Tag Archives: Fanplayr

AI and Segmentation Leader Fanplayr Continues Global Expansion with New Office Location in Spain

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a global leader for e-commerce intelligence solutions, continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

Fanplayr's proprietary, patented predictive marketing technology, using artificial intelligence, enables unprecedented consumer segmentation based on user behavior to drive their clients' growth in eCommerce channels or within their clients' own site. Brands will also benefit from the extension of Fanplayr products that follow up even after a consumer has left the website: emails, SMS notifications, offers and other content of interest.

Even in an uncertain year of COVID and supply chain failures, clients of Fanplayr increased their digital business with Fanplayr products allowing them to improve the conversion rates of their websites for the sale of products or services.

At the head of the Spanish division of Fanplayr is Juan Sevillano, an experienced professional in the AdTech industry for more than two decades. Sevillano has worked for companies such as Yahoo, Microsoft, Amazon and Tradedoubler, including working for Amazon Spain as Head Of AdTech within the Amazon Advertising division. Most recently, Sevillano has served as general director for Spain and Portugal for the Rocket Fuel programmatic purchasing platform and for the global multi-channel ad server Sizmek.

"Our clients are delighted with Fanplayr's behavioral prediction technology," says Juan Sevillano, General Director of Fanplayr in Spain. "The analytical view of customer data coupled with its segmentation capabilities helps customers develop attractive campaigns that achieve a significant increase in their conversion rate, as well as have a profound impact on their overall results."

Simon Yencken, co-founder and CEO of Fanplayr, points out: "Spain is a sufficiently mature market to welcome our predictive technology in key business and financial sectors. And I am sure that the implementation in this region will be something very beneficial for all the innovative brands that operate in Spain and want to offer the best digital experience for their customers."

Learn more at: https://fanplayr.com/

Fanplayr, a global leader for e-commerce intelligence solutions, continues to expand its presence in the European market with the opening of a new office in Spain, with the goal of promoting brands that operate in retail, tourism, telecommunications, automotive, banking, energy, insurance and entertainment.

Related link: https://www.fanplayr.com/

E-commerce AI Leader Fanplayr Announces Strategic Appointments to Support Growth in US and APAC

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in SaaS and online behavioral personalization, announced the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.

Jack Hallahan is an expert in data driven marketing having brokered global strategic agreements in Ad Tech, SaaS Software, and Digital Media for several decades. He has held previous leadership positions at Thunder (acquired by Walmart) as Head of Partnerships and Revenue and at Celtra as Senior V.P. of Partnerships.

David Ticconi joins Fanplayr as Managing Director for Australia and New Zealand with significant experience in mobile marketing platforms as previous Managing Director at Airship and V.P. of Sales - Australia at AdColony.

Mariano Tripiciano has been promoted to Managing Director of the Americas to include the U.S. He has been with Fanplayr since 2013, where he previously held roles as V.P. of the European region, helping to establish and expand the company in Europe, and Managing Director of Latin America.

"As Fanplayr continues to grow in global representation and product breadth, it's critical to invest in highly talented and experienced individuals who can enhance and develop the vision through sales leadership and operations best practices," says Simon Yencken, Co-founder and CEO of Fanplayr. "Jack, David and Mariano all bring a wealth of knowledge about personalization, AI and Segmentation as a Service. In addition, their experience with global partnerships will be pivotal in Fanplayr's development of global sales and in exceeding current customers' expectations."

In September, Fanplayr launched PrivacyID, its solution to the demise of cookies, and it currently holds a U.S. patent for Segmentation as a Service.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Paris, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Fanplayr, a leader in SaaS and online behavioral personalization, announced the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.

Related link: https://www.fanplayr.com/

E-commerce AI Leader Fanplayr Says Businesses Must Adapt to New Privacy Restrictions for 2021 Holiday Season

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, the global leader for e-commerce intelligence solutions, including a patent for Segmentation as a Service, urges businesses to prepare now for tech changes that will impact holiday sales during this pivotal year particularly with Deloitte forecasting an 11 to 15% increase in 2021 holiday e-commerce sales.

Several changes have led to the proverbial perfect storm leading up to this year's holiday sales period. First, the dramatic shift to online commerce in a short period of time, in large due part to the global COVID-19 pandemic, has forced businesses of all sizes to expand their online presence as a percentage of sales in order to survive.

Second, Google has begun making changes in tracking to initiate the process of eliminating third-party cookies by 2023. This has resulted in businesses having less intelligent data about their customers' online buying behaviors and therefore having less ability to respond with relevant offers and information to encourage sales.

Finally, according to Gartner's annual CMO survey, marketing budgets are projected to be down in 2021 (from 11% to 6.4% of revenues) despite businesses trying to regain momentum after 2020. Meaning every dollar counts, and highly-targeted, more tailored data will be required in order to increase companies' ROI, attract and convert high-quality leads, and retain current customers throughout this holiday season.

According to Simon Yencken, CEO and co-founder of Fanplayr, companies unprepared to mitigate these challenges in user identification and adjust for digital growth will miss out on critically important holiday sales. "With a positive projection in holiday sales, companies must deliver relevant offers and information to customers at key points in the decision making process," says Yencken. "Without those data-driven interactions, businesses are at risk of falling short on sales goals during the holiday season."

Fanplayr's recently announced solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access user information and share it with third-party providers without breaking privacy regulations or compromising user security.

Other attempts at privacy-sensitive data collection -- most notably Google's FLoC -- are less useful to companies because they aggregate users into large groups. Advertisers can target the groups but not the individual which gives Google more control and companies less personalization and ability to connect with individual users.

