Tag Archives: Palo Alto Business

WordSphere Announces $6.8M Acquisition of DrupalWare

PALO ALTO, Calif. /ScoopCloud/ -- WordSphere LLC, a leading Palo Alto based tech company, announced today the completion of its acquisition of DrupalWare. DrupalWare, a tech company known for its cutting-edge software solutions, is one of the leading Drupal development agencies in the USA, responsible for sites like Tesla and Pfizer.

The 6.8 million dollar cash acquisition will include the DrupalWare website/brand, a portfolio of 164 active clients as well as 6 Drupal specialists who will transfer into WordSphere LLC's senior DevOps team. DrupalWare has a strong track record of delivering top-quality products and services to its clients, and we are excited to bring their expertise and innovation into the WordSphere LLC family.

"This acquisition will enable us to expand our product offerings and better serve the needs of our clients," said Mark Glixman, WordSphere LLC's enigmatic CEO. "We believe that this acquisition will be a win-win for both companies and our customers."

DrupalWare was founded by a senior website developer Randall Goya and for a number of years, was an award-winning national leader in Drupal CMS development. DrupalWare's clients included Pfizer, Tesla Motors, the City of New York, NY MTA, Columbia University, B&H photo, and many other Fortune 500 companies. DrupalWare specializes in Drupal, Acquia Drupal, and WordPress CMS (Content Management Systems).

DrupalWare also deals with a myriad of other platforms, including Joomla, Magento, PHPMotion, and Asp.net, as well as provides custom-built web solutions with PHP, MySQL, AJAX, JavaScript, DHTML, and CSS.

This key acquisition will provide WordSphere LLC with an additional 150+ clients as well as strengthen our team's Drupal capabilities to the next level.

"We are big believers in building out the best DevOps team, one that encompasses all technologies. There are many legacy websites built in Drupal that constantly need maintenance," said Rakibul Rajib, WordSphere LLC's CTO.

WordSphere LLC is primarily focused as a WordPress website development company, mainly offering services in WordPress customization, modification, theming, advanced WordPress custom themes, custom plugins, buddy press customization, and e-commerce/WooCommerce. WordSphere LLC also offers services in other CMS like:

Drupal: https://wordsphere.com/drupal/

BigCommerce: https://wordsphere.com/big-commerce/

Shopify: https://wordsphere.com/shopify/

Our team provides a variety of front-end and back-end development services utilizing more modern stacks like React, Node, Svelte, Typescript, ExpressJS, AngularJS, Vue.js, Next.js, PHP, OOP, Laravel, Codeigniter, Ruby, Python (Django) and many others.

We are confident that the combined strength of WordSphere LLC and DrupalWare will drive growth and success in the industry. We look forward to working with the talented team at Drupalware and leveraging their expertise to deliver even more value to our customers.

Drupal is currently utilized as the technology stack behind eBay, Nokia, McDonald's, Charles Schwab, Entertainment Weekly, Tesla, The Australian Government, The Emmy Awards, NASA, Harvard University, Stanford University, and many others. Over the last decade market shares of the Drupal CMS platform have been overtaken by WordPress, Shopify, Wix, Squarespace, and Joomla (2022 CM Survey). Drupal sits in the 6th position. It's used on 1.2% of all sites with a known content management system, equaling a 1.8% market share.

WordSphere LLC is already used to the limelight, after recently releasing its new live consulting development service ( https://wordsphere.com/live-consulting/ ). This aims at disrupting the current market trends and giving people direct access to senior web developers, live. Stay tuned for updates on this exciting new chapter in the WordSphere LLC journey.

WordSphere LLC, 5500 University, Parkway, San Bernardino, CA; wordsphere.com

WordSphere LLC, a leading Palo Alto based tech company, announced today the completion of its acquisition of DrupalWare. DrupalWare, a tech company known for its cutting-edge software solutions, is one of the leading Drupal development agencies in the USA, responsible for sites like Tesla and Pfizer.

Related link: https://wordsphere.com/

RenderX Releases a New Product: Ingrid – Its Second-generation Load Balancing Formatting Server

PALO ALTO, Calif. /ScoopCloud/ -- RenderX® (www.renderx.com), the leader in formatting solutions for various content including XML, released a new product - InGrid(tm). InGrid (https://www.renderx.com/tools/ingrid.html) is RenderX's second-generation load balancing formatting server.

InGrid serves as a single access point and controls RenderX rendering engines running on multiple computers in parallel (in a grid). It accepts documents locally or over the network and formats them with high throughput. This architecture allows for scalability and flexibility to suit the most demanding business requirements.

InGrid is a direct replacement of RenderX EnMasse and provides full backward compatibility. InGrid supports all previous interfaces - active folder, network server, SOAP - and adds a REST API. A proxying interface allows starting multiple interfaces simultaneously.

"InGrid is all in Java and is 10%-25% faster with superior capabilities to manage a whole grid of RenderX formatting servers," said Kevin Brown, RenderX's Executive Vice President of Sales & Marketing. "It is vastly superior to all formatting solutions around, capable of formatting millions of documents on a completely scalable grid. Thousands of documents per minute, millions per day."

InGrid (or any other integration kit) is provided free of charge with any RenderX Server purchase that includes extended support.

About RenderX:

RenderX®, the recognized industry leader for software used for standards-based typeset-quality electronic and print output of business content, provides both standalone software products as well as integrated components into larger business solutions. XEP, RenderX's original commercial engine and its flagship product, is the rendering engine of choice for XML/XSLFO to PDF, PostScript, and other paged formats generation.

RenderX's patented technology is used by hundreds of organizations worldwide in the financial, consumer, insurance, government, manufacturing, transportation and pharmaceutical sectors to cost-effectively deliver dynamic documents in high volume to their customers, partners, and employees. RenderX also provides integration support for its software products, as well as provide professional services for custom software development and document design, generation, and management.

RenderX is a registered trademark of RenderX, Inc. XEP, EnMasse, InGrid are trademarks of RenderX, Inc. The names of and reference to other companies and products mentioned herein may be the trademarks of their respective owners.

LEARN MORE:

https://www.renderx.com/

https://www.renderx.com/tools/ingrid.html

RenderX®, the leader in formatting solutions for various content including XML, released a new product - InGrid™. InGrid is RenderX's second-generation load balancing formatting server.

Related link: https://www.renderx.com/

AI and Segmentation Leader Fanplayr Continues Global Expansion with New Office Location in Spain

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a global leader for e-commerce intelligence solutions, continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

Fanplayr's proprietary, patented predictive marketing technology, using artificial intelligence, enables unprecedented consumer segmentation based on user behavior to drive their clients' growth in eCommerce channels or within their clients' own site. Brands will also benefit from the extension of Fanplayr products that follow up even after a consumer has left the website: emails, SMS notifications, offers and other content of interest.

Even in an uncertain year of COVID and supply chain failures, clients of Fanplayr increased their digital business with Fanplayr products allowing them to improve the conversion rates of their websites for the sale of products or services.

At the head of the Spanish division of Fanplayr is Juan Sevillano, an experienced professional in the AdTech industry for more than two decades. Sevillano has worked for companies such as Yahoo, Microsoft, Amazon and Tradedoubler, including working for Amazon Spain as Head Of AdTech within the Amazon Advertising division. Most recently, Sevillano has served as general director for Spain and Portugal for the Rocket Fuel programmatic purchasing platform and for the global multi-channel ad server Sizmek.

"Our clients are delighted with Fanplayr's behavioral prediction technology," says Juan Sevillano, General Director of Fanplayr in Spain. "The analytical view of customer data coupled with its segmentation capabilities helps customers develop attractive campaigns that achieve a significant increase in their conversion rate, as well as have a profound impact on their overall results."

Simon Yencken, co-founder and CEO of Fanplayr, points out: "Spain is a sufficiently mature market to welcome our predictive technology in key business and financial sectors. And I am sure that the implementation in this region will be something very beneficial for all the innovative brands that operate in Spain and want to offer the best digital experience for their customers."

Learn more at: https://fanplayr.com/

Fanplayr, a global leader for e-commerce intelligence solutions, continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

Related link: https://www.fanplayr.com/

E-commerce AI Leader Fanplayr Announces Strategic Appointments to Support Growth in US and APAC

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in SaaS and online behavioral personalization, announced the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.

Jack Hallahan is an expert in data driven marketing having brokered global strategic agreements in Ad Tech, SaaS Software, and Digital Media for several decades. He has held previous leadership positions at Thunder (acquired by Walmart) as Head of Partnerships and Revenue and at Celtra as Senior V.P. of Partnerships.

David Ticconi joins Fanplayr as Managing Director for Australia and New Zealand with significant experience in mobile marketing platforms as previous Managing Director at Airship and V.P. of Sales - Australia at AdColony.

Mariano Tripiciano has been promoted to Managing Director of the Americas to include the U.S. He has been with Fanplayr since 2013, where he previously held roles as V.P. of the European region, helping to establish and expand the company in Europe, and Managing Director of Latin America.

"As Fanplayr continues to grow in global representation and product breadth, it's critical to invest in highly talented and experienced individuals who can enhance and develop the vision through sales leadership and operations best practices," says Simon Yencken, Co-founder and CEO of Fanplayr. "Jack, David and Mariano all bring a wealth of knowledge about personalization, AI and Segmentation as a Service. In addition, their experience with global partnerships will be pivotal in Fanplayr's development of global sales and in exceeding current customers' expectations."

In September, Fanplayr launched PrivacyID, its solution to the demise of cookies, and it currently holds a U.S. patent for Segmentation as a Service.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Paris, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Fanplayr, a leader in SaaS and online behavioral personalization, announced the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.

Related link: https://www.fanplayr.com/

E-commerce AI Leader Fanplayr Says Businesses Must Adapt to New Privacy Restrictions for 2021 Holiday Season

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, the global leader for e-commerce intelligence solutions, including a patent for Segmentation as a Service, urges businesses to prepare now for tech changes that will impact holiday sales during this pivotal year particularly with Deloitte forecasting an 11 to 15% increase in 2021 holiday e-commerce sales.

Several changes have led to the proverbial perfect storm leading up to this year's holiday sales period. First, the dramatic shift to online commerce in a short period of time, in large due part to the global COVID-19 pandemic, has forced businesses of all sizes to expand their online presence as a percentage of sales in order to survive.

Second, Google has begun making changes in tracking to initiate the process of eliminating third-party cookies by 2023. This has resulted in businesses having less intelligent data about their customers' online buying behaviors and therefore having less ability to respond with relevant offers and information to encourage sales.

Finally, according to Gartner's annual CMO survey, marketing budgets are projected to be down in 2021 (from 11% to 6.4% of revenues) despite businesses trying to regain momentum after 2020. Meaning every dollar counts, and highly-targeted, more tailored data will be required in order to increase companies' ROI, attract and convert high-quality leads, and retain current customers throughout this holiday season.

According to Simon Yencken, CEO and co-founder of Fanplayr, companies unprepared to mitigate these challenges in user identification and adjust for digital growth will miss out on critically important holiday sales. "With a positive projection in holiday sales, companies must deliver relevant offers and information to customers at key points in the decision making process," says Yencken. "Without those data-driven interactions, businesses are at risk of falling short on sales goals during the holiday season."

