowers with the perfect loan opportunities at the ideal time. This effort has led to our lender users closing $150 billion in additional loan volume to date."

Among other achievements, HousingWire highlighted Sales Boomerang's explosive three-year revenue growth of more than 3800% and the $468 billion in loan opportunities it delivered to 150 IMBs, banks and credit unions last year.

"This year's list of Tech100 honorees proves once again that innovation within housing is vital in differentiating the organizations who will thrive and those who will be left behind," said Clayton Collins, CEO of HW Media. "This list spotlights the innovators that are making the housing sector better and more sustainable by increasing efficiency, improving user and borrower experiences and bringing elasticity and improvements to age-old processes."

For more information about HousingWire's Tech100 Mortgage Awards, and to view the full list of 2022 winners, visit the March issue of HousingWire Magazine at https://www.housingwire.com/articles/housingwire-magazine-march-2022/ .

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that it has been selected as a HousingWire Magazine's 2022 Tech100 Mortgage award winner for the third consecutive year. The HW Tech100 Awards recognizes the most innovative technology companies in the housing economy.

Related link: https://www.salesboomerang.com/

Sales Boomerang teams up with OptifiNow to offer lenders an integrated experience for mortgage customer engagement

BALTIMORE, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its application programming interface (API) integration with OptifiNow, a cloud-based sales, marketing and customer relationship management (CRM) platform. The integration ensures accurate borrower data flows seamlessly and automatically between the two systems, giving lenders more time to focus on nurturing borrower relationships and exceeding sales goals.

Sales Boomerang monitors mortgage lenders' customer and prospect databases to notify them exactly when a prospect or past customer is ready for a new loan. Sales Boomerang loan opportunity alerts may be triggered by market factors, like interest rate changes and home price appreciation, and consumer behaviors, such as listing a home for sale or improving one's credit score.

OptifiNow is a cloud-based sales and management software platform designed to meet the evolving needs of today's sales force. Optifinow's CRM is tightly integrated into its all-in-one platform of sales and marketing modules, giving users a simple end-to-end solution for managing all aspects of sales, marketing and business development.

Sales Boomerang's new integration with OptifiNow can be applied to any of the borrower intelligence platform's 11 unique loan opportunity alert offerings. When an opportunity alert is triggered by someone in a lender's database, that alert data is automatically ingested into OptifiNow. The CRM will then notify the loan originator (LO) associated with that customer and, depending on the user's specifications, automatically trigger personalized borrower outreach.

OptifiNow's CRM also generates a history of alerts for each prospect in a lender's CRM database. Synchronizing Sales Boomerang's real-time opportunity alerts with OptifiNow's CRM offers LOs a more nuanced understanding of a prospect's financial situation and enables lenders to build custom borrower data reports based on Sales Boomerang alert history.

"OptifiNow's intuitive, all-in-one CRM platform leverages Sales Boomerang's borrower intelligence to create a more streamlined lead generation experience," said Sales Boomerang Vice President of Product Mike Spotten. "Activating the integration between our systems will help our shared users harness the power of their database to ensure no borrower gets left behind at the closing table."

"We are thrilled to add Sales Boomerang to our ecosystem of best-in-class mortgage technology partners," said OptifiNow Vice President Sales Linn Cook. "The integration of OptifiNow and Sales Boomerang will drive greater borrower data integrity for our mutual lender clients, freeing them from the tedious process of manually gathering and tracking borrower information."

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About OptifiNow:

The OptifiNow platform combines CRM, Intelligent Sales Automation, Configurable Sales Processes, Sales Enablement, Reporting & Analytics and a robust API with integrations into a variety of complementary technologies. Many Lenders use different sales platforms for their Retail, Reverse, and Wholesale products lines, forcing them to maintain, train and support multiple technologies within their companies. OptifiNow offers a single platform that Lenders can offer to their Loan Officers, Account Executives & Call Center Agents, while Management can build their benchmark sales processes and gain critical insight on business performance to maximize revenues. More information can be found at https://www.optifinow.com/industries/mortgage.

@SalesBoomerang @OptifiNow #fintech #digitalmortgage #mortgageindustry #mortgagemarketing #noborrowerleftbehind

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced its application programming interface (API) integration with OptifiNow, a cloud-based sales, marketing and customer relationship management (CRM) platform. The integration ensures accurate borrower data flows seamlessly and automatically between the two systems, giving lenders more time to focus on nurturing borrower relationships and exceeding sales goals.

