Tag Archives: Most Powerful Women in Fintech

Floify’s Sofia Rossato named to Progress in Lending’s 2025 most powerful women in fintech list

Now in its seventh year, the Most Powerful Women in FinTech award recognizes women who are reshaping the financial services industry

BOULDER, Colo., June 10, 2025 (SEND2PRESS NEWSWIRE) — Floify, the mortgage industry’s leading point-of-sale (POS) solution, today announced that its president and general manager, Sofia Rossato, has received the 2025 Most Powerful Women in FinTech award from Progress in Lending (PIL). The PIL award is a prestigious, annual recognition celebrating professionals who are innovating, optimizing processes and shaping the future of mortgage finance and broader financial services.

Image caption: Floify President Sofia Rossato.

Rossato brought over 25 years of experience growing companies in start-up and large corporate environments in property technology, fintech and messaging when she joined Floify in 2022. Her unique background enabled her to strengthen Floify’s market footprint and champion features that give lenders more flexibility and improve homeownership accessibility. Under Rossato’s leadership, Floify introduced a Lender Edition and Broker Edition of its popular POS in 2023; launched Floify Verify, a native electronic verification of income and employment (VOIE) service in 2024; and, in 2025, added Dynamic Apps, a no-code feature that lets lenders tailor loan applications based on loan type. Well-known for its customer service and continual product improvement, Floify received an exceedingly high customer satisfaction rating of 98.2% for 2024.

Prior to Floify, Rossato was CEO of SnapEngage, a leading B2B Messaging and Live Chat solution. Sofia managed SnapEngage’s operations across sales, marketing, product, engineering, client success, support, finance and talent and implemented a new operating framework, incentive plan and investment strategy. Before SnapEngage, Rossato was COO of a $5 billion division of fintech company IHS Markit, where she led cross-functional growth, cost, innovation and expansion initiatives.

“I’m incredibly honored to be recognized among such trailblazing women in fintech. This award is a testament to the passion and commitment of the entire Floify team, who work daily to push the boundaries of what’s possible in mortgage technology,” Rossato said. “Together, we’re redefining the borrower experience and building a more innovative, inclusive future for financial services.”

About Floify:

Floify is a digital mortgage automation solution that streamlines the loan process by providing a secure application, communication, and document portal between lenders, borrowers, referral partners, and other mortgage stakeholders. Loan originators use the platform to create product-specific applications (no coding required!), collect and verify borrower documentation, track loan progress, communicate with borrowers and real estate agents, and close loans faster. The company is based in Boulder, Colorado and is a subsidiary of Porch Group, Inc. (“Porch Group”) (NASDAQ: PRCH). For more information, visit the company’s website at https://floify.com/ or on social media at Facebook, LinkedIn, or Twitter / X.

Twitter: @Floify #mortgage #fintech #housingfinance @EngageProgress

NEWS SOURCE: Floify

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MMI’s VP of Enterprise Sales Melissa Sike Named a 2024 Most Powerful Women in Fintech Award Winner by Progress in Lending

SALT LAKE CITY, Utah /ScoopCloud/ -- Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced Melissa Sike, vice president of enterprise sales, has been named by PROGRESS in Lending in its annual list of the Most Powerful Women in Fintech.

"MMI's success wouldn't be possible without the brilliant people who are a part of the organization, and Melissa is undoubtedly one of our brightest," said MMI Founder and CEO Ben Teerlink. "Her industry experience, product expertise, and consultative approach ensure every new MMI customer who comes on board is set up for success right from the sales process. I'm thrilled to see her getting the outside accolades she deserves."

Now in its sixth year, this award recognizes women who are reshaping the financial services industry. PROGRESS in Lending selected Sike for her remarkable success in just three short years at MMI. Sike has significantly expanded MMI's enterprise customer base, which comprises more than 450 enterprise customers and half of the top 100 lenders in the country. Despite a down market, Sike has consistently grown MMI's sales department and client roster.

"It's an honor to be included in this list, especially in the presence of so many extraordinary women," said Sike. "I'm equally as proud of the MMI platform and the power we put into the hands of our enterprise customers to help them find more deals in this challenging market."

To view the complete list of the 2024 Most Powerful Women in Fintech, visit https://mymortgagemindset.com/the-2024-most-powerful-women-in-fintech-award-winners-are/

About MMI:

Mobility Market Intelligence (MMI) is a market leader in data intelligence and market insight tools for the mortgage and real estate industries. Headquartered in Salt Lake City, the company's signature product, MMI, provides actionable intelligence for lenders, real estate agents, real estate brokerages, title companies and others in the real estate industry. MMI is currently used by more than 450 enterprise customers, including over half of the top 100 lenders in the country. To learn more, visit https://mmi.io or contact sales@mmi.io.