Fanplayr's recently announced solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access user information and share it with third-party providers without breaking privacy regulations or compromising user security.

Other attempts at privacy-sensitive data collection -- most notably Google's FLoC -- are less useful to companies because they aggregate users into large groups. Advertisers can target the groups but not the individual which gives Google more control and companies less personalization and ability to connect with individual users.

"With PrivacyID, data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers," added Yencken. "This is critically important because the platform allows customers to have a clear picture of the user experience thereby helping sales conversions, especially during the critical holiday period, while maintaining the utmost integrity of the user data,"

Fanplayr has been granted provisional patent protection on the PrivacyID technology and has begun providing the product to customers in preparation for the holiday season.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

RELATED LINKS:

https://fanplayr.com/features/

https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research

Fanplayr, the global leader for e-commerce intelligence solutions, including a patent for Segmentation as a Service, urges businesses to prepare now for tech changes that will impact holiday sales during this pivotal year particularly with Deloitte forecasting an 11 to 15% increase in 2021 holiday e-commerce sales.

Related link: https://www.fanplayr.com/

Fanplayr Launches PrivacyID to Address New Privacy Laws and Upcoming Ban on Third-Party Cookies

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID.

According to a UNCTD report COVID-19 accelerated the growth of e-commerce with more business being conducted online than ever before, including the use of sensitive data. As data breaches continue, privacy is a growing concern for most users on the web. At the same time, Google continues its plan to phase out third-party "cookies," making it harder for online businesses and advertisers to track web users. Companies also must adhere to expanding state laws outlining user data protections and the penalties for breaches in user privacy.

Fanplayr's propriety solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security.

According to Rajiv Sunkara, CTO and co-founder of Fanplayr, privacy regulations and data breaches are growing concerns for most businesses. "Consent regulations are evolving and difficult to manage," says Sunkara. "The changing landscape unfortunately has led to less accurate business analytics, reduced ability to identify visitors, and has dialed back some of the developments in user experience. We developed PrivacyID specifically to solve these issues."

The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information, giving providers of third-party services access to the data while keeping it protected so there's no disruption of integration with their services. Data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers. Administration is simple with customers using a single dashboard to manage user identifier access within their organization and third-party service organizations.

"After more than a decade of providing personalization and artificial intelligence solutions to our customers, we're confident PrivacyID will solve some of the pain points that have evolved with recent changes in regulations," says Simon Yencken, CEO and co-founder of Fanplayr. "Our primary objective is to allow our customers to move forward with the advancements we've made in user experience and sales conversion, while maintaining the utmost integrity of their user data."

Fanplayr has been granted provisional patent protection on the technology behind PrivacyID and will test the system with a select group of customers in 2021.

Learn more about PrivacyID: https://privacyid.ai/

About Fanplayr:

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more: https://fanplayr.com/

MULTIMEDIA:

*IMAGE link for media: https://www.Send2Press.com/300dpi/21-0831s2p-fanplayr-privacyid-300dpi.jpg

*Image caption: Fanplayr Introduces PrivacyID.

MEDIA CONTACT:
Lacy Talton
252-467-5220
ltalton@percepture.com

Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID. The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information.

Related link: https://www.fanplayr.com/

Industry-Leading No-Code Platform Certa Signs Agreement with supplier.io to Provide Diversity Analytics to Clients

PALO ALTO, Calif. /ScoopCloud/ -- Certa, the leading no-code platform for procurement, risk and compliance, and supplier.io, a pioneer in the field of supplier diversity solutions, announced a strategic partnership to bring Certa's clients supplier.io's best-in-class supplier diversity analytics.

Supplier diversity programs benefit corporations and procurement organizations by strengthening their supply chains and helping them meet the needs of government contracting regulations. supplier.io's advanced analytics identifies suppliers that are led by or owned by various disadvantaged or under-represented groups, such as minorities, women, veterans, LGBT, or the disabled.

Certa is the only platform that can digitize the end-to-end journey of suppliers, across information security, privacy, compliance, legal, etc. With this partnership, Certa's clients can find diverse firms and validate credentials.

This new strategic partnership will allow Certa's impressive and expanding client list access to supplier.io's innovative and effective diversity solutions.

Certa Founder and CEO Jag Lamba commented, "The importance of quality diversity data cannot be overstated. I'm thrilled that Certa is able to offer our clients supplier.io's comprehensive diversity data to help them grow their diversity programs."

Neeraj Shah, Founder of supplier.io said, "Our mission is to help companies make an impact by increasing their purchases from diverse businesses. We are excited to offer Certa's clients our unparalleled data intelligence to help them strengthen their supplier diversity programs."

About supplier.io

Supplier.io was founded in 2011 and has rapidly become a prominent provider of supplier diversity solutions to leading corporations. One in five Fortune 50 companies relies on supplier.io for their supplier diversity needs. They currently support customers in automotive, healthcare, insurance, retail, manufacturing, education, and banking. For more info visit https://supplier.io/.

About Certa

Certa was founded in 2015 and is the fastest growing supplier management platform. Certa makes third-party risk management fast, easy, and modern. Using 80+ no-code integrations with trusted data sources, Certa helps companies onboard third-parties 3x faster while improving risk and compliance controls. Certa's clients include several Fortune 50 retailers and a Top 3 consulting firm. Certa is headquartered in the San Francisco Bay Area.

For more information or to schedule a demo visit https://www.getcerta.com/.

Contact:
Dudley Brundige
dudley@getcerta.com
646-248-9190

Certa, the leading no-code platform for procurement, risk and compliance, and supplier.io, a pioneer in the field of supplier diversity solutions, announced a strategic partnership to bring Certa's clients supplier.io's best-in-class supplier diversity analytics.

Related link: https://www.getcerta.com/

Fanplayr Receives SOC 2 Type 2 Certification for Data Security Processes from American Institute of CPAs

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announces it has successfully achieved the Service Organization Control (SOC) 2 Type 2 certification.

Developed by the American Institute of CPAs (AICPA), SOC 2 reports are intended to meet the needs of businesses that need detailed information and assurance about the controls at a service organization. The certification defines criteria for managing customer data based on five "trust service principles" - security, availability, processing integrity, confidentiality and privacy.

SOC 2 Type 2 is an audit or recertification of the controls put in place which confirms suitability of the design and operating effectiveness and will generally provide a greater level of trust to a customer or business partner due to the increased visibility of systems in action.

Fanplayr has been recertified specifically for Security, Confidentiality, and Availability.

"We have an excellent track record of protecting data," says Simon Yencken, CEO and co-founder of Fanplayr. "With data breaches continuing to be a worldwide problem, we cannot overstate the importance of maintaining safeguards to ensure the security of our customers' data."

Since acquiring and maintaining SOC 2 certifications can be relatively costly and time consuming, the process signals Fanplayr's commitment to continue working with major companies who require SOC 2 compliance or proof of equivalent safeguards.

"The SOC 2 certification is recognized and respected worldwide," said Rajiv Sunkara, CTO and co-founder of Fanplayr. "Establishing and maintaining SOC 2 compliance on an annual basis ensures everything we do is focused on the needs of our customers and the privacy of their data."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Media Contact:

Lacy Talton

(252) 467-5220

ltalton@percepture.com

Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announces it has successfully achieved the Service Organization Control (SOC) 2 Type 2 certification.

Related link: https://www.fanplayr.com/

E-commerce Behavioral AI Leader Fanplayr Expands in MENA with Woman-led Reseller Magnify Solutions

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai. The new partnership will allow Fanplayr to bring its full line of e-commerce behavioral products and patented Segmentation-as-a-Service to major manufacturers and businesses operating in MENA and nearby regions.

Reseller Magnify Solutions is led by co-founder Shana Doherty, who was noted in the 'Top 100 Most Inspiring Female Entrepreneurs' by Small Business Britain's f:Entrepreneur campaign in January 2021. Doherty also was recognized by the UK Foreign & Commonwealth Office's '2020 Great Inspirations' campaign for founding Generosity Bank, and by an Entrepreneur campaign highlighting businesses founded by leaders from diverse backgrounds.

"Shana is an inspiring leader and a savvy businessperson with a great track record for helping businesses develop their e-commerce and adtech capabilities," said Simon Yencken, Fanplayr CEO and Co-founder. "We are excited to work with Shana and her team in bringing Fanplayr's products to the MENA region."

The new partnership will allow Magnify Solutions to offer Fanplayr's e-commerce solutions to both existing and new customers in the region. "We are delighted to represent Fanplayr in the MENA region, working with both local home grown and global brands to bolster their e-commerce capabilities with Fanplayr's advanced capabilities, including its patented 'Segmentation-as-a-Service,'" says Doherty.

Fanplayr already has begun working with customers in the MENA region, including a major holding company agency and software brand. "Significant revenue potential exists in the Middle East, and we're anxious to capitalize on it by offering the kind of real-time, actionable data that is unique to Fanplayr products," says Yencken.

Expansion of products and customer service to the Middle East comes as a continuation of Fanplayr's strategic growth, including agreements within the past 6 months with key partners in the UK and Latin America and the acquisition of reseller Jamu Inc. in Japan.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai.

Related link: https://www.fanplayr.com/

Fanplayr Appoints Three New Members to Its Board of Directors

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors.

V. Paul Unruh is a seasoned financial expert and was formerly Director and Chairman of the Audit Committee for NortonLifeLock (Nasdaq: NLOK from 2005 - 2020) and formerly Director and Chairman of the Audit Committee at Nexant (2000 - 2021, acquired by Resource Innovations). He also serves as a Senior Advisor and member of LP Advisory Board of TeleSoft Partners. Other prior directorships include Heidrick & Struggles (2005-2017), Aconex 2011-2018 (ASX: ACX, acquired by Oracle in 2018) and Move Inc 2003-2014. Earlier Paul worked at Bechtel from 1978 to 2003, where he retired as vice chairman and member of the three-person senior management group. During his tenure at Bechtel, he also served as chief financial officer, controller and treasurer.

Johannes Risseeuw has served as Executive Chairman for Damstra Technologies (ASX: DTC) since 2017 which is one of the first companies globally to deploy a technology platform for enterprise protection & safety (EPP). He was previously the Vice President Mergers & Acquisitions, Asia Pacific at Shell. Johannes has also served as the Chief Investment Officer of Questus Energy from 2016-2017, and as the Chief Operating Officer at Skilled Group Limited from 2011-2015.

Rosemary Harnett currently serves as a Non-Executive Director at Arena REIT (ASX: ARF) and is the Chair and an independent Director of ISPT, and a Director of International Property Funds Management (IPFM). Prior directorships include Aconex 2015-2018 (ASX: ACX, acquired by Oracle in 2018), and Wallara Australia Limited 2014-2017. Rosemary was previously Chief Executive Officer of Housing Choices, one of Australia's leading registered housing associations.

"We are pleased that these particular leaders have joined Fanplayr's Board of Directors," said Simon Yencken, Founder and CEO of Fanplayr. "Each of them brings a wealth of experience to strengthen our foundations in finance, technology, mergers, and operating with relevance on a global scale."