"With PrivacyID, data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers," added Yencken. "This is critically important because the platform allows customers to have a clear picture of the user experience thereby helping sales conversions, especially during the critical holiday period, while maintaining the utmost integrity of the user data,"

Fanplayr has been granted provisional patent protection on the PrivacyID technology and has begun providing the product to customers in preparation for the holiday season.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

RELATED LINKS:

https://fanplayr.com/features/

https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research

Fanplayr, the global leader for e-commerce intelligence solutions, including a patent for Segmentation as a Service, urges businesses to prepare now for tech changes that will impact holiday sales during this pivotal year particularly with Deloitte forecasting an 11 to 15% increase in 2021 holiday e-commerce sales.

Related link: https://www.fanplayr.com/

Fanplayr Launches PrivacyID to Address New Privacy Laws and Upcoming Ban on Third-Party Cookies

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID.

According to a UNCTD report COVID-19 accelerated the growth of e-commerce with more business being conducted online than ever before, including the use of sensitive data. As data breaches continue, privacy is a growing concern for most users on the web. At the same time, Google continues its plan to phase out third-party "cookies," making it harder for online businesses and advertisers to track web users. Companies also must adhere to expanding state laws outlining user data protections and the penalties for breaches in user privacy.

Fanplayr's propriety solution, PrivacyID, protects user data by assigning user identifiers and anonymizing the information collected, allowing customers to access the information without breaking privacy regulations or compromising user security.

According to Rajiv Sunkara, CTO and co-founder of Fanplayr, privacy regulations and data breaches are growing concerns for most businesses. "Consent regulations are evolving and difficult to manage," says Sunkara. "The changing landscape unfortunately has led to less accurate business analytics, reduced ability to identify visitors, and has dialed back some of the developments in user experience. We developed PrivacyID specifically to solve these issues."

The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information, giving providers of third-party services access to the data while keeping it protected so there's no disruption of integration with their services. Data is collected continuously any time a user interacts with a customer's website or any of their third-party services such as SMS and email providers. Administration is simple with customers using a single dashboard to manage user identifier access within their organization and third-party service organizations.

"After more than a decade of providing personalization and artificial intelligence solutions to our customers, we're confident PrivacyID will solve some of the pain points that have evolved with recent changes in regulations," says Simon Yencken, CEO and co-founder of Fanplayr. "Our primary objective is to allow our customers to move forward with the advancements we've made in user experience and sales conversion, while maintaining the utmost integrity of their user data."

Fanplayr has been granted provisional patent protection on the technology behind PrivacyID and will test the system with a select group of customers in 2021.

Learn more about PrivacyID: https://privacyid.ai/

About Fanplayr:

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more: https://fanplayr.com/

MULTIMEDIA:

*IMAGE link for media: https://www.Send2Press.com/300dpi/21-0831s2p-fanplayr-privacyid-300dpi.jpg

*Image caption: Fanplayr Introduces PrivacyID.

MEDIA CONTACT:
Lacy Talton
252-467-5220
ltalton@percepture.com

Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announced the introduction of its new anonymized user identification solution PrivacyID. The technology behind PrivacyID is unique in that it allows for seamless use of the anonymized information.

Related link: https://www.fanplayr.com/

Fanplayr Receives SOC 2 Type 2 Certification for Data Security Processes from American Institute of CPAs

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announces it has successfully achieved the Service Organization Control (SOC) 2 Type 2 certification.

Developed by the American Institute of CPAs (AICPA), SOC 2 reports are intended to meet the needs of businesses that need detailed information and assurance about the controls at a service organization. The certification defines criteria for managing customer data based on five "trust service principles" - security, availability, processing integrity, confidentiality and privacy.

SOC 2 Type 2 is an audit or recertification of the controls put in place which confirms suitability of the design and operating effectiveness and will generally provide a greater level of trust to a customer or business partner due to the increased visibility of systems in action.

Fanplayr has been recertified specifically for Security, Confidentiality, and Availability.

"We have an excellent track record of protecting data," says Simon Yencken, CEO and co-founder of Fanplayr. "With data breaches continuing to be a worldwide problem, we cannot overstate the importance of maintaining safeguards to ensure the security of our customers' data."

Since acquiring and maintaining SOC 2 certifications can be relatively costly and time consuming, the process signals Fanplayr's commitment to continue working with major companies who require SOC 2 compliance or proof of equivalent safeguards.

"The SOC 2 certification is recognized and respected worldwide," said Rajiv Sunkara, CTO and co-founder of Fanplayr. "Establishing and maintaining SOC 2 compliance on an annual basis ensures everything we do is focused on the needs of our customers and the privacy of their data."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Media Contact:

Lacy Talton

(252) 467-5220

ltalton@percepture.com

Fanplayr, a global leader in online behavioral personalization, artificial intelligence and user privacy, announces it has successfully achieved the Service Organization Control (SOC) 2 Type 2 certification.

Related link: https://www.fanplayr.com/

E-commerce Behavioral AI Leader Fanplayr Expands in MENA with Woman-led Reseller Magnify Solutions

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai. The new partnership will allow Fanplayr to bring its full line of e-commerce behavioral products and patented Segmentation-as-a-Service to major manufacturers and businesses operating in MENA and nearby regions.

Reseller Magnify Solutions is led by co-founder Shana Doherty, who was noted in the 'Top 100 Most Inspiring Female Entrepreneurs' by Small Business Britain's f:Entrepreneur campaign in January 2021. Doherty also was recognized by the UK Foreign & Commonwealth Office's '2020 Great Inspirations' campaign for founding Generosity Bank, and by an Entrepreneur campaign highlighting businesses founded by leaders from diverse backgrounds.

