Tag Archives: SurefireCRM

CardTapp and Top of Mind Enhance Integration with Time-Saving App Sharing and Contact Tagging Features

ATLANTA, Ga. /ScoopCloud/ -- Virtual client engagement platform, CardTapp, has enhanced its integration with Top of Mind Networks (Top of Mind) by adding new app-sharing and contact-tagging features that help mortgage loan originators work more efficiently.

Lead Connect automates distribution of the CardTapp app from loan originators to acquired leads via Top of Mind's SurefireCRM, delighting prospective clients with on-the-go home loan tools and solving lenders' lead filtering and prioritization problem. In addition, CardTapp's recently announced contact-tagging feature lets lenders segment prospects and customers in seconds for tailored follow-up using SurefireCRM's automated marketing workflows.

Both features extend the capabilities of an existing bi-directional integration between CardTapp and SurefireCRM that automatically syncs client contact information between the platforms, reducing manual data entry and improving data consistency and accuracy.

"CardTapp's virtual client engagement technology is a game changer for mortgage lenders - especially when combined with the automated marketing capabilities of SurefireCRM," said Ben Brashen, CEO of CardTapp. "Our combined solution saves the average lender a great deal of time and turns more prospects into customers."

"In today's market, mortgage originators must tap every resource at their disposal to keep up with the demands of record-high volume and convert more leads to loans," said Top of Mind Chief Product Officer David Orsini. "SurefireCRM gives lenders the single point of productivity they need to deploy borrower engagement tools like CardTapp at scale and automate followup throughout the customer journey."

CardTapp is a lender-customizable app that equips prospective borrowers with loan calculators they can use to run their own refi scenarios on the go, saving lenders time while maximizing referrals and accelerating the sales process - benefits that have been especially critical for lenders during this year's refi boom.

SurefireCRM is the most popular customer relationship management (CRM) and marketing automation platform in the mortgage industry. The award-winning technology delivers personalized, actionable intelligence throughout the entire homeownership lifecycle to every client and prospect.

About CardTapp:

CardTapp's mission is to empower individuals and businesses to build stronger personal connections and facilitate mutually beneficial business relationships. We work with sole proprietorships, small businesses, and sales professionals, as well as sales team managers, executives, and enterprises looking for ways to empower their businesses. Our technology provides business leaders with the ability to set themselves apart, close more business, and serve their customers better. For more information, visit https://www.cardtapp.com/.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @cardtapp #mortgagemarketing

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Virtual client engagement platform, CardTapp, has enhanced its integration with Top of Mind Networks (Top of Mind) by adding new app-sharing and contact-tagging features that help mortgage loan originators work more efficiently.

Related link: https://www.topofmind.com/

Top of Mind’s SurefireCRM Named Product of the Year at 2020 Sales and Marketing Technology Awards

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a 2020 Product of the Year by the Business Intelligence Group (BIG). BIG's Sales and Marketing Technology Awards program, also known as "The Sammys," honors organizations and technologies that help businesses connect and collaborate with prospects and customers.

Top of Mind's SurefireCRM was recognized as Product of the Year in the Small Company division. Other Product of the Year winners in 2020 include such well-known companies as Merck, IBM and PepsiCo. In all, this year's awards program recognized just 31 winners in seven divisions.

The Sammys are open to leading companies and individuals around the globe. Nominations are scored by a volunteer panel of practicing experts and leaders representing some of the world's most trusted and valued brands. A proprietary scoring system measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.

"Sales and marketing technologies are helping to lead us through the challenging world environment," said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. "We are proud to recognize Top of Mind for its innovation and dedication to helping both the lenders using its technology and the ultimate consumer."

"Top of Mind's SurefireCRM was the first CRM built specifically for the mortgage industry. No other solution demonstrates a deeper understanding of the sales and marketing needs of mortgage lenders," said Top of Mind CEO Bill Hayes. "Yet just because SurefireCRM has 'been around' doesn't mean it has stopped evolving. Being named 'Product of the 'Year' is a testament to the way we have kept our foot on the innovation gas pedal by listening attentively to lenders' evolving needs."

