Tag Archives: online behavioral personalization

Fanplayr Launches PrivacyID to Address New Privacy Laws and Upcoming Ban on Third-Party Cookies

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID.

According to a UNCTD report COVID-19 accelerated the growth of e-commerce with more business being conducted online than ever before, including the use of sensitive data. As data breaches continue, privacy is a growing concern for most users on the web. At the same time, Google continues its plan to phase out third-party "cookies," making it harder for online businesses and advertisers to track web users. Companies also must adhere to expanding state laws outlining user data protections and the penalties for breaches in user privacy.

Fanplayr's propriety solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security.

According to Rajiv Sunkara, CTO and co-founder of Fanplayr, privacy regulations and data breaches are growing concerns for most businesses. "Consent regulations are evolving and difficult to manage," says Sunkara. "The changing landscape unfortunately has led to less accurate business analytics, reduced ability to identify visitors, and has dialed back some of the developments in user experience. We developed PrivacyID specifically to solve these issues."

The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information, giving providers of third-party services access to the data while keeping it protected so there's no disruption of integration with their services. Data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers. Administration is simple with customers using a single dashboard to manage user identifier access within their organization and third-party service organizations.

"After more than a decade of providing personalization and artificial intelligence solutions to our customers, we're confident PrivacyID will solve some of the pain points that have evolved with recent changes in regulations," says Simon Yencken, CEO and co-founder of Fanplayr. "Our primary objective is to allow our customers to move forward with the advancements we've made in user experience and sales conversion, while maintaining the utmost integrity of their user data."

Fanplayr has been granted provisional patent protection on the technology behind PrivacyID and will test the system with a select group of customers in 2021.

Learn more about PrivacyID: https://privacyid.ai/

About Fanplayr:

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more: https://fanplayr.com/

MULTIMEDIA:

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*Image caption: Fanplayr Introduces PrivacyID.

MEDIA CONTACT:
Lacy Talton
252-467-5220
ltalton@percepture.com

Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID. The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information.

Related link: https://www.fanplayr.com/

Fanplayr Issued U.S. Patent on Segmentation as a Service

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

U.S. Patent No. 10,958,743 was issued on March 23, 2021 and covers the use of "Method and System for Segmentation as a Service" by Fanplayr.

"Segmentation as a Service" enables Fanplayr's powerful segmentation engine to be deployed for real-time segmentation with multiple apps, 3rd party systems, and combining first-party data with CRM and CDP historic data. The patent recognizes that Fanplayr is the only technology company offering segmentation as a broadly available service in the global ecommerce industry.

The technology disclosed in the patent modularizes the real-time evaluation of first-party data that reflects individual experiences and then defines an interface wherein the actions of remote, third-party services can be invoked. This enables such remote services to become increasingly fit for purpose without having to deal with the complexity and meaning of each individual visit. Such visits have context, such as purchase and visit history, site pattens and market trends, individual and collective behavioral indicators that remote services have limited awareness of.

Through the use of Segmentation As A Service, Fanplayr dramatically reduces the technical challenge of integrating state-of-art AI and IOT technologies and optimizes their relevance to each visit as it happens.

The patent includes various use cases that illustrate its claims, such as creating better visitor awareness in chatbots, survey widgets, credit calculation algorithms, cart margin evaluations and intelligent recommendations of products and articles.

The patent will remain in effect until 2038. Corresponding international patent filings in Europe, UK, China, HK, and Australia are pending grant.

At the heart of the Fanplayr method is true, first-party data which refers to information gathered in real-time, that is actionable as it happens, and originates from its primary source.

"In the current AdTech ecosystem, historical tracking data from cookies is not only less reliable but those third-party cookies are in the process of being phased out by pending privacy changes," says Derek Adelman, Co-founder and Vice President of APAC for Fanplayr. "Fanplayr's Seg-As-A-Service technology allows the customer to have confidence in services that have a more complete awareness of visitor experiences. Because they operate from data that is pure and actionable and see it as it happens, they not only deliver a consistently better result, but they can enjoy continuous improvement as these services become more visitor aware and more fit to their purpose."

