Tag Archives: Pedestrian Safety Institute

Mag Instrument (MAGLITE) Joins Forces with Pedestrian Safety Institute to Save Kids from Being Killed by Cars, launching The Safer Road Initiative

Almost 1,000 children a year are struck and killed by automobiles, and tens of thousands more are badly injured - TheSaferRoad.Com curriculum will save lives!

ONTARIO, Calif., July 20, 2026 (SEND2PRESS NEWSWIRE) — Last year, more than 7,000 pedestrians were killed when struck by cars (some 700 of those were children) and tens of thousands more were injured. MAGLITE® flashlights have been featured in kids’ entertainment over the years, most notably in the Nancy Drew books and, more recently, in the “Dora the Explorer” live-action film. The brand’s longstanding annual commitment to roadside traffic safety awareness led to the creation of the Safe Road Adventures K-5 Curriculum through Pedestrian Safety Institute (PSI), a roadside safety initiative that MAGLITE® partnered with several years ago to combat roadside fatalities.

Image captioN: Mag Instrument (MAGLITE) Joins Forces with the Pedestrian Safety Institute.

Upon the request of Tony Maglica, Sr., the 96-year-old founder and inventor of the iconic MAGLITE® flashlight, the PSI team went to work and came up with Safe Road Adventures™, a free 5-week, 15-minute-a-week curriculum that teaches kids how to be safe around vehicular traffic through core principles lessons, workbooks, drawings, and an original “Cross The Road” song and dance with the animated characters of Maggie The Chick and her friend Sol The Duckling.

For participating schools, this curriculum will culminate in a school-wide assembly, cementing the principles of roadside safety in the minds of K-5 students. For teachers, this free curriculum is an easy add-on to their current lesson plans. For parents and homeschoolers, it is a fun weekly activity that will potentially save the lives of their children.

“Learning these critical skills will save children’s lives, and that’s why we are excited about the program,” said Tony Maglica, Sr. “Any time a child is killed or injured, it is devastating for the family, their friends, their school, and the community, and we are doing what we can by sponsoring this program of the Pedestrian Safety Institute to reduce the number of these tragic accidents.”

The program teaches kids the importance of looking before crossing the street with the “look left, right, left” drill and song, teaches the importance of making sure you are seen by oncoming traffic “see and be seen,” and being patient when crossing the street “1-2-3 wait for me.”

“The United States had more than 7,000 pedestrian deaths last year, and around 10% or 700 of those were children who were killed, and tens of thousands more were struck and injured, often severely,” said Lou Desmond, spokesperson for PSI. “It is fantastic that MAGLITE® has stepped up and sponsored this program to help children stay safe.”

The number of pedestrian deaths goes up when the days get darker and longer, and low visibility (darkness) is a huge factor; some 90 percent of traffic fatalities happen between the hours of dusk and dawn, according to a variety of government and private studies on the matter of pedestrian traffic deaths and injuries.

“As the maker of the iconic Maglite Flashlight, lighting the darkness and providing visibility is in our DNA,” said Maglica.

The curriculum is available for free at www.thesaferroad.com, and the staff at PSI are ready to assist any school that wants to implement the curriculum, which will officially be launched at the 22nd Annual School Safety Conference in Orlando, Florida.

For help with implementing the program or any questions you may have, please go to the “Get Support” tab at https://www.thesaferroad.com/.

NEWS SOURCE: Mag Instrument Inc.

This press release was issued on behalf of the news source (Mag Instrument Inc.), who is solely responsible for its accuracy, by Send2Press Newswire. Image, if any, was provided by the news source and not this website or the wire service. Information is believed accurate, as provided by the news source, but is not guaranteed.

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MAGLITE, The Pedestrian Safety Institute, Additional Partners to Promote Traffic and Pedestrian Safety During 2024 National Roadside Traffic Safety Awareness Month

ONTARIO, Calif. /ScoopCloud/ -- The Maglite® brand partners with the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during one of the deadliest times of the year, the first week in July. The days surrounding July 4th are particularly dangerous and are routinely referred to as the deadliest driving days of the year and pedestrian deaths make up approximately 20% of those fatalities.