Related link: https://www.salesboomerang.com/

Sales Boomerang’s Reverse Mortgage Alert helps lenders bring timely home-equity opportunities to more homeowners

BALTIMORE, Md. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the launch of Reverse Mortgage Alert, a new addition to its pantheon of automated borrower intelligence products, as well as significant enhancements to the company's existing Rate Alert product.

The all-new Reverse Mortgage Alert notifies lenders when a past borrower or prospect would be a good candidate for a home-equity conversion mortgage (HECM), also known as a reverse mortgage. Sales Boomerang's Reverse Mortgage Alerts helps lenders identify contacts who could benefit from a reverse mortgage based on their current age and accumulated home equity. With American homeowners sitting on historic levels of untapped home equity, Reverse Mortgage Alert gives lenders the head start they need to connect with reverse mortgage prospects ahead of the competition.

Reverse mortgages include both HUD-insured and proprietary home-equity loan products that offer unique ways for older homeowners - generally, those age 62 and above - to tap their home equity. Reverse mortgages can be used to finance the purchase of a new home, make improvements to an existing home, pay for long-term care or medical expenses, or supplement a homeowner's retirement income, among other purposes.

"With untapped home equity at an all-time high, this latest expansion to our award-winning line of automated borrower intelligence and retention alerts is extremely timely," said Sales Boomerang Vice President of Product Mike Spotten. "By activating Reverse Mortgage Alerts, Sales Boomerang users can build healthier loan pipelines while helping customers access loan options they may otherwise have learned about from a competitor - or perhaps not have learned about at all."

Sales Boomerang has also enhanced its existing Rate Alert. A new feature enables users to limit the frequency of alerts they receive. In addition, a tighter integration with Optimal Blue eliminates the need for lenders to manually update their rates in Sales Boomerang; instead, lenders receive timely and accurate Rate Alerts based on Optimal Blue Mortgage Market Indices™. For more information about Sales Boomerang's Rate Watch and Reverse Mortgage alert offerings, contact your client success representative or email sales@salesboomerang.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the launch of Reverse Mortgage Alert, a new addition to its pantheon of automated borrower intelligence products, as well as significant enhancements to the company's existing Rate Alert product.

Related link: https://www.salesboomerang.com/

Sales Boomerang releases Q4 2021 Mortgage Market Opportunities Report

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. The Q4 2021 report identified increasing opportunities for mortgage lenders to assist borrowers with tappable home equity, lending credence to analysts' expectations for a surge in home-equity-related mortgage activity in 2022.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 160 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated and compared the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the third and fourth quarters of 2021.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q4 2021 was as follows:

* Mortgage Inquiry Alert: 4.42% of monitored contacts (down 16.13% from Q3)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 1.84% of monitored contacts (down 17.49% from Q3)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 1.14% of monitored contacts (down 13.64% from Q3)

A customer or prospect has improved their FICO score.

* New Listing Alert: 0.64% of monitored contacts (down 38.46% from Q3)

A customer or prospect has listed their home for sale.

* Equity Alert: 8.61% of monitored contacts (up 7.36% from Q3)

A customer or prospect's home equity has increased.

* Rate Alert: 5.07% of monitored contacts (down 27.16% from Q3)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q4 2021 was as follows:

* Cash-Out Alert: 5.08% of monitored contacts (up 17.87% from Q3)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 10.05% of monitored contacts (up 160.36% from Q3)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* Debt Alert: 1.33% of monitored contacts (down 23.12% from Q3)

A borrower is credit qualified and can benefit from paying off other debts with the equity in their home.

* FHA MI Removal Alert: 14.01% of monitored contacts (up 92.71% from Q3)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 31.18% of monitored contacts (down 13.82% from Q3)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* When a borrower puts less than 20% down on an FHA-insured loan, they are required to pay mortgage insurance (MI) premiums on top of their monthly principal and interest payments. FHA borrowers with MI may be unaware they have the option to remove their MI once they reach 20% equity. With a nearly 93% quarter-over-quarter increase in FHA MI Removal alerts, lenders have the opportunity to deliver immediate monthly savings to borrowers.

* Since Sales Boomerang's Cash-Out alerts only trigger for credit-qualified contacts, continued gains in this alert category show that borrowers are growing their credit scores alongside their equity. Lenders should prepare for continued cash-out refinance and HELOC activity in the coming months.