Simon Yencken, Fanplayr CEO & Co-founder, says the technology required significant foresight and development. "Ten years ago, we saw that the future of the digital world would be understanding visitors in a responsive but non-intrusive way, as a digital replication of the interaction between a salesperson and a customer," says Yencken. "This patent recognizes the originality and uniqueness of our approach, thus protecting the intellectual property (IP) and establishing a strong defense from would-be competitors. We are extremely pleased with the patent issuance as a critical step in our product development, differentiation, and global expansion for Fanplayr."

With an enormous surge in e-commerce in the last year, Fanplayr's expansion has been driven by its ability to convert online users into buyers for companies of all sizes. Customers range from notable high-end fashion retailers and hotels to banking and major software brands. The company has expanded with operations in top global markets, including the U.S., United Kingdom, Mexico, Brazil, Japan, and the Middle East among others.

In addition to steadily increasing its global footprint, Fanplayr has announced several new services, or "products," in the past year, including Product Recommendations and SMS Messaging for brands. "Our goal is to offer a full range of products, to preserve the integrity of the data we capture and also to provide the most comprehensive system of artificial intelligence and behavior analysis available, thereby ensuring positive results for our customers," says Rajiv Sunkara, Co-founder and CTO of Fanplayr.

From its global headquarters in Palo Alto, California, Fanplayr has been leading fully integrated online personalization and AI for a decade. The company has achieved consistent growth of more than 60% annually over the last several years.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0414s2p-fanplayr-300dpi.jpg
*Photo Caption: Rajiv Sunkara, Simon Yencken and Derek Adelman.

Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

Related link: https://www.fanplayr.com/

Fanplayr Introduces Product Recommendations Offering Real-time Behavioral Personalization for E-commerce

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. The addition of Product Recommendations is an intuitive next step in the development of Fanplayr's fully integrated approach to behavior personalization and real-time responsiveness.

Fanplayr is an early adopter utilizing Recommendations AI through the Google(R) Cloud Platform.

Fanplayr has made Product Recommendations fast and easy to set up and launch. Recommendations are delivered in real time using their state-of-the-art AI and ranking models. In addition, the service is fully managed and scalable using their patented "Segmentation-as-a-Service."

Fanplayr's Product Recommendations service can be delivered in multiple locations - on a customer's website, via email, web push notifications, and SMS - allowing for seamless integration into the customer stream. Algorithms offered currently for Recommendations include: "Others You May Like," "Frequently Bought Together," "Recommended for You" and "Recently Viewed." These Recommendations can be combined with Fanplayr Smart Product Rankings based on views, carts, purchases and revenue.

"We are pleased to offer Product Recommendations to our customers," says Simon Yencken, Founder and CEO of Fanplayr. "Only when you look at the behavior of an individual can you understand what they truly want and use that to transform e-commerce. Product Recommendations deliver a better experience for the individual by using AI to recommend other relevant products and services, and therefore provides significantly positive results for our customers."

Early results have exceeded expectations. Branshes, a leading clothing e-retailer in Japan (a division of Aeon Group, the largest retailer in Asia), was among the first to try the new product. Their results showed CVR (purchase probability) increased by +153% and AOV (average order value) increased by +130% after utilizing Product Recommendations by Fanplayr.

"Our preliminary results exceeded all expectations," says Rajiv Sunkara, co-founder and Chief Technology Officer at Fanplayr. "In a digital-first economy, behavioral personalization must replace the proverbial salesperson. Analyzing customer streams and adding product recommendations is an important step in reflecting what the consumers want and helping them find it."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo, see: https://www.fanplayr.com/.

Media contact:
Kathie Gonzalez
kathie@percepture.com

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Image Caption: Product Recommendation algorithms from Fanplayr such as 'Frequently Bought Together' are easy to set up and launch.

[2] LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI.

Related link: https://www.fanplayr.com/