Author Archives: AgingIN

New Research: Healthspan Is a Growing Priority for Senior Living

AgingIN Longevity Summit Will Explore How Communities Can Turn Longevity Science into Better Resident Outcomes

DENVER, Colo., June 11, 2026 (SEND2PRESS NEWSWIRE) — AgingIN, a nonprofit advancing innovation in eldercare, is hosting a Longevity Summit that will unite leading voices in senior living, healthcare, and aging research to explore how communities can better support longer, healthier lives. Featuring keynote speaker Dr. Shelly Chadha of the World Health Organization, the summit will be held Aug. 10 and is part of AgingIN’s annual conference, Peak Purpose: Redefining How We Live and Age, which runs through Aug. 13.

Image caption: Dr. Shelly Chadha of the World Health Organization, will discuss how senior living communities can address healthspan and longevity at the “Longevity Summit: Living Longer, Living Better” on August 10, 2026, in Denver, Colo.

At the summit, Dr. Chadha will discuss the WHO’s focus on practical ways senior living organizations can operationalize healthspan principles using evidence-based frameworks. Using its Integrated Care for Older People (ICOPE) community-based approach, organizations can work to preserve functional ability through early intervention in areas such as mobility, cognition, nutrition, vision, hearing, and emotional well-being.

According to a newly released national survey from Ziegler, 85.8% of senior living leaders say healthspan will be “very important” to the next generation of residents, reflecting growing demand for communities that support mobility, brain health, independence, social connection, and preventative care. The findings point to a major shift in how operators are thinking about aging, wellness, and long-term resident engagement.

The Ziegler research found that senior living leaders most closely associate healthspan with:

Healthy aging (81.8%)
Independence (77.3%)
Mobility (74.5%)
Brain health (72.7%)
Strength and physical function (65.5%)
Social connection (53.6%)

“Closing the gap between healthspan and lifespan is one of the most important opportunities in aging today. It’s not enough to simply add years to life; we must add life to those years. This means reimagining senior living as a place where people can maintain purpose, independence, and well-being for as long as possible,” said Susan Ryan, AgingIN CEO. “At AgingIN, we are committed to helping organizations move beyond longevity as a metric and toward quality of life as the true measure of success.”

The survey also revealed that organizations are already investing in healthspan-focused initiatives, including strength and mobility programs, cognitive engagement, fall prevention, preventative health assessments, purpose-driven programming, and lifestyle interventions designed to maintain function and reduce decline.

Yet significant challenges remain. More than 60% of respondents cited workforce capacity as the biggest barrier to expanding healthspan initiatives, while nearly half identified uncertainty around cost and return on investment.

Topics at the summit include:

The global healthspan framework shaping the future of aging
Practical strategies to embed well-being into care delivery
How healthspan influences consumer preference and market relevance
Workforce well-being as a driver of retention and quality outcomes
Memory care and higher acuity applications rooted in dignity
Lifestyle interventions that help prevent decline
Innovation models that translate research into operational results
Scalable actions organizations can implement immediately

Registration is now open for interested senior living executives, clinicians, wellness leaders, operators, board members, and professionals interested in the future of aging services. To learn more and secure your spot, visit: https://aginginnovation.org/events/annual-conference/.

About AgingIN

AgingIN is a global nonprofit dedicated to being the catalyst for person-directed living and empowered cultures in the community of one’s choice. Their consulting, technical assistance, and education services empower aging services providers to implement lasting change and transformation that is meaningful and measurable. Formerly known as the Center for Innovation, AgingIN was born from the merging of two of the most influential voices in eldercare transformation: Pioneer Network and THE GREEN HOUSE® Project. For more information, visit: https://aginginnovation.org/.

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NEWS SOURCE: AgingIN

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AgingIN Opens Registration for Longevity Pre-Summit and 2026 Conference ‘Peak Purpose: Redefining How We Live and Age’

BALTIMORE, Md., May 7, 2026 (SEND2PRESS NEWSWIRE) — AgingIN, a national leader advancing innovation in eldercare, has opened registration for its highly anticipated annual conference, “Peak Purpose: Redefining How We Live and Age.” The event will explore the impact of how people-first living improves care and strengthens culture while helping organizations perform better.

Image caption: AgingIN, a national leader advancing innovation in eldercare.

