Tag Archives: customer resource management software

Geminid Systems Unveils Pharmalite CRM to Boost Remote Engagement of Pharma Field Teams

REDWOOD CITY, Calif. /ScoopCloud/ -- Geminid Systems, Inc. today announced the global rollout of a SaaS super-app that aims to improve pharmaceutical operations by helping field teams easily overcome challenges arising from the ongoing COVID pandemic.

In conjunction with the product's worldwide release, subscriptions to the app are available at discounted pricing through Jan. 31, 2022.

"Pharmalite CRM is an all-in-one app that enables pharma sales and medical field teams to much more effectively perform, track, and analyze the complex tasks involved in working with existing and prospective healthcare providers," said Guru Karur, VP Product Strategy.

"It's essential for pharma companies," Karur continued, "to have field teams that can communicate better, faster, and more impactfully with providers by use of digital transformation technologies. Companies are finding it difficult now in this pandemic environment to meet patient needs, satisfy regulatory compliance requirements, and reach business objectives."

Karl Gunst, senior product lead, agreed. "The pandemic is making it difficult to build effective field teams. It's more difficult because the environment has changed from face-to-face to remote interactions. Existing solutions have failed to meet the new remote needs."

According to Karur, a potent attribute of Pharmalite CRM is its ability to create fully regulatory-compliant recordings and paper-trails for each interaction between the field teams and health care providers, whether remote or otherwise.

Gunst added that Pharmalite CRM eliminates the need to use as many as a dozen separate apps to cover all the bases. "Pharmalite CRM consolidates within a single app the functionalities to permit training, compliance, analytics, compensation, and more," he said.

"Most CRM solutions lack built-in analytics and advanced insights," Karur said. "Pharmalite CRM fills this gap with excellent support for startup, midlife, and fully mature pharmaceutical companies alike-especially those that urgently need to become more agile."

Pharmalite CRM was in development and beta testing for three years prior to today's debut, but the super-app already is in use by a number of pharmaceutical companies, Gunst revealed.

Company officials predict Pharmalite CRM will quickly emerge as a formidable rival to the industry's current top-selling CRM products.

Said Karur: "We in fact believe Pharmalite CRM will eventually overtake the competition as more and more pharmaceutical teams subscribe to our solution and discover its advanced capabilities and actionable AI-driven insights, which are made possible by highest compliance, performance, and scalability features."

To learn more about Pharmalite CRM, please visit https://www.pharmalitecrm.com/.

ABOUT GEMINID SYSTEMS

Redwood City, California-based Geminid Systems, Inc. is the maker of Pharmalite CRM, currently the only all-in-one pharma SaaS product with applications for sales, medical, market access, as well as management and executive teams. In developing Pharmalite CRM, Geminid harnessed mobile and web technologies to its extensive cloud technologies experience, thereby permitting creation of a fully integrated package of productivity-enhancing, process-simplifying tools designed for unparalleled ease of use.

Geminid Systems, Inc. today announced the global rollout of a SaaS super-app that aims to improve pharmaceutical operations by helping field teams easily overcome challenges arising from the ongoing COVID pandemic.

Related link: https://geminidsystems.com/

Top of Mind launches ‘Retention Center’ to help loan originators foster customer loyalty

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

The Retention Center is an online retention gift store that enables loan originators (LOs) to curate a gift-receiving experience for clients in lieu of or in addition to corporate-level client retention initiatives. Within the Retention Center, LOs can build automated retention gift campaigns based on rules such as loan type (refinance or purchase), loan amount and occasion. Once a retention gift campaign has been activated, Top of Mind dynamically customizes, professionally packages and ships the retention gift to its recipient. Retention Center gift options include bamboo cutting boards, premium whole-bean coffee, a self-inking address stamper and dynamic birthday cards.

"There are innumerable studies that illustrate how customer retention is a critical component of company growth. Retaining customers is less expensive than acquiring new ones, and loyal customers are more likely to spend more and refer family and friends," said Top of Mind Chief Revenue Officer Nick Belenky. "We launched the Retention Center to help lenders strengthen borrower repeat business with unique gifting opportunities that make clients feel valued and help originators stay 'top of mind.'"

Top of Mind's Surefire CRM is the most-used CRM and marketing platform in the mortgage industry. Mortgage professionals of all stripes - including retail, wholesale, consumer direct and bank lenders - strengthen referral partnerships and deepen their emotional connections with borrowers to cultivate clients for life.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's Surefire CRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched the Surefire CRM Retention Center to help loan originators (LOs) foster loyalty among their clients.