"Shana is an inspiring leader and a savvy businessperson with a great track record for helping businesses develop their e-commerce and adtech capabilities," said Simon Yencken, Fanplayr CEO and Co-founder. "We are excited to work with Shana and her team in bringing Fanplayr's products to the MENA region."

The new partnership will allow Magnify Solutions to offer Fanplayr's e-commerce solutions to both existing and new customers in the region. "We are delighted to represent Fanplayr in the MENA region, working with both local home grown and global brands to bolster their e-commerce capabilities with Fanplayr's advanced capabilities, including its patented 'Segmentation-as-a-Service,'" says Doherty.

Fanplayr already has begun working with customers in the MENA region, including a major holding company agency and software brand. "Significant revenue potential exists in the Middle East, and we're anxious to capitalize on it by offering the kind of real-time, actionable data that is unique to Fanplayr products," says Yencken.

Expansion of products and customer service to the Middle East comes as a continuation of Fanplayr's strategic growth, including agreements within the past 6 months with key partners in the UK and Latin America and the acquisition of reseller Jamu Inc. in Japan.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai.

Related link: https://www.fanplayr.com/

Fanplayr Appoints Three New Members to Its Board of Directors

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors.

V. Paul Unruh is a seasoned financial expert and was formerly Director and Chairman of the Audit Committee for NortonLifeLock (Nasdaq: NLOK from 2005 - 2020) and formerly Director and Chairman of the Audit Committee at Nexant (2000 - 2021, acquired by Resource Innovations). He also serves as a Senior Advisor and member of LP Advisory Board of TeleSoft Partners. Other prior directorships include Heidrick & Struggles (2005-2017), Aconex 2011-2018 (ASX: ACX, acquired by Oracle in 2018) and Move Inc 2003-2014. Earlier Paul worked at Bechtel from 1978 to 2003, where he retired as vice chairman and member of the three-person senior management group. During his tenure at Bechtel, he also served as chief financial officer, controller and treasurer.

Johannes Risseeuw has served as Executive Chairman for Damstra Technologies (ASX: DTC) since 2017 which is one of the first companies globally to deploy a technology platform for enterprise protection & safety (EPP). He was previously the Vice President Mergers & Acquisitions, Asia Pacific at Shell. Johannes has also served as the Chief Investment Officer of Questus Energy from 2016-2017, and as the Chief Operating Officer at Skilled Group Limited from 2011-2015.

Rosemary Harnett currently serves as a Non-Executive Director at Arena REIT (ASX: ARF) and is the Chair and an independent Director of ISPT, and a Director of International Property Funds Management (IPFM). Prior directorships include Aconex 2015-2018 (ASX: ACX, acquired by Oracle in 2018), and Wallara Australia Limited 2014-2017. Rosemary was previously Chief Executive Officer of Housing Choices, one of Australia's leading registered housing associations.

"We are pleased that these particular leaders have joined Fanplayr's Board of Directors," said Simon Yencken, Founder and CEO of Fanplayr. "Each of them brings a wealth of experience to strengthen our foundations in finance, technology, mergers, and operating with relevance on a global scale."

Fanplayr has made significant announcements in the past 6 months, including successfully receiving a U.S. patent for Segmentation as a Service, adding Product Recommendations and SMS Messaging to its product line, and now the appointment of three new Board members. Yencken says the movement to a digital-first economy and the ability of Fanplayr to operate as a global company have reinforced Fanplayr's growth and development. "The appointments of Ms. Hartnett, Mr. Unruh, and Mr. Risseeuw will help to ensure continued momentum for Fanplayr," says Yencken.

About Fanplayr

Fanplayr is a leading customer experience personalization platform, using first party behavioral data and patented segmentation, machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the online experience.

Fanplayr is headquartered in Palo Alto, California with offices in Milan, London, Stockholm, Hamburg, Amsterdam, UAE, Mexico, Brazil, Buenos Aires, Melbourne and Tokyo, see: https://www.fanplayr.com/.

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*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-board-300dpi.jpg

*PHOTO caption: New Fanplayr board members (left to right): Johannes Risseeuw, Rosemary Hartnett, V. Paul Unruh.

*LOGO: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-300dpi.jpg

Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors. New appointees further strengthen Fanplayr's global and financial connections.

Related link: https://www.fanplayr.com/

Fanplayr Issued U.S. Patent on Segmentation as a Service

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

U.S. Patent No. 10,958,743 was issued on March 23, 2021 and covers the use of "Method and System for Segmentation as a Service" by Fanplayr.

"Segmentation as a Service" enables Fanplayr's powerful segmentation engine to be deployed for real-time segmentation with multiple apps, 3rd party systems, and combining first-party data with CRM and CDP historic data. The patent recognizes that Fanplayr is the only technology company offering segmentation as a broadly available service in the global ecommerce industry.

The technology disclosed in the patent modularizes the real-time evaluation of first-party data that reflects individual experiences and then defines an interface wherein the actions of remote, third-party services can be invoked. This enables such remote services to become increasingly fit for purpose without having to deal with the complexity and meaning of each individual visit. Such visits have context, such as purchase and visit history, site pattens and market trends, individual and collective behavioral indicators that remote services have limited awareness of.

Through the use of Segmentation As A Service, Fanplayr dramatically reduces the technical challenge of integrating state-of-art AI and IOT technologies and optimizes their relevance to each visit as it happens.

The patent includes various use cases that illustrate its claims, such as creating better visitor awareness in chatbots, survey widgets, credit calculation algorithms, cart margin evaluations and intelligent recommendations of products and articles.