Designed for frontline care team members to executives across independent living, assisted living, memory care, skilled nursing, and PACE programs, the AgingIN 2026 conference includes practical learning and actionable strategies that can be applied immediately.

“Many of us got started in aging services because we care. Learning more person-centered strategies will help us lead more clearly, and be more aligned and better equipped to put people, not systems, at the center of our care,” said Susan Ryan, AgingIN CEO.

This year’s pre-conference experience, “The Longevity Summit: Living Longer, Living Better,” is headlined by keynote speaker Dr. Shelly Chadha of the World Health Organization, who will spotlight advancements and collaborative solutions to close the gap between healthspan and lifespan.

Throughout the summit, thought leaders, practitioners, and researchers will explore transformative approaches to well-being, integrated care models, and the role of innovation in extending quality of life for aging populations.

AgingIN encourages members of the media to register for complimentary access to key sessions, speakers, and insights shaping the future of aging services.

Registration is now open. To learn more and secure your spot, visit: https://aginginnovation.org/events/annual-conference/.

Additional details, including the conference microsite and full agenda, will be released soon.

ABOUT AGINGIN

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NEWS SOURCE: AgingIN

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Hearing Loss Is a Brain Health Issue: Six Risks and What to Do About Them

Neuroscientist Dr. Kelly Tremblay Explains Why Protecting Hearing is Key to Brain Health in the New Brain Bytes Episode

BALTIMORE, Md., April 2, 2026 (SEND2PRESS NEWSWIRE) — Hearing loss affects one in three adults over age 65 and is a leading cause of years lived with disability worldwide. In its latest Brain Bytes micro-cast, AgingIN, a national leader advancing innovation in eldercare, features neuroscientist Kelly Tremblay, PhD, who highlights growing evidence that reframes hearing loss as a critical, and often overlooked, brain health issue.

Image caption: AgingIN, a national leader advancing innovation in eldercare, covers the importance of hearing loss and how it can affect brain health in its Brain Bytes micro-cast, featuring neuroscientist Dr. Kelly Tremblay.

“A powerful connection exists between hearing and brain health. Hearing is not just about sound. It is about cognition, connection, and long-term independence,” Tremblay says. “The good news is that hearing loss is not inevitable. In many cases, it’s preventable, detectable, and manageable.”

Over the past decade, research has advanced rapidly, reshaping how experts understand brain health. The focus is shifting from extending lifespan alone to actively protecting healthspan, and hearing is emerging as a key factor in maintaining cognitive vitality.

“Untreated hearing loss can lead to social withdrawal, early retirement, and reduced independence. Addressing it early helps individuals stay connected, active, and cognitively engaged,” continues Tremblay.

SIX DAILY STEPS TO PROTECT HEARING AS WE AGE:

Rethink hearing loss as a brain health issue.
Hearing loss does not just affect the ears. When the brain receives less sound input, the areas responsible for processing sound become damaged. Over time, this reduced stimulation prevents the brain from conveying and interpreting sound in a clear, meaningful way,even when sounds are made louder. Some research studies report hearing loss as a possible risk factor for dementia.
Do not assume hearing loss is inevitable.
A common misconception is that hearing loss simply comes with age. Tremblay emphasizes that lifestyle factors such as repeated exposure to loud noise, along with certain medical treatments, play a major role. Prevention starts earlier than most people think, beginning in our youth.
Watch for subtle early warning signs.
Hearing loss develops gradually, making it easy to miss. Often, others notice the changes before you do – because you might misunderstand what they said, or ask them to repeat themselves. Key indicators include difficulty following conversations, assuming others are mumbling and not speaking clearly, sensitivity to loud sounds (hyperacusis), and ringing in the ears (tinnitus).
Practice better “hearing hygiene” every day.
Protecting hearing is an ongoing habit. Reducing exposure to loud environments, being mindful of headphone volume, and addressing medical issues early can help preserve hearing over time. Small daily choices can have a long-term impact.
Get your hearing tested.
Testing is more accessible than many people realize. In addition to clinical evaluations, new options are available, such as online tools, mobile apps, and community-based screenings. Early detection is critical, not only to rule out medical concerns but also to maintain brain engagement.
Use the tools that keep you connected.
Hearing aids and assistive technologies can significantly improve your quality of life. Even though they don’t restore your hearing, because the ear and brain have been deprived of sounds for many years, they can still be very helpful. Traditional hearing aids and newer over-the-counter amplifiers can help you stay engaged in conversations, which is essential for brain health.