The 3,373 people killed in the first half of 2023 as reported by the Governors Highway Safety Association (GHSA) is on pace to make it the deadliest year ever - surpassing the record in 2022 and increasing the nearly 60% overall growth in pedestrian fatalities in the last decade.

National Roadside Traffic Safety Awareness Month

There has been an alarming increase in the number of pedestrians killed in the months of October November and December. These are the months when it starts to get darker earlier and stay dark longer and studies show darkness and low visibility play a significant role in pedestrian deaths. In fact, more than 70 percent of fatalities happen in low-light conditions, particularly at night. In addition to the Pedestrian Safety Institute, Maglite is proud to have the American Paramedic Association, Citizens Behind the Badge, the U.S. Deputy Sheriffs Association, the lead economist of the Drucker School, Jay Prag, America's Criminologist Dr. Currie Myers, and legal scholar John Tulac joining in this mission to illuminate the dangers facing pedestrians and solutions.

National Roadside Traffic Safety Awareness Month was created by the Pedestrian Safety Institute with the goal of educating and urging drivers to use caution while driving during this time of year.

"There are simple ways to reduce the number of pedestrian deaths due to pedestrian traffic accidents - pedestrians should carry a bright flashlight, wear reflective clothing and be cautious, especially around fast-moving traffic," said Tony Maglica, founder and CEO of Mag Instrument, Inc., manufacturer of the Maglite® Flashlight.

Other facts and Safety Tips are available at https://maglite.com/collections/national-roadside-safety-awareness

Learn more about Maglite at: https://maglite.com/

The Maglite® brand partners with the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during one of the deadliest times of the year, the first week in July. The days surrounding July 4th are particularly dangerous and are routinely referred to as the deadliest driving days of the year and pedestrian deaths make up approximately 20% of those fatalities.

Related link: https://maglite.com/

MAGLITE, the PEDESTRIAN SAFETY INSTITUTE and new partners TO PROMOTE TRAFFIC AND PEDESTRIAN SAFETY DURING National Roadside Traffic Safety Awareness Month

ONTARIO, Calif. /ScoopCloud/ -- The Maglite® brand partners up with the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during the deadliest month of the year, July. According to the PSI, July has the highest rate of traffic-related fatalities. The days surrounding July 4th are particularly dangerous and are routinely referred to as the deadliest driving days of the year.

Drivers in the United States struck and killed 3,434 people in the first half of 2022 - up 5%, or 168 more deaths, from the same period the year before, according to analysis from the Governors Highway Safety Association (GHSA).

Darkness and low visibility play a significant role in pedestrian deaths. In fact, more than 70 percent of fatalities happen in low-light conditions, particularly at night. In addition to the Pedestrian Safety Institute, Maglite is proud to have the American Paramedic Association, Citizens Behind the Badge, the U.S. Deputy Sheriffs Association, the lead economist of the Drucker School, Jay Prag, America's Criminologist Dr. Currie Myers, and legal scholar John Tulac joining in this mission to illuminate the dangers facing pedestrians and solutions.

National Roadside Traffic Safety Awareness Month was created by the Pedestrian Safety Institute with the goal of educating and urging drivers to use caution while driving during this time of year.

"There are simple ways to reduce the number of deaths due to pedestrian traffic accidents - carry a bright flashlight, wear reflective clothing and be cautious, especially around fast-moving traffic," said Tony Maglica, founder and CEO of Mag Instrument, Inc., manufacturer of the Maglite® Flashlight.

Other facts and Safety Tips are available in the attached materials (link below) and at: https://maglite.com/collections/national-roadside-safety-awareness.

Info sheet (PDF): https://cdn.shopify.com/s/files/1/0089/1764/7423/files/PSI_Flyer.pdf?v=1687543185

The Maglite® brand partners up with the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during the deadliest month of the year, July. According to the PSI, July has the highest rate of traffic-related fatalities. The days surrounding July 4th are particularly dangerous and are routinely referred to as the deadliest driving days of the year.