Fanplayr has made significant announcements in the past 6 months, including successfully receiving a U.S. patent for Segmentation as a Service, adding Product Recommendations and SMS Messaging to its product line, and now the appointment of three new Board members. Yencken says the movement to a digital-first economy and the ability of Fanplayr to operate as a global company have reinforced Fanplayr's growth and development. "The appointments of Ms. Hartnett, Mr. Unruh, and Mr. Risseeuw will help to ensure continued momentum for Fanplayr," says Yencken.

About Fanplayr

Fanplayr is a leading customer experience personalization platform, using first party behavioral data and patented segmentation, machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the online experience.

Fanplayr is headquartered in Palo Alto, California with offices in Milan, London, Stockholm, Hamburg, Amsterdam, UAE, Mexico, Brazil, Buenos Aires, Melbourne and Tokyo, see: https://www.fanplayr.com/.

MULTIMEDIA:

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-board-300dpi.jpg

*PHOTO caption: New Fanplayr board members (left to right): Johannes Risseeuw, Rosemary Hartnett, V. Paul Unruh.

*LOGO: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-300dpi.jpg

Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors. New appointees further strengthen Fanplayr's global and financial connections.

Related link: https://www.fanplayr.com/

Fanplayr Issued U.S. Patent on Segmentation as a Service

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

U.S. Patent No. 10,958,743 was issued on March 23, 2021 and covers the use of "Method and System for Segmentation as a Service" by Fanplayr.

"Segmentation as a Service" enables Fanplayr's powerful segmentation engine to be deployed for real-time segmentation with multiple apps, 3rd party systems, and combining first-party data with CRM and CDP historic data. The patent recognizes that Fanplayr is the only technology company offering segmentation as a broadly available service in the global ecommerce industry.

The technology disclosed in the patent modularizes the real-time evaluation of first-party data that reflects individual experiences and then defines an interface wherein the actions of remote, third-party services can be invoked. This enables such remote services to become increasingly fit for purpose without having to deal with the complexity and meaning of each individual visit. Such visits have context, such as purchase and visit history, site pattens and market trends, individual and collective behavioral indicators that remote services have limited awareness of.

Through the use of Segmentation As A Service, Fanplayr dramatically reduces the technical challenge of integrating state-of-art AI and IOT technologies and optimizes their relevance to each visit as it happens.

The patent includes various use cases that illustrate its claims, such as creating better visitor awareness in chatbots, survey widgets, credit calculation algorithms, cart margin evaluations and intelligent recommendations of products and articles.

The patent will remain in effect until 2038. Corresponding international patent filings in Europe, UK, China, HK, and Australia are pending grant.

At the heart of the Fanplayr method is true, first-party data which refers to information gathered in real-time, that is actionable as it happens, and originates from its primary source.

"In the current AdTech ecosystem, historical tracking data from cookies is not only less reliable but those third-party cookies are in the process of being phased out by pending privacy changes," says Derek Adelman, Co-founder and Vice President of APAC for Fanplayr. "Fanplayr's Seg-As-A-Service technology allows the customer to have confidence in services that have a more complete awareness of visitor experiences. Because they operate from data that is pure and actionable and see it as it happens, they not only deliver a consistently better result, but they can enjoy continuous improvement as these services become more visitor aware and more fit to their purpose."

Simon Yencken, Fanplayr CEO & Co-founder, says the technology required significant foresight and development. "Ten years ago, we saw that the future of the digital world would be understanding visitors in a responsive but non-intrusive way, as a digital replication of the interaction between a salesperson and a customer," says Yencken. "This patent recognizes the originality and uniqueness of our approach, thus protecting the intellectual property (IP) and establishing a strong defense from would-be competitors. We are extremely pleased with the patent issuance as a critical step in our product development, differentiation, and global expansion for Fanplayr."

With an enormous surge in e-commerce in the last year, Fanplayr's expansion has been driven by its ability to convert online users into buyers for companies of all sizes. Customers range from notable high-end fashion retailers and hotels to banking and major software brands. The company has expanded with operations in top global markets, including the U.S., United Kingdom, Mexico, Brazil, Japan, and the Middle East among others.

In addition to steadily increasing its global footprint, Fanplayr has announced several new services, or "products," in the past year, including Product Recommendations and SMS Messaging for brands. "Our goal is to offer a full range of products, to preserve the integrity of the data we capture and also to provide the most comprehensive system of artificial intelligence and behavior analysis available, thereby ensuring positive results for our customers," says Rajiv Sunkara, Co-founder and CTO of Fanplayr.

From its global headquarters in Palo Alto, California, Fanplayr has been leading fully integrated online personalization and AI for a decade. The company has achieved consistent growth of more than 60% annually over the last several years.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0414s2p-fanplayr-300dpi.jpg
*Photo Caption: Rajiv Sunkara, Simon Yencken and Derek Adelman.

Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

Related link: https://www.fanplayr.com/

Fanplayr Announces Launch in UK to Meet Global Demand for E-commerce Personalization

PALO ALTO, Calif. /ScoopCloud/ -- anplayr, the leader in online behavioral personalization and artificial intelligence, accelerates its global growth plans with the opening of new offices in London and Manchester and three new senior appointments in the UK. The company's rapid expansion in the UK is driven by its ability to convert online users into buyers, using real-time analysis of online behavior. With an enormous surge in e-commerce in the last year, Fanplayr is anticipating significant revenue growth in the UK, reflecting the company's success across Europe where it has already had an increase in year-over-year revenue of more than 70%.

The success of Fanplayr's advanced cookie-free personalization is also equipping companies for post-pandemic recovery and for one of the most serious challenges to online business - the end of third-party cookies set to take place in 2022.

To build this early success in the UK, Fanplayr has made three key appointments. Andy McNab leads the UK operation, becoming the company's Vice President for EMEA. McNab is an award-winning digital leader who has led teams at Microsoft, AOL, and Rocket Fuel and is now fully focused on developing Fanplayr across EMEA.

Joining McNab are Dave Hendry, Regional Sales Director, who has worked in senior positions at JOE Media and Rocket Fuel, and Jessica Biddle, Head of Customer Success, who has previously led and developed teams at MiQ and Centro.

"We are excited to welcome Andy McNab and his team to Fanplayr," said Simon Yencken, Fanplayr CEO and Co-founder. "Andy brings a wealth of knowledge and value as an experienced leader in e-commerce and Adtech. We have high expectations for the UK in terms of notable global brands, enterprise customers, and expanded revenue for Fanplayr."

In the last month alone, Fanplayr has already acquired four major UK clients and further significant deals are in the pipeline to feed the expected growth. The new UK clients range from high-end fashion retailers to hotels and global software, and also includes several trading agreements with advertising agencies. Says McNab: "UK businesses have gained millions of new customers during the pandemic and they need us to help understand and retain them. Fanplayr's patented solution is perfectly placed to transform revenues without disruption."

Expansion in the UK comes as Fanplayr completes strategic agreements with key partners in the Nordics, Dubai and Abu Dhabi that will guarantee the company's advanced capabilities, including its patented "Segmentation-as-a-Service", are available across Europe and beyond.

From its global headquarters in Palo Alto, California, Fanplayr has been leading fully integrated online personalization and AI for a decade. The company achieved 100% growth in 2019 prior to the pandemic, with consistent growth of more than 60% annually over the last several years.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0324s2p-andy-mcnab-300dpi.jpg
*Caption: Andy McNab, Vice President, EMEA, Fanplayr.

Fanplayr, the leader in online behavioral personalization and artificial intelligence, accelerates its global growth plans with the opening of new offices in London and Manchester and three new senior appointments in the UK.

Related link: https://www.fanplayr.com/

Fanplayr Announces Launch of Personalized SMS for Brands

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

SMS (short message service) is an intuitive next step in the development of Fanplayr's fully integrative approach to behavior personalization. Most companies begin by targeting customers on their website, then work with an ESP to push out offers and notifications via email. In the past, that data would need to be transferred and shared with a third-party SMS provider to send text messages and fully close the loop on customer experience and conversion.

"Adding SMS will allow us to be fully integrative in our approach for customers," says Simon Yencken, Founder and CEO of Fanplayr. "In the past we've worked with other providers to fill the SMS product need. Now, instead of sharing the data between providers, we're able to service the client throughout the entire stream of interaction with their customer." And it seems SMS marketing returns much better results than email marketing.

SMS marketing ads have on average a 90% open rate, a 45% conversion rate, and will be read within 90 seconds of deployment. (This far outperforms the response rate of 6% for email marketing.) Furthermore, smartphone owners use their phones for messaging more than making phone calls, with 70% of respondents pointing to messaging as a top function of their smartphone, ahead of phone calls (62%) and email (54%), according to a study from Axway.

As consumers become more comfortable with text message interactions with brands, SMS tends to be more productive, and more expensive at the outset, than other products. Therefore, it's critical to target the right people as narrowly as possible to return the most profitable results for the investment. Fanplayr's full knowledge of a brand's customer streams makes this optimization a reality.

"As we continue to develop more sophisticated customer streams, SMS is a critical part of Fanplayr being full-service for all our customers," says Rajiv Sunkara, co-founder and Chief Technology Officer. "Having the full picture of customer intentions, from first point of contact to closing each sale, sets Fanplayr apart from other providers who manage only one piece of the story. It gives our customers more actionable data, better insights, and has led to increased sales performance for all our customers."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

For more information, visit: https://www.fanplayr.com/

Media Contact
Kathie Gonzalez
kathie@percepture.com

*LOGO link for media: https://www.send2press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

Related link: https://www.fanplayr.com/

No-Code Platform Certa Hires Senior Talent From D&B and GLG

PALO ALTO, Calif. /ScoopCloud/ -- Certa, the leading no-code platform for cross-enterprise solutions including supplier risk management, KYC/AML and credit and insurance applications, has significantly boosted its leadership strength with key hires of senior talent, as well as other leadership moves. These moves will allow Certa to continue building on strong growth over the last two years.

The following executives were added to the senior management team:

* Jared Ezzell as Chief Customer Officer. Jared was previously with D&B, where he helped start the Compliance group and served as the head of sales for that line of business.

* Dudley Brundige as CFO and Head of Partnerships. Dudley was most recently the SVP of Sales at GLG and previously served as VP of Finance at American Express.

Jared brings nearly 20 years of leadership experience in the Third Party and Credit Risk Management space. He has spent the past decade heavily focused on regulatory compliance risk controls covering Anti-bribery (FCPA, UK Bribery), Anti-money laundering (KYC, FinCEN, AMLD), Fraud, Sanctions (OFAC 50), and Food Safety (FSMA/FSVP). A former collegiate wrestler, Jared brings the competitive drive he developed on the mat and applies it to helping his clients succeed.

Regarding his move from D&B to Certa Jared said, "I had the benefit of being introduced to Certa a few years ago while D&B was vetting the marketplace for technology partners that could significantly enhance our client offerings. Certa's open-API, ridiculously configurable no-code workflow automation solution is a disruptive game changer. My clients have enjoyed much success with Certa to date and I am very excited about joining the team directly and what the future holds."