AgingIN continues the conversation at its annual conference, “Peak Purpose: Redefining How We Live and Age,” in Denver, August 10-13, where Tremblay will discuss the latest research on brain health and hearing with Dr. Shelly Chadha of the World Health Organization. Learn more: https://aginginnovation.org/events/annual-conference/

Brain Bytes, hosted by neuroscientist, audiologist, and World Health Organization advisor Dr. Kelly Tremblay, delivers quick, evidence-based insights that make brain science accessible and actionable. Drawing on more than 25 years of experience as a professor, researcher, advocate and clinician, Dr. Tremblay simplifies complex topics related to aging and brain health and shares them so people can age well.

ABOUT AGINGIN

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NEWS SOURCE: AgingIN

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Elder Care Reforms, Advances and Call to Action: AgingIN’s Elevate Eldercare Podcast Tackles Long-Term Care Challenges

BALTIMORE, Md., Feb. 11, 2026 (SEND2PRESS NEWSWIRE) — AgingIN, a global leader in long-term care culture transformation, released a special episode of the Elevate Eldercare podcast today, featuring a candid conversation between AgingIN CEO Susan Ryan and Susie Singer Carter, creator of the documentary “No Country for Old People.” The episode explores the film’s unflinching look at aging services and calls for a multilayered movement grounded in accountability, public pressure, and cultural change.

Image caption: The Elevate Eldercare podcast brings together thought leaders, activists, academics, and advocates in aging services.

Ryan and Singer Carter discuss the systemic challenges the elder care industry faces, while Singer Carter shares her experiences caring for her mother. Ryan also shares her past experience as a director of nursing in nursing homes and her path to advocating for culture change in long-term care. Throughout the interview, Singer Carter calls for help in developing alternatives to institutionalization, emphasizing person-directed care.

“This is a conversation we need to be having right now,” said Ryan. “Institutional care models were never built for human living, and it shows. If we want better care, we have to create cultures that respect the workforce and honor the humanity of every person who lives there. A human-first ethos isn’t radical, it’s necessary. And it doesn’t require a massive leap. Every care environment can start somewhere.”

Through its global advocacy work, AgingIN supports person-directed living and empowered cultures in the community of one’s choice through consulting, education, research, and a global network.

“We need a movement. We need the public to rally for real change and push back against the industry lobby that has allowed this crisis in long-term care to continue. Families across this country deserve better, and we cannot let this go on,” Singer Carter says.

The Elevate Eldercare podcast airs new episodes every Wednesday, led by host Susan Ryan, who brings together thought leaders, activists, academics, and advocates in aging services, providing a space for thoughtful discourse and diverse perspectives. In February, additional guests include Stu Hamilton, CEO and Founder of Amba, which offers personalized senior care technology solutions; Kim Brawley, Regional Vice President at AgeWell Solvere Living, which manages senior living communities across the U.S.; Mary Naber, President and CEO of PACE Southeast Michigan, a healthcare provider and insurer helping elders live independently; and Dr. Kelly Tremblay, advisor to AgingIN announcing a new microcast called “Brain Bytes.”

Listen to the Elevate Eldercare podcast by AgingIN at: https://aginginnovation.org/news/elevate-eldercare-podcast/.

ABOUT AGINGIN

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Image caption: The Elevate Eldercare podcast brings together thought leaders, activists, academics, and advocates in aging services.

NEWS SOURCE: AgingIN

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AgingIN Hosts Executive Symposium Exploring the Future of Human-Centered Aging

ReImagining Care Models Conference in New Orleans, January 21 and 22, Open for Registration

NEW ORLEANS, La., Dec. 17, 2025 (SEND2PRESS NEWSWIRE) — With skilled nursing margins tightening, reimbursement uncertainty rising, and older adults wanting more personalized settings, nursing home and senior living operators are reassessing which care models will sustain both mission and market viability intact. AgingIN invites elder care leaders to the ReImagining Care Models conference for dynamic discussions on person-directed living, workforce culture, and operational design.

Image caption: Join senior care leaders in New Orleans, January 21-22, 2026, for AgingIN’s ReImagining Care Models, an executive symposium focused on financially responsible decisions that shape what comes next.

“It is a timely moment for providers planning a repositioning or evaluating their next move in 2026,” said Susan Ryan, AgingIN CEO. “Whether you are exploring the future of skilled nursing, redesigning assisted living, or exploring a small house approach, we invite you to join AgingIN in New Orleans this January to gain the clarity and expertise to make confident, responsible decisions.”