The patent will remain in effect until 2038. Corresponding international patent filings in Europe, UK, China, HK, and Australia are pending grant.

At the heart of the Fanplayr method is true, first-party data which refers to information gathered in real-time, that is actionable as it happens, and originates from its primary source.

"In the current AdTech ecosystem, historical tracking data from cookies is not only less reliable but those third-party cookies are in the process of being phased out by pending privacy changes," says Derek Adelman, Co-founder and Vice President of APAC for Fanplayr. "Fanplayr's Seg-As-A-Service technology allows the customer to have confidence in services that have a more complete awareness of visitor experiences. Because they operate from data that is pure and actionable and see it as it happens, they not only deliver a consistently better result, but they can enjoy continuous improvement as these services become more visitor aware and more fit to their purpose."

Simon Yencken, Fanplayr CEO & Co-founder, says the technology required significant foresight and development. "Ten years ago, we saw that the future of the digital world would be understanding visitors in a responsive but non-intrusive way, as a digital replication of the interaction between a salesperson and a customer," says Yencken. "This patent recognizes the originality and uniqueness of our approach, thus protecting the intellectual property (IP) and establishing a strong defense from would-be competitors. We are extremely pleased with the patent issuance as a critical step in our product development, differentiation, and global expansion for Fanplayr."

With an enormous surge in e-commerce in the last year, Fanplayr's expansion has been driven by its ability to convert online users into buyers for companies of all sizes. Customers range from notable high-end fashion retailers and hotels to banking and major software brands. The company has expanded with operations in top global markets, including the U.S., United Kingdom, Mexico, Brazil, Japan, and the Middle East among others.

In addition to steadily increasing its global footprint, Fanplayr has announced several new services, or "products," in the past year, including Product Recommendations and SMS Messaging for brands. "Our goal is to offer a full range of products, to preserve the integrity of the data we capture and also to provide the most comprehensive system of artificial intelligence and behavior analysis available, thereby ensuring positive results for our customers," says Rajiv Sunkara, Co-founder and CTO of Fanplayr.

From its global headquarters in Palo Alto, California, Fanplayr has been leading fully integrated online personalization and AI for a decade. The company has achieved consistent growth of more than 60% annually over the last several years.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0414s2p-fanplayr-300dpi.jpg
*Photo Caption: Rajiv Sunkara, Simon Yencken and Derek Adelman.

Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

Related link: https://www.fanplayr.com/

Fanplayr Announces Launch in UK to Meet Global Demand for E-commerce Personalization

PALO ALTO, Calif. /ScoopCloud/ -- anplayr, the leader in online behavioral personalization and artificial intelligence, accelerates its global growth plans with the opening of new offices in London and Manchester and three new senior appointments in the UK. The company's rapid expansion in the UK is driven by its ability to convert online users into buyers, using real-time analysis of online behavior. With an enormous surge in e-commerce in the last year, Fanplayr is anticipating significant revenue growth in the UK, reflecting the company's success across Europe where it has already had an increase in year-over-year revenue of more than 70%.

The success of Fanplayr's advanced cookie-free personalization is also equipping companies for post-pandemic recovery and for one of the most serious challenges to online business - the end of third-party cookies set to take place in 2022.

To build this early success in the UK, Fanplayr has made three key appointments. Andy McNab leads the UK operation, becoming the company's Vice President for EMEA. McNab is an award-winning digital leader who has led teams at Microsoft, AOL, and Rocket Fuel and is now fully focused on developing Fanplayr across EMEA.

Joining McNab are Dave Hendry, Regional Sales Director, who has worked in senior positions at JOE Media and Rocket Fuel, and Jessica Biddle, Head of Customer Success, who has previously led and developed teams at MiQ and Centro.

"We are excited to welcome Andy McNab and his team to Fanplayr," said Simon Yencken, Fanplayr CEO and Co-founder. "Andy brings a wealth of knowledge and value as an experienced leader in e-commerce and Adtech. We have high expectations for the UK in terms of notable global brands, enterprise customers, and expanded revenue for Fanplayr."

In the last month alone, Fanplayr has already acquired four major UK clients and further significant deals are in the pipeline to feed the expected growth. The new UK clients range from high-end fashion retailers to hotels and global software, and also includes several trading agreements with advertising agencies. Says McNab: "UK businesses have gained millions of new customers during the pandemic and they need us to help understand and retain them. Fanplayr's patented solution is perfectly placed to transform revenues without disruption."

Expansion in the UK comes as Fanplayr completes strategic agreements with key partners in the Nordics, Dubai and Abu Dhabi that will guarantee the company's advanced capabilities, including its patented "Segmentation-as-a-Service", are available across Europe and beyond.

From its global headquarters in Palo Alto, California, Fanplayr has been leading fully integrated online personalization and AI for a decade. The company achieved 100% growth in 2019 prior to the pandemic, with consistent growth of more than 60% annually over the last several years.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0324s2p-andy-mcnab-300dpi.jpg
*Caption: Andy McNab, Vice President, EMEA, Fanplayr.

Fanplayr, the leader in online behavioral personalization and artificial intelligence, accelerates its global growth plans with the opening of new offices in London and Manchester and three new senior appointments in the UK.

Related link: https://www.fanplayr.com/

Fanplayr Announces Launch of Personalized SMS for Brands

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

SMS (short message service) is an intuitive next step in the development of Fanplayr's fully integrative approach to behavior personalization. Most companies begin by targeting customers on their website, then work with an ESP to push out offers and notifications via email. In the past, that data would need to be transferred and shared with a third-party SMS provider to send text messages and fully close the loop on customer experience and conversion.