Related link: https://maglite.com/

MAGLITE® and American Paramedic Association Partner with Pedestrian Safety Institute, Promoting Traffic and Pedestrian Safety During July: The Deadliest Month of The Year

ONTARIO, Calif. /ScoopCloud/ -- The Maglite brand partners up with the American Paramedics Association (APA) and the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during the deadliest month of the year. According to the PSI, July maintains the highest rate of traffic related fatalities specifically with those of pedestrians. The days surrounding July 4th are particularly dangerous.

"Paramedics are those that treat the injured and see the deaths up close from traffic fatalities and want to urge people to be more cautious so that we can respond to less of these tragedies," said Andrew Stephen, Executive Director of APA. "Any time a paramedic is out of their vehicle, the goal is to be visible. Why should it be any different for pedestrians?"

Darkness and low-visibility play a significant role in pedestrian deaths. In fact, more than 70% of fatalities happen at dawn, dusk or night. Maglite and the American Paramedic Association are on a mission to illuminate the dangers of driving in low-visibility conditions to reduce deaths and injuries. In order to raise awareness, they are distributing press materials and alerting the media about the dangers pedestrians will face in the coming months, while also promoting National Roadside Traffic Safety Awareness Month.

National Roadside Traffic Safety Awareness Month was created by the Pedestrian Safety Institute with the goal of educating and urging drivers to use caution while driving during this time of year.

"There are simple ways to reduce the number of deaths due to pedestrian traffic accidents - carry a bright flashlight, wear reflective clothing and be cautious, especially around fast-moving traffic," said Tony Maglica, founder and CEO of Mag Instrument, Inc., manufacturer of the Maglite® Flashlight.

According to the Governors Highway Safety Association (GHSA), more than 6,700 pedestrians died in vehicle related accidents in 2020, up from 6,412 the year before. GHSA projected that pedestrian fatality rate increased nearly 20% as deaths climbed sharply despite people driving less during the pandemic. Preliminary data from 2021 indicates yet another increase in pedestrian deaths.

American Paramedics Association, https://americanparamedics.org/

Mag Instrument, manufacturer of the MAGLITE® flashlight, https://maglite.com

The Maglite brand partners up with the American Paramedics Association (APA) and the Pedestrian Safety Institute (PSI) to support traffic and pedestrian safety during the deadliest month of the year. According to the PSI, July maintains the highest rate of traffic related fatalities specifically with those of pedestrians. The days surrounding July 4th are particularly dangerous.

Related link: https://maglite.com/

Maglite and First Responders Children’s Foundation (FRCF) Partner to Promote Traffic and Pedestrian Safety

ONTARIO, Calif. /ScoopCloud/ -- Maglite and First Responders Children's Foundation (FRCF) are joining together to support traffic and pedestrian safety during the deadliest days of the year. According to the Pedestrian Safety Institute, July is the deadliest month of the year for traffic related fatalities including those of pedestrians. The days surrounding July 4th are particularly dangerous.

Darkness and low-visibility play a significant role in pedestrian deaths. In fact, more than 70 percent of fatalities happen at night or at dusk or dawn hours. Maglite and First Responders Children's Foundation are on a mission to illuminate the dangers of driving in low-visibility conditions to reduce deaths and injuries.

Maglite and First Responders Children's Foundation will be raising awareness by distributing press materials and alerting the media about the dangers pedestrians will face in the coming months, while also promoting National Roadside Traffic Safety Awareness Month.

National Roadside Traffic Safety Awareness Month was created by the Pedestrian Safety Institute to draw attention to this deadly time of year. Last year we saw one of the largest increases in vehicular fatalities, despite the significant decline in the number of miles Americans were driving as a result of the coronavirus pandemic.

The goal of this program is to increase awareness and urge people to use caution while driving during this particularly perilous time of year.

"There are simple ways to reduce the senseless number of deaths due to pedestrian traffic accidents and that is to carry a bright flashlight, wear reflective clothing and be cautious, especially around fast-moving traffic," said Tony Maglica, Founder and CEO of Mag Instrument, Inc., manufacturer of the Maglite® Flashlight.

More information about First Responders Children's Foundation is available at https://1strcf.org/. Follow First Responders Children's Foundation on Facebook, Twitter, and Instagram @1stRCF.