* Keen observers will notice that the Rate and Rate-and-Term alerts trended in opposite directions from Q3 to Q4. Following a year of interest rate growth, fewer consumers are positioned to benefit from a refinance solely based on the difference between their current interest rate and prevailing market rates - thus, the decline in Rate alerts. But a higher frequency of Rate-and-Term alerts indicates that even if the overall refi market is down, there's a growing subset of consumers who have the home equity and credit profiles necessary to benefit from a refinance.

* Mortgage Inquiry and EPO alerts declined for a third consecutive quarter, and New Listings were down for a second quarter in a row. With fewer consumers actively putting themselves in the market for mortgage products, lenders will need to be proactive in bringing financially advantageous opportunities to potential customers.

* Q4's 14% drop in Risk & Retention alerts was the category's first significant decline in 2021. Nonetheless, with nearly one in three borrowers still exhibiting risky credit behaviors, mortgage servicers should keep a close eye on their portfolios for default risk.

"Borrowers aren't always aware of the multitude of ways they can leverage their home equity, yet it's becoming increasingly clear that equity is creating some of the best financial opportunities for borrowers and lenders today. It is up to us to help mortgage advisors bring these opportunities to the table for their customers," said Sales Boomerang CEO Alex Kutsishin. "Experts may have predicted 2022 would be a year to focus on purchase transactions, but our data shows lenders would be well-served to shine equal light on home-equity lending."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its latest Mortgage Market Opportunities Report. The Q4 2021 report identified increasing opportunities for mortgage lenders to assist borrowers with tappable home equity, lending credence to analysts' expectations for a surge in home-equity-related mortgage activity in 2022.

Related link: https://www.salesboomerang.com/

Sales Boomerang named to Inc.’s 2021 Best in Business list in ‘On the Rise’ category

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang has been named to the Inc. 2021 Best in Business list in the On the Rise category for businesses 0-4 years old. Inc.'s Best in Business Awards honor companies that have gone above and beyond to make a positive impact.

The list, which can be found in the Winter issue of Inc. magazine (on newsstands December 14), recognizes small- and medium-size privately held American businesses that have had an outstanding influence on their communities, their industries, and the environment or society as a whole.

Scott Omelianuk, editor-in-chief of Inc., says, "What began for us during the pandemic as an effort to showcase companies that were helping the community has grown into a recognition of social, environmental and economic impact. The companies on this year's list are changemakers with heart - and they're pouring the best of their business into the people and communities around them."

"Sales Boomerang has earned its extraordinary success as the mortgage industry's first automated borrower intelligence and retention system by helping lenders find the value in their existing customer relationships, ensuring loan officers know exactly when anyone in their database is ready for a loan," said Sales Boomerang CEO Alex Kutsishin. "At less than five years old, it is an incredible honor for Sales Boomerang to be recognized by Inc. for setting a trend in the mortgage industry to see the value of every borrower, even after closing."

Rather than relying on quantitative criteria tied to sales or funding, Inc.'s editors reviewed the companies' achievements over the past year and noted how they made a positive difference in the world. They then selected honorees in more than 49 different industries - from finance to software to engineering to fashion and more - and in age-based and revenue-based categories. The applicant pool was extremely competitive, with around 2,700 entries and an acceptance rate in the low single digits - a huge success for these honors in the list's second year. Honorees for gold, silver, bronze and general excellence across industries and categories are featured online at https://www.inc.com/best-in-business.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About Inc. Media:

The world's most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across various channels, including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the Inc. 5000 allows these founders a chance to engage with their peers in an exclusive community with the credibility to help drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

Sales Boomerang has been named to the Inc. 2021 Best in Business list in the On the Rise category for businesses 0-4 years old. Inc.'s Best in Business Awards honor companies that have gone above and beyond to make a positive impact.

Related link: https://www.salesboomerang.com/

Sales Boomerang adds ‘Previous Alerts’ to facilitate better-informed conversations between mortgage advisors and prospects

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the availability of a new feature that lets lenders view a history of Sales Boomerang alerts that have previously triggered for each contact in their monitored database. The 'Previous Alerts' feature empowers mortgage advisors with historical context that makes customer outreach hyper-relevant whenever a new Sales Boomerang alert is triggered.