"Adding SMS will allow us to be fully integrative in our approach for customers," says Simon Yencken, Founder and CEO of Fanplayr. "In the past we've worked with other providers to fill the SMS product need. Now, instead of sharing the data between providers, we're able to service the client throughout the entire stream of interaction with their customer." And it seems SMS marketing returns much better results than email marketing.

SMS marketing ads have on average a 90% open rate, a 45% conversion rate, and will be read within 90 seconds of deployment. (This far outperforms the response rate of 6% for email marketing.) Furthermore, smartphone owners use their phones for messaging more than making phone calls, with 70% of respondents pointing to messaging as a top function of their smartphone, ahead of phone calls (62%) and email (54%), according to a study from Axway.

As consumers become more comfortable with text message interactions with brands, SMS tends to be more productive, and more expensive at the outset, than other products. Therefore, it's critical to target the right people as narrowly as possible to return the most profitable results for the investment. Fanplayr's full knowledge of a brand's customer streams makes this optimization a reality.

"As we continue to develop more sophisticated customer streams, SMS is a critical part of Fanplayr being full-service for all our customers," says Rajiv Sunkara, co-founder and Chief Technology Officer. "Having the full picture of customer intentions, from first point of contact to closing each sale, sets Fanplayr apart from other providers who manage only one piece of the story. It gives our customers more actionable data, better insights, and has led to increased sales performance for all our customers."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

For more information, visit: https://www.fanplayr.com/

Media Contact
Kathie Gonzalez
kathie@percepture.com

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Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past 10 years, announced it will add Personalized SMS to its menu of products for targeting lead generation and online shoppers.

Related link: https://www.fanplayr.com/

Fanplayr Acquires Japan-Based Jamu Incorporated

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan.

The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc., which dates back to 2012 and has been profitable for both companies. Jamu was founded that year by former Reuters colleague and investor in Fanplayr, Hideaki Ueda, who commented, "Expansion to Japan has been a reliable source of growth for successful foreign technology companies. Classic examples are Apple and Oracle. Penetrating this market is challenging and a visible commitment is absolutely necessary, which takes time. For these reasons, I encouraged my friends at Fanplayr to start in Japan as early as possible."

"Ueda-san's legendary business development and sales acumen have fueled our international expansion efforts. Fanplayr's goal for the past 10 years has been to replace the in-person experience with a better, more intuitive experience online," says Simon Yencken, Founder and CEO of Fanplayr. "With the COVID-19 disruption of traditional retail, this goal has become a critical component of businesses surviving and thriving." He continues: "The Japanese values of unmatched customer service and always striving for improvement fit perfectly with Fanplayr's mission. Crafting the optimal customer experience, and anticipating the needs, desires and interests of each individual, is what we do best."

Being the third largest economy in the world, Japan to this point has been underrepresented in terms of e-commerce as a percentage of sales. Fanplayr aims to change that, with a presence in Japan as well as Latin America, Europe, United States and Australia.

"We've been pleased with and encouraged by our legacy of working with Jamu and its customers in Japan," commented Derek Adelman, Vice President of Fanplayr Asia Pacific. "The wonderful experience of working with Jamu Inc., Ueda-san and his team has not only proven that Japan can be a profitable marketplace, but that it can also be an incredible source of product features aligned around the core value of respect for the customer. We expect that the acquisition of Jamu will continue to drive this perspective throughout our operations in the Asia Pacific markets."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: http://www.fanplayr.com and https://www.fanplayr.jp/.

Press Contact: Kathie Gonzalez, kathie@percepture.com

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Caption: Hideaki Ueda, Head of Operations for Fanplayr Japan; Simon Yencken, Founder and CEO of Fanplayr; and Derek Adelman, Vice President of Fanplayr Asia Pacific.

* LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization, announced it has acquired Jamu Incorporated, a reseller and development firm based in Tokyo, Japan. The acquisition represents the fulfillment of a long-term relationship between Fanplayr and Jamu Inc.

Related link: https://www.fanplayr.com/

Fanplayr Introduces Product Recommendations Offering Real-time Behavioral Personalization for E-commerce

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. The addition of Product Recommendations is an intuitive next step in the development of Fanplayr's fully integrated approach to behavior personalization and real-time responsiveness.

Fanplayr is an early adopter utilizing Recommendations AI through the Google(R) Cloud Platform.

Fanplayr has made Product Recommendations fast and easy to set up and launch. Recommendations are delivered in real time using their state-of-the-art AI and ranking models. In addition, the service is fully managed and scalable using their patented "Segmentation-as-a-Service."

Fanplayr's Product Recommendations service can be delivered in multiple locations - on a customer's website, via email, web push notifications, and SMS - allowing for seamless integration into the customer stream. Algorithms offered currently for Recommendations include: "Others You May Like," "Frequently Bought Together," "Recommended for You" and "Recently Viewed." These Recommendations can be combined with Fanplayr Smart Product Rankings based on views, carts, purchases and revenue.

"We are pleased to offer Product Recommendations to our customers," says Simon Yencken, Founder and CEO of Fanplayr. "Only when you look at the behavior of an individual can you understand what they truly want and use that to transform e-commerce. Product Recommendations deliver a better experience for the individual by using AI to recommend other relevant products and services, and therefore provides significantly positive results for our customers."

Early results have exceeded expectations. Branshes, a leading clothing e-retailer in Japan (a division of Aeon Group, the largest retailer in Asia), was among the first to try the new product. Their results showed CVR (purchase probability) increased by +153% and AOV (average order value) increased by +130% after utilizing Product Recommendations by Fanplayr.