MEDIA CONTACT:
Joanna Black
Senior Director of Strategic Partnerships
joanna@1stRCF.org
(646) 912-2681

For more information on the MAGLITE® / 1stRCF collaboration visit: https://maglite.com/collections/first-responders-childrens-foundation

Follow @MAGLITE on Instagram, Facebook, YouTube and Twitter

MEDIA ONLY CONTACT:
Lou Desmond for Mag Instrument, Inc.
+1-951-258-6466
lou@dandlpr.com

Maglite and First Responders Children's Foundation (FRCF) are joining together to support traffic and pedestrian safety during the deadliest days of the year. According to the Pedestrian Safety Institute, July is the deadliest month of the year for traffic related fatalities including those of pedestrians. The days surrounding July 4th are particularly dangerous.

Related link: https://maglite.com/

National Fallen Firefighters Foundation, National Law Enforcement Officers Memorial Fund and MAGLITE Partner with Pedestrian Safety Institute to Promote National Traffic Safety Awareness Month

ONTARIO, Calif. /ScoopCloud/ -- The National Fallen Firefighters Foundation (NFFF), The National Law Enforcement Officers Memorial Fund (NLEOMF) and Mag Instrument, U.S. Manufacturer of the iconic MAGLITE(R) flashlight, have partnered with the Pedestrian Safety Institute (PSI) to drive awareness of the deadliest days of the year for pedestrian and traffic fatalities in the Month of July.

July has been designated National Roadside Traffic Safety Awareness Month because of the spike in accidents and fatalities during that time of year. According to the National Highway Traffic Safety Administration a pedestrian was killed every 88 minutes in 2017, now that number is even higher.

6,283 pedestrians were killed in 2018, an increase of 3.4 percent from the previous year and the highest number in 30 years. A research paper by noted economist and author Jay Prag of the Drucker School finds that pedestrian injuries and deaths from accidents cost the United States economy more than $60 billion in 2018 alone. The vast majority of accidents and the highest percentage of deaths (up to 75% according to some studies) occurred at night with poor visibility and distracted driving being major contributing factors.

"Pedestrian deaths exceed those by drowning and motorcycle accidents; exceed deaths by food borne illness in the US; and exceed deaths by tetanus, diphtheria, and whooping cough combined. They even exceed the combined deaths in home fires, boating accidents, and commercial airline accidents each year. If pedestrian deaths were a disease, drug companies would be searching for a cure," said study author Jay Prag.

Roadway hazards abound for the first responder. Traffic volume and speed, distracted drivers and the additional distraction caused by a roadway incident leave firefighters and others working the scene highly vulnerable. As of June 8, 2020, 20 first responders have been struck and killed while working vehicle incidents this year. Dozens more have been injured, with an even higher number of near misses predicted to be occurring daily.

"The National Fallen Firefighters Foundation joins with other agencies in calling for all drivers to remain attentive, slow down when approaching an incident on the roadway and safely move over to give first responders the best opportunity to do their work and return home to their families," said Chief Ronald J. Siarnicki, Executive Director of the NFFF.

"Maglite is committed to safety and security and make our products with those reasons in mind. We urge people to stay safe and be particularly vigilant around this deadly time of year and of course - carry some form of illumination at night," said Tony Maglica, Founder and CEO Mag Instrument, Inc. "Our goal is to reduce fatalities and injuries that occur on our roads and highways in vehicle traffic accidents, especially among pedestrians, who are far likelier to be fatally struck by vehicles at night than in the daytime."

The mission of the National Law Enforcement Officers Memorial and Museum is to honor the fallen, tell the story of American law Enforcement, and make it safer for those who serve. Traffic safety for our officers is closely tied to pedestrian safety, and it is a priority to bring awareness of the topic to the nation. We are honored to be a partner in National Traffic Safety Awareness Month," said Marcia Ferranto, CEO of the National Law Enforcement Officers Memorial Fund.

NFFF, NLEOMF, Maglite and PSI will be using various social media and other communication channels to promote National Roadside Traffic Safety Awareness Month in July.

MAGLITE(R) is a founding sponsor of The Pedestrian Safety Institute and sponsored the research by Prag. The full research paper is available at the website: https://www.pedestriansafetyinstitute.com/.