Sales Boomerang monitors a lender's database and alerts loan originators when a borrower or prospect is ready for a loan. "Defensive" alerts trigger when a borrower takes an action, such as applying for a mortgage with another lender, paying off a loan early or listing their home for sale. "Offensive" alerts enable originators to present opportunities to borrowers once they meet certain criteria, such as attaining a target loan-to-value (LTV) ratio or credit score, or when market conditions make it possible for the borrower to get more favorable rates or terms than their current loan. By not only indicating current loan opportunities but also providing a complete history of past alerts, Sales Boomerang gives mortgage advisors a more nuanced understanding of each past or prospective mortgage customer's financial situation and makes it easier to convert opportunities into closed loans.

With Sales Boomerang's numerous customer relationship management (CRM) integrations, most mortgage advisors will also be able to access any notes taken regarding borrower outreach at the time of previous alerts, as each Sales Boomerang alert is an opportunity to reach out and prevent the borrower from continuing to shop for a mortgage.

"Mortgage advisors are going to love this capability, because it primes them to make an informed and helpful pitch every time they call on a customer," explained Sales Boomerang Vice President of Product Mike Spotten. "For example, if a mortgage advisor receives a Mortgage Inquiry alert indicating a prospect is currently shopping for a mortgage, they can check the contact's history of previous alerts to see that the same prospect listed their home for sale just three weeks ago. This tells a mortgage advisor exactly what kind of conversation to start with the prospect."

"The longer a lender works with Sales Boomerang, the richer and more valuable 'Previous Alerts' history becomes," added Spotten. "Managers may even find the feature does double duty as a coaching tool, because they can use it to identify opportunities for more consistent mortgage advisor follow-up with triggered contacts."

For more information about Sales Boomerang's 'Previous Alerts' feature, contact your client success representative or email sales@salesboomerang.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X.

To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced the availability of a new feature that lets lenders view a history of Sales Boomerang alerts that have previously triggered for each contact in their monitored database.

Related link: https://www.salesboomerang.com/

HousingWire recognizes Sales Boomerang’s Mike Spotten for innovations in mortgage technology

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Mike Spotten, vice president of product, was named a 2021 HW Tech Trendsetter by HousingWire Magazine. Now in its third year, the HW Tech Trendsetters award program highlights the leading players in the housing economy who drive innovation with advanced digital products and services.

As Sales Boomerang's VP of Product, Mike Spotten is leading the tech disruption of mortgage lending by continuously innovating Sales Boomerang's groundbreaking borrower intelligence products to deliver new competitive advantages for mortgage lenders. During the refi boom, Sales Boomerang noticed lenders were losing profits due to early loan payoffs (EPO) and Spotten immediately began working on a solution. Within one month, Sales Boomerang was able to release a new alert type that notifies lenders when a borrower might have an EPO, providing lenders the opportunity to re-engage with past clients and meet their refi needs before they switch lenders.

"I am humbled to have my achievements recognized by HousingWire, a publication that carries so much weight in the mortgage industry," said Spotten. "I strive for innovation because I stand by the Sales Boomerang mission of using data-driven solutions to ensure every borrower has access to the right loan, right when they need it."

HousingWire's Tech Trendsetters award program honors the 50 most influential and innovative technology leaders serving the housing industry. Receiving hundreds of nominations annually, the HousingWire editorial selection committee selects finalists based on professional achievements over the past 12 months.

"This year's list of Tech Trendsetters have, yet again, proven to be the driving force behind the digital transformation in housing," HousingWire Editor and Chief Sarah Wheeler said. "This impressive list of honorees are finding solutions to some of the industry's toughest challenges from improving the borrower's journey to streamlining every step of the real estate transaction process."

The complete list of 2021 HW Tech Trendsetters will be published in the December/January issue of HousingWire Magazine. View the lineup of honorees online at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 7.5 million unique visitors each year. Our audience of mortgage, real estate, financial services and fintech professionals rely on us to Move Markets Forward. Visit https://www.housingwire.com/ or https://www.solutions.housingwire.com/ to learn more.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Mike Spotten, vice president of product, was named a 2021 HW Tech Trendsetter by HousingWire Magazine. Now in its third year, the HW Tech Trendsetters award program highlights the leading players in the housing economy who drive innovation with advanced digital products and services.

Related link: https://www.salesboomerang.com/

Sales Boomerang named 49th fastest-growing company in North America on the 2021 Deloitte Technology Fast 500

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang today announced it ranked 49 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 27th year. Sales Boomerang grew 3,882% during this period.