DESIGNED FOR OPERATORS READY TO REPOSITION

Many skilled nursing providers are actively exploring how to realign their communities with today’s market realities. The symposium offers practical guidance from concept to execution, whether that means shifting the skilled nursing model, redesigning assisted living for higher acuity, or evaluating a small-house approach such as THE GREEN HOUSE® Project.

Participants will learn directly from nationally recognized experts in finance, design, small-house innovation, culture, and operations.

FEATURED SPEAKERS INCLUDE:

John Ponthie, Co-owner, Southern Administrative Services, the largest operator of Green House homes in the U.S.
Erin Kolb, CEO, Poydras Home, sharing the transformation journey that empowered residents and reimagined team roles
Cynthia Thurlow, President & CEO, 3rd3rd, brand marketing and culture strategist for senior living growth and repositioning
Michael Starke, President & CEO, PMD Advisory Services, a trusted expert in market feasibility, service planning, and strategic direction
Katelyn McCauley, Vice President, Head of Senior Living Research, Ziegler

A TIMELY RESET FOR THE YEAR AHEAD

Early 2026 presents a critical opportunity for leadership teams to reassess, pressure test assumptions, and refresh strategic thinking. The ReImagining Care Models conference provides a focused environment for peers and experts, grounded in data, case studies, and actionable financial modeling.

The program centers on the pivotal decisions leaders are facing, including:

Sustaining or redesigning skilled nursing in a tightening financial climate
Repositioning assisted living to meet a changing customer profile
Understanding the full cost to develop and run a small-house model, and when it makes sense
Evaluate the long-term implications of exiting skilled nursing

Attendees will also learn from Poydras Home’s household model transformation, a living example of person-directed care paired with operational redesign.

“Leaders will leave with frameworks and tools they can apply immediately, including financial and strategic lenses for comparing pathways, real-world examples of successful pivots, and proven approaches to workforce culture and design feasibility,” said Ryan.

For more information or to register, please visit https://aginginnovation.org/reimagining/.

ABOUT AGINGIN

For media inquiries, please contact:
Shonne Fegan-Ehrhardt
3rd3rd Marketing
(847) 962-9879
shonne@3rd3rd.com

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NEWS SOURCE: AgingIN

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Cooking, Connection, and Care: AgingIN Spotlights the Person-directed Living Difference

Celebrating the Season of Care with Family and Community Caregivers

GRAND RAPIDS, Mich., Dec. 4, 2025 (SEND2PRESS NEWSWIRE) — As the holidays bring moments of connection, AgingIN is recognizing the caregivers and elders who preserve the comfort and continuity of home in long-term care. Caregiving touches nearly every family, with millions of Americans providing support to loved ones, often while balancing jobs, children, and their own health. AgingIN, home to THE GREEN HOUSE® Project and Pioneer Network, celebrates these families and the AgingIN-associated professional care teams that are built for person-directed living.

PHOTO CAPTION: Francisco Rivera, a certified nursing assistant and scheduling coordinator at Porter Hills Village Green House Home in Grand Rapids, Mich., creates bonds with residents through caregiving and support.

Green House and “small house” homes prioritize the needs and wishes of older adults and are considered the “gold standard” for long-term skilled nursing care. Green House homes’ household model embraces person-centered care, individual choice, and close personal attention. Homes are led by one or two “Shahbazim”, as the head of household, with a nurse supporting 10 to 12 elders with private rooms and baths, plus shared spaces that feel like a true home, not an institutional facility. This flips the medical model upside down and enables consistent, cross-trained care partners to cook, support daily life, and build close ties with elders and families who lead the households.

“Together, the deep relationship that exists between caregiver and resident is core to who we are, and the link between elders and care partners is an inseparable link. As a result, both elders and care partners benefit, grow and thrive,” said Susan Ryan, CEO of AgingIN.

At the Porter Hills Village Green House Home in Grand Rapids, Mich., a community of Brio Living Services, those bonds show up in everyday moments. Francisco Rivera, a certified nursing assistant and scheduling coordinator who has supported elders there for 16 years, remembers learning to cook alongside one resident who noticed his interest and invited him into the kitchen before his shift. Together they planned dinners, practiced new skills, and turned meal prep into a shared routine. Rivera still makes the acorn squash and meatloaf she taught him to make, dishes he had never tried before working in the home, and meals that now connect his own life to the elder who helped shape it.