Dudley was with GLG (Gerson Lehrman Group) for over 10 yrs. He was the SVP, Industrials and Technology, Corporate Markets. Prior to that Dudley spent 8 years with American Express as Vice President, structuring bank deals and investments for Global Network Services across the Americas. Dudley graduated from the University of Virginia with his BA in Economics and later earned his MBA from the University of Pennsylvania - Wharton. As an avid runner, Dudley is always looking for continual improvement. He applies this same pursuit to his position at Certa.

Says Dudley, "I'm thrilled to join the Certa team. The opportunity to bring a no-code platform to the enterprise market is unparalleled and Certa is well-positioned to win the market."

Among other leadership moves, Certa promoted Vatsal Juneja as Head of Technology early last year. Vatsal has over a decade of experience building and growing platforms enabling enterprises to embrace technology. Vatsal earned his Master's in Applied Mathematics from IIT. As an engineer and a technology evangelist, he's always finding innovative ways to keep the Certa platform cutting-edge.

Surrounded by all of this top talent, company founder Jag Lamba says, "I am lucky to have started the firm, otherwise I am not sure I would have managed to get hired into this all-star team. With this team, I can go back to focusing on things that I love - building the most powerful and the simplest product for enterprise digitization."

Always looking to improve, the company is now seeking leaders for Marketing and Product functions.

About Certa

Founded in 2015 and headquartered in Silicon Valley, Certa's mission is to connect companies safely and efficiently. Certa offers an industry-leading lightweight workflow platform for onboarding, risk management, monitoring and contracting, custom configured to each client's rules and risks. The no-code platform enables seamless integration and development of sophisticated mission critical enterprise applications without writing any code. With Certa, enterprises can digitize externally facing mission critical workflows quickly without spending time on integrations or managing process changes. Certa clients include a Top 3 consulting firm, a ride-sharing tech giant and several Fortune 50 retailers.

For more information or to schedule a demo visit https://www.getcerta.com/ or call +1-646-207-3000.

Press contact:
Dudley Brundige
dudley@getcerta.com

*LOGO link for media: https://www.Send2Press.com/300dpi/21-0128s2p-certa-logo-300dpi.jpg

Certa, the leading no-code platform for cross-enterprise solutions including supplier risk management, KYC/AML and credit and insurance applications, has significantly boosted its leadership strength with key hires of senior talent, as well as other leadership moves.

Related link: https://www.getcerta.com/

Fanplayr Acquires Japan-Based Jamu Incorporated

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan.

The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc., which dates back to 2012 and has been profitable for both companies. Jamu was founded that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who commented, "Expansion to Japan has been a reliable source of growth for successful foreign technology companies. Classic examples are Apple and Oracle. Penetrating this market is challenging and a visible commitment is absolutely necessary, which takes time. For these reasons, I encouraged my friends at Fanplayr to start in Japan as early as possible."

"Ueda-san's legendary business development and sales acumen have fueled our international expansion efforts. Fanplayr's goal for the past 10 years has been to replace the in-person experience with a better, more intuitive experience online," says Simon Yencken, Founder and CEO of Fanplayr. "With the COVID-19 disruption of traditional retail, this goal has become a critical component of businesses surviving and thriving." He continues: "The Japanese values of unmatched customer service and always striving for improvement fit perfectly with Fanplayr's mission. Crafting the optimal customer experience, and anticipating the needs, desires and interests of each individual, is what we do best."

Being the third largest economy in the world, Japan to this point has been underrepresented in terms of e-commerce as a percentage of sales. Fanplayr aims to change that, with a presence in Japan as well as Latin America, Europe, United States and Australia.

"We've been pleased with and encouraged by our legacy of working with Jamu and its customers in Japan," commented Derek Adelman, Vice President of Fanplayr Asia Pacific. "The wonderful experience of working with Jamu Inc., Ueda-san and his team has not only proven that Japan can be a profitable marketplace, but that it can also be an incredible source of product features aligned around the core value of respect for the customer. We expect that the acquisition of Jamu will continue to drive this perspective throughout our operations in the Asia Pacific markets."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: http://www.fanplayr.com and https://www.fanplayr.jp/.

Press Contact: Kathie Gonzalez, kathie@percepture.com

IMAGE LINKS FOR MEDIA:

*PHOTO: https://www.Send2Press.com/300dpi/20-1222s2p-fanplayr-300dpi.jpg

Caption: Hideaki Ueda, Head of Operations for Fanplayr Japan; Simon Yencken, Founder and CEO of Fanplayr; and Derek Adelman, Vice President of Fanplayr Asia Pacific.

* LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc.

Related link: https://www.fanplayr.com/

Fanplayr Introduces Product Recommendations Offering Real-time Behavioral Personalization for E-commerce

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. The addition of Product Recommendations is an intuitive next step in the development of Fanplayr's fully integrated approach to behavior personalization and real-time responsiveness.

Fanplayr is an early adopter utilizing Recommendations AI through the Google(R) Cloud Platform.

Fanplayr has made Product Recommendations fast and easy to set up and launch. Recommendations are delivered in real time using their state-of-the-art AI and ranking models. In addition, the service is fully managed and scalable using their patented "Segmentation-as-a-Service."

Fanplayr's Product Recommendations service can be delivered in multiple locations - on a customer's website, via email, web push notifications, and SMS - allowing for seamless integration into the customer stream. Algorithms offered currently for Recommendations include: "Others You May Like," "Frequently Bought Together," "Recommended for You" and "Recently Viewed." These Recommendations can be combined with Fanplayr Smart Product Rankings based on views, carts, purchases and revenue.

"We are pleased to offer Product Recommendations to our customers," says Simon Yencken, Founder and CEO of Fanplayr. "Only when you look at the behavior of an individual can you understand what they truly want and use that to transform e-commerce. Product Recommendations deliver a better experience for the individual by using AI to recommend other relevant products and services, and therefore provides significantly positive results for our customers."

Early results have exceeded expectations. Branshes, a leading clothing e-retailer in Japan (a division of Aeon Group, the largest retailer in Asia), was among the first to try the new product. Their results showed CVR (purchase probability) increased by +153% and AOV (average order value) increased by +130% after utilizing Product Recommendations by Fanplayr.

"Our preliminary results exceeded all expectations," says Rajiv Sunkara, co-founder and Chief Technology Officer at Fanplayr. "In a digital-first economy, behavioral personalization must replace the proverbial salesperson. Analyzing customer streams and adding product recommendations is an important step in reflecting what the consumers want and helping them find it."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo, see: https://www.fanplayr.com/.

Media contact:
Kathie Gonzalez
kathie@percepture.com

IMAGE LINKS FOR MEDIA:

[1] IMAGE: https://www.Send2Press.com/300dpi/20-1216s2p-fanplayr-reco-300dpi.jpg

Image Caption: Product Recommendation algorithms from Fanplayr such as 'Frequently Bought Together' are easy to set up and launch.

[2] LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI.

Related link: https://www.fanplayr.com/

Fanplayr Partners with PFG to Enhance E-Commerce Intelligence Solutions

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.

PFG is pleased to announce the transaction with Fanplayr is an investment from its recently closed 6th global specialty lending fund, focused on providing growth capital solutions for emerging growth companies globally. PFG worked on the transaction from its offices in Australia and the San Francisco Bay Area, given Fanplayr's strong connections to both markets and consistent with the technology entrepreneurial activity and partnerships between businesses in Australia and San Francisco.

This financing will allow Fanplayr to continue to expand its client base as it acquires new customers as well as providing capital to invest in new growth markets such as the UK, the Netherlands, Mexico and Brazil.

Karthi Sepulohniam, Managing Director at PFG based in Sydney noted, "We are excited to have the opportunity to support Fanplayr's growth today and over the coming years, as they deliver e-commerce enablement and AI technology to global online businesses."

Fanplayr specializes in behavioral personalization and e-commerce enablement for online businesses in multiple verticals such as retail, travel, telco, entertainment, banking and B2B. Fanplayr Co-Founder and CEO Simon Yencken said of the PFG partnership, "It's exciting for Fanplayr to join forces with PFG and to add a global financing partner to the mix. PFG's funding will allow us to continue Fanplayr's growth with enterprise businesses in multiple markets and sectors."

Simon was introduced to PFG by Natasha Mandie, the managing director of EM Advisory, an advisor to technology companies throughout the world, and a resource with significant experience in the ASX IPO market. Simon was attracted to PFG's ability to structure a flexible financing package that allows Fanplayr to deploy capital to fund growth opportunities and respond to market changes and opportunities.

"During the COVID-19 pandemic, consumers have made a more permanent shift to online purchasing," said Simon Yencken. "We have seen a surge of e-commerce economic activity in retail, telecommunications, car companies, gambling and entertainment, to name a few. Increasingly, businesses are looking for global technology partners who can support them in the various geographies within which they operate. PFG was a perfect partner for us as we expand existing operations in Europe and APAC, while also establishing offices to meet demand in London, Sao Paulo, and Amsterdam and elsewhere."

Karthi Sepulohniam added, "We are pleased to be working with an entrepreneur of Simon's caliber. In addition to his leadership as CEO of Fanplayr, Simon has had previous success as Chairman and Board member at Aconex and is also currently a non-executive Board Member at Damstra Technology (ASX: DTC)."

Partners for Growth Fund VI has already supported emerging growth businesses in the U.S. and Australia since the initial close in late 2019 and will continue to invest in attractive technology markets globally over the coming years. Building from its home base in the San Francisco Bay Area, PFG has structured growth capital solutions for companies across North America, Europe, Asia, Australia and New Zealand over the past two decades.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

About Partners for Growth

Established in 2004, the firm's investment strategy dates to the mid-1980s when the co-founding partners managed the lending practice of technology investment bank Hambrecht & Quist, purchased by JPMorgan Chase in 1999. The PFG team provides custom debt solutions to revenue stage emerging growth companies leveraging decades of experience gained in structuring tailored debt facilities to support growth and expansion, working capital, and acquisition financing needs for over 200 portfolio companies globally since inception.

For more information, visit https://www.pfgrowth.com/.

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.

Related link: https://www.fanplayr.com/

Comparison Shopping with Pureloan.com Leads to $15,335 Average Interest Savings

PALO ALTO, Calif. /ScoopCloud/ -- Pureloan.com confidently demonstrates that, for the average home purchaser, its mortgage search engine provides on average $15,335 of lifetime savings in reduced interest payments by comparing loans.

These savings are achieved through the proven and age-old concept of comparison shopping, only recently made possible using Pureloan's proprietary backend. Pureloan analyzes lender rate sheets and their related adjustments for complicated mortgage and refinance products.

Pureloan first performed a nationwide study, then used the average home value in the United States of $300,000, a loan-to-value of 80% or 20% down payment, and a 30-year fixed conventional loan type. In this typical case, Pureloan can achieve savings of 0.375% interest rate which is equivalent to $15,335 in lifetime cash savings or $43/month lower mortgage payments over 30 years of payments.