"Our preliminary results exceeded all expectations," says Rajiv Sunkara, co-founder and Chief Technology Officer at Fanplayr. "In a digital-first economy, behavioral personalization must replace the proverbial salesperson. Analyzing customer streams and adding product recommendations is an important step in reflecting what the consumers want and helping them find it."

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo, see: https://www.fanplayr.com/.

Media contact:
Kathie Gonzalez
kathie@percepture.com

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Image Caption: Product Recommendation algorithms from Fanplayr such as 'Frequently Bought Together' are easy to set up and launch.

[2] LOGO: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization for the past 10 years, announced it has added Product Recommendations to its menu of offerings. Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI.

Related link: https://www.fanplayr.com/

Fanplayr Partners with PFG to Enhance E-Commerce Intelligence Solutions

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.

PFG is pleased to announce the transaction with Fanplayr is an investment from its recently closed 6th global specialty lending fund, focused on providing growth capital solutions for emerging growth companies globally. PFG worked on the transaction from its offices in Australia and the San Francisco Bay Area, given Fanplayr's strong connections to both markets and consistent with the technology entrepreneurial activity and partnerships between businesses in Australia and San Francisco.

This financing will allow Fanplayr to continue to expand its client base as it acquires new customers as well as providing capital to invest in new growth markets such as the UK, the Netherlands, Mexico and Brazil.

Karthi Sepulohniam, Managing Director at PFG based in Sydney noted, "We are excited to have the opportunity to support Fanplayr's growth today and over the coming years, as they deliver e-commerce enablement and AI technology to global online businesses."

Fanplayr specializes in behavioral personalization and e-commerce enablement for online businesses in multiple verticals such as retail, travel, telco, entertainment, banking and B2B. Fanplayr Co-Founder and CEO Simon Yencken said of the PFG partnership, "It's exciting for Fanplayr to join forces with PFG and to add a global financing partner to the mix. PFG's funding will allow us to continue Fanplayr's growth with enterprise businesses in multiple markets and sectors."

Simon was introduced to PFG by Natasha Mandie, the managing director of EM Advisory, an advisor to technology companies throughout the world, and a resource with significant experience in the ASX IPO market. Simon was attracted to PFG's ability to structure a flexible financing package that allows Fanplayr to deploy capital to fund growth opportunities and respond to market changes and opportunities.

"During the COVID-19 pandemic, consumers have made a more permanent shift to online purchasing," said Simon Yencken. "We have seen a surge of e-commerce economic activity in retail, telecommunications, car companies, gambling and entertainment, to name a few. Increasingly, businesses are looking for global technology partners who can support them in the various geographies within which they operate. PFG was a perfect partner for us as we expand existing operations in Europe and APAC, while also establishing offices to meet demand in London, Sao Paulo, and Amsterdam and elsewhere."

Karthi Sepulohniam added, "We are pleased to be working with an entrepreneur of Simon's caliber. In addition to his leadership as CEO of Fanplayr, Simon has had previous success as Chairman and Board member at Aconex and is also currently a non-executive Board Member at Damstra Technology (ASX: DTC)."

Partners for Growth Fund VI has already supported emerging growth businesses in the U.S. and Australia since the initial close in late 2019 and will continue to invest in attractive technology markets globally over the coming years. Building from its home base in the San Francisco Bay Area, PFG has structured growth capital solutions for companies across North America, Europe, Asia, Australia and New Zealand over the past two decades.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

About Partners for Growth

Established in 2004, the firm's investment strategy dates to the mid-1980s when the co-founding partners managed the lending practice of technology investment bank Hambrecht & Quist, purchased by JPMorgan Chase in 1999. The PFG team provides custom debt solutions to revenue stage emerging growth companies leveraging decades of experience gained in structuring tailored debt facilities to support growth and expansion, working capital, and acquisition financing needs for over 200 portfolio companies globally since inception.

For more information, visit https://www.pfgrowth.com/.

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, recently closed a funding round from Partners for Growth (PFG) to support significant growth in its business and customer base.

Related link: https://www.fanplayr.com/

Fanplayr Announces Strategic Expansion to Accommodate its Growth

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, today announced major changes to support significant growth in its business and customer base.

The company specializes in "converting online users into buyers" using analysis of shoppers' online behaviors. "As the pandemic takes its course, consumers are making a more permanent shift to online purchasing," says Simon Yencken, Founder and CEO of Fanplayr. "Retailers are allocating more dollars to their online strategies. They are also getting set for a longer online holiday season, so the time for retailers to act is early on."

Before the pandemic, Fanplayr had achieved 100% growth over the previous year, and the company recorded revenue growth of 87% over last year in Q2 of 2020. Contributors to Fanplayr's significant growth include:

* Growth in online sales. Key indicators of ecommerce success have increased consistently and simultaneously during the pandemic, driving growth in online-related businesses services. This rarely happens, even during peak holiday seasons.

* Movement away from tracking. Responding to anonymous online visitors became even more critical when third-party tracking policies changed in February 2020 in a movement to increase online privacy. Behavior personalization is uniquely responsive, without the need for cookies.

* Positive results for clients. Behavioral personalization directly drives sales, with clients seeing increased closure rates up to 120%.

* Providing customer care. As buying habits change from in-store to online, companies lose the ability to speak directly to their customers. "Behavior personalization has become the online equivalent of the proverbial salesperson," says Yencken.

In July, the company announced it would expand its offices in New York City to support its growing North American client base. During the same month, it appointed a Regional Sales Director for new offices in Manchester and London.