This award comes on the heels of other prominent industry recognition for Top of Mind. In March, the company's creative marketing campaigns took home platinum and gold in the 2020 AVA Digital Awards competition. Top of Mind went on to earn eight more platinum and gold awards for outstanding content at the 2020 Hermes Creative Awards in May. In June, Top of Mind placed among the world's top creators of video content in the 41st Annual Telly Awards.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@BIGAwards @mortgagecrm #creativematters @mortgagemarketing #SurefireCRM

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has been named a 2020 Product of the Year by the Business Intelligence Group (BIG).

Related link: https://www.topofmind.com/

Top of Mind Networks partners with MobilityRE to fuel mortgage loan officer/real estate agent collaboration through SurefireCRM

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added game-changing real estate market intelligence, collaboration and analytics tools from MobilityRE to its flagship SurefireCRM.

"Mortgage lenders and real estate agents who forge mutually productive relationships deliver a better homebuying experience, which in turn instills consumer loyalty and feeds growth through word-of-mouth and social sharing," said Top of Mind EVP of Strategic Partnerships Jonas Kruckeberg. "Top of Mind's integration with MobilityRE is among our most exciting, because it gives loan officers the market intelligence they need to seek out highly productive referral relationships - which SurefireCRM then makes easy with built-in solutions for referral partner co-branding."

SurefireCRM provides access to the most extensive property listing coverage of any CRM, allowing lenders to generate Realtor-co-branded websites for individual properties using data and images pulled straight from a listing. As these Single Property Sites collect leads, SurefireCRM automatically goes to work nurturing those leads with co-branded, multi-channel marketing campaigns.

"In today's mortgage market, everyone is using a mobile device to search for a home. With MobilityRE, Realtors can provide a top-quality, mobile-optimized home search experience in a branded app that insulates borrowers from opportunistic competitors," said MobilityRE CEO and Founder Ben Teerlink. "Mortgage originators can then use data insights from our Mortgage Market Intelligence to identify the most productive agents and bring them into SurefireCRM to start building mutually beneficial relationships. Loan officers who follow this approach are seeing tremendous success and really growing their production volumes."

With MobilityRE's Mortgage Market Intelligence (MMI), SurefireCRM customers can assess current marketplace productivity and act on competitive intelligence to build the networks that best support their marketing strategies. For instance, lenders can identify which real estate agents are closing the most loans of a given type within a given geographical area. Lenders can even track agent activity in real time, receiving alerts as Realtors post new listings.

MobilityRE first made a name for itself with its white-labeled home search app. Designed for Realtors and lenders to share with their clientele, the app pulls property information directly from MLS databases, ensuring data accuracy for a superior consumer experience. When new listings hit the market that meet the prospective homebuyer's criteria and credit capacity, MobilityRE automatically alerts Realtors and loan officers so they can proactively schedule home viewings and prepare pre-approval letters.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About MobilityRE:

MobilityRE is a rapidly growing technology company whose all-in-one mobile real estate technology solution(tm) is used by thousands of real estate professionals at leading U.S. and Canadian brokerages, including Prudential, Coldwell Banker, Keller Williams, Century 21 and RE/MAX. With MobilityRE, brokers and agents can give homebuyers a branded mobile app that makes it easy to search or view any property on the Multiple Listing Service (MLS). Visit https://mobilityre.com to learn more.

Twitter: @mortgagecrm @MobilityRE #homesearch #mortgagemarketing

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Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added game-changing real estate market intelligence, collaboration and analytics tools from MobilityRE to its flagship SurefireCRM.

Related link: https://www.topofmind.com/

Enhanced integration between SimpleNexus and Top of Mind’s SurefireCRM helps mortgage lenders curb abandoned applications, build books of business

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added two-way data sync to its integration with digital mortgage app SimpleNexus. The enhanced integration enables mortgage lenders to automate marketing efforts during the pre-application phase, reducing the number of abandoned applications and capturing lead information for future marketing purposes.

"Mortgage lenders don't always have a good system in place for following up with early-stage loan applicants. That's because marketing automation efforts often rely on contact records that aren't created until the loan application is 100% complete," explained Top of Mind EVP of Strategic Partnerships and Industry Relationships Jonas Kruckeberg. "Top of Mind's integration with SimpleNexus solves that problem by pushing contact details to SurefireCRM as soon as the application is begun, enabling mortgage lenders to deploy marketing communications during the pre-application phase."