Further, Pureloan showcases its savings capabilities through two specific scenarios. First we consider an expensive apartment in an urban setting on the West Coast: a 30-year mortgage in San Francisco, California, with a $1.5 million home purchase price and a 25% or $375,000 down payment. Compared with our benchmark loan, which offers an interest rate of 3.750% and a monthly payment of $5,210, Pureloan's best result offers an interest rate as low as 2.625% and a monthly payment of $4,519, which is equivalent to life savings of $246,616 or $701/month lower mortgage payments over 30 years of payments.

Next we illustrate our technology across different cities and different loan types, such as a 15-year home loan in Chicago, Illinois, with a $500,000 a home value and a $125,000 down payment. Compared with our benchmark loan, which offers an interest rate of 2.625% and a monthly payment of $2,523, Pureloan's best result offers an interest rate of 1.990% and monthly payment of $2,411, which is equivalent to life savings of $13,142.

Research from the US Consumer Financial Protection Bureau states that "visiting just three lenders could save you thousands of dollars." Pureloan.com confirms this important financial conclusion through its nationwide study and examples of various loan types and durations in San Francisco and Chicago. We welcome all users to search for personalized mortgage products and begin saving today.

Learn more at: https://www.pureloan.com/

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-1201s2p-pureloan-30year-300dpi.jpg

*Caption: Pureloan provides over 30 search results for a high balance loan on a $1.5 million property in San Francisco, CA. The lowest cost option offers more than $200,000 interest savings over the loan duration.

Pureloan.com confidently demonstrates that, for the average home purchaser, its mortgage search engine provides on average $15,335 of lifetime savings in reduced interest payments by comparing loans.

Related link: https://www.pureloan.com/

Pureloan Provides Enterprise-Grade Advanced Mortgage Search Functionality at No Cost to Millions of Home Buyers

PALO ALTO, Calif. /ScoopCloud/ -- Pureloan.com is the first website to offer professional loan officer-level mortgage search functionality for both home loans and home refinancing to all interested shoppers. Other websites simply allow searches using basic fields like location, LTV, and credit score, but Pureloan.com performs searches on the exact fields being used by loan underwriters, thus creating a mortgage quote that is entirely accurate.

As an example, Pureloan.com allows consumers to search mortgages by Occupancy Type such as Single-Family Home, Duplex, or Condominium. To purchase a $1M home in San Jose, CA, with a down-payment of $250k, buyers of a single-family home can find a mortgage of 2.875% interest rate with a closing cost of $53; however, buyers of a condominium have to pay a mortgage rate of 3.00% with a closing cost of $435.

Additionally, Pureloan.com also supports other search parameters including Lock Period (e.g. 30 Day, 45 Day, 60 Day), Property Type (Primary Residence, Second Home and Investment Property), Government Program (FHA, VA, USDA), and many more.

Using Pureloan's full advanced search functionality, the quoted mortgage rate is an exact match to the final pricing the consumer can expect from the mortgage lender. As a comparison, using only basic parameters will result in a quote that can be 0.385% higher in APR or $30,696 higher in total cash payments for a $750,000 30-year fixed mortgage.

Try searching for a mortgage in New York City or refinancing in Chicago today.

Pureloan.com is founded by graduates of Stanford University. The company is headquartered in Palo Alto, California in the heart of Silicon Valley.

Learn more: https://www.pureloan.com/

*Image link for media: https://www.Send2Press.com/300dpi/20-1110s2p-pureloan-300dpi.jpg

*Image caption: Pureloan.com's Advanced Search functionality features comprehensive enterprise-grade inputs and adjustments.

Pureloan.com is the first website to offer professional loan officer-level mortgage search functionality for both home loans and home refinancing to all interested shoppers. Other websites simply allow searches using basic fields like location, LTV, and credit score, but Pureloan performs searches on the exact fields being used by loan underwriters.

Related link: https://www.pureloan.com/

Secure The Future 2100 Publishes Paper – Arctic Ice Loss a Strategic National Security Issue

PALO ALTO, Calif. /ScoopCloud/ -- Secure The Future 2100 (STF2100) has published a paper "Arctic Ice Loss Threatens National Security: A Path Forward" in the Fall 2020 issue of Orbis, the Foreign Policy Research Institute's quarterly journal of world affairs. Co-authored by the scientist team at STF2100, the paper proposes a strategic approach to develop and coordinate basic and applied research to address the challenge of rapid depletion of Arctic ice and warming of permafrost.

"Global warming is causing a dramatic and rapid shrinking in Arctic sea and land ice," says Dr. Anthony Strawa, retired NASA atmospheric scientist. "A National Oceanic and Atmospheric Administration (NOAA) study reports that the Arctic has warmed at least twice as fast as the rest of the planet, due to a phenomenon known as Arctic Amplification. This loss of Arctic ice impacts weather patterns globally and in the Northern Hemisphere in particular."

The article proposes that the United States take a strong leadership position in addressing issues of Arctic ice loss. Secure the Future 2100 recommends that the United States expand funding towards basic and applied research and multi-agency coordination, an effort they call the National Arctic Ice Restoration Initiative (NAIRI), designed to better understand both Arctic ice loss and develop effective Arctic ice restoration approaches to mitigate and even restore ice loss.

"Events such as droughts, wild fires and hurricane related coastal flooding, all exacerbated by global warming, result in food and water shortages, severe economic and environmental loss and mass human migrations that can destabilize governments and threaten our national security interests," notes Dr. Steven Zornetzer, retired Associate Center Director at NASA's Ames Research Center, "The loss of sea-ice is also changing the geo-political dynamics in the Arctic."

In publishing the paper, STF2100 seeks to raise awareness of the intersection of climate change mitigation and national security and the need for robust policy to address the challenges of rapid loss of Arctic sea and land ice.

Secure the Future 2100 (STF2100) is a nonprofit organization that works to engage the public and policy leaders on measures to mitigate climate change to protect global security and natural ecosystems.

As part of the public education and outreach mission of STF2100, our scientists are ready to present to civic groups.

Learn more: https://securethefuture2100.org/

Read paper: https://www.sciencedirect.com/science/article/pii/S0030438720300508

To arrange for a talk on the National Arctic Ice Restoration Initiative (NAIRI), contact Catherine Shinners. Follow us on Twitter or Facebook

Secure The Future 2100 (STF2100) has published a paper "Arctic Ice Loss Threatens National Security: A Path Forward" in the Fall 2020 issue of Orbis, the Foreign Policy Research Institute's quarterly journal of world affairs.

Related link: https://securethefuture2100.org/

Fanplayr Announces Strategic Expansion to Accommodate its Growth

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, today announced major changes to support significant growth in its business and customer base.

The company specializes in "converting online users into buyers" using analysis of shoppers' online behaviors. "As the pandemic takes its course, consumers are making a more permanent shift to online purchasing," says Simon Yencken, Founder and CEO of Fanplayr. "Retailers are allocating more dollars to their online strategies. They are also getting set for a longer online holiday season, so the time for retailers to act is early on."

Before the pandemic, Fanplayr had achieved 100% growth over the previous year, and the company recorded revenue growth of 87% over last year in Q2 of 2020. Contributors to Fanplayr's significant growth include:

* Growth in online sales. Key indicators of ecommerce success have increased consistently and simultaneously during the pandemic, driving growth in online-related businesses services. This rarely happens, even during peak holiday seasons.

* Movement away from tracking. Responding to anonymous online visitors became even more critical when third-party tracking policies changed in February 2020 in a movement to increase online privacy. Behavior personalization is uniquely responsive, without the need for cookies.

* Positive results for clients. Behavioral personalization directly drives sales, with clients seeing increased closure rates up to 120%.

* Providing customer care. As buying habits change from in-store to online, companies lose the ability to speak directly to their customers. "Behavior personalization has become the online equivalent of the proverbial salesperson," says Yencken.

In July, the company announced it would expand its offices in New York City to support its growing North American client base. During the same month, it appointed a Regional Sales Director for new offices in Manchester and London.

"In a scenario of global economic recovery, the expansion in New York and the opening of Fanplayr headquarters in UK are extremely positive signs," said Enrico Quaroni, VP Global Sales. The Palo Alto-based company now has offices on both North American coasts and in eight countries globally.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, today announced major changes to support significant growth in its business and customer base.

Related link: https://www.fanplayr.com/

Fanplayr Data Shows Retailers Are Making Up for Lost Sales

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in e-commerce intelligence, released figures that give clear insights into the adjustment consumers are making in light of significant lifestyle changes forced by the COVID-19 pandemic.

Tracking aggregate behavior across clients' sites, the data prove a shift from retail to online purchasing. The results are particularly dramatic in large clothing, sports and kids fashion retailers.

According to analyses of sites with over 20 million visitors per month, key indicators of e-commerce success have risen consistently and simultaneously during the period of time a particular market has been dealing with COVID-19. Visitor traffic, conversion rates and AOV (average order value) have all increased. Simultaneous increases in key indicators is rare, even during peak holiday seasons. Simon Yencken, Founder and CEO of Fanplayr states, "It demonstrates our clients are recapturing some lost revenues, namely 30- 40%, caused by limited or no store traffic."

For example, the Japanese market has been dealing with COVID-19 longer than the U.S. because of their proximity to the epicenter. Over the period of time from first reports of infection to today, online key indicators have all risen.

This information is critical for retailers scrambling to make up lost profits. It demonstrates that lost revenue from shelter-in-place and school closures can be recovered from increased online sales, and the overall impact can be mitigated even more with strategies to increase closure rates of shoppers.

As transactions move increasingly online, revenue attributable to AI and behavioral personalization is also increasing. Yencken says Fanplayr's behavioral intelligence responds to anonymous online visitors by understanding their intent, based on their online behavior, and then responding appropriately. This removes the need for third-party tracking to increase conversion rates.

"Companies must focus online to capture every potential sale," says Yencken. "Without segmentation strategies, companies are losing potential sales, something no one can afford to do in this business landscape."

About Fanplayr

Fanplayr is a leader e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California.

Learn more at: https://www.fanplayr.com/

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0416s2p-fanplayr-graph-300dpi.jpg

Fanplayr, a leader in e-commerce intelligence, released figures that give clear insights into the adjustment consumers are making in light of significant lifestyle changes forced by the COVID-19 pandemic.

Related link: https://www.fanplayr.com/

Fanplayr Opens Latin American Headquarters in Mexico City

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr's headquarters for Latin America (LATAM) has been in operation since September.

Fanplayr CEO Simon Yencken explains, "With our new LATAM offices, we are bringing the concept of behavioral analysis to one of the 10 largest ecommerce markets. We are thrilled to offer positive changes to the region with the strength of Fanplayr's platform, exceptional customer service, and results that have been consistently above expectations."

Led by Mariano Tripiciano, Managing Director Latin America, the new office is strategically located for business relations with key countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. Its close proximity to Fanplayr headquarters in California makes Mexico City an ideal location.

Tripiciano began his career as an entrepreneur in Argentina, but also has lived and worked in England, America and Italy. He joined Fanplayr in 2013, where he successfully led the Italian business in opening the Milan office, covering first the position of Head of Operations and then VP Europe. Tripiciano then started to follow the South American market by establishing contacts with important customers.

"We realized long ago that the Mexican market was receptive, but we were trying to manage everything centrally from Italy with limited local support," said Tripiciano. "With a critical mass of business in the region, the time has come to open a new, much more functional office to best serve our customers."

