Tag Archives: Segmentation as a Service

E-commerce AI Leader Fanplayr Announces Strategic Appointments to Support Growth in US and APAC

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in SaaS and online behavioral personalization, announced the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.

Jack Hallahan is an expert in data driven marketing having brokered global strategic agreements in Ad Tech, SaaS Software, and Digital Media for several decades. He has held previous leadership positions at Thunder (acquired by Walmart) as Head of Partnerships and Revenue and at Celtra as Senior V.P. of Partnerships.

David Ticconi joins Fanplayr as Managing Director for Australia and New Zealand with significant experience in mobile marketing platforms as previous Managing Director at Airship and V.P. of Sales - Australia at AdColony.

Mariano Tripiciano has been promoted to Managing Director of the Americas to include the U.S. He has been with Fanplayr since 2013, where he previously held roles as V.P. of the European region, helping to establish and expand the company in Europe, and Managing Director of Latin America.

"As Fanplayr continues to grow in global representation and product breadth, it's critical to invest in highly talented and experienced individuals who can enhance and develop the vision through sales leadership and operations best practices," says Simon Yencken, Co-founder and CEO of Fanplayr. "Jack, David and Mariano all bring a wealth of knowledge about personalization, AI and Segmentation as a Service. In addition, their experience with global partnerships will be pivotal in Fanplayr's development of global sales and in exceeding current customers' expectations."

In September, Fanplayr launched PrivacyID, its solution to the demise of cookies, and it currently holds a U.S. patent for Segmentation as a Service.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Paris, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Fanplayr, a leader in SaaS and online behavioral personalization, announced the hiring of Jack Hallahan as Vice President of Sales for the U.S.; David Ticconi as Managing Director for Australia and New Zealand; and promoted Mariano Tripiciano to Managing Director of the Americas.

Related link: https://www.fanplayr.com/

E-commerce Behavioral AI Leader Fanplayr Expands in MENA with Woman-led Reseller Magnify Solutions

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai. The new partnership will allow Fanplayr to bring its full line of e-commerce behavioral products and patented Segmentation-as-a-Service to major manufacturers and businesses operating in MENA and nearby regions.

Reseller Magnify Solutions is led by co-founder Shana Doherty, who was noted in the 'Top 100 Most Inspiring Female Entrepreneurs' by Small Business Britain's f:Entrepreneur campaign in January 2021. Doherty also was recognized by the UK Foreign & Commonwealth Office's '2020 Great Inspirations' campaign for founding Generosity Bank, and by an Entrepreneur campaign highlighting businesses founded by leaders from diverse backgrounds.

"Shana is an inspiring leader and a savvy businessperson with a great track record for helping businesses develop their e-commerce and adtech capabilities," said Simon Yencken, Fanplayr CEO and Co-founder. "We are excited to work with Shana and her team in bringing Fanplayr's products to the MENA region."

The new partnership will allow Magnify Solutions to offer Fanplayr's e-commerce solutions to both existing and new customers in the region. "We are delighted to represent Fanplayr in the MENA region, working with both local home grown and global brands to bolster their e-commerce capabilities with Fanplayr's advanced capabilities, including its patented 'Segmentation-as-a-Service,'" says Doherty.

Fanplayr already has begun working with customers in the MENA region, including a major holding company agency and software brand. "Significant revenue potential exists in the Middle East, and we're anxious to capitalize on it by offering the kind of real-time, actionable data that is unique to Fanplayr products," says Yencken.

Expansion of products and customer service to the Middle East comes as a continuation of Fanplayr's strategic growth, including agreements within the past 6 months with key partners in the UK and Latin America and the acquisition of reseller Jamu Inc. in Japan.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

Fanplayr, the leader in online behavioral personalization and artificial intelligence, announces it will continue its global expansion with a presence in the Middle East and North Africa through a partnership with Magnify Solutions - a woman-led reseller based in Dubai.

Related link: https://www.fanplayr.com/

Fanplayr Appoints Three New Members to Its Board of Directors

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors.