For instance, originators can use the integration to set up workflows that automate follow-up with borrowers who begin, but do not complete, a mortgage application. According to Kruckeberg, sometimes that extra communication is all that's needed to push a loan application across the finish line. Even if the borrower never finishes the application, data sharing between SimpleNexus and Top of Mind ensures mortgage loan officers can follow up down the road with rate opportunity alerts and other timely outreach. And with the latest updates to the integration, data flows both ways; with the push of a button, loan officers can fetch new or updated contacts from SurefireCRM and import them into SimpleNexus.

"Staying connected with borrowers-whether they are buying today or a few years down the road-is essential to increasing conversions and giving those customers the best experience around," said SimpleNexus CEO Matt Hansen. "With integration and two-way sync with Top of Mind's SureﬁreCRM, SimpleNexus helps loan officers win the business when the time is right."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

About SimpleNexus, LLC:

SimpleNexus is the digital mortgage platform that enables lenders to originate and process loans from anywhere. The company's best-in-class, easy-to-use app connects loan officers to their borrowers and real estate agents to easily communicate and exchange data in a single location throughout the entire loan life cycle. Loan officers can manage their loan pipelines, order credit, run pricing, send pre-approvals and sign disclosures - all on the go.

Twitter: @mortgagecrm @SimpleNexus #marketingautomation #mortgagemarketing #digitalmortgage #domore

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, has added two-way data sync to its integration with digital mortgage app SimpleNexus.

Related link: https://www.topofmind.com/

Top of Mind wins eight international Hermes Awards for SurefireCRM’s creative videos that help mortgage lenders engage prospects and customers

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards.

The achievement echoes Top of Mind's recent win at the 2020 AVA Digital Awards, where its creative content also took home multiple platinum- and gold-level awards.

Hermes Creative Awards is an international competition that honors professionals involved in the conceptual, writing and design phases of digital and physical marketing media. The world-renowned awards program is administered and judged by the Association of Marketing and Communication Professionals (AMCP), an organization established in 1995 to promote a high standard of creative excellence among its thousands of communication, advertising and marketing professional members. To date, the organization has judged more than 230,000 entries from applicants in 125 countries.

"While it's obvious that purchasing a home is a hallmark financial event, it's important to remember the enormous emotional journey of this impactful life decision," said Top of Mind Chief Creative Officer Sherwood Lawrence. "Top of Mind is committed to helping mortgage lenders connect with homebuyers on a deeper, emotional level. Our engaging content supports borrowers in making educated purchase decisions they will feel good about for a lifetime."

Top of Mind won the platinum award in three categories for "Around the Neighborhood," a dynamic web animation educating borrowers on factors that could impact the value of a home, such as nearby home sales, school zones and typical commute times. "Markets in a Minute," an interactive landing page that provides a snapshot of weekly mortgage market rates, took home a platinum award as a Facebook series and two gold awards as an email landing page. "Journey to Your New Home," an educational web animation that walks borrowers through the lending process, took home gold awards in two categories.

Hermes Creative Awards is judged by panels of field experts that score applicants on a scale of one to 100 based on the quality and ingenuity of their submissions. Winners are selected from eight categories: advertising, publications, marketing, branding, integrated marketing, public relations and communications, electronic media and pro bono.

To learn more about SurefireCRM Creative content, please visit https://www.topofmind.com/creativecontent.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @Hermes_Awards #creativematters #mortgagemarketing

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, was recognized with four platinum and four gold awards for outstanding corporate marketing in the 2020 Hermes Creative Awards.

Related link: https://www.topofmind.com/

Top of Mind enhances ‘Client for Life’ Workflow to help lenders retain 2020’s record-breaking influx of refi customers

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced enhancements to its "Client for Life" Workflow. Available to users of SurefireCRM, the Client for Life Workflow helps lenders protect market share by creating over 100 distinct opportunities to stay connected with borrowers over a five-year period.