Mobility Market Intelligence (MMI), a leader in data intelligence and market insight tools for the mortgage and real estate industries, today announced Melissa Sike, vice president of enterprise sales, has been named by PROGRESS in Lending in its annual list of the Most Powerful Women in Fintech.

Related link: https://mmi.io

PROGRESS in Lending Names DocMagic’s Director of Client Services to 2022 Most Powerful Women in Fintech List

TORRANCE, Calif. /ScoopCloud/ -- DocMagic, Inc., the premier provider of fully-compliant loan document generation, regulatory compliance, and comprehensive eMortgage services, announced that its director of client services, Lori Johnson, has been recognized by PROGRESS in Lending Association as a leading female technology professional in the mortgage industry.

Now in its fourth year, the Most Powerful Women in Fintech award lauds those who play a pivotal role in leading the way and reshaping how the mortgage industry thinks.

Lori Johnson has a rich background in the mortgage industry working for technology start-ups and growth focused companies. She joined DocMagic in 2014 after helping facilitate the acquisition of Document Express by DocMagic. The entire customer base was successfully migrated over to DocMagic's dynamic document generation platform.

Today she serves as the director of client services for DocMagic. Lori has been instrumental in helping lender clients realize the benefits of digital lending automation, eClosings, eNotes, eVaults, and the importance of system-to-system interoperability as the mortgage ecosystem expands.

"Lori has and continues to serve as an invaluable asset to our customers and company," remarked, Dominic Iannitti, president and CEO of DocMagic. "Her solution-oriented approach and hands-on style to clients embody the way DocMagic does business. We commend Lori for her ongoing industry contributions and are elated that PROGRESS in Lending recognized her successes."

At DocMagic, Lori leads the company's team to onboard lenders with its Total eClose platform and supporting technologies. She collaborates with lenders and third-party vendors to optimize workflows and maximize ROI. Lori is committed to innovation and perfection, always seeking the most effective way to harness technology.

"I am honored to be acknowledged by PROGRESS in Lending on this year's list along with other women who are moving the industry and their companies forward," stated Johnson. "There are many advances being made with digital lending technologies right now. It is exciting to see so many women playing key roles in helping expand the digital mortgage ecosystem for the good of the industry."

About DocMagic:

DocMagic, Inc. is the leading provider of fully compliant document generation, automated compliance, eSignature and comprehensive eMortgage solutions for the mortgage industry. Founded in 1987 and headquartered in Torrance, Calif., DocMagic, Inc. develops award-winning software, mobile apps, and web-based systems for the production and delivery of compliant loan document packages. The company's solutions connect industry participants, promote collaboration, and ensure data integrity to execute precision-based digital lending transactions. The company's compliance experts and in-house legal staff consistently monitor legal and regulatory changes at both the federal and state levels to ensure accuracy. For more information on DocMagic, visit https://www.docmagic.com/.

DocMagic, Inc., the premier provider of fully-compliant loan document generation, regulatory compliance, and comprehensive eMortgage services, announced that its director of client services, Lori Johnson, has been recognized by PROGRESS in Lending Association as a leading female technology professional in the mortgage industry.

Related link: https://www.docmagic.com/

ReverseVision VP Wendy Peel Selected for a Most Powerful Women in Fintech Award by PROGRESS in Lending Association

SAN DIEGO, Calif. /ScoopCloud/ -- ReverseVision, the leading technology provider for the Home Equity Conversion Mortgage (HECM) and private reverse lending program market, today announced that company Vice President of Sales and Marketing Wendy Peel has been recognized as a Most Powerful Women in Fintech award honoree by PROGRESS in Lending Association. Now in its second year, the annual awards program honors women who are shaping the future of financial services technology.

Peel was recognized for her two-decades' senior leadership experience driving sales growth at enterprise technology firms. Under Peel's leadership, ReverseVision has achieved record revenue growth. To date, the ReverseVision platform is used by all 10 of the top-ten HECM lenders and supports more reverse mortgage transactions than all other systems combined. Since joining the company in 2016, more than 2,500 lenders and brokers have enrolled in the ReverseVision platform, which serves nearly 10,000 active users.

In support of broadening lender adoption among forward lenders, Peel led ReverseVision's Fall 2019 transformation as an API-enabled flexible reverse lending platform, unveiling a new logo as part of its revised mission and rebranding. Peel also conceived the inaugural ReverseVision UserCon to highlight best HECM origination practices, offer expert marketplace insights, and gather guidance on future product development.

Before joining ReverseVision, Peel served as vice president of sales and marketing at CommercePromote, a cloud-based SaaS applications provider, where she executed a corporate rebranding campaign repositioning the company as an enterprise marketing and operations technology leader. Additionally, Peel has held executive sales and marketing positions at iCoStore, LLC; Take Notice, Inc.; PNA, Inc.; and TransPerfect Translations.