"In a scenario of global economic recovery, the expansion in New York and the opening of Fanplayr headquarters in UK are extremely positive signs," said Enrico Quaroni, VP Global Sales. The Palo Alto-based company now has offices on both North American coasts and in eight countries globally.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California with offices in New York, Buenos Aires, Mexico, Milan, London, Amsterdam, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, a leader in online behavioral personalization and AI for the past 10 years, today announced major changes to support significant growth in its business and customer base.

Related link: https://www.fanplayr.com/

Fanplayr Data Shows Retailers Are Making Up for Lost Sales

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in e-commerce intelligence, released figures that give clear insights into the adjustment consumers are making in light of significant lifestyle changes forced by the COVID-19 pandemic.

Tracking aggregate behavior across clients' sites, the data prove a shift from retail to online purchasing. The results are particularly dramatic in large clothing, sports and kids fashion retailers.

According to analyses of sites with over 20 million visitors per month, key indicators of e-commerce success have risen consistently and simultaneously during the period of time a particular market has been dealing with COVID-19. Visitor traffic, conversion rates and AOV (average order value) have all increased. Simultaneous increases in key indicators is rare, even during peak holiday seasons. Simon Yencken, Founder and CEO of Fanplayr states, "It demonstrates our clients are recapturing some lost revenues, namely 30- 40%, caused by limited or no store traffic."

For example, the Japanese market has been dealing with COVID-19 longer than the U.S. because of their proximity to the epicenter. Over the period of time from first reports of infection to today, online key indicators have all risen.

This information is critical for retailers scrambling to make up lost profits. It demonstrates that lost revenue from shelter-in-place and school closures can be recovered from increased online sales, and the overall impact can be mitigated even more with strategies to increase closure rates of shoppers.

As transactions move increasingly online, revenue attributable to AI and behavioral personalization is also increasing. Yencken says Fanplayr's behavioral intelligence responds to anonymous online visitors by understanding their intent, based on their online behavior, and then responding appropriately. This removes the need for third-party tracking to increase conversion rates.

"Companies must focus online to capture every potential sale," says Yencken. "Without segmentation strategies, companies are losing potential sales, something no one can afford to do in this business landscape."

About Fanplayr

Fanplayr is a leader e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Menlo Park, California.

Learn more at: https://www.fanplayr.com/

*IMAGE link for media: https://www.Send2Press.com/300dpi/20-0416s2p-fanplayr-graph-300dpi.jpg

Fanplayr, a leader in e-commerce intelligence, released figures that give clear insights into the adjustment consumers are making in light of significant lifestyle changes forced by the COVID-19 pandemic.

Related link: https://www.fanplayr.com/

Fanplayr Opens Latin American Headquarters in Mexico City

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr's headquarters for Latin America (LATAM) has been in operation since September.

Fanplayr CEO Simon Yencken explains, "With our new LATAM offices, we are bringing the concept of behavioral analysis to one of the 10 largest ecommerce markets. We are thrilled to offer positive changes to the region with the strength of Fanplayr's platform, exceptional customer service, and results that have been consistently above expectations."

Led by Mariano Tripiciano, Managing Director Latin America, the new office is strategically located for business relations with key countries including Argentina, Brazil, Chile, Colombia, Mexico and Peru. Its close proximity to Fanplayr headquarters in California makes Mexico City an ideal location.

Tripiciano began his career as an entrepreneur in Argentina, but also has lived and worked in England, America and Italy. He joined Fanplayr in 2013, where he successfully led the Italian business in opening the Milan office, covering first the position of Head of Operations and then VP Europe. Tripiciano then started to follow the South American market by establishing contacts with important customers.

"We realized long ago that the Mexican market was receptive, but we were trying to manage everything centrally from Italy with limited local support," said Tripiciano. "With a critical mass of business in the region, the time has come to open a new, much more functional office to best serve our customers."

In South America, Fanplayr has already established contacts with important local businesses in a wide variety of capacities, as well as collaborations with major media centers and agencies.

In this first phase, Mariano will be joined by Saúl Corral Rodríguez, Sales Director. With his 15 years of experience in the South American market, Rodríguez will help Fanplayr reach out to the most promising companies. In the second phase of expansion, the goal is further growth of the team with the addition of new functions to fully serve all customers.

"I know South American companies and their business models, but I was surprised with how quickly they have understood the potential of working with Fanplayr," adds Saúl Corral Rodríguez. "They know that we are an excellent ally and the perfect tool to optimize their investments."

About Fanplayr

Founded in 2011 in Palo Alto, California, Fanplayr has received more than $8 million in funding. The senior management team is comprised of successful serial entrepreneurs with multiple technology IPOs behind them. Today, it employs 30 people worldwide and has a fast-growing sales network in Europe, North America, Latin America and APAC. Fanplayr's mission is to make online user behavioral data effectively and measurably actionable. Fanplayr is a leader in real-time segmentation solutions and helps its customers customize their relationships with their users by making each session unique.

Fanplayr improves the conversion rate of its customers' sites by improving performance across all sources of paid and organic traffic, both managed and self-service. Fanplayr is the ideal tool for media agencies and direct customers in the fields of travel, telecommunications, automotive, fashion, retail, finance, insurance, energy utilities and electronic retail.

Learn more at https://www.fanplayr.com/.

IMAGE LINKS FOR MEDIA:
[1] https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg
Caption: Fanplayr Logo.

[2] https://www.Send2Press.com/300dpi/19-1202s2p-Tripiciano-300dpi.jpg
Caption: Mariano Tripiciano, Managing Director Latin America for Fanplayr.