"Lenders can expect to face fierce competition for a significantly diminished pool of purchase loan applicants in the future. Protecting today's market share - including holding on to a huge wave of recently acquired refi customers - will be a business imperative," said Top of Mind Chief Creative Officer Sherwood Lawrence. "SurefireCRM's Client for Life Workflow makes it effortless for originators to stay 'top of mind' with borrowers by delivering a steady stream of value-adding content through a carefully selected mix of communication channels, which now includes our exclusive Power Calls and Power Messaging features."

The Client for Life workflow leverages multiple communication channels to ensure lender messages resonate with customers no matter their individual communication preferences. For purchase customers, the workflow kicks off with a closing gift delivered to the customer's new home. Over the next 60 months, customers receive a carefully curated mix of high-impact emails, direct-mail marketing, personalized voice recordings powered by Surefire Power Calls and dynamic text messages leveraging Surefire Power Messaging.

Surefire Creative Content has earned a combined 16 gold and platinum trophies from the Hermes Creative Awards and AVA Digital Awards since the beginning of the year. Top of Mind's in-house marketing team leverages decades of marketing and mortgage industry experience to engage customers' curiosity, excitement and sense of humor, creating emotional connections that make a lasting impression. Unique, personalized outreach is generated for each customer based on individual milestones, from birthdays to loan closing anniversaries to refi opportunities. Lenders can customize the Client for Life Workflow by adding links to their own marketing collateral.

To learn more about SurefireCRM's Client for Life Workflow, please visit https://www.topofmind.com/

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com/) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

@mortgagecrm @Hermes_Awards @AVA_Awards #Powercalls #PowerMessaging #ClientforLife #creativematters #mortgagemarketing

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced enhancements to its "Client for Life" Workflow. Available to users of SurefireCRM, the Client for Life Workflow helps lenders protect market share by creating over 100 distinct opportunities to stay connected with borrowers over a five-year period.

Related link: https://www.topofmind.com/

Top of Mind Launches PartnerNetwork Offering Lenders and Referral Partners a Simple Solution for Managing RESPA Compliance and Co-Branded Marketing Collateral

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched PartnerNetwork, a Real Estate Settlement Procedures Act (RESPA) solution that makes it easy for lenders and referral partners to co-brand marketing collateral with control and confidence.

RESPA's guidelines, which prohibit lenders and real estate partners from receiving any "thing of value" in exchange for referrals, challenge lenders' ability to co-brand marketing material in an operationally pragmatic and compliant manner.

Lenders have typically responded by (1) eliminating co-branding initiatives altogether, thereby weakening marketing relationships in the name of risk mitigation; (2) fully leveraging marketing relationships and assuming the risk of co-branding missteps as a necessary cost of doing business; or (3) shouldering the substantial burden of calculating and recovering the value of each co-branded campaign from marketing partners. PartnerNetwork eliminates the need for mortgage lenders to choose between strong marketing relationships, regulatory compliance and operational ease by providing a simple, comprehensive solution for managing all co-branded marketing content.

Top of Mind has created the Surefire PartnerNetwork to enable digital value sharing of co-branded assets in the SurefireCRM platform. Lenders can control originators' ability to co-brand with marketing partners based on their approach to RESPA compliance and can easily identify partner participants in their database. Marketing partners do not have to repeat the registration process to co-brand with additional lender partners.

"We're very excited to offer a platform solution that allows our clients to manage RESPA compliance with control and confidence, not only for print marketing, but for digital marketing as well," said Top of Mind Co-founder and Chief Product Officer David Orsini. "This opens doors to new relationship-building opportunities for lenders who have been avoiding co-branding because of the complexity of RESPA compliance."

For more information about PartnerNetwork, please visit https://pages.topofmind.com/demo-partner-network.

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) started as a bootstrapped direct-mail marketing company. Today, the company is recognized as the mortgage industry's most-relied-upon provider of marketing automation and creative content solutions. From individuals to enterprise lenders, Top of Mind's SurefireCRM helps thousands of mortgage professionals win new business, earn repeat business and deserve referral business. With intuitive, "set it and forget it" workflows and award-winning content, mortgage professionals are able to effortlessly maintain and deepen their emotional connections with clients.