V. Paul Unruh is a seasoned financial expert and was formerly Director and Chairman of the Audit Committee for NortonLifeLock (Nasdaq: NLOK from 2005 - 2020) and formerly Director and Chairman of the Audit Committee at Nexant (2000 - 2021, acquired by Resource Innovations). He also serves as a Senior Advisor and member of LP Advisory Board of TeleSoft Partners. Other prior directorships include Heidrick & Struggles (2005-2017), Aconex 2011-2018 (ASX: ACX, acquired by Oracle in 2018) and Move Inc 2003-2014. Earlier Paul worked at Bechtel from 1978 to 2003, where he retired as vice chairman and member of the three-person senior management group. During his tenure at Bechtel, he also served as chief financial officer, controller and treasurer.

Johannes Risseeuw has served as Executive Chairman for Damstra Technologies (ASX: DTC) since 2017 which is one of the first companies globally to deploy a technology platform for enterprise protection & safety (EPP). He was previously the Vice President Mergers & Acquisitions, Asia Pacific at Shell. Johannes has also served as the Chief Investment Officer of Questus Energy from 2016-2017, and as the Chief Operating Officer at Skilled Group Limited from 2011-2015.

Rosemary Harnett currently serves as a Non-Executive Director at Arena REIT (ASX: ARF) and is the Chair and an independent Director of ISPT, and a Director of International Property Funds Management (IPFM). Prior directorships include Aconex 2015-2018 (ASX: ACX, acquired by Oracle in 2018), and Wallara Australia Limited 2014-2017. Rosemary was previously Chief Executive Officer of Housing Choices, one of Australia's leading registered housing associations.

"We are pleased that these particular leaders have joined Fanplayr's Board of Directors," said Simon Yencken, Founder and CEO of Fanplayr. "Each of them brings a wealth of experience to strengthen our foundations in finance, technology, mergers, and operating with relevance on a global scale."

Fanplayr has made significant announcements in the past 6 months, including successfully receiving a U.S. patent for Segmentation as a Service, adding Product Recommendations and SMS Messaging to its product line, and now the appointment of three new Board members. Yencken says the movement to a digital-first economy and the ability of Fanplayr to operate as a global company have reinforced Fanplayr's growth and development. "The appointments of Ms. Hartnett, Mr. Unruh, and Mr. Risseeuw will help to ensure continued momentum for Fanplayr," says Yencken.

About Fanplayr

Fanplayr is a leading customer experience personalization platform, using first party behavioral data and patented segmentation, machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the online experience.

Fanplayr is headquartered in Palo Alto, California with offices in Milan, London, Stockholm, Hamburg, Amsterdam, UAE, Mexico, Brazil, Buenos Aires, Melbourne and Tokyo, see: https://www.fanplayr.com/.

MULTIMEDIA:

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-board-300dpi.jpg

*PHOTO caption: New Fanplayr board members (left to right): Johannes Risseeuw, Rosemary Hartnett, V. Paul Unruh.

*LOGO: https://www.Send2Press.com/300dpi/21-0519s2p-fanplayr-300dpi.jpg

Fanplayr, a leading customer experience personalization platform, announces the appointment of three new members to its board of directors. New appointees further strengthen Fanplayr's global and financial connections.

Related link: https://www.fanplayr.com/

Fanplayr Issued U.S. Patent on Segmentation as a Service

PALO ALTO, Calif. /ScoopCloud/ -- Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

U.S. Patent No. 10,958,743 was issued on March 23, 2021 and covers the use of "Method and System for Segmentation as a Service" by Fanplayr.

"Segmentation as a Service" enables Fanplayr's powerful segmentation engine to be deployed for real-time segmentation with multiple apps, 3rd party systems, and combining first-party data with CRM and CDP historic data. The patent recognizes that Fanplayr is the only technology company offering segmentation as a broadly available service in the global ecommerce industry.