In South America, Fanplayr has already established contacts with important local businesses in a wide variety of capacities, as well as collaborations with major media centers and agencies.

In this first phase, Mariano will be joined by Saúl Corral Rodríguez, Sales Director. With his 15 years of experience in the South American market, Rodríguez will help Fanplayr reach out to the most promising companies. In the second phase of expansion, the goal is further growth of the team with the addition of new functions to fully serve all customers.

"I know South American companies and their business models, but I was surprised with how quickly they have understood the potential of working with Fanplayr," adds Saúl Corral Rodríguez. "They know that we are an excellent ally and the perfect tool to optimize their investments."

About Fanplayr

Founded in 2011 in Palo Alto, California, Fanplayr has received more than $8 million in funding. The senior management team is comprised of successful serial entrepreneurs with multiple technology IPOs behind them. Today, it employs 30 people worldwide and has a fast-growing sales network in Europe, North America, Latin America and APAC. Fanplayr's mission is to make online user behavioral data effectively and measurably actionable. Fanplayr is a leader in real-time segmentation solutions and helps its customers customize their relationships with their users by making each session unique.

Fanplayr improves the conversion rate of its customers' sites by improving performance across all sources of paid and organic traffic, both managed and self-service. Fanplayr is the ideal tool for media agencies and direct customers in the fields of travel, telecommunications, automotive, fashion, retail, finance, insurance, energy utilities and electronic retail.

Learn more at https://www.fanplayr.com/.

IMAGE LINKS FOR MEDIA:
[1] https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg
Caption: Fanplayr Logo.

[2] https://www.Send2Press.com/300dpi/19-1202s2p-Tripiciano-300dpi.jpg
Caption: Mariano Tripiciano, Managing Director Latin America for Fanplayr.

Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr's headquarters for Latin America (LATAM) has been in operation since September.

Related link: https://www.fanplayr.com/

Fanplayr is Creating Better Consumer and Provider Experiences by Making E-commerce Behavioral Data Actionable in Real Time

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, announced today the creation of a focused system of software providing real-time, actionable behavioral data, called Behavioral Data Hub. The precision of this new, more focused digital solution helps buyers and sellers, in addition to clients and service providers, by delivering on the promise of greater productivity in the rapidly evolving world of e-commerce.

Hundreds of billions of dollars are spent globally in attracting visitors and trying to get them to return. But only a tiny fraction of that, as little as one percent, is spent on the "last mile," converting those visitors to customers or clients, or optimizing the value created for those already "converted," namely, existing customers or clients. As e-commerce continues to disrupt the modern brick-and-mortar retail model, it is evident that more awareness needs to be brought to this key aspect of digital interaction with the customer.

"Tackling this new last-mile problem requires focus and precision. By utilizing Behavioral Data Hub, productivity is increased, translating into shared tangible benefits, better returns on digital investments on one side of the market, and greater satisfaction on the other," states Simon Yencken, founder and CEO of Fanplayr.

When considering the typical sales funnel, the crucial last mile for e-commerce is unwittingly reduced to relative insignificance. Unfortunately, this inattention has held back innovation for the customer conversion stage.

"With Behavioral Data Hub, Fanplayr has both identified and addressed the requisite details of making this conversion stage work better, for consumers and for providers of products and services," says Derek Adelman, VP Asia Pacific, Co-Founder of Fanplayr.

Fanplayr's Behavioral Data Hub is software that is both rich and responsive, not depending on static demographic data, instead relying on real-time, actionable behavioral data. Intelligent software that guides the final stage of the consumer decision process can have significant impacts on these conversion rates. Increasing a conversion rate from 2 percent to 3 percent represents a massive 50 percent gain for the seller.

By collecting rich and relevant data at the conversion stage, creating real time and productive classifications of website visitors, along with real-time segmentation leading to action options that are productive for visitors, Fanplayr's Behavioral Data Hub permits careful, targeted experimentation and efficient learning. Employing this software system improves ongoing customer and client interactions.

"Behavioral Data Hub also addresses a looming problem for the digital world: individual privacy. European regulators have already begun to act on increasing concerns for the protection of demographic and personal characteristic data that fundamentally erodes privacy. Fanplayr recognizes that an approach based on more precise behavioral data, not necessarily tied to fundamental personal identities, delivers productive digital interactions and transactions with greater privacy protection. Such an approach is a better way forward for everyone," Yencken affirms.

About Fanplayr:

Fanplayr is the leader in targeted real-time e-commerce conversion solutions. By harnessing the power of Big Data, Fanplayr's 'Smart & Targeted Conversions' enables marketers to identify, profile and target visitors with customized offers in real-time during the shopping experience. Fanplayr is headquartered in Palo Alto, California.

More information is available at https://www.fanplayr.com/.

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, announced today the creation of a focused system of software providing real-time, actionable behavioral data, called Behavioral Data Hub.

Related link: https://www.fanplayr.com/

Fanplayr Strengthens its Global Presence with Opening of New Australian Branch in Sydney

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney.

After the opening of the New York office at the beginning of the year, Fanplayr takes another step in its market expansion with the opening of a new office in Sydney. The Australian office will be managed by Sasha Auzins as Regional Sales Director, who will deal with the Australian and New Zealand markets, reporting directly to Derek Adelman, Founder & VP APAC of Fanplayr.

Sasha Auzins, has been working for more than twenty years in the sales and business development area of the digital industry, with relevant work experiences in different realities such as the marketing consultancy Elaboration, that himself founded in 2013, and the REA Group, a leading digital company, specialized in real estate where he had the role of Sales & Strategy Manager.

"Fanplayr is growing and the regional expansion reflects the constant growth of the Company during 2019, in terms of turnover," commented Simon Yencken, Founder & CEO of Fanplayr. "The Australian and New Zealand markets represent an opportunity for us to grow further and it is therefore essential to have a professional like Sasha, who knows them perfectly. I am sure that he will be able to take advantage of interesting business opportunities and establish long-term partnerships with new customers."

About Fanplayr

Founded in 2011 in Palo Alto, California, Fanplayr(TM) has received more than $8 million in funding. The senior management team is comprised of successful serial entrepreneurs with multiple technology IPOs behind them. Today, it employs 30 people worldwide and has a fast-growing sales network in Europe, North America, Latin America and APAC. Fanplayr's mission is to make online user behavioural data effectively and measurably actionable. Fanplayr is a leader in real-time segmentation solutions and helps its customers customize their relationships with their users by making each session unique.

Fanplayr improves the conversion rate of its customers' sites by improving performance across all sources of paid and organic traffic, both managed and self-service. Fanplayr is the ideal tool for media agencies and direct customers in the fields of travel, telecommunications, automotive, fashion, retail, finance, insurance, energy utilities and electronic retail.

Learn more at: https://www.fanplayr.com/

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney.

Related link: https://www.fanplayr.com/

VLP Law Group Announces the Addition of Mike Morrissey as a Partner in its Technology Transactions Practice Group

PALO ALTO, Calif. /ScoopCloud/ -- VLP Law Group LLP is pleased to announce that Mike Morrissey has joined the firm as a partner in its Technology Transactions Practice Group. Mr. Morrissey comes to VLP from MobileIron (NASDAQ: MOBL), #1 on Deloitte's Technology Fast 500 in 2014 (for revenue growth from 2009-2013) and a VLP client. Mr. Morrissey served as MobileIron's first General Counsel before transitioning to a strategic business role as Vice President of Corporate Development.

For over 25 years, Mr. Morrissey has represented fast-growing technology companies in their most important transactions. He has extensive experience across a wide variety of transactions, including corporate partnering deals, technology licensing, commercial/distribution agreements and mergers and acquisitions. He brings a pragmatic approach to structuring complex transactions that both mitigates risk and achieves business objectives.

Prior to MobileIron, Mr. Morrissey was a partner at Orrick, at Heller Ehrman and at Venture Law Group. One of the founding attorneys of Venture Law Group, Mr. Morrissey was the head of that firm's Technology Transactions Group as well as a member of its Executive Committee.

"Mike is a nationally renowned technology transactions and business attorney who will add tremendous value to the VLP team, not only in terms of what he will bring to VLP as a lawyer, but also in terms of the seasoned business skills and experience that he will bring to the firm," said Dan Burke, a Founding Partner of VLP. "We are thrilled that he has joined us and look forward to benefiting from the unique skills he will offer to VLP and our clients."

"I have known and practiced with Mike for decades; he is an exceptional attorney of rare stature, representative of the partnership VLP is building," added VLP Partner General Counsel David Jargiello, himself a founding attorney of Venture Law Group.

"I'm excited to join VLP. I've worked with the firm for many years as a client, and as such I've experienced the exceptional value of its forward-looking model for the practice of law. I look forward to being part of the firm's future as well as joining colleagues that I have known for many years," said Morrissey.

About VLP:

Founded in 2008, VLP is a business and transactional law firm that delivers top quality legal services from experienced attorneys through an efficient platform. The firm has a broad practice, reaching across many industry sectors, including high tech, life sciences, clean tech, retail, consumer products, edtech, and real estate. VLP has continued its strong growth and is made up of noted attorneys with significant experience who believe VLP's unique, client-oriented model is the best platform for their practice.

Our partners are regularly recognized by their peers as outstanding attorneys, and the firm has been recognized as a top company for its promotion of quality of life in the workplace. VLP partners represent clients that vary in size from individual executives and early-stage startups to Fortune 500 companies. Our clients include public and private corporations, venture capital investors, private equity funds, educational institutions and companies, nonprofits and individuals.

We provide general corporate, licensing, contract, intellectual property protection and counseling, securities regulation, financing, merger and acquisition, commercial lending, tax, employment, professional responsibility, and general commercial litigation services.

Learn more at: https://www.vlplawgroup.com/

*PHOTO link for media: Send2Press.com/300dpi/19-0904s2p-Mike Morrissey-300dpi.jpg

Ticker: NASDAQ:MOBL / NQ: MOBL

VLP Law Group LLP is pleased to announce that Mike Morrissey has joined the firm as a partner in its Technology Transactions Practice Group. Mr. Morrissey comes to VLP from MobileIron (NASDAQ: MOBL), #1 on Deloitte's Technology Fast 500 in 2014 (for revenue growth from 2009-2013) and a VLP client.

Related link: https://www.vlplawgroup.com/

VLP Law Group Announces the Addition of Rob Buccieri and the Launch of a Litigation and Dispute Resolution Practice Group

PALO ALTO, Calif. /ScoopCloud/ -- VLP Law Group LLP is pleased to announce that Rob Buccieri has joined as a partner in the firm's newly formed Litigation and Dispute Resolution Practice Group. Mr. Buccieri brings over twenty years of experience and is based in the San Francisco Bay Area.

Mr. Buccieri specializes in complex commercial litigation and the representation of professionals: architects, engineers, contractors, real estate brokers, insurance brokers, financial services advisers and attorneys. He has litigated matters in state and federal courts as well as administrative tribunals including state licensing boards and the Financial Industry Regulatory Authority (FINRA).