HELPING DURING THE HOLIDAYS

Rivera says the holidays bring that same spirit of partnership to the forefront.

“We help elders contact their families and set up visits, reserve spaces in the house for larger gatherings, and make sure they are rested and feeling their best before company arrives,” he said. “We also ask elders what they want on the holiday menu and prepare it the way they like it. Families often bring their favorite dishes from home, and we all share the space together.”

As the season turns toward winter holidays and New Year’s celebrations, AgingIN encourages communities and families to support caregivers with the following tips:

Check in regularly and ask what would help most, not what you assume people in your care
Offer specific help, for example, taking a shift with errands, bringing a meal, or sitting with a loved one so the person providing care can rest.
Include caregivers in holiday plans, while also giving them permission to step back when they are exhausted.
Share gratitude out loud, in front of elders and families, because recognition reduces burnout.
If you are visiting a loved one in a care community, partner with the care team by communicating early about schedules, food traditions, and what will make the visit comfortable for everyone.

Ryan shares, “Caregiving is a relationship, and this support works best when it flows in both directions. These partnerships are the heart of quality care and the reason holidays in Green House homes feel like family, because in many ways they are.”

Communities like Brio Living Services, which operate small house and Green House homes, enjoy greater professional care stability because the settings are more personally satisfying. Francisco has worked with Brio for nearly two decades and likes providing person-centered care. “My coworkers and elders have taught me so much during my time at Brio. I love that here, we have a voice.”

ABOUT AGINGIN

AgingIN is the National Coordinating Center for culture transformation in long-term care. As home to the Green House Project and Pioneer Network, AgingIN equips providers, care teams, and communities with education, research, and practical tools to advance person-directed living. Together, we work to create care environments where older adults thrive—and where care professionals find purpose and pride in their work. Learn more and join IN at: https://aginginnovation.org/.

ABOUT BRIO LIVING SERVICES

Building on a foundation of serving older adults since 1906, Brio Living Services, formerly UMRC & Porter Hills, is a faith-based, nonprofit organization whose mission is: Welcoming all, partnering together, enriching lives. Its vision is: A world in which all are empowered to age well. Brio Living Services represents the second largest nonprofit senior living organization in Michigan and serves the most economically diverse population of older adults. With a tradition of exceptional quality and a commitment to cutting-edge care, Brio Living Services and its affiliates serve approximately 8,000 older adults each year, from 23 locations and service lines, across 22 counties in Michigan’s lower peninsula. 734.433.1000 | 616.949.4975 | https://MyBrio.org/.

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NEWS SOURCE: AgingIN

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‘Elevate Eldercare’ Podcast Explores the Future of Person-directed Care as LeadingAge and the Global Ageing Network Summit Kicks Off in Boston

AgingIN and LeadingAge CEOs Discuss the Power of Storytelling in Aging Services

BOSTON, Mass., Oct. 30, 2025 (SEND2PRESS NEWSWIRE) — AgingIN, a global leader in culture transformation in long-term care, continues to call for bold commitments to aging services as it participates in the LeadingAge Annual Meeting and the Global Ageing Network Summit in Boston, November 1-5, 2025. At the summit, the Leonard Florence Center for Living in Chelsea, Massachusetts – the nation’s first urbanGreen House® community – will be highlighted as a model of how small-house design and technology can promote autonomy, dignity, and connection for ALS and MS residents.

Image caption: ‘Elevate Eldercare’ Podcast Explores the Future of Person-directed Care.

Beyond its presence at the summit, AgingIN continues to shape the national conversation through its “Elevate Eldercare” podcast, hosted by CEO Susan Ryan. Katie Smith Sloan, President and CEO of LeadingAge, joins the podcast this month to explore how storytelling, leadership, and collaboration can drive systemic reform.

Smith Sloan reflects on her career spanning the U.S. Senate, AARP, and now LeadingAge, where she leads 5,500 nonprofit, mission-driven providers nationwide. She emphasizes the need for bold thinking, public-private partnerships, and policies that keep human dignity at the heart of care.

“None of us can solve these challenges in a vacuum,” Smith Sloan says. “We need to lift each other up, take risks, and act boldly on what we know works.”

