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E-commerce AI Leader Fanplayr Says Businesses Must Adapt to New Privacy Restrictions for 2021 Holiday Season

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, the global leader for e-commerce intelligence solutions, including a patent for Segmentation as a Service, urges businesses to prepare now for tech changes that will impact holiday sales during this pivotal year particularly with Deloitte forecasting an 11 to 15% increase in 2021 holiday e-commerce sales.

Fanplayr Launches PrivacyID to Address New Privacy Laws and Upcoming Ban on Third-Party Cookies

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID. The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information.

Gallo LLP Files first 10 Consumer Claims Against Google Following Injunction and Revision of Gmail Architecture

SAN RAFAEL, Calif. /ScoopCloud/ -- San Francisco Bay Area law firm Gallo LLP has filed the first of what it predicts could be thousands of individual damages cases against Google based on the same misconduct alleged in Matera v. Google, Case No. 15-CV-04062-LHK. Acting for a class of consumers who never signed up for Gmail (but nevertheless had their email scanned by Google), the Matera plaintiffs sought injunctive relief under the federal Electronic Communications Privacy Act (the "Wiretap Act") and California Invasion of Privacy Act ("CIPA").