"Wendy's ability to understand the needs of our diverse customer base and stay ahead of a rapidly fluctuating mortgage market have helped build ReverseVision into the organization it is today," said ReverseVision CEO John Button. "We applaud her work connecting mortgage lenders with the technology they need to serve borrowers at every stage in life."

About ReverseVision

ReverseVision, Inc. is the leading Home Equity Conversion Mortgage (HECM) and private reverse mortgage program sales and origination technology platform, supporting more reverse mortgage transactions than all other systems combined. The company's comprehensive product suite flexes to lenders' unique business and operational models, connecting all lending participants across the entire reverse mortgage lifecycle to meet borrowers where they are in life. A five-time HousingWire TECH100(TM) company, ReverseVision continues to build on its technology's pioneering capabilities with frequent enhancements.

For more information, visit https://www.reversevision.com/.

Twitter: @reversevision @engageprogress #digitalmortgage #HECM #reversemortgage

Image link for media: https://www.depthpr.com/media/reversevision

ReverseVision, the leading technology provider for the Home Equity Conversion Mortgage (HECM) and private reverse lending program market, today announced that company Vice President of Sales and Marketing Wendy Peel has been recognized as a Most Powerful Women in Fintech award honoree by PROGRESS in Lending Association.

Related link: https://www.reversevision.com/

Global DMS COO Jody Collup Receives 2020 Most Powerful Women in Fintech Award from PROGRESS in Lending

LANSDALE, Pa. /ScoopCloud/ -- Global DMS, a leading provider of cloud-based real estate appraisal management software, is proud to announce that its COO, Jody Collup, was recognized by PROGRESS in Lending for its second annual Most Powerful Women in Fintech Award, which honors women leaders at technology companies who are helping reshape the Financial Services industry through innovative and influential ideas.

Ms. Collup was recognized for her more than 25 years of diverse experience working in both the private and non-profit sectors, with much of her experience being in the technology sector of the mortgage industry.

Prior to joining Global DMS(R), Jody worked for Calyx Software, Inc., where she successfully aligned sales with marketing to establish brand consistency and positive industry awareness. She was then hired as Global DMS' first and only VP of Marketing in 2013, becoming the driving force behind all the company's branding and communication practices that are still in place today.

Ms. Collup's growth continued, as she began to oversee Global DMS' sales and account management departments - helping to increase the company's overall profitability through new opportunities. This success led to Jody's current position as COO, where she is now responsible for Global DMS' overall operations and strategy.

In this latest role, Ms. Collup's leadership has been instrumental in launching Global DMS' next-generation appraisal management software, EVO(tm), which shatters the constraints of yesteryear software systems via its unprecedented configurability and workflow automation - allowing mortgage lenders and appraisal management companies (AMCs) to customize all aspects of the platform, including its fields, in real time.

"I'm truly honored to receive this award from PROGRESS in Lending," said Jody. "It's been an exciting time for Global DMS as we've continued to embrace innovative ideas that not only provide the best possible technology solutions for our clients, but also the best possible working environment for our staff."

For the complete list of PROGRESS in Lending's 2020 Most Powerful Women in Fintech winners, please visit: https://mymortgagemindset.com/the-2020-most-powerful-women-in-fintech-award-winners-are/

About Global DMS:

Founded in 1999 and headquartered in Pennsylvania, Global DMS is a leading provider of cloud-based commercial and residential real estate valuation solutions. The company's solution set is cost effectively delivered on a software-as-a-service (SaaS) transactional basis that ensures compliance adherence, reduces costs, increases efficiencies and expedites the entire real estate appraisal process.

Global DMS solutions include its new EVO-Residential(tm) (EVO-Res) platform for residential lending, EVO-Commercial(tm) (EVO-C) platform for commercial lending, eTrac(R) Enterprise valuation management platform for residential lending, SnapVal(tm) appraisal pricing solution, eTrac WebForms, Global Kinex(R), AVMs, the MISMO Appraisal Review System (MARS(R)), ATOM (Appraisal Tracking on Mobile).

For more information, visit https://www.globaldms.com/ or call (877) 866-2747.

*PHOTO link for media: https://www.Send2Press.com/300dpi/20-0901s2p-gdms-judy-collup-300dpi.jpg
*Caption: Global DMS COO, Jody Collup.

Global DMS, a leading provider of cloud-based real estate appraisal management software, is proud to announce that its COO, Jody Collup, was recognized by PROGRESS in Lending for its second annual Most Powerful Women in Fintech Award.

Related link: https://www.globaldms.com/