This belief is reflected in AgingIN’s renewed commitment as well. “At AgingIN, we believe person-directed living and culture change are not only compassionate but also sustainable,” said Ryan. “Katie’s leadership at LeadingAge reminds us that reform begins with courage, collaboration, and truth-telling. Real innovation happens when people come together to reimagine what aging can be.”

CONTINUING THE CONVERSATION: STORIES THAT DRIVE CHANGE

The Elevate Eldercare podcast episode on Oct. 29 showcases leaders Peter Murphy Lewis, the documentarian behind “People Worth Caring About,” and Erin Hart, a marketing and policy leader with the Ohio Health Care Association. They discuss the power of sharing stories from direct-care professionals to demonstrate their dedication, spotlight the workforce’s worth and impact, and shape meaningful change.

The November 5th episode, timed with Veterans Day, features Jack York, the founder of Talegate, a storytelling and documentary platform that elevates elders by sharing their remarkable stories. In this episode, Ryan and York’s conversation honors veterans and explores the tremendous value of sharing elders’ stories to help shift the stigma around aging in our communities.

ABOUT THE “ELEVATE ELDERCARE” PODCAST

The “Elevate Eldercare” podcast brings together thought leaders, activists, academics, and advocates in aging services, providing a space for thoughtful discourse and diverse perspectives. Every Wednesday, host Susan Ryan, the CEO of AgingIN, leads enlightening, provocative, and sometimes uncomfortable conversations. Together, the hosts and guests explore the opportunities and challenges in building a new, dignified person-directed living system through the lens of the AgingIN model. Listen to the “Elevate Eldercare” podcast by AgingIN at: https://aginginnovation.org/news/elevate-eldercare-podcast/.

ABOUT AGINGIN

AgingIN is the National Coordinating Center for culture transformation in long-term care. As home to The Green House Project and Pioneer Network, AgingIN equips providers, care teams, and communities with education, research, and practical tools to advance person-directed living. Together, we work to create care environments where older adults thrive—and where care professionals find purpose and pride in their work. Learn more and join IN at: https://aginginnovation.org/.

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NEWS SOURCE: AgingIN

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Maryland Initiative Drives National Symposium to Transform Long-Term Care

LINTHICUM HEIGHTS, Md., Oct. 6, 2025 (SEND2PRESS NEWSWIRE) — AgingIN, a global nonprofit dedicated to cultural transformation in eldercare, is co-hosting, in collaboration with Longevity Ready Maryland (LRM) and Maryland Long-Term Care Ombudsman Program, a virtual symposium, Empower Your Possible: A Longevity Ready Maryland Initiative, to help envision and build a better future. The series is a four-part virtual symposium, offered on Tuesdays in October from 1:00 to 3:00 p.m. Eastern, featuring sector experts, real-life stories, and practical tools that support inclusive, person-directed living across the continuum.

Image caption: AgingIN is the National Coordinating Center for culture transformation in long-term care.

“The future of long-term care is being written now. This is not just another conference; it’s a movement. Maryland has the chance to lead the nation in what’s possible when we put people first. We need every voice at the table to spark real, lasting change,” said Susan Ryan, CEO of AgingIN.

The series is free for Maryland residents and $49 for non-residents. All sessions will be recorded and are designed for providers, advocates, and all levels of leadership, from direct care to administrators, to connect with peers and leaders and make bold plans for the future of long-term care.

Oct 7: Because It’s Home – Keynote by Karen Schoeneman, former technical director at the Centers for Medicare & Medicaid Services, exploring the power of person-directed care, joined by Carmel Roques, Secretary of Aging, State of Maryland and Susan Ryan, CEO, AgingIN
Oct 14: Living Fully, Caring Deeply – Resident and direct care partner panel discussions, led by Karrie Craig, State Long-Term Care Ombudsman, Office of the State Long-Term Care Ombudsman, Maryland Department of Aging
Oct 21: In Good Company – A panel of ombudsmen, administrators, and surveyors on true collaboration
Oct 28: The Future We Choose – Keynote by Dr. Chris Mulrooney, Chief Operating Officer, Florida State University College of Medicine, Florida Medical Practice Plan, Inc.™, Associate Dean for Clinical & Community Affairs, Associate Professor, Geriatrics, on lessons on how to better align leadership, advocacy, and frontline realities to bring person-directed care to life

The move to transform eldercare isn’t a new challenge, but one we remain deeply committed to addressing. “Elders still deserve better. Our care workforce still deserves dignity and trust. That hasn’t changed, and that’s why we continue our important work every day,” said Ryan.