Sales Boomerang Chief Executive Officer Alex Kutsishin credits Sales Boomerang's 3,882% revenue growth to an ever-expanding line of automated alerts that help lenders better understand and anticipate the needs of their clients and to a company culture that attracts forward-thinking talent.

"Sales Boomerang grows by providing lenders with data intelligence and digital tools that create revenue opportunities and ensure no borrower ever gets left behind," said Kutsishin. "We are proud to be recognized as an innovation and growth leader in the financial technology sector."

"Each year the Technology Fast 500 shines a light on leading innovators in technology, and this year is no exception," said Paul Silverglate, vice chair, Deloitte LLP and U.S. technology sector leader. "In the face of innumerable challenges resulting from the pandemic, the best and brightest were able to pivot, reinvent, transform and grow. We celebrate the winning organizations and especially the talented employees driving their success."

"The pandemic has underscored the urgent need for tech solutions in a variety of areas across health care, fintech, energy tech and entertainment, to name a few, so reliance on innovators like the winners of the Technology Fast 500 is more important than ever," said Christie Simons, partner, Deloitte & Touche LLP and industry leader for technology, media and telecommunications within Deloitte's audit and assurance practice. "These companies are not only at the cutting edge, transforming the way we do business, but most importantly, they recognize the strategic importance of ongoing innovation, especially in the ever-changing world of technology."

Overall, 2021 Technology Fast 500 companies achieved revenue growth ranging from 212% to 87,037% from 2017 to 2020, with median growth of 521%.

About the 2021 Deloitte Technology Fast 500™

Now in its 27th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies - both public and private - in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2017 to 2020.

In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company's operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.

About Sales Boomerang

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the U.S. member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see http://www.deloitte.com/about to learn more about our global network of member firms.

Sales Boomerang today announced it ranked 49 on the Deloitte Technology Fast 500™, a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech and energy tech companies in North America, now in its 27th year. Sales Boomerang grew 3,882% during this period.

Related link: https://www.salesboomerang.com/

Sales Boomerang recognized as Baltimore’s second fastest-growing company

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced it has earned the No. 2 spot on the Baltimore Business Journal's (BBJ) 2021 Fast 50, a list of the greater Baltimore region's 50 fastest-growing private companies. Fast 50 rankings were unveiled by the BBJ at a private reception on Thursday, November 4.

The 2021 Fast 50 were ranked according to average percent change in revenue during the three-year span from 2018 to 2020, as verified by the BBJ with assistance from accounting and consulting firm SC&H Group. Sales Boomerang's revenue growth from 2018 to 2020 was 3,882%, an achievement that earned the company the #101 spot on the Inc. 5000 list of America's fastest-growing companies earlier this year.

By helping lenders identify the best times to offer loans, Sales Boomerang aids consumers while improving lenders' bottom lines. Sales Boomerang's lender clients have achieved customer retention rates of 1.4-5.3 times the industry norm and an average 20-40% lift to loan volume, results that increased the company's popularity and helped make its explosive revenue growth possible.

"It is an honor for Sales Boomerang to be recognized by the Baltimore Business Journal's Fast 50 awards program and we're thrilled to be leading the way for our local business community," said Sales Boomerang CEO Alex Kutsishin. "Its high concentration of STEM experts and proximity to larger business hubs have made Greater Baltimore the perfect environment for tech startups like Sales Boomerang to thrive."

To view the full list of BBJ's 2021 Fast 50, visit https://www.bizjournals.com/baltimore/news/2021/11/05/fast-50-2021-private-companies-growth.html.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(TM) ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced it has earned the No. 2 spot on the Baltimore Business Journal's (BBJ) 2021 Fast 50, a list of the greater Baltimore region's 50 fastest-growing private companies. Fast 50 rankings were unveiled by the BBJ at a private reception on Thursday, November 4, 2021.

Related link: https://www.salesboomerang.com/

Sales Boomerang highlighted as a premier employer in the mortgage industry

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced it has been ranked a 2021 Top Mortgage Employer by Mortgage Professional America (MPA) following a competitive selection process aimed to identify, recognize and honor the best employers in the U.S. mortgage industry.

Companies that chose to be considered in MPA's search for the best mortgage workplaces took part in a two-part process to determine placement. The first step assessed each company's workplace culture and benefits, and the second step was a survey completed by employees. MPA required a minimum number of responses based on company size and at least an 80% satisfaction rate to select the top companies.