Fanplayr, a leader in targeted ecommerce conversion solutions, announced it has opened a new corporate hub in Mexico City. Located in the prestigious Polanco district, Fanplayr's headquarters for Latin America (LATAM) has been in operation since September.

Related link: https://www.fanplayr.com/

Fanplayr is Creating Better Consumer and Provider Experiences by Making E-commerce Behavioral Data Actionable in Real Time

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, announced today the creation of a focused system of software providing real-time, actionable behavioral data, called Behavioral Data Hub. The precision of this new, more focused digital solution helps buyers and sellers, in addition to clients and service providers, by delivering on the promise of greater productivity in the rapidly evolving world of e-commerce.

Hundreds of billions of dollars are spent globally in attracting visitors and trying to get them to return. But only a tiny fraction of that, as little as one percent, is spent on the "last mile," converting those visitors to customers or clients, or optimizing the value created for those already "converted," namely, existing customers or clients. As e-commerce continues to disrupt the modern brick-and-mortar retail model, it is evident that more awareness needs to be brought to this key aspect of digital interaction with the customer.

"Tackling this new last-mile problem requires focus and precision. By utilizing Behavioral Data Hub, productivity is increased, translating into shared tangible benefits, better returns on digital investments on one side of the market, and greater satisfaction on the other," states Simon Yencken, founder and CEO of Fanplayr.

When considering the typical sales funnel, the crucial last mile for e-commerce is unwittingly reduced to relative insignificance. Unfortunately, this inattention has held back innovation for the customer conversion stage.

"With Behavioral Data Hub, Fanplayr has both identified and addressed the requisite details of making this conversion stage work better, for consumers and for providers of products and services," says Derek Adelman, VP Asia Pacific, Co-Founder of Fanplayr.

Fanplayr's Behavioral Data Hub is software that is both rich and responsive, not depending on static demographic data, instead relying on real-time, actionable behavioral data. Intelligent software that guides the final stage of the consumer decision process can have significant impacts on these conversion rates. Increasing a conversion rate from 2 percent to 3 percent represents a massive 50 percent gain for the seller.

By collecting rich and relevant data at the conversion stage, creating real time and productive classifications of website visitors, along with real-time segmentation leading to action options that are productive for visitors, Fanplayr's Behavioral Data Hub permits careful, targeted experimentation and efficient learning. Employing this software system improves ongoing customer and client interactions.

"Behavioral Data Hub also addresses a looming problem for the digital world: individual privacy. European regulators have already begun to act on increasing concerns for the protection of demographic and personal characteristic data that fundamentally erodes privacy. Fanplayr recognizes that an approach based on more precise behavioral data, not necessarily tied to fundamental personal identities, delivers productive digital interactions and transactions with greater privacy protection. Such an approach is a better way forward for everyone," Yencken affirms.

About Fanplayr:

Fanplayr is the leader in targeted real-time e-commerce conversion solutions. By harnessing the power of Big Data, Fanplayr's 'Smart & Targeted Conversions' enables marketers to identify, profile and target visitors with customized offers in real-time during the shopping experience. Fanplayr is headquartered in Palo Alto, California.

More information is available at https://www.fanplayr.com/.

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, the leader in targeted, real-time e-commerce conversion solutions, announced today the creation of a focused system of software providing real-time, actionable behavioral data, called Behavioral Data Hub.

Related link: https://www.fanplayr.com/

Fanplayr Strengthens its Global Presence with Opening of New Australian Branch in Sydney

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney.

After the opening of the New York office at the beginning of the year, Fanplayr takes another step in its market expansion with the opening of a new office in Sydney. The Australian office will be managed by Sasha Auzins as Regional Sales Director, who will deal with the Australian and New Zealand markets, reporting directly to Derek Adelman, Founder & VP APAC of Fanplayr.

Sasha Auzins, has been working for more than twenty years in the sales and business development area of the digital industry, with relevant work experiences in different realities such as the marketing consultancy Elaboration, that himself founded in 2013, and the REA Group, a leading digital company, specialized in real estate where he had the role of Sales & Strategy Manager.

"Fanplayr is growing and the regional expansion reflects the constant growth of the Company during 2019, in terms of turnover," commented Simon Yencken, Founder & CEO of Fanplayr. "The Australian and New Zealand markets represent an opportunity for us to grow further and it is therefore essential to have a professional like Sasha, who knows them perfectly. I am sure that he will be able to take advantage of interesting business opportunities and establish long-term partnerships with new customers."

About Fanplayr

Founded in 2011 in Palo Alto, California, Fanplayr(TM) has received more than $8 million in funding. The senior management team is comprised of successful serial entrepreneurs with multiple technology IPOs behind them. Today, it employs 30 people worldwide and has a fast-growing sales network in Europe, North America, Latin America and APAC. Fanplayr's mission is to make online user behavioural data effectively and measurably actionable. Fanplayr is a leader in real-time segmentation solutions and helps its customers customize their relationships with their users by making each session unique.

Fanplayr improves the conversion rate of its customers' sites by improving performance across all sources of paid and organic traffic, both managed and self-service. Fanplayr is the ideal tool for media agencies and direct customers in the fields of travel, telecommunications, automotive, fashion, retail, finance, insurance, energy utilities and electronic retail.

Learn more at: https://www.fanplayr.com/

*LOGO link for media: https://www.Send2Press.com/300dpi/19-1023s2p-fanplayr-300dpi.jpg

Fanplayr, an American company, founded in 2011 in Palo Alto, that converts online users into buyers thanks to Behavioural Data analysis, announces the opening of a new office in Sydney.

Related link: https://www.fanplayr.com/