Related link: https://www.topofmind.com/

Veteran B2B Sales Leader Nick Belenky Joins Top of Mind as EVP of Sales

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has hired veteran business-to-business sales leader Nick Belenky as executive vice president of sales. In this role, Belenky will direct Top of Mind's sales operations with a focus on client success and new customer acquisition.

Belenky joins Top of Mind from CardinalCommerce, a Visa (NYSE: V) company and global leader in authenticating digital transactions. As director of sales for the company's consumer authentication group, he oversaw new merchant sales and channel partnerships across North America and globally and led his team to triple-digit sales growth for four years running. Prior to that, Belenky was inside sales and solutions architect manager for 1 EDI Source, a leading provider of electronic data interchange (EDI) solutions and business visibility software.

"Nick's strategic, data-driven approach to growing sales revenue has helped shape the success of small companies and global tech providers alike," said Top of Mind CEO Bill Hayes. "He brings not only deep experience in business-to-business technology sales, but also a genuine enthusiasm for understanding and exceeding the needs of clients, which is a cornerstone of our company culture. We are proud to welcome Nick to the Top of Mind team."

"I cannot say enough about the mortgage marketing knowledge and professionalism of my sales team as well as the deep industry and functional experience our leadership team brings," Belenky said. "Top of Mind helps thousands of borrowers find a lending partner every day and I am proud to be a part of that."

Belenky's 13-year career in sales also includes management roles at CEIA USA, a global manufacturer of security equipment, and Edgerton Corporation, a developer of enterprise resource planning (ERP) systems for the materials handling industry. He began his career in the healthcare technology field, where he worked as a test engineering project manager for medical imaging product provider Codonics and as a computer programmer for EDI outsourcing provider Interactive Payer Network (later acquired by Emdeon, now Change Healthcare (NASDAQ: CHNG)). Belenky is a graduate of Case Western Reserve University with a degree in computer engineering.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm #peoplemovers #industrymoves

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0519s2p-Nick-Belenky-300dpi.jpg
*Photo caption: Nick Belenky Joins Top of Mind as EVP of Sales.

TICKERS: NYSE:V / NY: V / NASDAQ:CHNG / NQ: CHNG /

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has hired veteran business-to-business sales leader Nick Belenky as executive vice president of sales. In this role, Belenky will direct Top of Mind's sales operations with a focus on client success and new customer acquisition.

Related link: https://www.topofmind.com/

Top of Mind enhances ‘Client for Life’ Workflow to help lenders retain 2020’s record-breaking influx of refi customers

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced enhancements to its "Client for Life" Workflow. Available to users of SurefireCRM, the Client for Life Workflow helps lenders protect market share by creating over 100 distinct opportunities to stay connected with borrowers over a five-year period.

"Lenders can expect to face fierce competition for a significantly diminished pool of purchase loan applicants in the future. Protecting today's market share - including holding on to a huge wave of recently acquired refi customers - will be a business imperative," said Top of Mind Chief Creative Officer Sherwood Lawrence. "SurefireCRM's Client for Life Workflow makes it effortless for originators to stay 'top of mind' with borrowers by delivering a steady stream of value-adding content through a carefully selected mix of communication channels, which now includes our exclusive Power Calls and Power Messaging features."

The Client for Life workflow leverages multiple communication channels to ensure lender messages resonate with customers no matter their individual communication preferences. For purchase customers, the workflow kicks off with a closing gift delivered to the customer's new home. Over the next 60 months, customers receive a carefully curated mix of high-impact emails, direct-mail marketing, personalized voice recordings powered by Surefire Power Calls and dynamic text messages leveraging Surefire Power Messaging.

Surefire Creative Content has earned a combined 16 gold and platinum trophies from the Hermes Creative Awards and AVA Digital Awards since the beginning of the year. Top of Mind's in-house marketing team leverages decades of marketing and mortgage industry experience to engage customers' curiosity, excitement and sense of humor, creating emotional connections that make a lasting impression. Unique, personalized outreach is generated for each customer based on individual milestones, from birthdays to loan closing anniversaries to refi opportunities. Lenders can customize the Client for Life Workflow by adding links to their own marketing collateral.

To learn more about SurefireCRM's Client for Life Workflow, please visit https://www.topofmind.com/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com/) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @Hermes_Awards @AVA_Awards #Powercalls #PowerMessaging #ClientforLife #creativematters #mortgagemarketing

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced enhancements to its "Client for Life" Workflow. Available to users of SurefireCRM, the Client for Life Workflow helps lenders protect market share by creating over 100 distinct opportunities to stay connected with borrowers over a five-year period.

Related link: https://www.topofmind.com/