"It's an honor for Sales Boomerang to be recognized as a distinguished workplace in the mortgage industry," said Sales Boomerang CEO Alex Kutsishin. "We take the time and resources to invest in our team because we know their hard work and dedication is the reason Sales Boomerang has become the mortgage industry's #1 borrower retention tool today."

Through growth and extremely low employee turnover, Sales Boomerang has more than tripled headcount over the past three years and continues to grow. The company has created a distinct service-oriented internal culture that reflects its No Borrower Left Behind™ mindset, setting a trend in the mortgage industry to value every borrower. Employees who participated in the survey highlighted Sales Boomerang's generous benefits packages, team-oriented internal culture and ample opportunities for advancement.

To view the complete list of MPA's Top Mortgage Employers of 2021, visit https://www.mpamag.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value.

To date, Sales Boomerang alerts have enabled lenders to close more than $150 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind™ ethos, visit https://www.salesboomerang.com.

About Mortgage Professional America:

Mortgage Professional America (MPA) is the mortgage & finance industry's most trusted source of news, opinion and analysis. Created exclusively for the mortgage & finance industry, MPA provides a real-time web service that keeps time-poor mortgage & finance professionals up to date with the latest breaking news, cutting-edge opinion, and expert analysis affecting both their business, and their industry as a whole. For more information, visit https://www.mpamag.com/us.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced it has been ranked a 2021 Top Mortgage Employer by Mortgage Professional America (MPA) following a competitive selection process aimed to identify, recognize and honor the best employers in the U.S. mortgage industry.

Related link: https://www.salesboomerang.com/

Sales Boomerang releases Q3 2021 Mortgage Market Opportunities Report

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its Q3 2021 Mortgage Market Opportunities Report. Despite marketwide declines in loan volume, Sales Boomerang's report identified several fertile opportunities for mortgage lenders, including a high frequency of borrowers who are well positioned to refinance for a better rate, remove FHA mortgage insurance or tap into home equity.

Methodology

The Mortgage Market Opportunities Report draws on Sales Boomerang system data to identify market opportunities of relevance to today's borrowers and lenders. To generate the report, Sales Boomerang reviewed data from more than 150 residential mortgage lenders that use its borrower intelligence and retention tools to monitor millions of customer and prospect records. Sales Boomerang then calculated the aggregate frequency with which those contact records triggered loan-opportunity, prescriptive-scenario and risk-and-retention alerts during the second and third quarters of 2021.

Key Findings*

Sales Boomerang's loan-opportunity alerts identify the contacts inside a lender's database who are actively shopping for a mortgage loan or who may be able to benefit from a new mortgage loan. Across the sample group, the frequency of each alert type in Q3 2021 was as follows:

* Mortgage Inquiry Alert: 5.27% of monitored contacts (down 10.22% from Q2)

A customer or prospect has shopped with a competitor in the last 24 hours.

* EPO Alert: 2.23% of monitored contacts (down 8.23% from Q2)

A customer or prospect whose loan closed ≤ 6 months ago has shopped with a competitor in the last 24 hours.

* Credit Improvement Alert: 1.32% of monitored contacts (down 40.00% from Q2)

A customer or prospect has improved their FICO score.

* New Listing Alert: 1.04% of monitored contacts (down 24.09% from Q2)

A customer or prospect has listed their home for sale.

* Equity Alert: 8.02% of monitored contacts (down 6.20% from Q2)

A customer or prospect's home equity has increased.

* Rate Alert: 14.75% of monitored contacts (up 10.65% from Q2)

The interest rate of a customer or prospect's existing mortgage is significantly higher than current prevailing rates.

Sales Boomerang's prescriptive-scenario alerts analyze not only whether a consumer could benefit from a given loan type, but also whether or not the consumer is credit-qualified to apply for financing. This additional layer of intelligence makes prescriptive-scenario alerts among the highest-converting available to mortgage lenders today. The frequency of each alert during Q3 2021 was as follows:

* Cash-Out Alert: 4.31% of monitored contacts (up 291.82% from Q2)

A borrower is credit qualified and has built sufficient equity to tap into the cash in their home.

* Rate-and-Term Alert: 3.86% of monitored contacts (up 34.49% from Q2)

A borrower is credit qualified and can benefit from the current interest rates for a refinance.