Mr. Buccieri also runs a sophisticated mediation practice and serves as a panel arbitrator for FINRA. As an expert in advising professionals, Mr. Buccieri will be a core member of VLP's existing Professional Responsibility and Risk Management Practice Group.

"Rob is a valued counselor and colleague and I am very pleased that he will be joining us. We are also excited to add a Litigation and Dispute Resolution Practice Group at VLP, which Rob will chair," said David Jargiello, VLP's General Counsel and founder of its professional responsibility practice.

"The practice of law is in the midst of a sea change in many respects, from the needs of clients, the expectations of an evolving service industry, to the technology required to keep pace with an evolving global marketplace," said Buccieri. "VLP has been at the forefront of that change since its inception in 2008 and I'm honored to lead it into the area of complex dispute management and resolution."

Prior to joining VLP, Rob practiced at Long & Levit LLP in San Francisco and founded a law firm representing professionals.

About VLP:

Founded in 2008, VLP is a business and transactional law firm that delivers top quality legal services from experienced attorneys through an efficient platform. The firm has a broad practice, reaching across many industry sectors, including high tech, life sciences, clean tech, retail, consumer products, edtech, and real estate. VLP has continued its strong growth, and is made up of noted attorneys with significant experience who believe VLP's unique, client-oriented model is the best platform for their practice.

Our partners are regularly recognized by their peers as outstanding attorneys, and the firm has been recognized as a top company for its promotion of quality of life in the workplace. VLP partners represent clients that vary in size from individual executives and early-stage startups to Fortune 500 companies. Our clients include public and private corporations, venture capital investors, private equity funds, educational institutions and companies, nonprofits and individuals.

We provide general corporate, litigation, licensing, contract, intellectual property protection and counseling, securities regulation, financing, merger and acquisition, commercial lending, tax, employment and other legal services.

Learn more at: https://www.vlplawgroup.com/

VLP Law Group LLP is pleased to announce that Rob Buccieri has joined as a partner in the firm's newly formed Litigation and Dispute Resolution Practice Group. Mr. Buccieri brings over twenty years of experience and is based in the San Francisco Bay Area.

Related link: https://www.vlplawgroup.com/

Over 1,000 Summer Camp Scholarships Available to Local Children Through ActivityHero’s Camp and Class Marketplace

PALO ALTO, Calif. /ScoopCloud/ -- For the first time, families who struggle to make ends meet can apply for multiple summer camp scholarships with ActivityHero's simple online registration. Over 1,000 scholarships are available at 50 summer camps for as little as $20. Participating camps include BrainVyne (Palo Alto, CA and other Bay Area locations), Camp Perigee (Berkeley, CA), CD's Art Studio (San Jose, CA), Game Time Basketball (Henderson, NV), The Paintbrush (Chicago, IL) and many more.

While some summer camps already offer financial aid, each has its own application process and deadline. ActivityHero's scholarship program allows families to apply for multiple summer camps with one application, saving time and increasing the success of receiving a scholarship.

"We have an amazing variety of summer camps, extracurricular activities and sports on ActivityHero," said Peggy Chang, Co-Founder and CEO of ActivityHero. "We want all children to have access to high-quality summer experiences and social and learning benefits."

In particular, summertime poses challenges for working parents to fill in the 11-12 weeks that school is out. "If there is a gap in childcare coverage, mothers are usually the ones that stay home with the kids, which can impact their career," Chang said. "By providing an easy way to find camps, and connecting them with scholarships, we want to help mothers reach their full potential in the workplace while their kids gain new experiences at camp."

This is the first time that many of the participating camps are offering financial aid. "I've always wanted to offer scholarships but I didn't know how to start," said CD Hullinger of CD's Art Studio. "ActivityHero's scholarship program makes it easy to offer a few spots without the administrative work."

Families can apply for a scholarship at ActivityHero.com. Scholarships are available for children ages 5-17. Household income and family size will determine scholarship eligibility. Cash contributions from local families help more children attend summer camp.

Apply at: https://www.activityhero.com/biz/summer-camp-scholarship/camp-scholarship-application

About ActivityHero:

ActivityHero is the leading online marketplace for kids camps, activities and after school classes. Families book local activities with one easy registration. Activity providers can claim and customize their listing and use online tools to get new customers. ActivityHero also sponsors an annual $10,000 grant contest for providers of kids camps and classes. Founded by Silicon Valley female engineers, ActivityHero is backed by investors from Inventus Capital, 500 Startups, Google, Facebook and LinkedIn. For more information, visit https://www.ActivityHero.com.

Media Contact:
Peggy Chang
ActivityHero
info@activityhero.com

or the first time, families who struggle to make ends meet can apply for multiple summer camp scholarships with ActivityHero's simple online registration. Over 1,000 scholarships are available at 50 summer camps for as little as $20.

Related link: https://www.ActivityHero.com/

VLP Law Group Continues Its Growth with the Addition of Patent Attorney Jim White

PALO ALTO, Calif. /ScoopCloud/ -- VLP Law Group LLP is pleased to announce that patent attorney Jim White has joined the firm's Intellectual Property Practice Group as a partner based in Seattle, Washington.

Mr. White is a seasoned patent attorney with over 20 years of experience in patent procurement in computer-related areas, including computer software and Internet-related patents. He focuses his practice on the domestic and foreign prosecution of computer-related patents, and also provides services in strategic planning and analysis of patent portfolios, patent validity and infringement opinions, and patent licensing.

Prior to becoming a software patent attorney, Mr. White worked as a software engineer in Silicon Valley for over six years.

"We are thrilled that Jim will be joining the VLP patent team," said David Roise, Co-Chair of VLP's Intellectual Property Practice Group. "Jim's technology background in software and Internet-related technology will further strengthen our expertise in these areas. His experience working as a software engineer in Silicon Valley prior to becoming a patent attorney, and his subsequent legal practice in patent prosecution, strategic IP planning and analysis and patent diligence speak to the expertise and value he provides his clients. We look forward to having him as part of our IP group."

Mr. White said, "VLP's sophisticated cloud-based infrastructure, as well as its existing team of skilled patent procurement professionals, will enable me to provide outstanding service to clients. I am very excited to be joining this fine team of lawyers in such a dynamic environment."

About VLP:

Founded in 2008, VLP is a business and transactional law firm that delivers top quality legal services from experienced attorneys through an efficient platform. The firm has a broad practice, reaching across many industry sectors, including high tech, life sciences, clean tech, retail, consumer products, edtech, and real estate. VLP has continued its strong growth, and is made up of noted attorneys with significant experience who believe VLP's unique, client-oriented model is the best platform for their practice. Our partners are regularly recognized by their peers as outstanding attorneys, and the firm has been recognized as a top company for its promotion of quality of life in the workplace.

VLP partners represent clients that vary in size from individual executives and early-stage startups to Fortune 500 companies. Our clients include public and private corporations, venture capital investors, private equity funds, educational institutions and companies, nonprofits and individuals.

We provide general corporate, licensing, contract, intellectual property protection and counseling, securities regulation, financing, merger and acquisition, real estate, commercial lending, tax, employment and other legal services.

More information: https://www.vlplawgroup.com/

VLP Law Group LLP ('VLP') is pleased to announce that patent attorney Jim White has joined the firm's Intellectual Property Practice Group as a partner based in Seattle, Washington. Prior to becoming a software patent attorney, Mr. White worked as a software engineer in Silicon Valley for over six years.

Related link: https://www.vlplawgroup.com/

VLP Law Group Continues Its Growth with the Addition of Real Estate Partner Debra Schiff

PALO ALTO, Calif. /ScoopCloud/ -- VLP Law Group LLP is pleased to announce that Debra Schiff has joined the firm's Real Estate Practice Group as a partner based in Los Angeles, California. Ms. Schiff is the second Los Angeles based attorney to join the firm's growing Real Estate Practice Group in recent weeks. Los Angeles attorney Craig P. Wood joined the firm as a Partner in December.

Ms. Schiff's practice focuses on commercial leasing (office and retail) with a special emphasis on high-rise developments. She has helped to develop and structure office leasing programs, guidelines and documentation for clients and projects throughout the country. She is frequently involved in complex lease restructurings and has negotiated leases with some of the largest social networking and internet companies in the U.S.

Ms. Schiff represented Shorenstein Properties, as landlord, in connection with Twitter's 900,000 square foot headquarters' lease in the San Francisco Tenderloin District, which was awarded "Winner/Best Office Lease, San Francisco" in 2011 by the San Francisco Business Times.

"Debra is a first class and nationally renowned lawyer specializing in sophisticated commercial leasing transactions," said Stephen Wright, Chair of the firm's Real Estate Group. "We could not be more pleased to add an attorney of Debra's caliber to the VLP Real Estate Group."

"VLP's sophisticated virtual platform, combined with its roster of talented lawyers nationwide, makes VLP the ideal law firm for a national real estate practice such as mine," said Ms. Schiff. "I am very excited to be joining this fine team of lawyers in such a dynamic environment."

Prior to joining VLP, Ms. Schiff was General Counsel of the Shorenstein Company and continues to represent the company on leasing and other matters pertaining to its portfolio of first class office, retail and residential projects throughout the U.S. She was also a partner at Kennerly, Lamishaw & Rossi, LLP, in Los Angeles.

About VLP:

Founded in 2008, VLP is a business and transactional law firm that delivers top quality legal services from experienced attorneys through an efficient platform. The firm has a broad practice, reaching across many industry sectors, including high tech, life sciences, clean tech, retail, consumer products, edtech, and real estate.

VLP has continued its strong growth, and is made up of noted attorneys with significant experience who believe VLP's unique, client-oriented model is the best platform for their practice. Our partners are regularly recognized by their peers as outstanding attorneys, and the firm has been recognized as a top company for its promotion of quality of life in the workplace.

VLP partners represent clients that vary in size from individual executives and early-stage startups to Fortune 500 companies. Our clients include public and private corporations, venture capital investors, private equity funds, educational institutions and companies, nonprofits and individuals.

We provide general corporate, licensing, contract, intellectual property protection and counseling, securities regulation, financing, merger and acquisition, real estate, commercial lending, tax, employment and other legal services.

Learn more at: https://www.vlplawgroup.com/.

VLP Law Group LLP is pleased to announce that Debra Schiff has joined the firm's Real Estate Practice Group as a partner based in Los Angeles, California. Ms. Schiff is the second Los Angeles based attorney to join the firm's growing Real Estate Practice Group in recent weeks. Los Angeles attorney Craig P. Wood joined the firm as a Partner in December.

Related link: http://www.vlplawgroup.com/

VLP Law Group Continues Its Growth with the Addition of Real Estate Partner Craig P. Wood

PALO ALTO, Calif. /ScoopCloud/ -- VLP Law Group LLP is pleased to announce that Craig P. Wood has joined the firm's Real Estate Practice Group as a partner based in Los Angeles, California.

Mr. Wood's practice encompasses the representation of institutional investors, private equity sponsors, high net-worth individuals, pension funds, pension fund advisors and private companies in a broad range of real estate projects throughout the United States.

Mr. Wood's 37 years of experience includes not only the legal representation of clients but also business counselling, guiding clients in transaction structuring and techniques to maximizing their opportunities in various transactions.

