Tag Archives: marketing automation software

Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

The Retention Center is an online retention gift store that enables loan originators (LOs) to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Center, LOs can build automated retention gift campaigns based on rules such as loan type (refinance or purchase), loan amount and occasion. Once a retention gift campaign has been activated, Top of Mind dynamically customizes, professionally packages and ships the retention gift to its recipient. Retention Center gift options include bamboo cutting boards, premium whole-bean coffee, a self-inking address stamper and dynamic birthday cards.

"There are innumerable studies that illustrate how customer retention is a critical component of company growth. Retaining customers is less expensive than acquiring new ones, and loyal customers are more likely to spend more and refer family and friends," said Top of Mind Chief Revenue Officer Nick Belenky. "We launched the Retention Center to help lenders strengthen borrower repeat business with unique gifting opportunities that make clients feel valued and help originators stay 'top of mind.'"

Top of Mind's Surefire CRM is the most-used CRM and marketing platform in the mortgage industry. Mortgage professionals of all stripes - including retail, wholesale, consumer direct and bank lenders - strengthen referral partnerships and deepen their emotional connections with borrowers to cultivate clients for life.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

Related link: https://www.topofmind.com/

Veteran B2B Sales Leader Nick Belenky Joins Top of Mind as EVP of Sales

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has hired veteran business-to-business sales leader Nick Belenky as executive vice president of sales. In this role, Belenky will direct Top of Mind's sales operations with a focus on client success and new customer acquisition.

Belenky joins Top of Mind from CardinalCommerce, a Visa (NYSE: V) company and global leader in authenticating digital transactions. As director of sales for the company's consumer authentication group, he oversaw new merchant sales and channel partnerships across North America and globally and led his team to triple-digit sales growth for four years running. Prior to that, Belenky was inside sales and solutions architect manager for 1 EDI Source, a leading provider of electronic data interchange (EDI) solutions and business visibility software.

"Nick's strategic, data-driven approach to growing sales revenue has helped shape the success of small companies and global tech providers alike," said Top of Mind CEO Bill Hayes. "He brings not only deep experience in business-to-business technology sales, but also a genuine enthusiasm for understanding and exceeding the needs of clients, which is a cornerstone of our company culture. We are proud to welcome Nick to the Top of Mind team."

"I cannot say enough about the mortgage marketing knowledge and professionalism of my sales team as well as the deep industry and functional experience our leadership team brings," Belenky said. "Top of Mind helps thousands of borrowers find a lending partner every day and I am proud to be a part of that."

Belenky's 13-year career in sales also includes management roles at CEIA USA, a global manufacturer of security equipment, and Edgerton Corporation, a developer of enterprise resource planning (ERP) systems for the materials handling industry. He began his career in the healthcare technology field, where he worked as a test engineering project manager for medical imaging product provider Codonics and as a computer programmer for EDI outsourcing provider Interactive Payer Network (later acquired by Emdeon, now Change Healthcare (NASDAQ: CHNG)). Belenky is a graduate of Case Western Reserve University with a degree in computer engineering.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #peoplemovers #industrymoves

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0519s2p-Nick-Belenky-300dpi.jpg
*Photo caption: Nick Belenky Joins Top of Mind as EVP of Sales.

TICKERS: NYSE:V / NY: V / NASDAQ:CHNG / NQ: CHNG /

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has hired veteran business-to-business sales leader Nick Belenky as executive vice president of sales. In this role, Belenky will direct Top of Mind's sales operations with a focus on client success and new customer acquisition.

Related link: https://www.topofmind.com/

Top of Mind takes home AVA Digital Awards platinum, gold for its dynamic creative content for mortgage lenders

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four platinum and four gold awards in the 2020 AVA Digital Awards competition.

AVA Digital recognizes outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital communication. Work ranges from audio and video productions to websites and social media sites that present interactive components such as video, animation, blogs and podcasts. Now in its 26th year, the 2020 AVA Digital Awards fielded more than 2,500 entries from throughout the United States, Canada and 23 other countries.

"Top of Mind recognizes that while marketing automation tools can help lenders deliver with speed and efficiency, that's only half the battle. How you attract and speak to your audience is everything," said Top of Mind Chief Creative Officer Sherwood Lawrence. "We take great pride in continuously developing timely, creative content that captures the attention and wins the hearts of consumers at every stage in the homeownership journey."

Top of Mind was recognized for the following entries:

* Around the Neighborhood, a dynamic web animation educating borrowers on factors that could impact the value of a home, from recent nearby home sales to school zones to the typical commute. Produced in Adobe Animate, the video breaks new ground with the way it retrieves property data in real time to dynamically generate unique video content for each user.

* The Journey to Your New Home, an educational web animation that alleviates consumer trepidation around the homebuying process. It explains key documents required to secure a loan and teaches borrowers how to avoid common mistakes that can delay loan applications.

* Markets in a Minute, an interactive landing page that provides a snapshot view of the weekly market trends relevant to home purchase and refinance decisions.

* Tales of Great Interest, a humorous web animation that helps consumers contextualize interest rates and make better-informed decisions.

* The Trick or Treaters, an animated holiday eCard that uses humor and mystery to cut through the noise and keep lender outreach to prospects and customers fresh.

AVA Digital Awards is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), an international organization consisting of several thousand production, marketing, communication, advertising, public relations and freelance professionals.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks ( https://www.topofmind.com ) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

Twitter: @mortgagecrm @AVA_Awards #creativematters #mortgagemarketing

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1230s2p-topofmind-logo-300dpi.jpg

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, took home four platinum and four gold awards in the 2020 AVA Digital Awards competition.

Related link: https://www.topofmind.com/