* Debt Alert: 1.73% of monitored contacts (up 10.19% from Q2)

A borrower is credit qualified and can benefit from paying off other debts with the equity in their home.

* FHA MI Removal Alert: 7.27% of monitored contacts (up 366.03% from Q2)

An FHA borrower has exceeded 20% equity and can remove mortgage insurance (MI).

For a subset of lenders that maintain servicing portfolios, the frequency of risk-and-retention alerts was as follows:

* Risk & Retention Alert: 36.18% of monitored contacts (down 1.23% from Q2)

A customer is engaging in one or more of 15 credit activities that may put their serviced loan at risk

Analysis*

* Many FHA borrowers with mortgage insurance are unaware they have the option to remove their MI once they reach 20% equity. With a 366% quarter-over-quarter increase in FHA MI Removal alerts, lenders have the opportunity to deliver immediate monthly savings to borrowers.

* Although the frequency of Equity alerts fell slightly from Q2 to Q3, nearly one in 12 borrowers saw significant home equity growth over the last quarter. Moreover, the almost 300% quarter-over-quarter increase in Cash-Out alerts shows that borrowers have grown their credit scores alongside their equity, paving the way for more cash-out refinance and HELOC activity in the coming months. The strong performance of equity-based alerts is underscored by key observations from the latest CoreLogic Homeowner Equity Report, which found that the average homeowner gained $51,500 in equity during the past year while U.S. homeowners as a whole have seen their equity increase by a total of nearly $2.9 trillion since the second quarter of 2020.

* As long as interest rates remain low, refi opportunities remain on the table for many borrowers. This opportunity is apparent in the continued quarter-over-quarter growth of the Rate and Rate-and-Term alerts. However, with Mortgage Inquiry and EPO alerts both showing quarter-over-quarter decreases, lenders will need to be proactive in reaching out to potential refi customers, as many eligible customers do not appear to be shopping for rates on their own.

* With market experts long predicting a late 2021 home purchase boom, the 24% quarter-over-quarter decrease in New Listing alerts suggests lenders may need to revise their year-end revenue forecasts.

* Risk & Retention alerts held nearly steady from the second quarter. With more than one in three borrowers exhibiting risky credit behaviors, mortgage servicers should keep a close eye on their portfolios for default risk.

"As industry experts have predicted, we are starting to see the refinance market slow - and the purchase market has not yet picked up the slack," said Sales Boomerang CEO Alex Kutsishin. "Still, the big-picture view says we are still in the midst of a housing boom. Ample purchase and refinance opportunities remain, and our data intelligence points to myriad ways lenders can improve borrowers' financial position with the right loan product."

*Key findings and analysis provided for informational purposes only. The data represented in the Mortgage Market Opportunities report is historical. Past performance is not a reliable indicator of future results. Sales Boomerang accepts no responsibility or liability for readers' use of the key findings or analysis included in this report.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today released its Q3 2021 Mortgage Market Opportunities Report. Despite marketwide declines in loan volume, Sales Boomerang's report identified several fertile opportunities for mortgage lenders, including a high frequency of borrowers who are well positioned to refinance for a better rate, remove FHA mortgage insurance or tap into home equity.

Related link: https://www.salesboomerang.com/

HousingWire recognizes Sales Boomerang CEO Alex Kutsishin’s influence on the mortgage industry with 2021 Vanguard award

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Co-founder and CEO Alex Kutsishin was selected as a winner of HousingWire's 2021 HW Vanguard awards. The annual awards program recognizes leaders in the mortgage and real estate industries who have made a tangible impact on the housing economy by generating cutting-edge initiatives, products and services.

Kutsishin co-founded Sales Boomerang less than five years ago with the goal of changing the way lenders think about customer retention by creating the nation's first automated borrower intelligence system. His innovative and entrepreneurial spirit has quickly brought the company to prominence in the lending industry, earning it two HousingWire Tech100 awards and building revenue growth of over 3,800% in just its first three years of operation. Sales Boomerang now works with over 150 independent mortgage banks, banks and credit unions for whom it delivered $468 billion in loan opportunities last year alone.

"It is a privilege to be recognized in the highly-competitive HousingWire Vanguard awards," said Kutsishin. "Sales Boomerang would not have its current success without the efforts of our entire team, who have worked tirelessly over the past five years to develop the company into the number one customer retention strategy that it is today."