Attendees receive complimentary registration to the Person-Directed Living eLearning Certificate Course ($99 value) and can also earn continuing education credits (CEUs), access recordings, and action summaries for ongoing team learning (CEUs are only available for live attendance).

The initiative is a hands-on complement to Maryland’s Longevity Ready multisector plan for aging. To register and learn more about the series, please visit: https://aginginnovation.org/virtual-culture-change-symposium-series/.

ABOUT LONGEVITY READY MARYLAND

Longevity Ready Maryland is the state’s multisector plan for aging, designed to ensure that every Marylander can age with dignity, independence, and connection. Through collaboration across health, housing, workforce, and community partners, Longevity Ready Maryland is charting a bold path to prepare for the future of aging in our state.

ABOUT AGINGIN

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NEWS SOURCE: AgingIN

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The Center for Innovation Rebrands as AgingIN: A New Era in Transforming the Experience of Aging

ST. LOUIS, Mo., Aug. 12, 2025 (SEND2PRESS NEWSWIRE) — The Center for Innovation (CFI), known for cultural transformation in eldercare, announces a rebrand to AgingIN, a bold new identity that captures its mission to be the catalyst for person-directed living in the community of one’s choice.

Image caption: AgingIN logo.

“At AgingIN, our greatest innovation is people. We believe that aging is not a decline, but a powerful continuation of life. Our work is grounded in the truth that aging is living, and living is aging,” said Susan Ryan, CEO of AgingIN℠, who announced the new chapter in the nearly 30-year-old organization’s history at its 2025 annual conference, held in St. Louis.

“This rebrand isn’t just about a new name—it’s about bringing clarity, energy, and action to a system that continues to yearn for transformation. AgingIN reflects our renewed commitment to continuing the work of our partners, Pioneer Network and The Green House ® Project, two trailblazing movements that revolutionized eldercare by putting people and dignity at the center,” said Ryan.

With a new name comes a renewed strategic direction—one centered on delivering hands-on services, consulting, and coaching to communities throughout the aging services sector, including skilled nursing, assisted living, memory care, and home care. AgingIN brings this mission to life by:

Partnering closely with communities to transform the experience of aging from the inside out
Acting as a trusted advisor and thought partner in the repositioning of skilled nursing
Providing hands-on support to build and sustain person-directed cultures
Designing customized education that fosters empathy, resilience, and confidence—by empowering care professionals to feel respected, valued, and safe to bring their whole selves to work
Collaborating with researchers to continually refine and improve outcome-driven models of care and living

In addition to its direct work with care communities, AgingIN embraces a “big tent” philosophy—one that mobilizes diverse networks and perspectives to create a more inclusive and equitable experience of aging. From advancing small house living models to reimagining the entire aging services ecosystem, AgingIN supports innovation across all care settings.

As an umbrella organization for grassroots networks dedicated to improving the experience of aging in every state, AgingIN’s state coalitions are made up of committed individuals and institutions, including ombudsmen, family members, care team members, and researchers, who work to make changes from institutionalized care settings to person-directed living in their states.

Building on a strong legacy of collaboration with some of the nation’s most respected academic and research institutions, AgingIN is proud to welcome two esteemed thought leaders to its team: Liza Behrens, PhD, RN, of Penn State University, and Kelly Tremblay, PhD, an internationally recognized neuroscientist and advisor to the World Health Organization.

3rd3rd Marketing, a Seattle-based marketing firm specializing in senior living, partnered with AgingIN to create the bold new branding, featuring a new name, identity, and messaging. “AgingIN reflects a departure from outdated, institutional images and ageist language around eldercare, and replaces it with stories of dignity and empowerment,” said Cynthia Thurlow, founder and CEO of 3rd3rd.

About AgingIN:

AgingIN is a global nonprofit dedicated to being the catalyst for person-directed living and empowered cultures in the community of one’s choice. Our consulting, technical assistance, and education services empower aging services providers to implement lasting change and transformation that is meaningful and measurable. Formerly known as the Center for Innovation, AgingIN was born from the merging of two of the most influential voices in eldercare transformation: Pioneer Network and The Green House Project.

For more information, visit: https://www.aginginnovation.org/.

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NEWS SOURCE: AgingIN

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