"Craig is a seasoned commercial real estate attorney and his addition will further strengthen the depth and breadth of our real estate team," said Stephen Wright, Chair of the firm's Real Estate Group. "He is a welcome addition to the VLP Real Estate Group."

Mr. Wood said, "I am grateful to have this opportunity to join VLP and work with such fine collection of excellent lawyers. I look forward to contributing to the continued growth of the Real Estate Practice Group."

Prior to joining VLP, Mr. Wood was a sole practitioner and before that a partner and West Coast Chair of the Real Estate Practice Group at Foley & Lardner LLP.

About VLP:

Founded in 2008, VLP is a business and transactional law firm that delivers top quality legal services from experienced attorneys through an efficient platform. The firm has a broad practice, reaching across many industry sectors, including high tech, life sciences, clean tech, retail, consumer products, edtech, and real estate.

VLP has continued its strong growth, and is made up of noted attorneys with significant experience who believe VLP's unique, client-oriented model is the best platform for their practice. Our partners are regularly recognized by their peers as outstanding attorneys, and the firm has been recognized as a top company for its promotion of quality of life in the workplace. VLP partners represent clients that vary in size from individual executives and early-stage startups to Fortune 500 companies. Our clients include public and private corporations, venture capital investors, private equity funds, educational institutions and companies, nonprofits and individuals. We provide general corporate, licensing, contract, intellectual property protection and counseling, securities regulation, financing, merger and acquisition, real estate, commercial lending, tax, employment and other legal services.

More information: https://www.vlplawgroup.com/.

VLP Law Group LLP is pleased to announce that Craig P. Wood has joined the firm's Real Estate Practice Group as a partner based in Los Angeles, California. Mr. Wood's 37 years of experience includes not only the legal representation of clients but also business counselling, guiding clients in transaction structuring and techniques to maximizing their opportunities in various transactions.

Related link: http://www.vlplawgroup.com/

VLP Law Group Announces the Return of David Jargiello as Partner and General Counsel

PALO ALTO, Calif. /ScoopCloud/ -- VLP Law Group LLP is pleased to announce that David Jargiello has rejoined the firm as a partner in the Corporate Practice Group and the firm's General Counsel. Mr. Jargiello is a business transactional lawyer with more than 25 years' experience in San Francisco and Silicon Valley primarily representing venture capital funds, professional service firms and legal technology companies in complex corporate finance, corporate securities, fiduciary duty and risk management matters.

Mr. Jargiello is among the most experienced law firm general counsel in the country, and as such writes, speaks and consults frequently on the spectrum of professional and business matters that confront lawyers and law firms.

He is a current member of the State Bar of California's Committee on Professional Liability Insurance and a former member of its Committee on Professional Responsibility and Conduct.

Mr. Jargiello was instrumental in working with VLP's founders in the structure and formation of the firm in 2008. Since then he has continued to counsel VLP on professional responsibility, risk management and partnership matters from his own extensive solo platform. As a partner at VLP, Mr. Jargiello will continue in that role, as well as engage in a business transactional practice and a practice focused on the law governing lawyers.

"David is a valued counselor and colleague and I am very pleased that he will continue in that role as a partner and our General Counsel. We are also excited to add a Professional Responsibility and Risk Management Practice Group at VLP, which David will lead," said Cathryn Chinn, CEO of VLP Law Group LLP.

In addition to practicing law, Mr. Jargiello serves as an Adjunct Professor and Assistant Director of Business Law and Entrepreneurship at Golden Gate University where he teaches Securities Regulation, Venture Capital Financing, Transactional Drafting, and Professional Responsibility. He is also a Venture Partner at Flywheel Ventures, a seed and early-stage venture capital firm headquartered in Santa Fe, New Mexico.

"VLP was among the very first national, virtual platforms for the practice of law, and in my opinion it has developed some of the most sophisticated practice management, risk management and technological tools in the legal industry today. It is my honor to rejoin my colleagues and partners at VLP," noted Mr. Jargiello.

About VLP:
Founded in 2008, VLP is a business and transactional law firm that delivers top quality legal services from experienced attorneys through an efficient platform. The firm has a broad practice, reaching across many industry sectors, including high tech, life sciences, clean tech, retail, consumer products, edtech, and real estate. VLP has continued its strong growth, and is made up of noted attorneys with significant experience who believe VLP's unique, client-oriented model is the best platform for their practice. Our partners are regularly recognized by their peers as outstanding attorneys, and the firm has been recognized as a top company for its promotion of quality of life in the workplace.

VLP partners represent clients that vary in size from individual executives and early-stage startups to Fortune 500 companies. Our clients include public and private corporations, venture capital investors, private equity funds, educational institutions and companies, nonprofits and individuals. We provide general corporate, licensing, contract, intellectual property protection and counseling, securities regulation, financing, merger and acquisition, real estate, commercial lending, tax, employment and other legal services.

More information: https://www.vlplawgroup.com/.

*PHOTO for media: Send2Press.com/300dpi/17-0905s2p-David-Jargiello-300dpi.jpg
*Photo Caption: VLP Law Group Announces the Return of David Jargiello as Partner and General Counsel.

VLP Law Group LLP is pleased to announce that David Jargiello has rejoined the firm as a partner in the Corporate Practice Group and the firm's General Counsel. Mr. Jargiello is a business transactional lawyer with more than 25 years' experience in San Francisco and Silicon Valley primarily representing venture capital funds, professional service firms and legal technology companies in complex corporate finance, corporate securities, fiduciary duty and risk management matters.

Related link: http://www.vlplawgroup.com/

VLP Law Group Continues Its Growth with the Addition of Real Estate Partner David B. Franklin

PALO ALTO, Calif. /ScoopCloud/ -- VLP Law Group LLP is pleased to announce that David B. Franklin has joined the firm's Real Estate Practice Group as a partner based in the San Francisco Bay Area.

Mr. Franklin's practice concentrates on real estate transactions and land use, primarily in California and Hawaii. He represents clients in acquiring, leasing, financing, entitling, developing, constructing, selling and exchanging real estate. Additionally, he regularly represents clients regarding general business needs, including formation, entity structure and multi-state operations.

"David brings over 40 years of real estate experience to VLP's very active group," said Byron Rodriquez, Chair of the firm's Affordable Housing & Community Development Practice Group. "We're especially looking forward to adding his California and Hawaii land use experience, which will complement our existing developer-focused practices in those states."

Prior to joining VLP, Mr. Franklin was a partner of Dentons US LLP and its predecessor-by-merger firms McKenna Long & Aldridge LLP and Luce Forward Hamilton & Scripps LLP. He is a graduate of Duke University School of Law and member of the state bars of both California and Hawaii.

"When I began practicing law, few if any law firms had more than a single office. As technology developed, faxes and then emails made it possible to communicate across continents as easily as to the colleague in the next room. Then we began emailing even to that colleague in the next room," Mr. Franklin said. "Now I am excited to join a firm that is taking the technology to the next level, doing away with the 'next room' while maintaining the degree of connection between colleagues."

About VLP:

Founded in 2008, VLP is a business and transactional law firm that delivers top quality legal services from experienced attorneys through an efficient platform. The firm has a broad practice, reaching across many industry sectors, including high tech, life sciences, clean tech, retail, consumer products, edtech, and real estate. VLP has continued its strong growth, and is made up of noted attorneys with significant experience who believe VLP's unique, client-oriented model is the best platform for their practice. Our partners are regularly recognized by their peers as outstanding attorneys, and the firm has been recognized as a top company for its promotion of quality of life in the workplace.

VLP partners represent clients that vary in size from individual executives and early-stage startups to Fortune 500 companies. Our clients include public and private corporations, venture capital investors, private equity funds, educational institutions and companies, nonprofits and individuals. We provide general corporate, licensing, contract, intellectual property protection and counseling, securities regulation, financing, merger and acquisition, real estate, commercial lending, tax, employment and other legal services.

Learn more at: http://www.vlplawgroup.com/.

VLP Law Group LLP is pleased to announce that David B. Franklin has joined the firm's Real Estate Practice Group as a partner based in the San Francisco Bay Area. Mr. Franklin's practice concentrates on real estate transactions and land use, primarily in California and Hawaii.

VLP Law Group LLP Continues Growth with Addition of Corporate Partner Geoffrey Perusse

PALO ALTO, Calif. /ScoopCloud/ -- VLP Law Group LLP is pleased to announce that Geoffrey Perusse has joined the firm's Corporate Practice Group as a partner based in the San Francisco Bay Area. Mr. Perusse will chair the firm's Private Funds and Investment Management Group.

Mr. Perusse brings extensive experience in representing sponsors and managers of private investment funds in a variety of asset classes, including real estate, private equity entertainment, venture capital and hedge funds. He also provides transactional and counseling work for these funds. Geoff also advises registered investment advisers on compliance and regulatory matters.

Additionally, Mr. Perusse works with entrepreneurs, banks, and technology companies based in San Francisco and Silicon Valley on financings, mergers and acquisitions, securities law issues, licensing, and other general corporate matters.

Prior to joining VLP, Mr. Perusse was Senior Counsel at Allen Matkins Leck Gamble Mallory & Natsis LLP. He has been a guest lecturer at the Presidio Graduate School in San Francisco, CA, and presents on securities law matters and legal issues affecting private fund managers.

"Geoff is a tremendously talented corporate and securities attorney. In addition to his deep experience representing emerging growth companies and the investors that finance and support them, Geoff has also developed a thriving fund formation and investment management practice that will significantly and immediately expand VLP's service capabilities in that critical practice area," said Christopher La Chance, Chair of the firm's Corporate, Emerging Growth Companies & Venture Capital, Mergers & Acquisitions and Securities & Capital Raising Practice Groups. "Geoff's expertise is a key strategic fit within VLP's corporate group and will help drive continued growth and enhance our already stellar reputation within the business and legal community. We are delighted to have Geoff join the firm."

About VLP:

Founded in 2008, VLP is a business and transactional law firm that delivers top quality legal services from experienced attorneys through an efficient platform. The firm has a broad practice, reaching across many industry sectors, including high tech, life sciences, clean tech, retail, consumer products, edtech, and real estate. VLP has continued its strong growth, and is made up of noted attorneys with significant experience who believe VLP's unique, client-oriented model is the best platform for their practice.

Our partners are regularly recognized by their peers as outstanding attorneys, and the firm has been recognized as a top company for its promotion of quality of life in the workplace. VLP partners represent clients that vary in size from individual executives and early-stage startups to Fortune 500 companies. Our clients include public and private corporations, venture capital investors, private equity funds, educational institutions and companies, nonprofits and individuals.

We provide general corporate, licensing, contract, intellectual property protection and counseling, securities regulation, financing, merger and acquisition, real estate, commercial lending, tax, employment and other legal services.

More information: http://www.vlplawgroup.com/.

* PHOTO for media: Send2Press.com/mediaboom/16-1122s2p-perusse-300dpi.jpg

VLP Law Group LLP is pleased to announce that Geoffrey Perusse has joined the firm's Corporate Practice Group as a partner based in the San Francisco Bay Area. Mr. Perusse will chair the firm's Private Funds and Investment Management Group.