The technology disclosed in the patent modularizes the real-time evaluation of first-party data that reflects individual experiences and then defines an interface wherein the actions of remote, third-party services can be invoked. This enables such remote services to become increasingly fit for purpose without having to deal with the complexity and meaning of each individual visit. Such visits have context, such as purchase and visit history, site pattens and market trends, individual and collective behavioral indicators that remote services have limited awareness of.

Through the use of Segmentation As A Service, Fanplayr dramatically reduces the technical challenge of integrating state-of-art AI and IOT technologies and optimizes their relevance to each visit as it happens.

The patent includes various use cases that illustrate its claims, such as creating better visitor awareness in chatbots, survey widgets, credit calculation algorithms, cart margin evaluations and intelligent recommendations of products and articles.

The patent will remain in effect until 2038. Corresponding international patent filings in Europe, UK, China, HK, and Australia are pending grant.

At the heart of the Fanplayr method is true, first-party data which refers to information gathered in real-time, that is actionable as it happens, and originates from its primary source.

"In the current AdTech ecosystem, historical tracking data from cookies is not only less reliable but those third-party cookies are in the process of being phased out by pending privacy changes," says Derek Adelman, Co-founder and Vice President of APAC for Fanplayr. "Fanplayr's Seg-As-A-Service technology allows the customer to have confidence in services that have a more complete awareness of visitor experiences. Because they operate from data that is pure and actionable and see it as it happens, they not only deliver a consistently better result, but they can enjoy continuous improvement as these services become more visitor aware and more fit to their purpose."

Simon Yencken, Fanplayr CEO & Co-founder, says the technology required significant foresight and development. "Ten years ago, we saw that the future of the digital world would be understanding visitors in a responsive but non-intrusive way, as a digital replication of the interaction between a salesperson and a customer," says Yencken. "This patent recognizes the originality and uniqueness of our approach, thus protecting the intellectual property (IP) and establishing a strong defense from would-be competitors. We are extremely pleased with the patent issuance as a critical step in our product development, differentiation, and global expansion for Fanplayr."

With an enormous surge in e-commerce in the last year, Fanplayr's expansion has been driven by its ability to convert online users into buyers for companies of all sizes. Customers range from notable high-end fashion retailers and hotels to banking and major software brands. The company has expanded with operations in top global markets, including the U.S., United Kingdom, Mexico, Brazil, Japan, and the Middle East among others.

In addition to steadily increasing its global footprint, Fanplayr has announced several new services, or "products," in the past year, including Product Recommendations and SMS Messaging for brands. "Our goal is to offer a full range of products, to preserve the integrity of the data we capture and also to provide the most comprehensive system of artificial intelligence and behavior analysis available, thereby ensuring positive results for our customers," says Rajiv Sunkara, Co-founder and CTO of Fanplayr.

From its global headquarters in Palo Alto, California, Fanplayr has been leading fully integrated online personalization and AI for a decade. The company has achieved consistent growth of more than 60% annually over the last several years.

About Fanplayr

Fanplayr is a global leader in e-commerce behavioral data, using machine learning and AI to enable businesses to increase conversion rates and revenue, collect more leads, and retarget visitors with personalized recommendations during and after the shopping experience. Fanplayr is headquartered in Palo Alto, California with offices in New York, Buenos Aires, Brazil, Mexico, Milan, London, Manchester, Amsterdam, Stockholm, Hamburg, Melbourne and Tokyo.

Learn more at: https://www.fanplayr.com/

Media Contact:
Lacy Talton
(252) 467-5220
ltalton@percepture.com

*PHOTO link for media: https://www.Send2Press.com/300dpi/21-0414s2p-fanplayr-300dpi.jpg
*Photo Caption: Rajiv Sunkara, Simon Yencken and Derek Adelman.

Fanplayr, a leader in online behavioral personalization and artificial intelligence for the past decade, announced that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 10,958,743 which is related to the use of true first party observed data to offer behavior personalization focused on growing revenues for Fanplayr customers.

Related link: https://www.fanplayr.com/