About Mag Instrument:

Mag Instrument, manufacturer of the MAGLITE(R) flashlight, is proud to be a U.S.A. manufacturer. Each flashlight is a result of an obsession with fine engineering, craftsmanship and a commitment to perfection. Founder, owner and president Anthony Maglica has guided his company's growth from a one-man machine shop in 1955 to an enterprise that has proudly employed thousands of American workers since it produced its first flashlight in 1979. For more visit: https://maglite.com/.

About the National Fallen Firefighters Foundation:

The United States Congress created the National Fallen Firefighters Foundation to lead a nationwide effort to remember America's fallen firefighters. Since 1992, the nonprofit Foundation has developed and expanded programs to honor fallen fire heroes and assist their families and co-workers. The Foundation also works closely with the U.S. Fire Administration to help prevent and reduce line-of-duty deaths and injuries. For more information on the NFFF and its programs, visit https://www.firehero.org/

MEDIA ONLY CONTACT:
Lou Desmond for Mag Instrument, Inc.
+1-951-258-6466
lou@dandlpr.com

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0622s2p-maglite-partners-300dpi.jpg

The National Fallen Firefighters Foundation (NFFF), The National Law Enforcement Officers Memorial Fund (NLEOMF) and Mag Instrument, U.S. Manufacturer of the iconic MAGLITE flashlight, have partnered with the Pedestrian Safety Institute (PSI) to drive awareness of the deadliest days of the year for pedestrian and traffic fatalities in the Month of July.

Related link: https://maglite.com/

The Deadliest Week of the Year for Pedestrian Injuries and Deaths is the First Week of July and Cost Approximately $63.8B Last Year

ONTARIO, Calif. /ScoopCloud/ -- A just released research paper, by noted economist and author Jay Prag of the Drucker School, finds that the cost of pedestrian injuries and deaths from accidents cost the United States economy more than $60 billion in 2018 alone. According to the research, sponsored by Maglite, the vast majority of accidents and the highest percentage of deaths (up to 75% according to some studies occurred at night with poor visibility and distracted driving being major contributing factors).

"Pedestrian deaths exceed those by drowning and motorcycle accidents; exceed deaths by food borne illness in the US; and exceed deaths by tetanus, diphtheria, and whooping cough combined," said Prag. "They even exceed the combined deaths in home fires, boating accidents, and commercial airline accidents each year. If pedestrian deaths were a disease, drug companies would be searching for a cure. If we looked at it like other accidental causes, we would require something similar to smoke detectors, helmets, or life jackets. But, so far, it's just a problem without a policy for mitigation."

The research goes on to point out that the simple addition of carrying a flashlight to provide illumination of the pedestrian would likely save lives and injuries.

A significant majority of the accidents and fatalities especially at night are caused by a deadly combination of poor visibility and distracted driving according to the research paper. The deadliest period of the year is the first week of July and the summer months are overall the most dangerous for pedestrians and drivers alike. That is why the month of July is dubbed National Roadside Traffic Safety Awareness Month.

"With vacations and people walking and playing in unfamiliar places and often less illuminated locations like beaches, parks and campgrounds and doing more at night because of the mild weather, the risk for deaths and injuries to pedestrians is much higher and we want people to be safe," said Anthony Maglica founder and inventor of the MAGLITE(R).

Maglite is a founding sponsor of The Pedestrian Safety Institute and sponsored the research by Prag.

The full research paper is available at the website http://www.pedestriansafetyinstitute.com/.

About Mag Instrument:

Mag Instrument, manufacturer of the MAGLITE(R) flashlight, is proud to be a U.S.A. manufacturer. Each flashlight is a result of an obsession with fine engineering, craftsmanship and a commitment to perfection. Founder, owner and president Anthony Maglica has guided his company's growth from a one-man machine shop in 1955 to an enterprise that has proudly employed thousands of American workers since it produced its first flashlight in 1979. Lean more: https://maglite.com/.

A just released research paper, by noted economist and author Jay Prag of the Drucker School, finds that the cost of pedestrian injuries and deaths from accidents cost the United States economy more than $60 billion in 2018 alone. According to the research, sponsored by Maglite, the vast majority of accidents and the highest percentage of deaths.

Related link: https://maglite.com/