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has launched PartnerNetwork, a Real Estate Settlement Procedures Act (RESPA) solution that makes it easy for lenders and referral partners to co-brand marketing collateral with control and confidence.

Related link: https://www.topofmind.com/

Top of Mind gives loan originators must-have text messaging capabilities with SurefireCRM Power Messaging

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the release of Power Messaging, a feature that enables SurefireCRM users to deliver high-touch text communication to consumers at scale.

Power Messaging makes it easy for loan originators (LOs) to engage prospects and customers with personal and timely text message communications. LOs control when, to whom and under which circumstances messages are sent. For instance, text messages may be sent to individual recipients or to groups of contacts; they may be deployed on a one-off or recurring basis; and they can be pushed immediately or scheduled for future deployment. LOs can even automate text communication with conditional rules and advanced workflows.

Power Messaging enables delivery of long-form messages with rich content. For instance, text messages can be customized with dynamic content, multimedia and external links. Power Messaging does not require recipients to download any apps, subscribe to a cellular data plan or acquire new technology skills. LOs can receive and respond to text messages from a dedicated chat window within the SurefireCRM platform.

"The ability to communicate with consumers on a personal level, on their preferred device, is just as critical to loan officers as being able to reach broad audiences through social media and email," said Top of Mind Chief Creative Officer Sherwood Lawrence. "At Top of Mind, we take people personally. Power Messaging is not a chat bot. What we've done is scale the person behind the process, so that loan officers can meaningfully engage consumers while growing and managing their sales pipelines."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

Twitter: @mortgagecrm #PowerMessaging #mortgagemarketing

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced the release of Power Messaging, a feature that enables SurefireCRM users to deliver high-touch text communication to consumers at scale.

Related link: https://www.topofmind.com/

Top of Mind Joins Lenders One as a Preferred Provider

ATLANTA, Ga. /ScoopCloud/ -- Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has joined Lenders One as a preferred provider. Top of Mind will offer Lenders One members access to marketing resources that help to strengthen consumer relationships and create customers for life.

Lenders One is a national mortgage cooperative serving more than 200 mortgage lenders, including banks, credit unions and independent mortgage banks. Lenders One provides its members with special access to a preferred provider network of premier mortgage technology and service vendors. Lenders One members may now enjoy special access to Top of Mind's expansive library of creative content and revenue-generating automated marketing campaigns through its flagship product, SurefireCRM.

"We are proud to announce that best-in-class CRM and marketing automation provider Top of Mind has become a preferred provider to the Lenders One mortgage cooperative," said Lenders One President Brian A. Simon. "The addition of Top of Mind to the Lenders One network further enhances member access to innovative technologies that help strengthen consumer relationships, increase borrower satisfaction and drive profitability."

"Both Top of Mind and Lenders One are committed to connecting lenders with resources that help them win new business, earn repeat business and deserve referral business," said Top of Mind CEO Bill Hayes. "Top of Mind looks forward to helping Lenders One members create meaningful customer connections with SurefireCRM's timely, creative and emotionally inspired content."

About Top of Mind Networks:

Founded in 2003, Atlanta-based Top of Mind Networks (https://www.topofmind.com) has grown from a bootstrapped post-close, follow-up solution into the leading CRM/marketing automation firm in the mortgage industry. Their Surefire platform is widely regarded as the gold standard in enterprise CRM, automating best practice throughout a borrower's prospect-to-repeat-customer lifecycle.

About Lenders One(r) Cooperative:

Lenders One (https://lendersone.com/) was established in 2000 as a national alliance of independent mortgage bankers, correspondent lenders and suppliers of mortgage products and services. Participants on the Lenders One platform originated approximately $280 billion of mortgages during 2018, collectively ranking as one of the largest retail mortgage entities in the U.S. Lenders One is managed by a subsidiary of Altisource Portfolio Solutions S.A.

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@mortgagecrm @lendersone #WeAreL1 #CoopsAreCooler

Top of Mind Networks (Top of Mind), a leader in customer relationship management (CRM) and marketing automation software for the mortgage lending industry, today announced it has joined Lenders One as a preferred provider. Top of Mind will offer Lenders One members access to marketing resources that help to strengthen consumer relationships and create customers for life.

Related link: https://www.topofmind.com/