The highly-competitive HousingWire Vanguard Award recognizes C-Level leaders that are committed to the growth of the housing economy and its numerous sectors, including lending, servicing, investments and real estate. Receiving hundreds of nominations each year, editors and reporters and HousingWire select award winners who have undeniably made an impact on the industry at-large.

"The Vanguards have become one of the highest achievements in housing, and this year's list of award recipients represent an elite group of executives who proved to be resilient and adaptable throughout this past 18 months of extraordinary circumstances in the industry," said Clayton Collins, CEO of HW Media. "The 2021 Vanguards have proven to be true leaders, driving their organizations towards greatness, tackling challenges head on and making major waves in the housing market."

In the past year, Kutsishin oversaw the launch of Prescriptive Scenarios, Sales Boomerang's product line of 'smart' loan scenarios designed to identify the ideal loan for each borrower. By eliminating the loan discovery process, this new addition to the Sales Boomerang suite gives lenders real-time alerts to help them get a better picture of their client, anticipate their needs and build a stronger borrower-lender relationship. Advancements such as this one exemplify the reason why Kutchishin and Sales Boomerang are trusted by hundreds of the highest performing lenders of all types in the industry.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 150 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Co-founder and CEO Alex Kutsishin was selected as a winner of HousingWire's 2021 HW Vanguard awards.

Related link: https://www.salesboomerang.com/

HousingWire honors Sales Boomerang CFO Arend de Jong as a 2021 HW Insider

WASHINGTON, D.C. /ScoopCloud/ -- Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Chief Financial Officer Arend de Jong has been recognized as a 2021 HousingWire Insider. The award honors 100 operational superstars in housing who are driving their companies and clients forward.

De Jong has worked tirelessly to translate Sales Boomerang's No Borrower Left Behind(tm) mission into a workable business model with clearly defined business metrics. As testament to his success, in August Sales Boomerang debuted in the top 3% of the Inc 5000 list of America's fastest-growing private companies after posting revenue growth of more than 3,800% in its first three years of operation.

Outside of finance, de Jong works to ensure that each Sales Boomerang team member understands how they play a part in the company's success. For example, he hosts a monthly meeting, open to all employees, in which he breaks down Sales Boomerang's recent performance metrics, what each means for the business and how individual employees can impact them. This meeting is the most well-attended voluntary meeting Sales Boomerang hosts.

"Arend is an indispensable member of our leadership team," said Sales Boomerang CEO Alex Kutsishin. "He's made a huge impact on our strategic and financial success and has played an outsized role in shaping our culture and maintaining employee engagement."

"The winners of our Insiders award are an incredible group of doers that we're proud to recognize for their essential contributions to their companies and the larger mortgage and real estate ecosystem," HousingWire Editor in Chief Sarah Wheeler said. "Everyone on this year's list is a crucial part of their company's success, and we're honored to give them the spotlight."

Now in its sixth year, the HousingWire Insiders award program seeks to highlight operational all-stars who are making a big difference behind the scenes. The full list of 2021 Insider honorees can be reviewed at https://www.housingwire.com.

About Sales Boomerang:

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company's intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. As the mortgage industry's #1 borrower retention tool, Sales Boomerang is trusted by more than 125 lenders - including brokers, independent mortgage companies, credit unions and banks - to help build lasting borrower relationships that maximize lifetime customer value. To date, Sales Boomerang alerts have enabled lenders to close more than $30 billion in additional loan volume that would have otherwise been overlooked and achieve customer retention rates that outperform industry norms by an average of 3-5X. To learn more about Sales Boomerang and its No Borrower Left Behind(tm) ethos, visit https://www.salesboomerang.com.

@SalesBoomerang @HousingWire #HWinsiders #mortgageindustry #noborrowerleftbehind

About HousingWire:

HousingWire is the most influential source of news and information for the U.S. mortgage and housing markets. Built on a foundation of independent and original journalism, HousingWire reaches over 60,000 newsletter subscribers daily and over 1.0 million unique visitors each month. Our audience of mortgage, real estate and fintech professionals rely on us to Move Markets Forward. Visit www.housingwire.com or www.solutions.housingwire.com to learn more.

Sales Boomerang, the mortgage industry's top-rated automated borrower intelligence and retention system, today announced that Chief Financial Officer Arend de Jong has been recognized as a 2021 HousingWire Insider. The award honors 100 operational superstars in housing who are driving their companies and clients forward.

Related link: https://www.salesboomerang.com/